# Volume Nine --- ## Pages - [Vistage Info](https://www.v9digital.com/vistage-henley/) - [HTML Sitemap](https://www.v9digital.com/html-sitemap/) - [Don't Sell My Data](https://www.v9digital.com/dont-sell-my-data/) - [Social Media Portfolio](https://www.v9digital.com/services/social-media/social-media-portfolio/) - [Freelancing with V9](https://www.v9digital.com/join-the-team/freelancing-with-v9/) - [Drive More Social Media Engagement](https://www.v9digital.com/specialties/drive-more-social-media-engagement/) - [Thank You - Templates](https://www.v9digital.com/resources/templates/thank-you-templates/) - [Templates](https://www.v9digital.com/resources/templates/) - [Vistage Resources](https://www.v9digital.com/vistage/) - [Sell More For Less](https://www.v9digital.com/specialties/sell-more-for-less/) - [Drive More Leads](https://www.v9digital.com/specialties/drive-more-leads/) - [Protect SEO During a Website Launch](https://www.v9digital.com/specialties/protect-seo-during-a-website-launch/) - [Recover Lost SEO Traffic](https://www.v9digital.com/specialties/recover-lost-seo-traffic/) - [Full Service](https://www.v9digital.com/services/full-service-digital-marketing/) - [PPC](https://www.v9digital.com/services/ppc/) - [Social Media Audit](https://www.v9digital.com/services/social-media/social-media-audit/) - [Denver SEO](https://www.v9digital.com/denver-seo/) - [Alcohol](https://www.v9digital.com/industries/alcoholic-beverages/) - [B2B Software](https://www.v9digital.com/industries/software/) - [Homebuilders](https://www.v9digital.com/industries/homebuilders/) - [Travel & Tourism](https://www.v9digital.com/industries/travel-tourism/) - [Hotels & Resorts](https://www.v9digital.com/industries/hospitality-resorts/) - [Privacy Policy](https://www.v9digital.com/privacy-policy/) - [Let's Talk](https://www.v9digital.com/lets-talk/) - [Content Audit](https://www.v9digital.com/services/content/content-strategy/) - [SEO Audit](https://www.v9digital.com/services/seo/seo-audit/) - [Specialties](https://www.v9digital.com/specialties/) - [Services](https://www.v9digital.com/services/) - [SEO](https://www.v9digital.com/services/seo/) - [Social Media](https://www.v9digital.com/services/social-media/) - [Content](https://www.v9digital.com/services/content/) - [Industries](https://www.v9digital.com/industries/) - [Consumer Products](https://www.v9digital.com/industries/consumer-products/) - [Ecommerce](https://www.v9digital.com/industries/ecommerce/) - [B2B Brands](https://www.v9digital.com/industries/b2b-brands/) - [Natural Products](https://www.v9digital.com/industries/cpg-natural-products-foods/) - [Manufacturing](https://www.v9digital.com/industries/manufacturing/) - [Beauty & Fashion](https://www.v9digital.com/industries/beauty-fashion/) - [Healthcare](https://www.v9digital.com/industries/healthcare/) - [Health & Fitness](https://www.v9digital.com/industries/health-fitness/) - [Pets](https://www.v9digital.com/industries/pets/) - [Outdoor Brands](https://www.v9digital.com/industries/outdoor-brands/) - [About Us](https://www.v9digital.com/about-v9/) - [The V9 Team](https://www.v9digital.com/team/) - [Join Our Team](https://www.v9digital.com/join-the-team/) - [V9 Gives Back](https://www.v9digital.com/about-v9/v9-gives-back/) - [Resources](https://www.v9digital.com/resources/) - [Insights Blog](https://www.v9digital.com/insights/) - [V9 Guides](https://www.v9digital.com/resources/guides/) - [Success Stories](https://www.v9digital.com/success-stories/) - [Thank You](https://www.v9digital.com/lets-talk/thank-you/) - [Home](https://www.v9digital.com/) --- ## Posts - [The SEO Audit Myth: What You Actually Need Instead](https://www.v9digital.com/insights/the-seo-audit-myth-what-you-actually-need-instead/) - [How to Repurpose Content Across Social Media for Maximum ROI](https://www.v9digital.com/insights/how-to-repurpose-content-across-social-media-for-maximum-roi/) - [Zero-Click Searches in 2025: How to Get Value Without the Click](https://www.v9digital.com/insights/zero-click-searches-in-2025-how-to-get-value-without-the-click/) - [How to Create an Effective Social Media Strategy with Zero Paid Ads](https://www.v9digital.com/insights/how-to-create-an-effective-social-media-strategy-with-zero-paid-ads/) - [E-E-A-T in 2025: How Google’s Updated Guidelines Affect Your SEO Strategy](https://www.v9digital.com/insights/e-e-a-t-in-2025-how-googles-updated-guidelines-affect-your-seo-strategy/) - [The Psychology of Social Media Engagement: What Makes People Click, Like & Share?](https://www.v9digital.com/insights/the-psychology-of-social-media-engagement-what-makes-people-click-like-share/) - [Voice Search SEO: How to Rank for Spoken Queries](https://www.v9digital.com/insights/voice-search-seo-how-to-rank-for-spoken-queries/) - [How to Optimize for AI Overviews and Stay Ahead in SEO](https://www.v9digital.com/insights/how-to-optimize-for-ai-overviews-and-stay-ahead-in-seo/) - [Search Everywhere Optimization: Why 2025 is the Year to Expand Your SEO Strategy](https://www.v9digital.com/insights/search-everywhere-optimization-why-2025-is-the-year-to-expand-your-seo-strategy/) - [SEO for Startups: How to Build Authority from Scratch](https://www.v9digital.com/insights/seo-for-startups-how-to-build-authority-from-scratch/) - [How to Leverage UGC (User-Generated Content) for Maximum Engagement in 2025](https://www.v9digital.com/insights/how-to-leverage-ugc-user-generated-content-for-maximum-engagement-in-2025/) - [Local SEO 101: How to Get Your Multi-Location Business Found](https://www.v9digital.com/insights/local-seo-101-how-to-get-your-multi-location-business-found/) - [Why Generic Holiday Social Media Posts Are Hurting Your Brand (And What to Do Instead)](https://www.v9digital.com/insights/why-generic-holiday-social-media-posts-are-hurting-your-brand-and-what-to-do-instead/) - [Top SEO Trends & Strategies 2025](https://www.v9digital.com/insights/top-seo-trends-strategies-2025/) - [How Should I Adjust My Marketing Strategy for SearchGPT?](https://www.v9digital.com/insights/should-i-adjust-my-marketing-strategy-for-searchgpt/) - [Is Your Organic Traffic Declining? Start Here ](https://www.v9digital.com/insights/organic-traffic-declining/) - [2024 E-commerce Holiday Trends and Critical Dates for Q4 Planning](https://www.v9digital.com/insights/2024-e-commerce-holiday-trends/) - [Google Leak Last Week Revealed a Giant Laundry List of SEO Ranking Factors— Why Should The Average Head of Marketing Care? ](https://www.v9digital.com/insights/google-leak-last-week-revealed-a-giant-laundry-list-of-seo-ranking-factors-why-should-the-average-head-of-marketing-care/) - [How to Budget for SEO](https://www.v9digital.com/insights/how-to-budget-for-seo/) - [The 7 Types of Content Every CPG Brand Needs to Be Creating](https://www.v9digital.com/insights/the-7-types-of-content-every-cpg-brand-needs-to-be-creating/) - [LinkedIn Profile Optimization Tips for Manufacturing Executives](https://www.v9digital.com/insights/linkedin-profile-optimization-tips-for-manufacturing-executives/) - [Digital Marketing Trends for Health & Wellness Brands](https://www.v9digital.com/insights/digital-marketing-trends-for-health-wellness-brands/) - [How to Rank Your CPG Products on the First Page of Google (Even with a Tiny Budget)](https://www.v9digital.com/insights/how-to-rank-your-cpg-products-on-the-first-page-of-google-even-with-a-tiny-budget/) - [10 Tips for IT Service Companies: How to Generate More Leads](https://www.v9digital.com/insights/10-tips-for-it-service-companies-how-to-generate-more-leads/) - [6 Powerful Facebook Marketing Ideas for Manufacturers](https://www.v9digital.com/insights/6-powerful-facebook-marketing-ideas-for-manufacturers/) - [A Guide to Email List Building from Social Media](https://www.v9digital.com/insights/a-guide-to-email-list-building-from-social-media/) - [Mapping the Future of Search: SEO Predictions for 2024](https://www.v9digital.com/insights/mapping-the-future-of-search-seo-predictions-for-2024/) - [SEO vs Paid Ads: Which is Right for Your CPG Brand?](https://www.v9digital.com/insights/seo-vs-paid-ads-which-is-right-for-your-cpg-brand/) - [Google's March Madness: A 40% Slash to Low-Quality Web Content](https://www.v9digital.com/insights/googles-march-madness-a-40-slash-to-low-quality-web-content/) - [Creative Ideas to Grow Instagram Followers This Year](https://www.v9digital.com/insights/creative-ideas-to-grow-instagram-followers-this-year/) - [Engagement Wars: TikTok Loses Ground as Instagram Reels Gain Momentum](https://www.v9digital.com/insights/engagement-wars-tiktok-loses-ground-as-instagram-reels-gain-momentum/) - [How to Promote a Webinar on Social Media](https://www.v9digital.com/insights/how-to-promote-a-webinar-on-social-media/) - [How to Create an Awesome "Ultimate Guide" for Your Blog Topic](https://www.v9digital.com/insights/how-to-create-an-awesome-ultimate-guide-for-your-blog-topic/) - [10 Social Media Tips for Manufacturers in 2024](https://www.v9digital.com/insights/10-social-media-tips-for-manufacturers-in-2024/) - [Digital Marketing Conferences to Attend in 2024](https://www.v9digital.com/insights/digital-marketing-conferences-to-attend-in-2024/) - [SEO Algorithms - 2023 in Review & What to Brace for in 2024](https://www.v9digital.com/insights/seo-algorithms-2023-in-review-what-to-brace-for-in-2024/) - [New Study: Instagram Reels Outperform TikTok & Facebook Videos ](https://www.v9digital.com/insights/new-study-instagram-reels-outperform-tiktok-facebook-videos/) - [Ideas to Help Build More Video Content for Your Brand](https://www.v9digital.com/insights/ideas-to-help-build-more-video-content/) - [Fun Gift Ideas for the Digital Marketer in Your Life](https://www.v9digital.com/insights/fun-gift-ideas-for-digital-marketers/) - [Creative Ways That Non-Profits Can Increase Donations Via Social Media During the Holidays](https://www.v9digital.com/insights/non-profits-donations-via-social-media/) - [Untangling Social Media Services: What’s the Best Choice?](https://www.v9digital.com/insights/untangling-social-media-services-whats-the-best-choice/) - [Threads vs. Twitter: Who Will Win the Digital Battle?](https://www.v9digital.com/insights/threads-vs-twitter/) - [The Magic of Storytelling in Marketing: Creating Lasting Connections with Your Audience](https://www.v9digital.com/insights/the-magic-of-storytelling/) - [8 Mind-Blowing Statistics that Prove Social Media Branding is a Game Changer](https://www.v9digital.com/insights/8-mind-blowing-statistics-that-prove-social-media-branding-is-a-game-changer/) - [When Should You Do an SEO Audit?](https://www.v9digital.com/insights/when-should-you-do-an-seo-audit/) - [YouTube Video Optimization Checklist - 2023 ](https://www.v9digital.com/insights/youtube-video-optimization-checklist-2023/) - [How to Create an Awesome SEO RFP (Request for Proposal)](https://www.v9digital.com/insights/awesome-seo-rfp/) - [Digital Marketing Trends to Watch for The Second Half of 2023](https://www.v9digital.com/insights/digital-marketing-trends-to-watch-for-the-second-half-of-2023/) - [PPC vs. SEO: Choosing The Best Strategy for Your Brand](https://www.v9digital.com/insights/ppc-vs-seo/) - [Harnessing the Power of UTM Tracking in GA4 (Google Analytics 4)](https://www.v9digital.com/insights/utm-tracking-in-ga4/) - [Our Favorite Social Media Tools for 2023](https://www.v9digital.com/insights/our-favorite-social-media-tools-for-2023/) - [How to Use AI in SEO - Ideas for ChatGPT, Bard and More!](https://www.v9digital.com/insights/ai-in-seo/) - [LinkedIn Best Practices for 2023 - Driving Growth, Engagement, and Leads](https://www.v9digital.com/insights/linkedin-best-practices-for-2023/) - [Analytics Alternatives to GA4](https://www.v9digital.com/insights/analytics-alternatives-to-ga4/) - [Digital Marketing Events in Denver for the Second Half of 2023](https://www.v9digital.com/insights/digital-marketing-events-in-denver-2023/) - [40+ Creative Link Earning Ideas for 2023](https://www.v9digital.com/insights/40-creative-link-earning-ideas-for-2023/) - [Adapting to 2023: Enhance Your B2B Lead Flow with a Few Advanced Digital Marketing Tactics](https://www.v9digital.com/insights/2023-b2b-lead-flow/) - [The Hidden Value of Social Media](https://www.v9digital.com/insights/the-hidden-value-of-social-media/) - [Chat GPT-3.5 vs. GPT-4 in Simple Terms + a Helpful Infographic](https://www.v9digital.com/insights/chat-gpt-3-5-vs-gpt-4/) - [Is AI Content (like ChatGPT) a good idea for SEO? ](https://www.v9digital.com/insights/is-ai-content-a-good-idea-for-seo/) - [How Brands Can Get Into Twitch](https://www.v9digital.com/insights/brands-twitch/) - [Planning Your Social Media Strategy for Instagram ](https://www.v9digital.com/insights/planning-your-social-media-strategy-for-instagram/) - [Up-and-Coming Social Media Platforms For Your Business ](https://www.v9digital.com/insights/up-and-coming-social-media-platforms-for-your-business/) - [10 Ways Brands Can Incorporate Video into Their Digital Marketing Strategies](https://www.v9digital.com/insights/10-ways-to-incorporate-video/) - [Volume Nine Named A Leading Social Media Agency in Colorado](https://www.v9digital.com/insights/v9-best-social-media-marketer-22/) - [Organic Social Media KPIs Worth Measuring](https://www.v9digital.com/insights/organic-social-kpis/) - [8 Ways to Improve Your Company's Effectiveness on LinkedIn](https://www.v9digital.com/insights/8-ways-effectiveness-linkedin/) - [5 Biggest Things That Tank SEO in a Platform Migration](https://www.v9digital.com/insights/5-things-that-tank-seo-in-platform-migration/) - [2023 Content Marketing Stats & Trends](https://www.v9digital.com/insights/2021-2022-content-marketing-stats-trends/) - [Quality Over Quantity](https://www.v9digital.com/insights/quality-over-quantity/) - [Our Favorite SEO Tools in 2021](https://www.v9digital.com/insights/our-favorite-seo-tools-in-2021/) - [TikTok & Instagram Reel Video Ideas for Brands](https://www.v9digital.com/insights/ideas-for-tiktok-videos-brands-can-make/) - [Why You Should Allocate Media Spend to Social Media Boosting](https://www.v9digital.com/insights/why-social-media-boosting/) - [Content Marketing KPIs](https://www.v9digital.com/insights/content-marketing-kpis/) - [2021 Video Marketing Stats Brands Shouldn't Ignore](https://www.v9digital.com/insights/2021-video-marketing-stats/) - [9 Ski Resort Content Marketing Strategies, In a COVID World](https://www.v9digital.com/insights/ski-resort-content-marketing-strategies/) - [Resort Marketing: 10 Actionable Tips for a Post-COVID-19 World](https://www.v9digital.com/insights/resort-marketing-tips-post-covid-world/) - [How to Build A Stronger Business with Social Listening](https://www.v9digital.com/insights/build-stronger-business-social-listening/) - [2020 Digital Marketing Guide for Manufacturers](https://www.v9digital.com/insights/2020-digital-marketing-guide-manufacturers/) - [SEO Tools for Auditing and Monitoring Your WordPress Website](https://www.v9digital.com/insights/seo-tools-for-auditing-monitoring-your-wordpress-website/) - [How to Leverage Data to Write Content That Resonates](https://www.v9digital.com/insights/leverage-data-write-content-that-resonates/) - [Inbound Social Media Engagement vs. Outbound Social Media Engagement](https://www.v9digital.com/insights/inbound-social-media-engagement-vs-outbound-social-media-engagement/) - [2020 Digital Marketing Predictions in a World Battling COVID-19](https://www.v9digital.com/insights/2020-digital-marketing-predictions/) - [Simple Digital Marketing Strategies for Home Builders & New Home Communities](https://www.v9digital.com/insights/digital-marketing-home-builders/) - [A Guide to Digital Marketing During the COVID-19 Crisis](https://www.v9digital.com/insights/digital-marketing-during-the-covid-19-crisis/) - [5 Huge Digital Marketing Opportunities for CBD Brands in 2020](https://www.v9digital.com/insights/digital-marketing-for-cbd-in-2020/) - [The Pros and Cons of Cause Marketing](https://www.v9digital.com/insights/cause-marketing-pros-cons/) - [Easy Steps to Get Into Partnerships and Influencers](https://www.v9digital.com/insights/intro-to-partnerships-influencers/) - [How to Target Event Planners in Digital Marketing](https://www.v9digital.com/insights/marketing-strategies-event-planners/) - [How to Run a Social Media Contest to Boost UGC](https://www.v9digital.com/insights/contest-to-boost-ugc/) - [Can Direct-to-Consumer Brands Succeed in Google SERPs?](https://www.v9digital.com/insights/can-direct-to-consumer-brands-succeed-in-google-serps/) - [Can Your eCommerce Website Compete in an Amazon World? ](https://www.v9digital.com/insights/can-ecomm-compete-with-amazon/) - [Digital Marketing Tactics to Sell More Season Passes & Tickets](https://www.v9digital.com/insights/digital-marketing-tactics-to-sell-more-season-passes-tickets/) - [ADA Compliance - Tricks for Determining if your Site is ADA Compliant](https://www.v9digital.com/insights/tricks-for-ada-compliant-website/) - [V9 Praised for Excellent Customer Satisfaction](https://www.v9digital.com/insights/v9-praised-for-excellent-customer-satisfaction/) - [How to Build an Audience With Facebook & Instagram Videos](https://www.v9digital.com/insights/how-to-build-an-audience-with-facebook-instagram-videos-2/) - [How to Create a “Good Enough” Digital Marketing Strategy](https://www.v9digital.com/insights/how-to-create-a-good-enough-digital-marketing-strategy/) - [Ditch the Complexity: A 'Good Enough' Digital Marketing Roadmap](https://www.v9digital.com/insights/how-to-create-a-good-enough-digital-marketing-strategy-2/) - [The Story Behind the New V9 Website](https://www.v9digital.com/insights/the-story-behind-the-new-v9-website/) - [How to Create an Abandoned Shopping Cart Follow-up Email](https://www.v9digital.com/insights/how-to-create-an-abandoned-shopping-cart-follow-up-email/) - [V9 Interviews: Robert Lane of Buhv Designs](https://www.v9digital.com/insights/v9-interviews-robert-lane-of-buhv-designs/) --- ## Success Stories - [SiteTuners](https://www.v9digital.com/success-stories/sitetuners/) - [Access Medical Labs](https://www.v9digital.com/success-stories/access-medical-labs/) - [Whitcomb Selinsky PC](https://www.v9digital.com/success-stories/whitcomb-selinsky-pc/) - [Leanin' Tree](https://www.v9digital.com/success-stories/leanin-tree/) - [Major Retailer](https://www.v9digital.com/success-stories/major-retailer/) - [Modular Robotics](https://www.v9digital.com/success-stories/modular-robotics/) - [New School American Cheese](https://www.v9digital.com/success-stories/new-school-american-cheese/) - [Levenger](https://www.v9digital.com/success-stories/levenger/) - [TireSocks](https://www.v9digital.com/success-stories/tiresocks/) - [Brakes Plus](https://www.v9digital.com/success-stories/brakes-plus/) - [SyncHR](https://www.v9digital.com/success-stories/synchr/) - [Bed Head](https://www.v9digital.com/success-stories/bed-head/) - [West Line Village](https://www.v9digital.com/success-stories/west-line-village/) - [Vitamin World](https://www.v9digital.com/success-stories/vitamin-world/) - [TUUCI](https://www.v9digital.com/success-stories/tuuci/) - [Turing School](https://www.v9digital.com/success-stories/turing-school/) - [Tire Kingdom](https://www.v9digital.com/success-stories/tire-kingdom/) - [B4 Adventure](https://www.v9digital.com/success-stories/b4adventure/) - [Bobo's Oat Bars](https://www.v9digital.com/success-stories/bobos-oat-bars/) - [Biodegradable Products Institute](https://www.v9digital.com/success-stories/biodegradable-products-institute/) - [Charlie’s Soap](https://www.v9digital.com/success-stories/charlies-soap/) - [Credit.com](https://www.v9digital.com/success-stories/credit-com/) - [Denver Parade of Homes](https://www.v9digital.com/success-stories/denver-parade-of-homes/) - [DISH](https://www.v9digital.com/success-stories/dish/) - [General Kinematics](https://www.v9digital.com/success-stories/general-kinematics/) - [GloProfessional](https://www.v9digital.com/success-stories/gloprofessional/) - [Lands’ End Business Outfitters](https://www.v9digital.com/success-stories/lands-end-business-outfitters/) - [Murad](https://www.v9digital.com/success-stories/murad/) - [Myron Promotional Products](https://www.v9digital.com/success-stories/myron-promotional-products/) - [Outside the Breadbox](https://www.v9digital.com/success-stories/outside-the-breadbox/) - [Sanity Solutions](https://www.v9digital.com/success-stories/sanity-solutions/) - [American Adventure Expeditions](https://www.v9digital.com/success-stories/american-adventures-expeditions/) - [Asheville Adventure Company](https://www.v9digital.com/success-stories/asheville-adventure-company/) - [American Garage Door](https://www.v9digital.com/success-stories/american-garage-door/) --- ## Guides - [Search Everywhere Optimization - The Ultimate Guide](https://www.v9digital.com/guides/search-everywhere-optimization-the-ultimate-guide/) - [How to Develop a Full Funnel Social Media Strategy](https://www.v9digital.com/guides/full-funnel-social-media-strategy/) - [SEO Training Video Series - Unit 1](https://www.v9digital.com/guides/seo-training-video-series-unit-1/) - [SEO Training Video Series - Unit 2](https://www.v9digital.com/guides/seo-training-video-series-unit-2/) - [SEO Training Video Series - Unit 3](https://www.v9digital.com/guides/seo-training-video-series-unit-3/) - [How To Improve Your Social Media Engagement Rate](https://www.v9digital.com/guides/social-media-engagement-guide/) - [Lifestyle Digital Marketing Guide](https://www.v9digital.com/guides/lifestyle-digital-marketing-guide/) - [How to Do a Social Media Audit](https://www.v9digital.com/guides/how-to-do-a-social-media-audit/) --- ## Team - [BJ Dato-on](https://www.v9digital.com/team/bj/) - [Chuck Aikens](https://www.v9digital.com/team/chuck-aikens/) - [Natalie Henley](https://www.v9digital.com/team/natalie-henley/) - [Richard Lesher](https://www.v9digital.com/team/richard-lesher/) - [Mr. Banana](https://www.v9digital.com/team/mr-banana/) - [Joy Smith](https://www.v9digital.com/team/joy-smith/) - [Liza Hammon](https://www.v9digital.com/team/liza-hammon/) - [Monica Siegman](https://www.v9digital.com/team/monica-siegman/) - [Scott Henley](https://www.v9digital.com/team/scott-henley/) - [Heather Young](https://www.v9digital.com/team/heather-young/) - [Valentina Chavez](https://www.v9digital.com/team/valentina-chavez/) - [Noah Hester](https://www.v9digital.com/team/noah-hester/) - [Daniela Perna](https://www.v9digital.com/team/daniela-perna/) - [Tess Taylor](https://www.v9digital.com/team/tess-taylor/) --- # # Detailed Content ## Pages - Published: 2025-05-14 - Modified: 2025-05-15 - URL: https://www.v9digital.com/vistage-henley/ Natalie Henley Owner of an award-winning Digital Marketing Agency, Vistage member, and a Vistage Speaker since 2011. Top Brands Volume Nine Has Served: A Few Helpul Things for Vistage Chairs: Where I Live:Denver, ColoradoMy Topic:SEO (Search Engine Optimization) Strategy + AI EfficiencyMy Email:nhenley@v9digital. comMyVistageMy bio and speaker history on My Vistage. LinkedInLet's connect on LinkedIn. Schedule Time With MeBook time right on my calendar. A Note From Natalie: Thank you for considering me to speak for your Vistage Group. As both a speaker & a Vistage member, I know how important these presentations really are to members in helping to grow their business. Here's a few things you can expect if you book me for your group:No Selling (I know, that's a given with Vistage Speakers, but felt it was important to call out since I'm running an active Agency)Up to-Date Advice - Get ready for a lot of stories & advice based on what's happening right now in digital across our active campaigns and accountsCustom Analysis - My team and I will prepare a custom analysis for every member who attends, and I'll hand them out during the presentation. These are consistently a huge hit with members. Custom Experience - My goal is to adapt to your group as we go, so I have a core presentation I give, then supplemental education based on where the group's interest lies (e. g. some groups really love spending an hour really digging into AI, some don't)Free for Colorado - I'm free for Colorado Groups, as long as I can drive there and back without getting a hotel :)If you are looking for a speaker who provides top-notch consulting and guidance based on marketing strategies that are actually working today, then I'm your gal. Intrigued? Send me an email and let's chat... --- - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://www.v9digital.com/dont-sell-my-data/ We Won't Sell Your Data Don't worry - we won't sell your user data - EVER Many governments & states are requiring stricter and stricter regulations as it relates to things like personal data. At Volume Nine, we're 100% behind that. One of the things many states and countries are asking for is the ability for users to ask you not to sell your data, which is CRAZY we even have to ask that of brands. So at Volume Nine, we won't sell your data... EVER. You don't have to fill in a special request form or toggle a special button to prevent me from bundling up your personally identifiable details and selling them to the highest bidder... I won't ever do it. I'm just sorry you have to deal with this kind of garbage from other brands. Your data is safe with us (and honestly, we're tracking and storing as little of it as possible anyways). Cheers,Natalie HenleyOwner --- > Social media isn’t just about showing up—it’s about standing out. We create eye-catching content and scroll-stopping designs that bring your brand to life and get people talking. - Published: 2025-02-13 - Modified: 2025-03-03 - URL: https://www.v9digital.com/services/social-media/social-media-portfolio/ Social Media Portfolio Social media isn’t just about showing up—it’s about standing out. We create eye-catching content and scroll-stopping designs that bring your brand to life and get people talking. Let’s turn your social presence into a community that actually engages, shares, and converts. Connect with an Expert A Few Creative Examples of Our Social Media Work "There’s an overall professionalism to Volume Nine’s work. As a larger brand company, we sometimes feel like we have to go with a larger ad agency to help some of the nitpicky things that happen with social media. To find a local agency that’s outperformed even the largest companies is amazing. " Kayla Roofe Sr. Social Media Manager, RE/MAX Want to speak with a Digital Marketing Expert and turn your social channels into all that and a bag of chips? Connect with a Digital Marketing Expert --- > Are you a digital marketing freelancer looking to expand your portfolio, work on exciting projects with incredible brands, and get paid quickly for your work? - Published: 2025-02-13 - Modified: 2025-03-03 - URL: https://www.v9digital.com/join-the-team/freelancing-with-v9/ Are you a digital marketing freelancer looking to expand your portfolio, work on exciting projects with incredible brands, and get paid quickly for your work? Let's Join Forces Freelance With UsWe partner with top freelancers (like you) to help us execute amazing digital marketing strategies for some pretty cool clients across a wide range of industries. We’re on the lookout for like-minded professionals who enjoy collaborating with brands that are making a difference in the marketplace. Our goal is to offer our extended family unmatched perks like weekly invoicing, realistic deadlines, and interesting projects. We also aim to have as many of our freelancer relationships set up as ongoing projects as possible. Partnering with Volume Nine: Your only focus is your work—imagine that! We handle all communication and monthly meetings with the client. You’ll have access to our template library to help complete certain tasks as needed. Your work for a particular month is preplanned and loaded in advance, making it easy for you to schedule around. You’ll receive payment directly in your checking account, and we limit the red tape for approval of invoices. Thanks to our streamlined process for onboarding new freelancers, you can get started right away. Let's Join Forces Skills In Demand: Social Media Are you a social media wizard? If you've got skills that kills with social ads, creative, engagement or reporting, let's talk! SEO We love leverage expert SEOs who have depth in categories like Local SEO, Technical SEO, Link Earning, Content Writing and more! Development As an agency, we're technology agnostic with our clients. So we love having a deep network of developers who can work across platforms like Wordpress, Shopify, Magento & More! Ad Management Do you know how to dial in the performance for Google Ads or Social Media Ads? Data... --- > Ready to build a growing, engaged community on social media? We utilize targeted messaging and high-quality creative to help you connect with your target audience. - Published: 2025-01-29 - Modified: 2025-03-03 - URL: https://www.v9digital.com/specialties/drive-more-social-media-engagement/ Drive More Social Media Engagement Are you struggling to build likes, followers & comments on your social media platforms? Connect with an Expert https://vimeo. com/1057600079? share=copy#t=0 Trusted by Top Brands Want to see people actually engaging with your social media content? If any of these sound like you, we can help! Want more followers Need to build more brand awareness When we post content it's like a ghost town We're the best kept secret in our industry We need help figuring out what to even post on social media We're only getting the same few users engaging every time Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Vitamin World 44,889 new Facebook followers in 4 months. Read Success Story Land's End Business 1,400% increase in social engagement. Read Success Story Bed Head 976% increase in Instagram engagement. --- - Published: 2025-01-22 - Modified: 2025-03-03 - URL: https://www.v9digital.com/resources/templates/thank-you-templates/ Your New Templates & Tools The links are below :) Also, are you interested in getting a helping hand with Digital? We’re just a group of quirky Digital Marketing nerds that want to make you the hero of your organization. Connect With Our Team AI ToolDigital Marketing Strategy Planner Overview: Developing a Digital Strategy is hard work. We've built a custom AI tool to help you build a great, "good enough" digital marketing strategy. Access Template social media templateSocial Media Editorial Calendar Overview: Planning social media content is a team sport. This calendar helps you get your monthly content and ideas organized so that copywriters, stakeholders & graphic designers can all be on the same page. Access Template Social Media ChecklistSocial Media Engagement Checklist Overview: Engagement is the lifeblood of a vibrant social media community. Our checklist helps foster meaningful interactions, enriching your relationships with your audience. Access Template SEO templateContent Optimization Checklist Overview: You put a lot of work into that content! Ensure your content meets essential SEO criteria to maximize its visibility. Access Template Our most popular template. SEO TemplateWebsite Launch SEO Checklist Overview: Make sure your new website (or refreshed website) meets critical SEO requirements and best practices. Access Template --- > We’ve been cracking away at Digital Marketing for almost two decades, and as you might imagine, we’ve got a few solid gold templates we regularly update to stay on top of industry trends. - Published: 2025-01-22 - Modified: 2025-03-03 - URL: https://www.v9digital.com/resources/templates/ Make our Templates Your Templates! We’ve been cracking away at Digital Marketing for almost two decades, and as you might imagine, we’ve got a few solid gold templates we regularly update to stay on top of industry trends. Save time, build efficiency, & do Digital Marketing the right way These templates are consistently updated to make sure we’re staying up to date with algorithms, industry changes, and all that jazz. Take advantage of the blood, sweat, and tears we’ve put in to make these suckers. These templates represent over 100 hours of development over the years. All we ask for in return is for you to let us know who you are. Don’t worry; you aren’t about to be harassed by our sales team. Get Your Free Templates Marketing Templates Name * First Last * Last Email * Company Name Comments Take Me To The Templates! If you are human, leave this field blank. --- - Published: 2025-01-22 - Modified: 2025-02-28 - URL: https://www.v9digital.com/vistage/ All the needed resources to help out my fellow Vistage members as we get going. Helpful links & tools During The Presentation I hope you indulged in an extra cup of coffee this morning because we’re going to roll up our sleeves and get stuff done. During the presentation, you’ll want to access the Google Drive folder, or download the zip file below. Google Drive Folder Zipped Files Digital Strategy Planner (AI) Presentation V9 Resources KPIs Additional Useful Links Feel free to check out these helpful links before or after the Vistage presentation to dive deeper. They’re here to provide additional insights and resources to help you get the most out of our discussion. Digital Strategy Planner (AI) B2B Looker Studio Template Connect with me on LinkedIn Ecommerce Looker Studio Template --- > Ready for cross-channel campaigns that help build your brand and sell more for less? Learn more about our appraoch to eCommerce and increasing online sales. - Published: 2025-01-20 - Modified: 2025-03-07 - URL: https://www.v9digital.com/specialties/sell-more-for-less/ Sell More Product For Less Ready to build a powerful brand that creates raving fans and increased product sales? Connect with an Expert https://vimeo. com/1057899936? share=copy#t=0 Trusted by Top Brands Need to drive more online sales? If any of these sound like you, we can help! Need to Decrease our CAC Paid Ads are Getting Too Expensive We'd like More Organic Traffic & Sales We're The Best Kept Secret In our Industry We Need Help with Our Conversion Rates We Have a Social Following, But Don't Know How to Monetize That Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Large Retailer $1M+ in recovered revenue after a website launch. Read Success Story Vitamin World 155% increase in conversions from Facebook. Read Success Story Murad 67% increase in product revenue. --- > Need a stronger and more consistent leadflow? We help to not only drive more leads in the short-term but a steady leadflow long-term with cross-channel strategies. - Published: 2025-01-20 - Modified: 2025-03-03 - URL: https://www.v9digital.com/specialties/drive-more-leads/ Drive More Leads Need an agency that can build a cross-channel strategy that drives leads? Connect with an Expert https://vimeo. com/1057600918? share=copy#t=0 Trusted by Top Brands Ready to Fill Up the Pipeline? Here are some of the lead generation areas we shine in: Targeting a niche audience Helping brands transform brand awareness into leads Building collaboration between sales & marketing Driving demo signups for saas Driving leads in competitive industries Building up a steady, new channel of leads Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story SyncHR 50% increase in demo signups for a SAAS brand in a competitive industry. Read Success Story General Kinematics Increased leads for a manufacturer from ~0 to 100/month. Read Success Story Sanity Solutions 50% increase in leads in the highly-competitive IT Services industry. --- > Relaunching your website and worried about tanking your organic traffic? We can help before, during and post launch to protect your SEO visibility, mitigating the inherent risks. - Published: 2025-01-20 - Modified: 2025-03-03 - URL: https://www.v9digital.com/specialties/protect-seo-during-a-website-launch/ Protect SEO During a Website Launch Relaunching a website is one of the riskiest things you can do for your SEO. We've developed a time-trusted website launch support program that can help you protect your Organic traffic when relaunching or re-platforming a website. Connect with an Expert https://vimeo. com/1057899111? share=copy#t=0 Trusted by Top Brands Relaunching a website? If any of these sound like you and SEO is a priority for your brand going forward, we can help! Planning to Re-platform our Ecommerce Website We Have a Developer Who Doesn't Specialize in SEO We're Launching a Website for The First Time We're Relaunching and Need More Traffic To Our Website We're Changing Our Website & Organic Traffic is a Major Driver For Us Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Large Retailer Recovered more than $1M in revenue after traffic dropped post-launch. Read Success Story General Kinematics Relaunched website and massively increased lead generation to 100 leads + per month. Read Success Story Bobo's Oat Bars 186% increase in organic traffic after a website launch. --- > Have you lost traffic to your website and you'd like to get it back? Through evaluating your website and history, we can develop a strategy to recover this lost traffic. - Published: 2025-01-10 - Modified: 2025-03-03 - URL: https://www.v9digital.com/specialties/recover-lost-seo-traffic/ Recover Lost SEO Traffic Seeing a traffic graph headed down and to the right isn't anyone's idea of a good time. We can help you identify the cause and, more importantly, help you turn things around. Connect with an Expert https://vimeo. com/1057602282? share=copy#t=0 Trusted by Top Brands Scrambling to Recover Lost Organic Traffic? If any of these sound like you, we can help! Lost traffic after a website relaunch Got hit by a Google algorithm update Lost visibility on specific content or keywords Seeing a slow decline in organic traffic overtime Loosing traffic to AI overviews Saw a dramatic decline in organic on a specific day Loosing traffic to an agressive competitor Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Large Retailer Recovered more than $1M in organic revenue after a giant drop post-launch. Read Success Story General Kinematics Gained a run-rate from 100 leads per month from a slowly declining website and 0 leads. Read Success Story Sanity Solutions 50% increase in leads from organic traffic in a highly-competitive services industry. --- > Do you need more than a single support channel? We can help you audit, strategize, and manage a full set of channels and tactics. Learn more about our full-service digital marketing solutions. - Published: 2025-01-08 - Modified: 2025-03-03 - URL: https://www.v9digital.com/services/full-service-digital-marketing/ Full Service Digital Marketing Do you need more than a single support channel? We can help you audit, strategize, and manage a full set of channels and tactics. Connect with a Digital Expert Need a strategic partner who can deliver results? Do you need to build your brand up, get revenue flowing, but aren't exactly sure what channels you need and to what extent? We've got you covered! Our best client relationships and results are a collaboration with your team and ours to run cross-channel strategies & campaigns. Connect with a Digital Expert "Volume Nine brought a high level of technical expertise and personal attention to the project. I never felt like a cog in a wheel, even though I knew that we did not rank close to their largest clients. Most importantly, the phones are ringing and the forms are flowing. " Joe Whitcomb Owner, Whitcomb & Selinsky PC Read Success Story Sanity Solutions 50% Increase in new leads in a highly competitive services industry. Read Success Story General Kinematics Over 100 leads per month - up from virtually none Read Success Story Westline Village 100% Townhomes Sold a FULL YEAR ahead of schedule Ready for a digital program that delivers results? Connect with an Expert Common problems we solve for clients: You’re doing "stuff" regularly, but it doesn't seem to be working. Your competitors are doing better than you online — and it’s driving you nuts. You don’t have the time or resources to figure this all out. You are about to go through a rebrand or website relaunch and you are overwhelmed with how much is invovled in that. Your're pipeline is empty and your phones aren't ringing. You want to take advantage of AI in marketing, but aren't sure how. You don’t have a clear strategy... --- > We build intentional, data-driven PPC campaigns that get you in front of the right audience at the right time — and drive results that matter. Stop wasting spend on ads that don't convert. - Published: 2024-12-12 - Modified: 2025-03-03 - URL: https://www.v9digital.com/services/ppc/ PPC Services Stop wasting money on clicks that don’t convert. Let’s make your ad spend count. Connect with an Expert Join the hundreds of brands who trust Volume Nine. At Volume Nine, we don’t just run ads and our goal isn't to have you spend more and more. We build intentional, data-driven PPC campaigns that get you in front of the right audience at the right time — and drive results that matter. From Google Search to Meta Ads, we know how to make paid advertising work smarter, not harder. Connect with an Expert "I attribute much of our success to Volume Nine’s web and advertising efforts. When we handed over our ads management, we had a 250% return on ad spend (ROAS), and they’ve since delivered a 500% ROAS. " Devin Deholl Owner, Asheville Adventure Company Read Success Story American Garage Door 2,969% Increase in leads for a commercial garage door company. Read Success Story Asheville Adventure 429% ROAS for a rafting & tour company. Read Success Story Turing School 138% Increase in enrollment. Ready to drive affordable leads and sales? Connect with an Expert Common problems we solve for clients: You’re spending on ads, but you’re not seeing ROI. You have no idea what’s working (or what’s not). You’re tired of being the best-kept secret in your industry. You’re overwhelmed by the complexity of Google Ads and social media ad platforms. You’re tired of pouring money into Google Ads and want to diversify your revenue sources. You want a PPC program that is cohesive with your SEO strategies. You’re tired of chasing clicks that don’t turn into leads or sales. You need a PPC strategy that integrates with your overall marketing efforts. Our Approach to Paid Ads Goals We start with your goals: more leads, sales, visibility —... --- > To know where you're going, it's important to know where you're starting. Get a comprehensive social media audit that can set the stage for your brand's winning social media strategy. - Published: 2024-10-11 - Modified: 2025-02-27 - URL: https://www.v9digital.com/services/social-media/social-media-audit/ Social Media Audit & Strategy Service For over a decade, we’ve been helping small local shops all the way up to Fortune 500’s with social media. Connect with an Expert Trusted By Top Brands A social media audit that's "just right" for your needs A strong social media presence is key to a successful digital marketing strategy, but managing multiple platforms can be overwhelming. With constantly changing rules and algorithms, it can feel hard to keep up. If you’re ready to move past the confusion and start seeing real results, a social media audit can make all the difference. Turnaround Time: 2-4 WeeksPlatforms Included: Facebook Instagram LinkedIn X (Twitter) YouTube Pinterest TikTok Twitch Request an Audit Proposal “We look at the results and can’t believe what we’re seeing in terms of growth. ” Art Director Lands' End Business Unlock your social media's potential Don’t settle for agencies that offer a basic tool rundown or pass you off to an intern. At Volume Nine, we’ve been managing social media for over a decade, and our “Just Right” Social Media Audit will provide the insights you need to drive your social strategy forward with confidence. Actionable insights Social Media Audits are are notorious for just being a list of things you did wrong. We take a qualitative & quantitative look at your social presence to give you a prioritized roadmap of recommendations. Customized approach Have a specific question or concern? Don’t sweat it. We’ll dive into it for you as part of the process. Includes best practices Concerned some of your social media strategies are a bit #dusty? Don’t despair, we’ll score your social channels through a big ’ol list of best practices. Get your Social Media audit proposal, or connect with our team to ask questions Connect with an Expert What’s... --- > With decades of SEO experience, we help companies both large and small to maximize their organic search persence in the Denver area. We love Denver and look forward to seeing how we can help local brands. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/denver-seo/ Denver's Top SEO Agency Since 2006 Want to work with a local SEO company here in Denver? We’d love the opportunity to win your business! Our Address: Volume 9, Inc 1312 17th St #942 Denver, CO 80202 Phone: (303) 955-5228 Connect with an Expert "We've worked with other SEO/Digital Marketing companies and in two or three meetings, it felt like Volume Nine understood us and delivered better content and ideas than others we'd worked with for multiple years. " Kali Peterson President, Tiresocks Let's Grow Your Brand TogetherThe secret to our success over the last 20 years is simple. Our top priority isn't growing our company - it's growing yours. Headquartered in Denver, CO We're happy to come onsite at your location here in Colorado! See our Google Business Profile SEO is our Bread & Butter Since 2006 we've helped hundreds of brands grow online. Check Out Our Success Stories Worked with A LOT of CO Brands We've had the opportunity to help a ton of Colorado brands, including Davita, Transamerica, Bobo's Oat Bars, Ping Identity, Bea jo's Pizza, Kong and more! Reach Out Today Note from CEO, Natalie Henley If you are looking for an SEO company in Denver, there are a whole lot of us... I mean a whole lot. I’ve heard it can be a *tad overwhelming* for companies trying to find a service provider. To start with, we all sound really similar and use all the exact words, and I agree it’s super frustrating & overwhelming. So, if you reach out to Volume Nine, I promise you a direct, easy to understand conversation with an expert - not a sales person. Secondly - you don't *have* to work with a company in your backyard, but if that's what you prefer, a member of our team is... --- > Use data-driven strategies to build brand loyalty, engage consumers where they shop and socialize, and drive measurable growth in a highly regulated industry. - Published: 2024-10-11 - Modified: 2025-02-27 - URL: https://www.v9digital.com/industries/alcoholic-beverages/ Digital Marketing for Alchohol Brands Use data-driven strategies to build brand loyalty, engage consumers where they shop and socialize, and drive measurable growth in a highly regulated industry. Connect with an Expert Trusted By Top Brands Do Any of These Sound Like You? Struggling to stand out in a crowded alcohol market Your brand has a great story, but not enough people know about it You’ve invested in digital marketing, but it hasn’t translated into real growth Building brand loyalty is essential, but you’re not sure how to keep customers engaged Relying too much on word-of-mouth and need a scalable strategy to drive awareness and sales Schedule Time with a Digital Marketing Expert "I’ve worked with V9 for almost two years and continue to be impressed. Their level of industry knowledge and the team of specialists accomplish my marketing goals every time. Amy Donahue-Kelley General Kinematics Are you a little overwhelmed trying to find a partner who "gets" alcohol brands? Schedule Time With an Expert Digital Marketing Capabilities for Alcohol Brands Search Engine Optimization (SEO) Consumers are searching for new brands, cocktail recipes, and where to buy their favorite spirits— let'smake sure they find you first. Our SEO strategies improve organic visibility for high-intent keywords, driving brand awareness and sales. Paid Media & Programmatic Advertising With strict advertising regulations in the alcohol industry, targeting the right audience is everything. We craft compliant, data-driven ad campaigns across Google, Meta, programmatic networks, and industry-specific platforms to maximize ROI. Digital Marketing AOR (Agency of Record) Managing digital marketing across multiple channels can be overwhelming. As your dedicated partner, we handle everything from strategy to execution, so you can focus on production, distribution, and brand growth. Social Media for Alcohol Brands Engage drinkers where they discover new brands—Instagram, Facebook, TikTok, and Pinterest. We create... --- > In software, competition for market share can be fierce and it’s essential to have a strategy that helps you cut through the noise to connect with your target customers. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/software/ Digital Marketing for SAAS Brands In software, competition for market share can be fierce and it’s essential to have a strategy that helps you cut through the noise to connect with your target customers. Connect with an Expert Trusted By Top SAAS Brands Do Any of These Sound Like You? Need more Demo signups Your software is the best-kept secret in your industry You’ve invested in digital marketing but aren’t seeing real growth in new client aquisition You have a niche audience with a complex buying cycle Relationships and trust are key to closing deals in your industry You’re relying too much on referrals and need a scalable lead generation strategy Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story SyncHR 50% increase in demos for a SaaS brand in a highly competitive industry. Read Success Story General Kinematics Ramped a mining equipment manufacturer up to 100 leads/month (up from ~0). Read Success Story Sanity Solutions 50% increase in leads for an IT services company. "I’ve worked with V9 for almost two years and continue to be impressed. Their level of industry knowledge and the team of specialists accomplish my marketing goals every time. Amy Donahue-Kelley General Kinematics Are you a little overwhelmed trying to find a partner who "gets" SAAS? Single-channel campaigns RARELY deliver quality leads for B2Bs. If you need a cross-channel strategy, not just a generic digital marketing package, we're here to help! Schedule Time With an Expert SAAS Digital Marketing Capabilities Search Engine Optimization (SEO) Your prospects are searching for software solutions—make sure they find you first. Our SEO strategies drive organic visibility for high-intent keywords, helping you generate quality leads. Paid Media & PPC Advertising Reach the right decision-makers with highly targeted ads across Google, LinkedIn, and industry-specific platforms.... --- > Use data-driven digital marketing to expand your brand’s reach, connect with homebuyers, and support long-term growth. See how cross-channel digital marketing strategies can help. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/homebuilders/ Digital Marketing for Homebuilders Use data-driven digital marketing to expand your brand’s reach, connect with homebuyers, and support long-term growth. Whether you're selling custom homes or large-scale developments, strategic marketing helps you attract the right buyers, build trust, and drive sales. Connect with an Expert Trusted By Top Brands Do Any of These Sound Like You? Struggling to connect with homebuyers who are ready to purchase You build high-quality homes, but the right buyers aren’t finding you You’ve invested in digital marketing but haven’t seen a real impact on leads or sales Your ideal buyers care about craftsmanship, trust, and transparency Building credibility is essential to closing deals and driving referrals You’re relying too much on word-of-mouth and need a scalable, data-driven growth strategy Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Parade of Homes 59k clicks and 3k+ conversions during a single month. Read Success Story Westline Village 100% sold out units ahead of launch :) See Award RE/MAX Won a shorty award for our joint social media program. “Volume Nine is the perfect digital partner for homebuilders and developer. They understand the buyer demographic at every price point and how to reach them where they are. ” Lauren Karsh President, Colorado Modern Communication Looking for a partner who "gets" homebuilders? Schedule Time With an Expert Homebuilder Digital Marketing Capabilities Search Engine Optimization (SEO) Homebuyers are searching for builders they can trust—make sure they find you first. Our SEO strategies improve rankings for high-intent keywords, driving organic traffic and quality leads to your site. Targeted Digital Advertising Reach the right buyers with precision-targeted ads across Google, Meta, and industry-specific platforms. Our paid media strategies generate high-quality leads, increase model home visits, and maximize ROI. Full-Service Marketing Strategy & Execution Managing multiple marketing... --- > Your travel and tourism brand deserves a marketing strategy as unique as your destination or service. See how cross-channel digital marketing strategies can help. - Published: 2024-10-11 - Modified: 2025-03-07 - URL: https://www.v9digital.com/industries/travel-tourism/ Digital Marketing for Travel & Tourism brands Your brand deserves a marketing strategy as unique as your destination or service. Connect with an Expert Trusted By Top Travel Brands Do Any of These Sound Like You? Struggling to gets in beds Your destination is unique, but travelers don't know that You’ve invested in PPC but the cost per click is making things cost-prohibative Your ideal travelers care about authenticity, unique experiences, and expert recommendations Building trust is essential to turning visitors into loyal customers You’re relying too much on word-of-mouth and need a scalable, data-driven strategy to grow Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Asheville Adventure 429% ROAS in a crowded industry. Read Success Story Parade of Homes 104% increase in traffic & 3,000 conversions in one month. Read Success Story B4 Adventure 1500% Surge in Social Conversions; 33% Increased Engagement Rate. "Contracting with Volume Nine has proved to be not only a positive marketing decision for our company, but an essential one. Even though their team is located on the opposite side of the country from our business in Panama City Beach, Florida, we have never felt more connected and in-tune with any other outsourced agency we have used. I would recommend them to anyone when looking to improve their digital marketing and social media efforts. Truly a stellar relationship to pursue. " Lauren Shaw Marketing Manager, Resort Collection Looking for a partner who "gets" travel & tourism? If you need a cross-channel strategy, not just a generic digital marketing package, we're here to help! Schedule Time With an Expert Travel & Tourism, Digital Marketing Capabilities Search Engine Optimization (SEO) Your prospects are searching for solutions—make sure they find you at the top. Our SEO strategies drive organic visibility for... --- > Attracting new visitors to your hotel, resort, or destination can feel like an uphill battle. See how cross-channel digital marketing strategies can help. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/hospitality-resorts/ Digital Marketing for Hotels and Resorts Attracting new visitors to your hotel, resort, or destination can feel like an uphill battle. Connect with an Expert Trusted By Top Hotel Brands Do Any of These Sound Like You? Your hotel is the "best kept secret" in your city Clicks are too expensive to pay for Your ideal customers care about the experience You need heads in beds, especially during down times Word-of-mouth has worked, but you need a scalable, data-driven approach to take things further. Schedule Time with a Digital Marketing Expert "Contracting with Volume Nine has proved to be not only a positive marketing decision for our company, but an essential one. Even though their team is located on the opposite side of the country from our business in Panama City Beach, Florida, we have never felt more connected and in-tune with any other outsourced agency we have used. I would recommend them to anyone when looking to improve their digital marketing and social media efforts. Truly a stellar relationship to pursue. " Lauren Shaw Marketing Manager, Resort Collection Are you a little overwhelmed trying to find a partner who "gets" resorts? Schedule Time With an Expert Digital Marketing Capabilities for Hotels & Resorts Search Engine Optimization (SEO) Your guests are searching for the perfect getaway—make sure they find your hotel or resort first. Our SEO strategies drive organic visibility for high-intent keywords, helping you attract travelers and increase direct bookings. Paid Media & PPC Advertising Get in front of travelers actively looking for their next stay. We create highly targeted campaigns across Google, Meta, and travel-specific platforms like Expedia and TripAdvisor to drive bookings, brand awareness, and measurable ROI. Website Optimization & Booking Performance Your website is your digital front desk. We optimize hotel and resort websites for speed,... --- - Published: 2024-10-11 - Modified: 2025-03-07 - URL: https://www.v9digital.com/privacy-policy/ We take your data very seriously. Connect with an Expert This Privacy Policy governs the manner in which Volume Nine collects, uses, maintains and discloses information collected from users (each, a “User”) of this website (“Site”). This privacy policy applies to the Site and all products and services offered by Volume Nine. The Site is owned and operated by Volume Nine. The Site is offered subject to your acceptance without modification of all of the terms and conditions contained herein and all other operating rules, policies (including, without limitation, Volume Nine’s Privacy Policy) and procedures that may be published from time to time on this Site by Volume Nine (collectively, the “Agreement”). Please read this Agreement carefully before accessing or using the Site. By accessing or using any part of the website, you agree to become bound by the terms and conditions of this agreement. If you do not agree to all the terms and conditions of this agreement, then you may not access the Site or use any of the related services. If these terms and conditions are considered an offer by Volume Nine, acceptance is expressly limited to these terms. What information do we collect? Personal identification information – We may collect personal identification information from Users in a variety of ways in connection with activities, services, features or resources we make available on our Sites. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities. Non-personal identification information – We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information... --- > Get connected with a Digital Marketing expert for tangible insights on how to grow your brand and drive steady, predictable revenue growth. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/lets-talk/ Get connected with a Digital Marketing expert for tangible insights on how to grow your brand and drive steady, predictable revenue growth. Talk Now: (303)-955-5228 Trusted by Top Brands Let's connect Connect with a seasoned digital expert on our team. Contact Us Name * First Last * Last Email * Subject * Message * Submit If you are human, leave this field blank. Ask a Digital Marketing Question Talk to an Expert - Not a Salesperson Fast Pricing Estimates Free Initial Analysis Schedule a Deeper Discovery With a Strategist And more! In a hurry? Give us a call! 303-955-5228 Our Mailing Address Although we’re headquartered in Denver, Colorado, we service clients across the globe. Volume Nine Denver's Top Digital Marketing Agency1312 17th St #942Denver, Colorado 80202 --- > Evaluating onsite content can quickly feel overwhelming. We specialize in not only reviewing the existing content opportunities, but in outlining a content roadmap for long-term success. - Published: 2024-10-11 - Modified: 2025-02-27 - URL: https://www.v9digital.com/services/content/content-strategy/ Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Connect with an Expert {{ Coming Soon }} --- > Go above and beyond in auditing your site against SEO best practices with a comprehensive technical and content SEO audit. Prioritize your efforts with best practices that drive results. - Published: 2024-10-11 - Modified: 2025-02-27 - URL: https://www.v9digital.com/services/seo/seo-audit/ SEO Audit Service For over a decade, we’ve driven massive organic growth for hundreds of brands through our expert SEO strategies. We offer several types of SEO audits, including simple "just right" audits all the way up to in-depth audits for major website. Connect with an Expert Trusted By Top Brands An audit that's "just right" for your needs Skip the overpriced, surface-level audits—our expert team has been optimizing websites since 2006. With our "Just Right" SEO Audit, you’ll get the deep insights needed to drive real results and set your SEO strategy on the right path. Turnaround Time: 2-4 WeeksWhat’s Included: Technical SEO Competitive Analysis SEO Trends Content Optimization Review Local SEO Google Analytics / GA4 Actionable SEO Insights & Punchlist Request an Audit Proposal “Volume Nine’s biggest strength is its knowledgeable, technically-skilled team. They stay ahead of the curve in digital marketing trends and make tremendously innovative recommendations. I know I can rely on their knowledge base when I need a rock-solid opinion of where the industry is headed. Their SEO knowledge is outstanding. ” Owners Asheville Adventure Company Get An SEO Audit from True Experts Stop paying for surface-level audits that only scratch the surface. At Volume Nine, we’ve been optimizing websites since 2006, and our “Just Right” SEO Audit delivers the insights you need to drive real results. Actionable insights No overwhelming data dumps—just a prioritized punch list of SEO improvements tailored to your business. Customized approach Have a specific concern? We’ll dive deep into it as part of our review. Focused on results Our insights are designed to fast-track your SEO success and drive measurable growth. Get your SEO audit proposal, or connect with our team to ask questions Connect with an Expert What’s included in Volume Nine’s "Just Right" SEO Audit service? Strategic Alignment... --- > Let's get your metrics moving up and to the right. See what makes us Denver's best digital marketing agency and the different services we provide in achieving results for our clients. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/specialties/ Specialties Whether you need more leads, better conversion rates, or stronger brand awareness, our digital marketing strategies are built to deliver real results that matter to your bottom line. Connect with an Expert Let's Grow Your Brand TogetherThe secret to our success over the last 20 years is simple. Our top priority isn't growing our company - it's growing yours. "We've worked with other SEO/Digital Marketing companies and in two or three meetings, it felt like Volume Nine understood us and delivered better content and ideas than others we'd worked with for multiple years. " Kali Peterson President, Tiresocks Volume Nine's Digital Marketing Specialties Drive More Leads Struggling to get the right leads in the door? We help brands turn brand awareness into real pipeline growth—whether it’s reaching a niche audience, aligning sales and marketing, or driving high-intent demo signups in competitive industries. More About Lead Generation Sell More Products Want more online sales without burning through your budget? We help brands lower customer acquisition costs, boost organic traffic, and turn social followers into paying customers—all while optimizing conversion rates to make every click count. More About Driving Product Sales Recover Lost Traffic Watching your organic traffic drop can be frustrating—but it’s not the end of the road. Whether it’s a site relaunch, a Google update, or AI overviews stealing clicks, we help brands diagnose the problem, recover lost rankings, and build a more resilient SEO strategy. More About Recovering Lost Traffic Website Launch Support A website relaunch shouldn’t mean sacrificing your hard-earned organic traffic. Whether you’re re-platforming, launching for the first time, or working with a dev team that’s not SEO-focused, we ensure your new site is set up to drive traffic, leads, and sales from day one. More About Website Launch Support Build Social Media Engagement Tired of... --- > We are a digital marketing agency that doesn’t shy away from innovation. We specialize in SEO, Social Media, and Content strategies. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/services/ Digital Marketing Services You deserve a Digital Marketing agency that delivers great results, doesn't cost an arm and a leg, and who is genuinely fun to work with. Connect with an Expert Let's Grow Your Brand TogetherThe secret to our success over the last 20 years is simple. Our top priority isn't growing our company - it's growing yours. "We've worked with other SEO/Digital Marketing companies and in two or three meetings, it felt like Volume Nine understood us and delivered better content and ideas than others we'd worked with for multiple years. " Kali Peterson President, Tiresocks Case Studies Digital Marketing Services SEO We put our extensive SEO knowledge and experience to work for you to create a custom, actionable SEO strategy. It’s more than being everywhere all the time; it’s knowing how to be seen in the top results at exactly the right time when customers need you. More About Our SEO Services Content Anyone can create lots and lots of content. It might even be structured to leverage SEO and get shared on social media. But the key to success is knowing what content goes where, when, and how each piece is going to improve your bottom line now and in the future. More About Our Content Marketing Services Social Media Social media can seem fickle, to be a giant investment in time, and is often misunderstood. But there’s great power in social media to create authentic fans who buy and brand ambassadors who spread your awesomeness. Let’s work together to share your story! More About Our Social Media Services Paid Ads We use paid ads to do more than just drive traffic—we drive results. By crafting campaigns that target the right audience at the right time, we make sure your business gets the visibility (and conversions)... --- > Your customers constantly turn to search engines to solve their problems. We ensure they find you (instead of your competitors) at the top of their search results. - Published: 2024-10-11 - Modified: 2025-03-03 - URL: https://www.v9digital.com/services/seo/ SEO Services Your customers turn to the internet to solve their problems, let's connect you with them! Connect with an SEO Expert Join the hundreds of brands who trust Volume Nine to drive organic online traffic. Search Engine Optimization (SEO) is more than cramming keywords into AI content. It’s about helping your potential customers find you online, whether they’re using Google, Reddit, TikTok, or any other search engine or social platform. Are you ready to leverage our extensive SEO knowledge and experience to help build your business for the long term? Connect with an SEO Expert "Volume Nine has been a valued vendor of Breastcancer. org for over 5 years. They have a deep understanding of our goals and priorities as a nonprofit and help us understand current SEO best practices and identify actionable steps we can take to increase our traffic and engagement. " Caroline Durham Associate Director of Content, Breastcancer. org Read Success Story Large Ecommerce Brand $1M+ in Organic revenue gained in 6 months. Read Success Story Murad 67% increase in product revenue in 1 year for a large beauty brand. Read Success Story Brakes Plus 234% Increase in organic traffic from a local SEO program Ready to get Organic traffic moving up and to the right? Connect with an SEO Expert Common problems we solve for clients: You know SEO is valuable, but you lack the time, energy, or expertise to manage it in-house. Your organic traffic is down, and you aren’t sure why. You’re tired of being the best-kept secret in your industry. You’re about to go through a website re-launch and are worried about losing organic traffic. You’re tired of pouring money into Google Ads and want to diversify your revenue sources. You can’t keep up with all the changes happening in SEO. You’re... --- > Take your social media presence to the next level with a comprehensive social media strategy and social media management. Reach your audience where they are with social media marketing (SMM). - Published: 2024-10-11 - Modified: 2025-03-03 - URL: https://www.v9digital.com/services/social-media/ Social Media Services Social media isn’t about posting to check an item off your marketing to-do list. It’s a critical extension of your brand and a vital way to connect with your audience. Let’s build a vibrant community of potential customers together. Connect with an Expert Join the hundreds of brands who trust Volume Nine. Are you ready to join the hundreds of brands who’ve leveraged Volume Nine to turn their social media feeds into communities of raving fans and loyal customers? When done well, social media creates an engaged community of current and potential customers. Connect with an Expert "Our engagement is now tops. We have more engagement per total number of followers on our Facebook page than many of our competitors. They have shoved negative reviews down onto page 3 and below and elevated searches that we never knew were relevant. Everything we ask, they consistently deliver. " Taylor Sutherland President, Charlie's Soap Read Success Story Lands End Business 1,400% increase in Social Engagement - to over 10,000 engagements per month Read Success Story GloProfessional 67% increase in Social Traffic to Website from 1 campaign Read Success Story Vitamin World 155% increase in Conversions from Facebook within 4 months Ready to give your Social Media a boost? Connect with an Expert Common problems we solve for clients: You don’t have a strategy behind your social media. You aren’t seeing results from investing in social media. You’re tired of being the best-kept secret in your industry. Your social media community growth is stagnant. Your current social media content is boring. Your competitors have way more followers than you. No one is engaging with the content you’re publishing. You don’t have the time or staff to manage your social media feed. You need your social content to look better –... --- > The key to content marketing success is knowing what content goes where, when to post it, and how it is going to improve the bottom line. - Published: 2024-10-11 - Modified: 2025-03-03 - URL: https://www.v9digital.com/services/content/ Content Marketing Services Your audience craves content that informs, inspires, and converts. Let’s create it. Connect with a Content Expert Join the hundreds of brands who trust Volume Nine to write authentic content. At Volume Nine, we don’t believe in content for content’s sake. Your brand needs a content strategy that connects with your audience and moves them to action — whether they’re reading a blog post, downloading a guide, or watching your videos. Are you ready to stop producing content that no one reads? Connect with a Content Expert "Volume Nine brought a high level of technical expertise and personal attention to the project. I never felt like a cog in a wheel, even though I knew that we did not rank close to their largest clients. Most importantly, the phones are ringing and the forms are flowing. " Joe Whitcomb Owner, Whitcomb & Selinsky PC Read Success Story Sanity Solutions 50% increase in new leads for an IT services company. Read Success Story Bobo's Oat Bars 186% increase in traffic, driving thousands in product revenue sales Read Success Story Westline Village 100% Townhomes sold a FULL YEAR ahead of schedule. Ready to stop producing content that no one reads? Connect with a Content Expert Common problems we solve for clients: You’re publishing content regularly, but no one seems to care. Your competitors are ranking above you on Google — and it’s driving you nuts. You don’t have the time or resources to produce consistent, high-quality content. You’re about to go through a website re-launch and you know you're going to need a lot of great content. You’re not sure how to connect content to your broader marketing goals. Your content feels... meh. And it’s definitely not driving conversions. You don’t have a clear content strategy in place. You... --- > Volume Nine has worked with a variety of different industries since starting the agency in 2006. Our experience across mutliple industries and verticals enforces our commitment to custom solutions. - Published: 2024-10-11 - Modified: 2025-02-27 - URL: https://www.v9digital.com/industries/ Volume Nine has worked with a variety of different industries since starting the agency in 2006. This diversity of clients, challenges, and opportunities has provided our team with a wide range of experience and expertise that we bring to our clients’ work every day. Connect with an Expert Trusted by Top Brands We've Been At This For Almost 20 Years We’ve spent nearly two decades working with brands in all kinds of industries, solving challenges, finding opportunities, and figuring out what really works. That experience gives us a deep bench of knowledge that we bring to every client we work with. Here are just a few of the biggest industries we’ve helped —whether that’s building awareness, driving traffic, or boosting sales. Ecommerce Consumer Products B2B Brands Natural Products Manufacturing Beauty & Fashion Healthcare Health & Fitness Pets Outdoor Brands Travel & Tourism Hotels & Resorts Homebuilders B2B Software Alcohol Ready to grow your business online? Whether you're trying to build brand awareness on social media or needing to drive more traffic from search engines, we're here to help you connect with your audience and hit those strategic goals. Connect with a Digital Marketing Expert --- > We help you increase brand awareness, connect with consumers in meaningful ways, and drive sales—whether they’re shopping online or grabbing your product off the shelf. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/consumer-products/ Digital Marketing for CPG We help you increase brand awareness, connect with consumers in meaningful ways, and drive sales—whether they’re shopping online or grabbing your product off the shelf. Connect with an Expert Trusted By Top Brands Do Any of These Sound Like You? Struggling to get your products in front of the right consumers Your brand is AMAZING; if only people knew! You’ve invested in digital marketing, but it hasn’t translated into real sales Your ideal customers are picky Building brand loyalty is just as important as driving first-time purchases Relying too much on word-of-mouth Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Charlie's Soap Sold $47,000 worth of products in 2 emails. Read Success Story Bed Head 976% Increase in Instagram Engagements. Read Success Story Bobo's Oat Bars 186% Traffic Growth (Year over Year) for Bobo's Oat Bars. "Everything we ask, they consistently deliver. " Taylor Sutherland President, Charlie's Soap Ready for a partner who "gets" CPG? Need to push the envelope and drive customers not only to your website, but to retailers? Schedule Time With an Expert Consumer Products Digital Marketing Capabilities Search Engine Optimization (SEO) Consumers are searching for your products—make sure they find you first. Our SEO strategies drive organic visibility for high-intent keywords, helping you increase brand awareness and sales. Paid Media & Performance Advertising Drive sales with hyper-targeted PPC and programmatic ad campaigns across Google, Meta, TikTok, and other platforms. We focus on reaching the right consumers at the right time to maximize ROI. Digital Marketing AOR Managing digital marketing across multiple channels can be overwhelming. As your dedicated partner, we handle everything from strategy to execution, so you can focus on product development and business growth. Social Media Marketing for Consumer Products Brands Meet your... --- > Data-driven strategies built for Ecommerce brands that drive traffic, increase product sales and fuel profitable revenue growth. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/ecommerce/ Ecommerce Digital Marketing Agency Data-driven strategies built for Ecommerce brands that drive traffic, increase product sales and fuel profitable revenue growth. Connect with an Expert Trusted By Top Brands Do Any of These Sound Like You? Need more customers Your brand is the best kept secret in your industry You’ve invested in ads but clicks were to expensive You need to decrease CAC Customer loyalty and repeat purchases are everything in your industry You’re too dependent on word-of-mouth for sales Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Bed Head 976% increase in Instagram Engagements Read Success Story Murad 67% increase in product revenue. Read Success Story Vitamin World 155% increase in product sales from Facebook. “We look at the results and can’t believe what we’re seeing in terms of growth. ” Senior Digital Art Director Lands End Business Are you a little overwhelmed trying to find a partner who *isn't* trying to cram you into a giant paid ads program? Schedule Time With an Expert Ecommerce Digital Marketing Capabilities Search Engine Optimization (SEO) Your customers are searching for products like yours—make sure they find you, not your competitors. Our SEO strategies drive organic traffic for high-intent keywords, helping you boost visibility and increase sales. Paid Media Turn ad spend into real revenue with highly targeted PPC campaigns across Google, Meta, and other platforms. We focus on driving conversions—not just clicks—so you get measurable ROI from every campaign. Full-Service Digital Marketing Managing every digital channel can feel overwhelming. As your full service agency, we’ll handle everything—from strategy to execution—so you can focus on scaling your business. Social Media for Ecommerce Engage shoppers where they already scroll. We help Ecommerce brands build credibility and connect with their target audience on Instagram, Facebook, TikTok, and... --- > Especially in marketing a B2B brand, it's not just about website traffic. Driving marketing qualified leads that actually turn into customers through cross-channel solutions. - Published: 2024-10-11 - Modified: 2025-02-27 - URL: https://www.v9digital.com/industries/b2b-brands/ B2B Digital Marketing Agency Let's drive qualified leads... not just traffic. Connect with an Expert Trusted By Top B2B Brands Do Any of These Sound Like You? Need more high-quality leads You're the best kept secret in your industry You've invested in specific channels, but didn't see new leads You have a niche buying audience The key to sales in your industry is relationships You're worried about relying too much on referrals for new leads Schedule Time with a Digital Marketing Expert "I’ve worked with V9 for almost two years and continue to be impressed. Their level of industry knowledge and the team of specialists accomplish my marketing goals every time. Amy Donahue-Kelley General Kinematics Are you a little overwhelmed trying to find a partner who is more focused on lead generation than specific tactics? Single-channel campaigns RARELY deliver quality leads for B2Bs. If you need a cross-channel strategy, not just a generic digital marketing package, we're here to help! Schedule Time With an Expert Case Studies and Success Stories Read Success Story SyncHR 50% increase in demos for a SaaS brand in a highly competitive industry. Read Success Story General Kinematics Ramped a mining equipment manufacturer up to 100 leads/month (up from ~0). Read Success Story Sanity Solutions 50% increase in leads for an IT services company. B2B Digital Marketing Capabilities Search Engine Optimization (SEO) Your prospects are searching for solutions—make sure they find you at the top. Our SEO strategies drive organic visibility for high-intent topics & keywords, helping you generate quality leads. Paid Media Generate high-quality leads with hyper-targeted PPC campaigns across Google, Meta, and other platforms. We focus on attracting the right decision-makers and driving measurable ROI. Digital Marketing AOR Managing all your digital channels doesn’t have to feel overwhelming. As your Agency of Record, we’ll... --- > Harness data-driven digital marketing strategies to elevate your brand, engage conscious consumers, and drive sustainable growth. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/cpg-natural-products-foods/ Harness data-driven digital marketing strategies to elevate your brand, engage conscious consumers, and drive sustainable growth. Connect with an Expert Trusted By Top Brands Do Any of These Sound Like You? Struggling to reach health-conscious consumers who value natural products Your brand is a hidden gem in the natural products space You've invested in digital marketing but haven’t seen significant sales growth Your ideal customers care about sustainability, transparency, and clean ingredients Building trust is essential to converting shoppers into loyal customers You’re relying too much on word-of-mouth and need a scalable growth strategy Schedule Time with a Digital Marketing Expert Are you a little overwhelmed trying to find a partner who really cares? If you need a partner who "gets" the natural product industry, we're here to help! Schedule Time With an Expert Digital Marketing Capabilities for Natural Products Brands Search Engine Optimization (SEO) Health-conscious consumers are searching for natural, organic, and sustainable products—make sure they find yours first. Our SEO strategies drive organic visibility for high-intent keywords, boosting brand awareness and conversions. Paid Media Attract the right audience with hyper-targeted PPC campaigns across Google, Meta, and other platforms. We create ad strategies that connect with conscious consumers and drive measurable ROI. Digital Marketing AOR Managing multiple marketing channels can be overwhelming. As your Agency of Record, we handle everything—from strategy to execution—so you can focus on growing your brand. LinkedIn & B2B Social Engage eco-conscious consumers where they already spend time. We help brands build trust and loyalty through strategic storytelling, influencer collaborations, and visually compelling content across Instagram, Facebook, TikTok, and Pinterest. Email Marketing Your customers want to learn about your products—meet them in their inbox. We craft engaging email campaigns that nurture leads, build brand loyalty, and drive repeat purchases. Video Showcase your brand’s mission and... --- > Smart digital marketing strategies to connect with buyers, build industry credibility, and drive real growth for manufacturers. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/manufacturing/ Digital Marketing for Manufacturers Smart digital marketing strategies to connect with buyers, build industry credibility, and drive real growth for manufacturers. Connect with an Expert Trusted By Top Manufacturing Brands Do Any of These Sound Like You? Struggling to reach the right buyers in a competitive manufacturing space Your company is an industry leader, but not enough people know about you You’ve invested in digital marketing but aren’t seeing real sales growth Building long-term relationships with customers is key to your success You're worried about relying too much on referrals for new business Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story TireSocks 392% increase in traffic and a 108% increase in leads. Read Success Story General Kinematics Ramped a Manufacturer up to 100 leads/month (up from zero) Read Success Story Bobo's Oat Bars 186% increase in traffic after a website launch. "We have increased our lead quality, social media following, blog, and every other KPI and metric to date. I rely heavily on V9's recommendations and assessments as we continue to stay at the top of organic search. I have worked with many vendors in my marketing career and hands down would recommend V9 to anyone. " Amy Donahue-Kelley Global Marketing Manager, General Kinematics Looking for a partner who "gets" manufacturing? Cookie-cutter digital marketing programs RARELY deliver quality leads for manufacturers. If you need a cross-channel strategy, not just a generic digital marketing package, we're here to help! Schedule Time With an Expert Digital Marketing Capabilities for Manufacturers Search Engine Optimization (SEO) Industrial buyers and procurement teams are searching for solutions. We help you rank for high-intent keywords so your manufacturing company is the first thing they see when researching suppliers and products. Paid Media Target the right audience with precise PPC campaigns... --- > You deserve a custom digital marketing program, designed to show your brand in its best light, attract new customers & gain market share. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/beauty-fashion/ Digital Marketing for Beauty and Fashion Brands You deserve a custom digital marketing program, designed to show your brand in its best light, attract new customers & gain market share. Connect with an Expert Trusted By Top Brands Do Any of These Sound Like You? Struggling to attract new customers or build engagement on social media Your brand offers incredible products, but the right audience isn’t finding you You’ve invested in marketing, but your CAC is too high Your ideal customers care about quality, trends, and brand authenticity Building enagement & brand loyalty is essential for your business You’re relying too much on word-of-mouth and need a scalable, data-driven strategy to grow Schedule Time with a Digital Marketing Expert Case Studies and Success Stories Read Success Story Bed Head 976% Increase in Instagram engagement. Read Success Story Murad 67% increase in product revenue. Read Success Story GloSkin Beauty 21% Increase in conversions from social media traffic. “We look at the results and can’t believe what we’re seeing in terms of growth. ” Senior Digital Art Director Lands' End Business Are you a little overwhelmed trying to find a partner who "gets" fashion & high-end beauty brands? If you need a cross-channel strategy, not just a generic digital marketing package, we're here to help! Schedule Time With an Expert Digital Marketing Capabilities for Beauty & Fashion Brands: Search Engine Optimization (SEO) Your customers are searching for beauty and fashion trends—make sure they find you first. Our SEO strategies drive organic visibility for high-intent keywords, helping you attract engaged shoppers and increase sales. Paid Media & PPC Advertising Get your products in front of the right audience with highly targeted ads across Google, Meta, TikTok, and beauty/fashion-specific platforms. We create ad campaigns that drive product sales, brand awareness, and measurable ROI. Website... --- > Leverage data-driven digital marketing to expand your healthcare brand’s reach, foster patient and provider engagement, and support long-term growth. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/healthcare/ Healthcare Digital Marketing Leverage data-driven digital marketing to expand your healthcare brand’s reach, foster patient and provider engagement, and support long-term growth. Connect with an Expert Trusted By Top Healthcare Brands Do Any of These Sound Like You? Struggling to connect with patients and healthcare professionals who need your services Your organization provides exceptional care but isn’t reaching the right audience You've invested in digital marketing but haven’t seen a measurable increase in patient engagement or appointments Your ideal audience values credibility, transparency, and patient-centered care Building trust is essential to attracting and retaining patients You’re relying too much on referrals and need a scalable, data-driven growth strategy Schedule Time with a Digital Marketing Expert "I’ve worked with V9 for almost two years and continue to be impressed. Their level of industry knowledge and the team of specialists accomplish my marketing goals every time. Amy Donahue-Kelley General Kinematics Are you a little overwhelmed trying to find a partner? If you need a partner who "gets" Healthcare, we're here to help! Schedule Time With an Expert Healthcare Digital Marketing Capabilities Search Engine Optimization (SEO) Patients and healthcare professionals are searching for trusted providers and medical solutions—make sure they find you first. Our SEO strategies improve search rankings for high-intent healthcare keywords, increasing visibility and patient inquiries. Paid Media Reach the right audience with hyper-targeted PPC campaigns across Google, Meta, and healthcare-specific platforms. We craft ad strategies that drive patient engagement, appointment bookings, and measurable ROI. Healthcare Marketing Strategy & Execution Managing multiple marketing channels while focusing on patient care is overwhelming. As your strategic partner, we handle everything—from digital marketing strategy to execution—so you can focus on what matters most: delivering exceptional healthcare. LinkedIn & B2B Healthcare Marketing Engage medical professionals, hospital administrators, and industry decision-makers on LinkedIn and other B2B... --- > Use data-driven digital marketing to grow your health and fitness brand, connect with your audience, and turn engagement into lasting customer loyalty. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/health-fitness/ Digital Marketing for Health & Fitness Brands Use data-driven digital marketing to grow your health and fitness brand, connect with your audience, and turn engagement into lasting customer loyalty. Connect with an Expert Trusted By Top Brands Do Any of These Sound Like You? Struggling to connect with the right potential customers You're the best kept secret in your industry Paid media feels cost prohibitive for your brand Your ideal customers care about expertise, authenticity, and long-term wellness Building trust is essential to gaining and keeping loyal clients You’re relying too much on word-of-mouth and need a scalable, data-driven growth strategy Schedule Time with a Digital Marketing Expert "I’ve worked with V9 for almost two years and continue to be impressed. Their level of industry knowledge and the team of specialists accomplish my marketing goals every time. Amy Donahue-Kelley General Kinematics Looking for a partner who knows how to drive sustainable growth for health & fitness brands? If you need a cross-channel strategy, not just a generic digital marketing package, we're here to help! Schedule Time With an Expert Health & Fitness Digital Marketing Capabilities Search Engine Optimization (SEO) People are actively searching for health and fitness solutions—make sure they find you first. Our SEO strategies help your brand rank for high-intent fitness and wellness keywords, increasing visibility, traffic, and conversions. Paid Media Get in front of the right audience with hyper-targeted PPC campaigns across Google, Meta, and fitness-focused platforms. We create ad strategies that drive memberships, program sign-ups, and product sales with measurable ROI. Marketing Strategy & Execution Managing multiple marketing channels while running a fitness business is overwhelming. We take care of the strategy and execution, so you can focus on delivering results—whether that’s personal training, fitness programs, or health coaching. LinkedIn & B2B Wellness Marketing Connect with... --- > Use data-driven digital marketing to connect with pet owners, grow your brand, and turn engagement into lasting customer loyalty. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/pets/ Digital Marketing for Pet Brands Use data-driven digital marketing to connect with pet owners, grow your brand, and turn engagement into lasting customer loyalty. Connect with an Expert Trusted By Top Pet Brands Do Any of These Sound Like You? Struggling to attract pet owners who need your products or services Your brand offers high-quality pet products, but the right audience isn’t finding you You’ve invested in digital marketing but aren’t seeing real growth in sales or engagement Your ideal customers care about pet health, quality ingredients, and trusted recommendations Building trust is essential to turning first-time buyers into lifelong customers You’re relying too much on word-of-mouth and need a scalable, data-driven strategy to grow Schedule Time with a Digital Marketing Expert "I’ve worked with V9 for almost two years and continue to be impressed. Their level of industry knowledge and the team of specialists accomplish my marketing goals every time. Amy Donahue-Kelley General Kinematics Are you a little overwhelmed trying to find a partner who "gets" pet brands? Schedule Time With an Expert Digital Marketing Capabilities for Pet Brands Search Engine Optimization (SEO) Pet owners are actively searching for the best products and services for their furry friends—make sure they find you first. Our SEO strategies help your brand rank for high-intent pet-related keywords, driving organic traffic and sales. Paid Media & PPC Advertising Reach the right pet owners with highly targeted ads across Google, Meta, TikTok, and pet-focused platforms. We create ad campaigns that drive product sales, subscriptions, and brand awareness with measurable ROI. Website Optimization & E-Commerce Performance Your website should be as user-friendly as your products. We optimize pet brand websites for speed, mobile responsiveness, SEO, and seamless shopping experiences to increase conversions. Content Marketing & Storytelling Pet owners are passionate about their animals. We create... --- > Smart digital marketing strategies to connect with adventure seekers, build brand loyalty, and drive real growth for outdoor brands. - Published: 2024-10-11 - Modified: 2025-02-28 - URL: https://www.v9digital.com/industries/outdoor-brands/ Smart digital marketing strategies to connect with adventure seekers, build brand loyalty, and drive real growth for outdoor brands. Get seen. Get sold. Connect with an Expert Trusted By Top Outdoor Brands Do Any of These Sound Like You? Struggling to reach outdoor enthusiasts who value quality gear You're the best kept secret in the outdoor inudstry You’ve invested in digital marketing but aren’t seeing real sales growth You have agressive growth goals this year Building brand loyalty is key to long-term success Schedule Time with a Digital Marketing Expert "I’ve worked with V9 for almost two years and continue to be impressed. Their level of industry knowledge and the team of specialists accomplish my marketing goals every time. Amy Donahue-Kelley General Kinematics Are you a little overwhelmed trying to find a partner who "gets" outdoor brands? Schedule Time With an Expert Outdoor Brands Digital Marketing Capabilities Search Engine Optimization (SEO) Outdoor enthusiasts are searching for gear, experiences, and sustainability-focused brands. We help you rank for high-intent keywords so your brand is the first thing they see when researching products and planning their next adventure. Paid Media Target the right audience with hyper-specific PPC campaigns across Google, Meta, and outdoor-specific platforms. We craft ad strategies that drive measurable ROI by reaching adventure seekers ready to buy. Digital Marketing AOR Managing multiple marketing channels can be overwhelming. As your Agency of Record, we handle strategy, execution, and optimization—so you can focus on delivering great products and experiences. LinkedIn & Social For outdoor brands, we leverage LinkedIn and industry-specific networks to connect with retailers, distributors, and partners who can help grow your business. Email Marketing Keep customers engaged beyond their first purchase. Our email campaigns nurture leads, build brand loyalty, and drive repeat sales through valuable content and promotions. Video Content Showcase... --- > With more than a decade of digital marketing agency experience, Volume Nine believes success is measured in long-term relationships and ongoing results. - Published: 2024-10-11 - Modified: 2025-04-15 - URL: https://www.v9digital.com/about-v9/ About Volume Nine With almost 20 years of digital marketing agency experience, we believe in doing what it takes to help you build sustainable, ongoing revenue growth. We have seen how other agencies operate, and you deserve better. Connect with an Expert TRUSTED BY TOP BRANDS Your Success = Our Mission Results come from a winning strategy paired with affordable, high-quality execution. We're laser-focused on helping you hit your milestones while keeping things ‘lean and mean’ so your brand can be more and do more. It’s all about helping your brand grow, thrive, and become a more profitable business. Focused on Your Business, Not Ours Tactics are great, but they mean nothing if they aren’t contributing to your bottom line. At the end of the day, what matters is that you’ve got customers coming to your website, learning about your product or service, and clicking that “Buy” button or filling in a lead form. Period. No cookie-cutter digital programs We're structured to solve your problems, not scale our agency We don't lock you into long term contracts Working With Us Most agencies push pre-packaged plans to help scale their business and protect profit margin. However those pre-packaged, fancy sounding programs rarely deliver long term results. At Volume Nine, we take the harder road & skip the cookie-cutter approach and craft personalized strategies based on your goals, industry, budget, etc. All of our clients receive: A Point of Contact with Multiple Years of Digital Marketing Experience Custom Strategies Monthly Data Analysis (Not Just Automated Reports) A Slightly Quirky Set of Digital Nerds As Your New Best Friends Success Stories Why Clients Say We’re the Best Digital Marketing Agency They’ve Ever Worked With Contact a Digital Marketing Expert We have a flexible, agile approach We keep clients on top of marketing trends... --- > Volume Nine is fortunate to have built a top-notch team of industry experts. Every member of the V9 team has years of digital marketing experience. - Published: 2024-10-11 - Modified: 2025-03-03 - URL: https://www.v9digital.com/team/ Volume Nine is fortunate to have built a top-notch team of industry experts. Every member of the V9 team has years of digital marketing experience as well as a proven track record of innovation and driving amazing results for brands. Connect with an Expert --- > Join our team of expert digital marketers built to help clients across a wide range of verticals with all of their digital marketing needs. - Published: 2024-10-11 - Modified: 2025-05-29 - URL: https://www.v9digital.com/join-the-team/ Are you a digital marketing ninja looking for the right agency? Are you a highly-skilled specialist who decided to hang their shingle? In either case, we want to talk to you! Employment Scam Warning Unfortunately, some ne'er-do wells on the internet are using Volume Nine's brand name with fake positions & trying to solicit personal information and free work. They list themselves as employees of V9 on LinkedIn, and they appear to be actively communicating on social media and WhatsApp. There isn't a lot we can do about it, but please know, whatever we can do, we're trying. In the meantime, if anyone reaches out who feels suspicious, it's probably a scam. If a position isn't listed here, then it's not an open position. Also, all applications are processed through a single system (Workable), so if someone is asking you for any personal information outside of our application system, it's also a scam. If you aren't sure if something is legit, you can always give us a call or shoot us an email at info@v9digital. com and we're happy to let you know. Sorry there are jerks on the internet - we know the job market is tough out there, and we hate that you've got to deal with scammers like this also. Full Time PositionsAre you ready to geek out on the latest innovations in digital marketing? For team members, we offer fully remote work, flexibility, autonomy, and unlimited PTO to support work-life balance. Available Positions FreelancingFor freelancers, Volume Nine offers unmatched perks to our contractor partners including weekly invoice approvals, interesting projects, and a diverse client base across many industries. Freelancing with V9 About Volume NineVolume Nine started almost 20 years ago. Since then, we’ve learned a lot and built an agency that takes a fresh, innovative approach.... --- > Volume Nine gives back to our local community through charitable donations and volunteer work to organizations that benefit at-risk youth, children, and families in our local communities. - Published: 2024-10-11 - Modified: 2025-03-03 - URL: https://www.v9digital.com/about-v9/v9-gives-back/ Volume Nine gives back to our local community through charitable donations and volunteer work to organizations that benefit at-risk youth, children, and families in our local communities. Meet Our Team We are driven by purpose & priority At Volume Nine, giving back to our community is something we truly care about. We make it a priority to support our community through annual service days, seasonal contributions, and event-driven fundraising. We’re also proud to donate our time and expertise to local nonprofits and companies with a purpose-driven mission. And we love encouraging other businesses to join us in making an even bigger impact together. Making a difference, one step at a time Tactics are great, but they mean nothing if they aren’t contributing to your bottom line. At the end of the day, what matters is that you’ve got customers coming to your website, learning about your product or service, and clicking that “Buy” button or filling in a lead form. Period. Family Tree Landscaping Project V9 partnered with Family Tree to tackle an extensive “Zen Garden” landscaping project that included building a patio, removing old shrubs, and planting hundreds of new plants and flowers. Food for Thought Packaging Project V9 cares a lot about the kids in Denver! We regularly join Food For Thought to pack thousands of bags of food for less fortunate children and families in the Denver Public School System. Brandon Center Renovation Project Volume Nine and Booyah Advertising teamed up to spend a day completing a HUGE renovation project for the Volunteers of America’s Brandon Center and Theodora House. Volunteers of America Painting Project Our team painted a total of 10+ rooms, the kitchen and laundry room of VOA’s Family Motel. The Family Motel offers rooms for families and single women for up to a 12-night... --- > There are essential ingredients in a digital marketing strategy and we hope to help you craft that winning strategy with our strategic insights and guides. - Published: 2024-10-11 - Modified: 2025-03-03 - URL: https://www.v9digital.com/resources/ To say that digital marketing strategy moves rapidly would be a bit of an understatement. So, here are a few helpful resources to help you craft a winning strategy. Connect with an Expert Feeling a little lost? Check out our guides. Sometimes a blog post just isn't going to cut it on a topic. Our guides and trainings are designed to be longer and easy for you to come find and reference time and again. Setting social media strategies Boosting engagement Creating workable funnels In-depth SEO training Beginning lifestyle marketing And more! Get Started with Digital Marketing Guides Browse Our Recent Blog Posts See All Posts --- - Published: 2024-10-11 - Modified: 2024-11-22 - URL: https://www.v9digital.com/insights/ Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Connect with an Expert {{ Coming Soon }} --- > From training videos to downloadable guides for developing social media strategies, browse our library of free digital marketing guides and resources. - Published: 2024-10-11 - Modified: 2025-03-03 - URL: https://www.v9digital.com/resources/guides/ Digital Marketing Guides Feeling a little lost? We have put together a few guides to help you navigate the digital marketing world on hot topics and innovative strategies. Connect with an Expert --- > We focus on what matters most for each of our clients: creating winning strategies that deliver real results for our clients’ bottom line! - Published: 2024-10-11 - Modified: 2025-03-03 - URL: https://www.v9digital.com/success-stories/ At the end of the day, our job is to deliver you the results you need to grow your business. Connect with an Expert Your success is our success Great clients & great results—that’s what we’re all about. We don’t just check boxes or follow a generic playbook. We dive deep, get to know your business, and craft strategies that actually move the needle. Our clients love working with us because we bring smart, creative solutions, a team that genuinely cares, and an approach that delivers real, measurable growth. But don’t just take our word for it—see what we’ve done for brands like yours. --- - Published: 2021-12-07 - Modified: 2025-03-07 - URL: https://www.v9digital.com/lets-talk/thank-you/ Thanks for Connecting! We'll get back to you asap We know there is a lot of noise in Digital Marketing and we're thrilled you took a chance on us, and we're excited to connect with you. Back to Let’s Talk --- > Ready to build a steady stream of traffic and new customers through digital marketing? We've helped hundreds of businesses turn up their revenue - now, it's your opportunity to grow. - Published: 2021-07-21 - Modified: 2025-04-04 - URL: https://www.v9digital.com/ Turn Up Your Revenue Build a steady stream of traffic & new customers SEO Social Media Full Service Digital Connect With an Expert Trusted by Top Brands Team up with a digital marketing agency you can trust Since 2007, we've had the honor of helping hundreds of brands create awareness, drive traffic, and generate more steady, predictable revenue. Meet Volume Nine "To find a boutique agency that's outperformed even the largest companies is amazing. " Kayla (Roofe) Sandvig RE/MAX Are you a little overwhelmed trying to find the right agency partner? Life's too short to waste hours and hours getting pitched standard packages. Book time today to consult directly with an expert, not a sales team. Schedule Time With an Expert Case Studies and Success Stories Read Success Story Large Retailer More than a million dollars in organic revenue gained in 6 months Read Success Story General Kinematics Ramped a large-scale equipment manufacturer up to 100 leads/month (up from ~0) Read Success Story Vitamin World 44,000 new followers in 4 months & a 135% increase in Social Media revenue "We have increased our lead quality, social media following, blog, and every other KPI and metric to date. I rely heavily on V9's recommendations and assessments as we continue to stay at the top of organic search. I have worked with many vendors in my marketing career and hands down would recommend V9 to anyone. " Amy Donahue-Kelley Global Marketing Manager, General Kinematics What's it like working with Volume Nine? We don't want to be a vendor who crams you into a confusing package; we want to be an extension of your team with one goal in mind - success. Meet a few of our clients and hear about their experiences with Volume Nine in this 2-minute video. Schedule Time with... --- --- ## Posts > SEO audits rarely drive growth. Learn why prioritization and execution—not endless checklists—are what actually move your traffic, leads, and revenue. - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://www.v9digital.com/insights/the-seo-audit-myth-what-you-actually-need-instead/ - Categories: SEO Are SEO Audits Actually Helping Your Business Grow? In most cases, no. They look polished, feel data-driven, and often provide a sense of progress. But they rarely move the needle. That’s because most SEO audits focus on what's wrong instead of what to do next. They offer documentation, not direction. And that’s a problem if you're trying to grow traffic, leads, or revenue. At V9 Digital, we’ve worked with hundreds of businesses stuck in audit loops. And here’s the simple truth: audits don’t drive growth—execution does. The brands seeing real SEO gains aren't obsessing over technical checklists. They're building strategies aligned with customer behavior, business goals, and actual opportunities in the market. We’ll walk through why SEO audits became the industry’s go-to deliverable and why that mindset holds businesses back. You’ll see where traditional audits fall short, when they still serve a purpose, and what a high-impact SEO strategy really looks like. You’ll also learn:Why prioritization matters more than page errorsHow to shift from checklist thinking to growth thinkingWhat actually drives results: from strategy to execution to iteration If you’re tired of reading audits that don’t deliver outcomes, this guide is for you. Let’s rethink the role of audits and work on something that moves the needle. The SEO Audit Obsession: How We Got Here SEO audits look impressive. They’re clean, packed with data, and wrapped in enough jargon to make anyone feel like progress is happening. That surface-level polish is exactly why they became the industry’s favorite deliverable. Agencies love them because they’re easy to produce and easy to pitch. Clients love them because they come with a sense of clarity: something to hold, review, and hand to the boss. But beneath the tidy charts, there’s a catch. Most audits aren’t built to drive growth. They’re built to look... --- > Stop wasting time on new content. Learn how to repurpose content across social media to boost reach, save time, and get better ROI. - Published: 2025-07-13 - Modified: 2025-07-20 - URL: https://www.v9digital.com/insights/how-to-repurpose-content-across-social-media-for-maximum-roi/ - Categories: Content Marketing Tired of spending hours trying to figure out what the heck to post on social media for your brand? You’re not the only one, a lot of brands struggle with resourcing and creativity to get a social media calendar ready ahead of the month. One tactic that can really help is content repurposing specifically for social media. Please note, content repurposing likely shouldn't be the only thing you've got in your social media calendar, but it can make up as much as 25-50% of the content you post on a regular basis. Also, content repurposing is one of the best ways to get AI incorporated into your regular social media calendar. What Does Repurposing Content For Social Really Mean? Let’s get one thing straight. Repurposing isn’t just copying the same post and pasting it everywhere. It means taking something you’ve already made and changing it so it fits different platforms or audiences. Here’s what that looks like:Turn a blog post into a LinkedIn carousel. Take the best tips from a webinar and turn them into a Twitter thread. Convert a case study into a YouTube script or even a podcast outline. See how it works? The message stays the same. You just change how you share it. There’s a big difference between reposting and repurposing:Reposting means sharing the same thing again. Maybe at a different time or on another app. Repurposing means turning it into something new that fits the style of that platform and catches people’s attention in a fresh way. The best part? You save time and reach more people without making brand-new stuff every single time. It’s smarter, faster, and gets better results. Now that you get what repurposing really is, let’s look at why it works so well. Why Repurposing Works Across Social Media Platforms Have... --- - Published: 2025-06-24 - Modified: 2025-06-24 - URL: https://www.v9digital.com/insights/zero-click-searches-in-2025-how-to-get-value-without-the-click/ - Categories: Digital Marketing Are zero-click searches quietly killing your organic traffic? You’re not alone in wondering. As more users get their answers straight from the search results page (SERP), businesses are left questioning how they can stay visible—and relevant—when no one clicks through. But here’s the good news: zero-click doesn’t have to mean zero value. In fact, these searches can become powerful branding and trust-building tools if you know how to approach them. At V9 Digital Agency, we get it. SEO can feel like a moving target, especially with shifts like these. That’s why we help businesses adjust their strategies, making sure they don’t just chase clicks—they build authority, trust, and future conversions. Because being seen, even without the click, still matters. In this guide, you’ll discover:What zero-click searches are and why they impact your traffic. The different types of zero-click features (and how to spot them). How to position your content to thrive in a click-optional world. Ready to turn search visibility into growth? Let’s dive in. What Are Zero-Click Searches—And Why Should You Care? Let's break it down simply. Zero-click searches happen when the answer shows up right on the SERP—think featured snippets, knowledge panels, instant calculators, or FAQs. The user never has to click anything because the information is already there. Recent research suggests that over half of all Google searches now end without a click. For SEO professionals and content creators, that's a stat that makes your morning coffee taste a little more bitter. The direct impact? A noticeable dip in organic traffic numbers that once seemed reliable. But why is Google pushing this? It all comes down to user satisfaction. The faster someone finds what they want, the happier they are. And happy users keep using Google. This is especially true for mobile searches, where speed matters most,... --- > Discover a proven step-by-step guide to growing your brand with zero paid ads. Learn how to create engaging content, choose the right platforms, set trackable goals, and build lasting organic engagement in 2025. - Published: 2025-06-18 - Modified: 2025-06-25 - URL: https://www.v9digital.com/insights/how-to-create-an-effective-social-media-strategy-with-zero-paid-ads/ - Categories: Social Media Is Organic Social Media Still Worth It in 2025? Absolutely—But It Needs a Smarter Approach. With paid ads becoming more expensive and harder to break through the noise, many businesses are asking the same question: Can we still grow and engage our audience organically on social media? The short answer? Yes. But it’s no longer enough to post and hope for the best. In this article, we’ll walk you through a proven, step-by-step approach to crafting an organic social strategy that works in 2025, including:How to deeply understand your audience beyond demographicsSetting clear KPIs that reflect real engagement (not vanity metrics)Choosing the right platforms for your audience and goalsCreating content that earns attention and drives actionMastering engagement tactics that feel human, not roboticBuilding a consistent posting rhythm that fits your team’s realityAnalyzing and adapting your strategy Brands that commit to organic social media are building communities that last longer than any ad campaign. Let’s explore how you can do the same. 1. Know Your Audience (Deeply, Not Demographically) Relying solely on demographics no longer provides the depth needed for effective content. Knowing just your audience’s age and location offers limited insight. While somewhat informative, it does little to help you craft content that truly resonates or drives engagement. To win with organic social, you need to get under the surface. What keeps your audience up at night? What motivates them to hit ‘share’ or leave a comment? What kind of content actually makes them stop mid-scroll? The first step is to start by digging into their behaviors and motivations. Ask yourself questions that go beyond the obvious:What frustrations are they facing? What goals drive their decisions? What problems are they actively trying to solve? To find answers to these questions, you can use the following tools:Google Trends: What are they... --- > Learn how Google’s 2025 E-E-A-T update impacts your SEO strategy. Discover practical tips to boost your content’s Experience, Expertise, Authoritativeness, and Trustworthiness. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.v9digital.com/insights/e-e-a-t-in-2025-how-googles-updated-guidelines-affect-your-seo-strategy/ - Categories: SEO If you’ve spent any time around SEO circles, you’ve probably heard the term E-E-A-T tossed around like confetti. But what exactly does it stand for? Experience, Expertise, Authoritativeness, and Trustworthiness. These four words guide how Google evaluates the credibility of your content—and by extension, your website. In short, they’re a litmus test for quality. And no, it’s not just something for health websites or legal blogs to worry about. Whether you're running a baking blog or a B2B software hub, E-E-A-T matters. Why? Because search engines have one job: deliver content that satisfies users. And in 2025, Google has doubled down. With its most recent updates to the Search Quality Evaluator Guidelines, the focus on E-E-A-T isn't just alive and well—it’s sharper and more demanding. So, what’s changed? In a nutshell: first-hand experience now carries more weight, AI-generated content is under a closer microscope, and Google wants real voices behind the information it ranks. If your SEO strategy hasn’t adapted, this might explain why your rankings feel like they’ve slipped into a black hole. Let’s rewind for a moment. A Look Back: The Evolution of E-E-A-T Originally introduced as E-A-T, this framework was a quiet, nerdy whisper in the SEO community—until 2018’s infamous “Medic Update” pulled it into the spotlight. That update hit YMYL (Your Money or Your Life) sites hard, especially those lacking expert credentials or trustworthy sources. Fast forward to late 2022, and Google added another “E” to the acronym: Experience. That change wasn’t just cosmetic. It signaled a shift in how content is evaluated—not just by what you know, but by whether you've actually lived it. Think about it: Would you rather read travel tips from someone who's been to Tokyo twice... or from someone who's read a few blogs and mashed them together using ChatGPT? Since... --- > Discover the psychological triggers that drive social media engagement—from dopamine hits to storytelling strategies. Learn how to create content that connects, converts, and keeps your audience coming back. - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://www.v9digital.com/insights/the-psychology-of-social-media-engagement-what-makes-people-click-like-share/ - Categories: Social Media Social media is a psychological playground where companies, influencers, and regular users fight for attention. Every like, share, and comment isn’t only a random behavior, it comes from well rooted psychological causes. For brands and content creators, understanding what drives engagement is the key to building strong online communities and driving business results. What then is going on within our minds when we double-tap a post or click the share button? And more importantly, how can businesses use these insights to create content that resonates? The Science Behind Social Media Engagement Social media is a goldmine for its owners and they are well aware of its huge potential. That’s why these platforms are not guessing what will keep you hooked, they use psychology to make sure you stay. Dopamine: The Brain’s Reward System Ever wonder why getting a like feels oddly satisfying? That’s dopamine at work. Every notification sends a tiny hit of this feel-good chemical through your brain, reinforcing the behavior and making you want more. It’s the same system that keeps people scrolling for hours. Habit Formation & The Scroll Loop Checking social media has become as automatic as checking the fridge when you’re not even hungry. Platforms take advantage of this habit formation by designing infinite scrolling feeds, making it effortless to consume content endlessly. The result? More time on the platform means more revenue for them. Plus, more chances for your business to capture attention. FOMO: The Fear of Missing Out People interact with content because they don't want to miss anything. Limited-time content—like Instagram Stories—has great urgency that directly relates to this fear and motivates regular check-ins and quick interactions. The Key Psychological Triggers That Drive Engagement People interact with content deliberately, not randomly. Deep-ingrained psychological reactions cause some posts to be appealing while others... --- > Discover how to optimize your website for voice search in 2025. Learn key tactics for conversational keywords, featured snippets, local SEO, and mobile speed to boost your rankings for spoken queries. - Published: 2025-04-10 - Modified: 2025-04-15 - URL: https://www.v9digital.com/insights/voice-search-seo-how-to-rank-for-spoken-queries/ - Categories: SEO Ever asked your phone a question instead of typing it out? If so, you’ve contributed to the rapid growth of voice search. Thanks to virtual assistants like Siri, Alexa, and Google Assistant, more people are speaking their queries rather than tapping them into a search bar. For businesses, this shift represents a massive opportunity. Voice searches tend to be longer, more conversational, and often have local intent. If your website isn’t optimized for them, you're leaving traffic (and potential customers) on the table. This guide breaks down everything you need to know about voice search SEO. We’ll explore why it’s different, how search engines process spoken queries, and what you can do to rank higher when people talk instead of type. What Is Voice Search Optimization? One habit forming in all age groups is voice search. Talking to electronic devices has become second nature as smart speakers and mobile assistants proliferate. This explains why it's important:The global voice recognition market is projected to reach $26. 8 billion by 2025. Around 80% of voice searches use natural, conversational language. Local businesses benefit the most, as people frequently search for services near them. Unlike traditional search queries, voice searches mimic real speech. Instead of typing 'best coffee NYC,' a user might ask, 'Where’s the best coffee shop near me? ' The shift from keywords to full sentences is changing SEO. Changing with this new reality requires reevaluating the organization of the content. Nowadays, short, robotic sentences are not adequate. Websites must offer easily understandable, natural-sounding responses that fit people's speech patterns. Key Characteristics of Voice Search Queries To rank highly in voice search, you must know how voice searches differ from written ones. Here's what distinguishes them:They sound natural. People phrase voice searches as if they’re speaking to a person. Instead of... --- > AI Overviews are changing search—learn how to optimize your content for Google’s AI-generated results. Boost visibility, drive traffic, and stay ahead in SEO with expert strategies. - Published: 2025-03-25 - Modified: 2025-04-15 - URL: https://www.v9digital.com/insights/how-to-optimize-for-ai-overviews-and-stay-ahead-in-seo/ - Categories: Content Marketing, SEO AI Overviews are shaking up the search game. If you’ve been tracking SEO trends, you already know that Google’s AI-generated summaries are taking up major real estate on Search Engine Results Pages (SERPs). And while this could mean fewer clicks overall for traditional organic listings, it also presents a huge opportunity—if you know how to play the game. Here’s how to optimize for AI Overviews and make sure your content stays visible. What Are AI Overviews and Why Do They Matter? AI Overviews (AIOs) are Google's new AI-powered summaries that appear at the top of search results. Instead of just displaying a list of links, these overviews generate concise answers by pulling from multiple sources. This is great for users who want quick answers but can be a nightmare for brands that rely on organic clicks for website traffic. The challenge:AI Overviews take up space where organic search results used to shine. Recent studies reveal a significant shift in search behavior: when AI-generated overviews provide direct answers, nearly one-third of users (about 30%) choose not to click through to external websites. This trend aligns with broader research showing that "zero-click searches" are becoming more common, reducing organic web traffic by as much as 25%. As AI-powered search continues to evolve, businesses and content creators must adapt their strategies to capture audience attention within search results themselves. If your content isn’t included in an AI Overview, your organic traffic could take a serious hit. The opportunity:If your content is featured in the AI Overview, you might actually see more traffic than without an AI Overview. Lower-ranking results (positions 3-10) tend to get more clicks when there’s an AIO at the top than when there’s no AIO. In other words, if the AI Overview doesn’t sufficiently answer their query, users now seem... --- - Published: 2025-03-19 - Modified: 2025-04-10 - URL: https://www.v9digital.com/insights/search-everywhere-optimization-why-2025-is-the-year-to-expand-your-seo-strategy/ - Categories: Digital Marketing Search Everywhere Optimization: Why 2025 is the Year to Expand Your SEO Strategy If you’ve been focused solely on ranking on Google, it’s time for a wake-up call. Search behavior is evolving fast. The days of Google being the only platform that matters for SEO are over. In 2025, users are searching everywhere—on TikTok, Reddit, Amazon, ChatGPT, and even AI-powered assistants like Alexa. That means brands that want to stay competitive need to optimize for everywhere people search—not just traditional search engines. That’s where Search Everywhere Optimization (SEO) comes in. What is Search Everywhere Optimization? Search Everywhere Optimization (SEO) is the strategy of making sure your brand is discoverable wherever users are searching online. This includes: Social search: TikTok, Instagram, LinkedIn, Twitter (X) E-commerce search: Amazon, Etsy, Walmart AI-powered search: ChatGPT, Google Gemini, Alexa Community-driven search: Reddit, Quora, Yelp Video search: YouTube, Twitch By customizing your strategy for each platform’s audience, search behavior, and algorithm, you can stay visible and competitive in 2025 and beyond. Why Search Behavior is Changing For the last decade, businesses have focused their entire search strategy on Google’s algorithm updates and keyword rankings. But things have shifted. 1. Social Media is the New Search Engine Younger users are bypassing Google entirely. 45% of Gen Z prefers searching on TikTok instead of Google. Instead of scrolling through traditional search results, users now want engaging, visual answers that feel more human and trustworthy. 2. AI is Answering Queries Directly ChatGPT, Google Gemini, and other AI tools skip search results entirely and provide instant answers to user questions. That means businesses need to focus on Answer Engine Optimization (AEO)—ensuring your brand gets mentioned in AI-generated responses. 3. Reviews and Recommendations are Driving Discovery Whether it’s Yelp, Amazon reviews, or Reddit discussions, people are searching for real opinions before... --- - Published: 2025-03-16 - Modified: 2025-04-15 - URL: https://www.v9digital.com/insights/seo-for-startups-how-to-build-authority-from-scratch/ - Categories: SEO Search engines don’t hand out credibility like free samples at a supermarket. If you’re launching a startup, you’re starting from zero—zero backlinks, zero domain authority, and likely, zero organic traffic. Meanwhile, established competitors have been stacking up trust with search engines for years. So how do you break through? This guide walks you through a step-by-step process to build SEO authority from the ground up. From structuring your website correctly to earning backlinks that actually move the needle, you’ll learn how to create a lasting foundation for organic growth. Understanding Authority in SEO Google’s ranking system isn’t just about keywords; it’s about trust. A startup’s website needs to prove its worth before it can compete with industry giants. What is domain authority? It’s a measure of how much trust search engines place in your site. High-authority websites get priority in rankings, while new ones have to prove themselves. How is authority built? To decide if a website merits a top ranking, search engines consider backlinks, high-quality content, user interaction, and technical SEO. Why does this take time? SEO isn’t a sprint. Google favors websites that steadily build credibility over months (or even years). The key is consistency and patience. Laying the Foundation: Technical SEO & Site Structure The most important part of a building is the foundation. If the foundation is shaky, nothing else will stand. And your website works in the same way. Before producing content or chasing backlinks, your site needs a solid technical base. Speed matters. A slow site kills rankings. Compress images, use a content delivery network (CDN), and avoid bloated code. Mobile-first is non-negotiable. More than half of all searches happen on mobile. If your site doesn’t adapt to different screen sizes, it’s already losing. Secure your site with HTTPS. Google prioritizes secure sites, and... --- > Discover how to harness user-generated content (UGC) to boost engagement, build trust, and drive conversions in 2025. Learn top strategies, case studies, and AI-driven insights for maximizing UGC impact. - Published: 2025-03-16 - Modified: 2025-04-15 - URL: https://www.v9digital.com/insights/how-to-leverage-ugc-user-generated-content-for-maximum-engagement-in-2025/ - Categories: Content Marketing User-generated content (UGC) refers to any content—such as text, images, videos, and reviews—created by consumers rather than brands. It is the lifeblood of contemporary digital interaction. Real experiences from real people are considerably more trustworthy than the best brand content in the world. With AI reshaping how content is created and consumed, and consumers valuing authenticity more than ever, UGC has become a marketing necessity. In this guide, we’ll explore why UGC is vital, the types that drive engagement, and how to use it effectively. Why UGC Matters More Than Ever in 2025 Not only is user-generated content valuable, but it is also necessary. Customers look to their peers for reliable information as they become more skeptical of content created by brands. Real user experiences are more credible than corporate messages in any kind of content, including reviews, videos, and social media posts. Here’s why: Trust drives conversions – People rely on peer-generated content to validate their decisions. Whether it’s a review or a user video, credibility stems from authenticity. AI is everywhere – Automation is making brand-generated content easier to produce, but that also means customers are more skeptical. Genuine, organic content stands out. SEO loves UGC – Google rewards fresh, engaging content. UGC increases dwell time, boosts interaction rates, and often leads to organic backlinks. Data is key – Brands aren’t just using UGC; they’re analyzing it. AI-driven sentiment analysis helps companies refine messaging and product positioning. Types of UGC That Drive Maximum Engagement Not all UGC is created equal. Some formats resonate more than others, depending on your audience and platform. The most effective ones are engaging, shareable, and seamlessly integrated into the brand’s narrative. Here are the content types that deliver the best results: Customer reviews and testimonials – From written feedback to video testimonials, social... --- > Master Local SEO for multi-location businesses with strategies to optimize Google Business Profiles, create location-specific landing pages, and build local trust. Drive foot traffic and outpace competitors today! - Published: 2025-01-21 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/local-seo-101-how-to-get-your-multi-location-business-found/ - Categories: SEO Struggling to get your multi-location business noticed in local searches? You’re not alone. Reaching the right audience in the right places is a problem that many businesses face. We at Volume Nine know how painful local SEO can be because we've been guiding clients through its intricacies for more than ten years. So, whether your goal is to draw more foot traffic or strengthen your connection with local audiences, we have you covered. What Is Multi-Location SEO? Multi-location SEO means optimizing each branch or location of your business so it shows up in local searches. If you’ve got a coffee shop in Miami and another in Denver, local SEO ensures both pop up when someone nearby Googles, “best coffee near me. ”But how does this differ from traditional SEO? Traditional SEO aims for broader, often global visibility. In contrast, multi-location SEO concentrates on very localized queries, such as "boutique gyms in Chicago. " Targeting clients in a certain location with precision is more important than trying to reach as many people as possible. And why should you bother? It’s simple. It improves conversions, draws more foot traffic, and fosters local trust. Why Local SEO Matters So, let’s take a look at why local SEO deserves your attention:Foot Traffic Think about the last time you searched for “pizza near me” or “best auto repair shop in town. ” Your customers are doing the same thing, and you are losing out on their business if your company is not listed in those local search results. Simplify the Customer’s Journey Nobody likes searching for an invalid phone number or sorting through out-of-date company hours. You make your clients' lives easier by providing them with precise and consistent information at every location. They are more inclined to pick you over the competition if it... --- > Avoid generic holiday posts that hurt engagement. Learn creative, authentic strategies to connect with your audience this season. - Published: 2024-11-27 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/why-generic-holiday-social-media-posts-are-hurting-your-brand-and-what-to-do-instead/ - Categories: Social Media The holidays are a prime time for connection, reflection, and yes, marketing. But let’s be real—every year, brands flood social media with the same tired messages. You’ve seen it: a graphic that says, “Happy Thanksgiving! ” with a stock image of a turkey or a post that reads, “From our family to yours, Happy Holidays. ” While the sentiment is nice, these posts aren’t doing what you think they are. In fact, they might even be hurting your brand. Here’s the problem: generic holiday posts don’t stand out. Worse, they can drag down your social media performance, making it harder for your future content to get noticed. It’s time to rethink how you approach holiday content—because if you’re going to join the conversation, you need to make it count. Why Generic Holiday Content Fails 1. Oversaturation Everyone—and I mean everyone—is posting holiday content during this time of year. Your audience is scrolling through endless “Happy Holidays” posts from brands, friends, and family. A cookie-cutter message isn’t memorable; it’s wallpaper. 2. Lack of Authenticity Your audience can tell when you’re phoning it in. If your brand’s usual tone isn’t warm and fuzzy, suddenly posting a sentimental “from our family to yours” graphic feels out of place. It doesn’t sound like you, and authenticity matters more than ever on social media. 3. Negative Impact on Engagement Here’s the kicker: social media algorithms are powered by engagement. When you post something and it gets minimal likes, shares, or comments, platforms like Instagram or LinkedIn are less likely to show your next post to your audience. A generic holiday post with low engagement can hurt the performance of your entire feed. What to Do Instead Holidays are an incredible opportunity to connect with your audience. You just have to approach it with a little... --- > Discover the must-know SEO trends for 2025! Learn how to optimize beyond Google, leverage AI, boost engagement, and stay competitive in a rapidly evolving search landscape. - Published: 2024-11-19 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/top-seo-trends-strategies-2025/ - Categories: SEO Don't Fall Behind! Top SEO Trends for 2025 You Can’t Ignore With SEO continuously evolving, 2025 is bringing new opportunities—and challenges—to optimize beyond Google, enhance engagement, and leverage powerful tools like AI. Here’s what you need to know to stay competitive. Search Everywhere Optimization Google isn’t the only game anymore. Platforms like ChatGPT Search, Perplexity, and social channels like TikTok and YouTube are increasingly popular for search. In 2025, brands that only optimize for Google risk missing out on major traffic sources. Expanding your SEO strategy to these platforms can help you reach untapped audiences. Expand your focus: Consider where your audience is searching (e. g. , YouTube, TikTok, ChatGPT). Tailor content to the platform: Different platforms have different search behaviors—match your content accordingly. Experiment with new search engines: Try optimizing for AI-driven search platforms like Perplexity. Leverage platform-specific SEO tactics: Use platform-specific tags, metadata, and post formats to increase visibility on each platform. As you move beyond Google, think about the future of search itself—an era where users don’t just “Google it” but explore specialized, AI-powered tools for personalized answers. AI as a Support Tool—Not a Replacement AI is a powerful asset, but in 2025, it’s most effective when it supplements rather than replaces human insight. Fully AI-generated content often feels generic, and Google tends to prioritize content with a human touch. Use AI to enhance your content creation strategy while keeping it engaging and authentic. Content gap analysis: Use AI to identify what your competitors are covering that you might be missing. Semantic keyword suggestions: AI can help you add relevant keywords naturally. Visual and structural support: Generate ideas for images, internal links, and layout improvements with AI tools. Beyond supporting content creation, AI can help you understand audience preferences and behavior at a granular level. Use these... --- > OpenAI is actively working on SearchGPT - here's the jist of what you should know and how to adjust your marketing & SEO strategy. - Published: 2024-09-10 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/should-i-adjust-my-marketing-strategy-for-searchgpt/ - Categories: Digital Marketing Alright, I want to take a minute and talk just a little bit about SearchGPT—what it is, what’s going on, and whether you should adjust your marketing strategy for it. What is SearchGPT? SearchGPT is a prototype Search Engine that OpenAI is developing. They announced in July that they were working on this, but there’s no public launch date yet. The industry is buzzing because this could be a really big deal for marketing, Google, search engine optimization, and search in general. When thinking of SearchGPT vs. a traditional search engine... It’ll understand more context and natural language It’ll provide helpful, summarized results from multiple reputable sources You can get information without having to click to other websites It’ll hang on to your context and keep pushing to get you a deeper answer Google Vs. SearchGPT (Infographic) by volume9 If you haven’t tried Perplexity, I strongly recommend you do. It’ll help you grasp what SearchGPT is trying to do pretty darn fast (and side note, I LOVE Perplexity). How Is This Different From AI Overviews? When we think about how AI has gone into search, let’s kind of go back a bit. ChatGPT launched, Microsoft partnered with Bing, and Google panicked, starting work on getting AI into search. Google spent a year developing Search Generated Experience (SGE) and brought AI overviews into search. But. arguable, it’s been a bit of a flop. Meanwhile, Bing hasn’t picked up much market share despite having a strategic partnership with Open AI & ChatGPT. Why AI and Search Haven’t Worked (Yet) The challenge with AI in search is that search engines have always worked on a model where someone searches a keyword, and the engine provides listings. Google is likely always going to have that stronghold... . But when you try to add AI... --- > Nobody wants to see their organic traffic trending down and to the right. If your organic traffic is declining, here's a few great places to start troubleshooting. - Published: 2024-09-06 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/organic-traffic-declining/ - Categories: SEO Noticing a dip in your website's organic traffic can be frustrating, especially when the usual SEO tricks aren’t cutting it. If your organic traffic & revenue has been on a downward slide for six months or more, you’re not alone, a lot of major brands have been slipping and sliding right along with you. BUT you don’t have to just sit back and watch it happen. Here are a few tips on where to start when diagnosing the problem and getting your traffic back on track. Troubleshooting organic traffic declines is a pretty common concern we hear from prospects who reach out. We're happy to provide a free, quick consultation with an SEO expert to review your organic traffic and potential causes. Check for Development Updates Before you panic about algorithms or penalties, look at your website's recent development history. Did your traffic drop after a significant update or site change? It’s easy to blame Google for traffic issues, but more often than not, the root cause is a change on your end. Go back through your dev logs and see if there were any significant changes around the time your traffic started to dip. If you find something, that’s your starting point for a fix. Here’s the kind of development updates that might get your website in trouble with organic traffic: Moving content around without redirects Re-platforming Changing URLs without redirects Removing content SSL certificate management Slowing down site speed Etc. Dig into Trends in Your Data Next, dive deep into your analytics to uncover any patterns or trends. Use tools like SEMrush or Google Analytics to see if the drop is site-wide or limited to specific pages or sections. Is the decline consistent across all categories, or is it focused on one particular area? Is the drop impacting... --- > Buckle up, the 2024 Holiday Season is shaping up to be intense for Ecommerce brands this year. Prep for these E-commerce holiday trends & mark down some critical dates for your planning. - Published: 2024-08-14 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/2024-e-commerce-holiday-trends/ - Categories: Digital Marketing **Join us for A Free Webinar on 2024 e-commerce holiday Ideas on planning on August 22, 2024** Register Here The holiday season is creeping up on us, and if you’re running an e-commerce business, it’s time to get your game plan together. 2024 is shaping up to be a bit of a wild ride, so let's talk about what you need to know to crush Q4. First, here are a few e-commerce holiday trends to keep in mind for your planning: E-commerce Holiday Trends: 1. The Holiday Shopping Season Is Starting Earlier Than Thanksgiving A lot of brands denote Thanksgiving as when the holiday shopping madness starts. But, studies tell us that 27% of shoppers plan to start in October. That’s right; before you even think about carving the turkey, people are already checking off their lists. A few ideas on what you can do about this: Get those holiday campaigns out early—like October early. Throw in some “early bird” deals to lure in the planners. Ensure your site is running smoothly because the last thing you need is a meltdown before the main event. Get ready for Amazon’s October Prime Day, which is now considered the new holiday shopping kick-off event. 2. Don’t Ignore Thanksgiving More people are dodging awkward family convos by diving into some retail therapy. As such, Thanksgiving Day is becoming a prime shopping time for folks who’d rather scroll than socialize. In 2009, consumers spent 5. 29 billion in online shopping on Thanksgiving Day alone. Tips for Businesses: Why not give them what they want? Drop some killer deals on Thanksgiving Day. Hit your customers with some timely emails and social posts—let them know your deals are just a click away. Make sure your mobile site is on point. Let’s face it: They’ll likely be... --- > A leak of an internal Google document revealed a treasure trove of information behind the most secretive algorithm in the world. See why marketers should care. - Published: 2024-06-03 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/google-leak-last-week-revealed-a-giant-laundry-list-of-seo-ranking-factors-why-should-the-average-head-of-marketing-care/ - Categories: SEO If you are focused on your users, high-quality content, and a great user experience, you don't need to panic. Last week, an anonymous source leaked what has been confirmed to be an internal document revealing over 14,000 "factors" Google uses when ranking websites. The leak has set the SEO world ablaze with discussion and debate. What Was Leaked? The leak revealed an extensive and detailed list of APIs that shed light on what Google considers when ranking websites. In general, it is a list of thousands of APIs that outline factors that Google considers when determining rankings for different websites. While the number is overwhelming, many elements are related when categorized. This means many factors are interconnected or serve similar purposes within the algorithm, contributing to the overall ranking process. Unfortunately, a layer of detail is missing, including what exactly Google is looking at for some of these factors and their weight. So, academically, it's interesting, but it's like getting a partial recipe without instructions or amounts. New Google Leak is like Getting An Incomplete Recipe Why Is It Creating Such a Frenzy? While significant, the recent leak is not as groundbreaking as some might think. SEO has traditionally involved a lot of testing, trial, and error. This is the first definitive confirmation that many of the things we thought worked were indeed part of the search considerations. The intrigue lies in the glimpse into Google's inner workings and potential secrets from their closely guarded search algorithms. Also, many long-standing SEO arguments were won last week, like whether Google sandboxes new sites or whether domain authority exists as a factor. While the leak has generated a buzz, its practical implications might not be as transformative as the initial excitement is suggesting. I guess we're gonna have to find new stuff... --- > Learn how to budget for SEO like a master. Discover how to allocate resources effectively, increase traffic, and achieve measurable results. - Published: 2024-05-31 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/how-to-budget-for-seo/ - Categories: SEO Let's face it: SEO can feel like a complex puzzle. You hear all about its power to boost website traffic and conversions, but actually budgeting for it is a whole different story. While it seems daunting, with the right knowledge and strategies, you’ll be able to invest wisely and see tangible returns on your efforts. This guide will equip you with the proper knowledge and strategies you need to invest wisely, see tangible returns on your efforts, and conquer your SEO budget. SEO 101: Why Budgeting Matters At its core, SEO is the art and science of getting your website seen by the right people at the right time. The higher you rank in search results (think Google), the more organic traffic (free website visitors) you attract. This translates to increased brand awareness, leads, and, ultimately, revenue growth. But SEO is a marathon, not a sprint. That's why budgeting wisely is crucial to unlocking its long-term potential. Here's what influences your SEO budget: Understanding Your Business Needs: Setting Your Sights Before examining costs, define your business goals. Are you more focused on increasing website traffic or generating more qualified leads and sales? How will you justify a long-term investment in organic traffic? Identifying these goals will help you decide how you want to allocate resources. Don't forget your industry’s competitive landscape. The fiercer the competition, the more resources you might need to invest in strategic SEO tactics. Finally, SEO doesn't operate in isolation. Look at your existing marketing budget. Where does SEO fit in? Can you reallocate some resources to fuel your SEO efforts? In-House vs. Agency vs. Freelancer for SEO Now, the million-dollar question: Do you tackle SEO yourself (in-house) or outsource it to a seasoned SEO expert? Hiring In-House Opting for an in-house SEO team is a wise... --- > Discover the best content for CPG brands with our guide on the 7 essential types you need to create for success and engagement. - Published: 2024-05-28 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/the-7-types-of-content-every-cpg-brand-needs-to-be-creating/ - Categories: Content Marketing In the bustling realm of consumer packaged goods (CPG), where shelves overflow with enticing options, the need to stand out is critical. From the familiar staples in your pantry to the beauty products gracing your bathroom counter, CPG encompasses a vast array of frequently purchased items. But with the digital revolution, the landscape has shifted. Today, simply having a great product isn't enough. To truly connect with consumers, foster loyalty, and drive sales, CPG brands need a powerful weapon in their arsenal: content marketing. But with the plethora of content options available, which ones should CPG brands focus on? Here are the seven types of content every CPG brand must be crafting to spark engagement and fuel sustained growth. 1. Educational Content Educational content is a gateway to inform and inspire your audience. This encompasses a range of content that directly educates consumers on how to get the most out of your product. Think recipe inspiration using your pasta brand's unique shapes or your skincare company creating video tutorials that demonstrate proper product application. By providing valuable knowledge and practical tips, you're not just promoting your product – you're establishing yourself as a trusted resource and authority within your niche. Benefits for CPG Brands Enhances brand credibility and trust. Provides practical value, encouraging repeat purchases. Positions the brand as an authority in its niche. Examples of Successful Educational Content Betty Crocker's extensive recipe database drives users to their website for cooking tips. Dr. Bronner's DIY cleaning solutions using their liquid soap engage eco-conscious consumers. 2. User-Generated Content (UGC) User-generated content (UGC) taps into the incredible power of your customer base. Instead of solely promoting your product yourself, you empower your audience to create and share their own content related to your brand. This could take the form of recipe contests... --- > Maximize your LinkedIn profile's impact with expert tips on visibility, keywords, and professional branding. Optimize today for better opportunities! - Published: 2024-05-24 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/linkedin-profile-optimization-tips-for-manufacturing-executives/ - Categories: SEO, Social Media LinkedIn is more than just a social network for professionals; it's a pivotal tool for career advancement and professional networking. Effectively leveraging LinkedIn can unlock a wealth of opportunities—from finding top industry talent and staying updated with industry insights to showcasing expertise. Effective LinkedIn profile optimization is a strategic way to revamp your profile to maximize visibility and impact and fully utilize the platform's benefits. Building a Strong Foundation Profile Picture and Background Image A picture speaks a thousand words, and when it comes to LinkedIn, your profile picture sets the professional tone. Opt for a high-quality, professionally-taken headshot with good lighting and industry-appropriate attire. The backdrop should be clean and uncluttered. Your background image can serve as a visual extension of your brand with options including: A modern factory setting A piece of innovative machinery An industry-related graphic Your background image not only enhances your profile's visual appeal but also reinforces your professional brand identity. Headline and Summary Your headline is more than just your job title; it’s your first impression. Write a catchy headline with relevant keywords showcasing your unique value proposition. Think beyond "Manufacturing Executive" and consider something like "Innovative Leader in Smart Manufacturing | Driving Efficiency and Growth in the Automotive Sector. " If your headline is captivating, your profile visitors will be compelled to continue reading. The summary section is your chance to tell your professional story. Write an engaging narrative highlighting your expertise, achievements, and future career goals. Quantify your results whenever possible by including number percentages and other relevant details. Optimizing for Visibility and Impact Keywords Keywords are crucial for increasing your profile's visibility in searches. Identify relevant keywords related to your industry and target audience by using LinkedIn search suggestions and industry-specific terms. Integrate these keywords naturally throughout your profile, including in... --- > Learn key digital marketing strategies for health and wellness brands, like building trust, creating engaging content, and partnering with niche influencers. - Published: 2024-05-15 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/digital-marketing-trends-for-health-wellness-brands/ - Categories: Digital Marketing The health and wellness industry is thriving more than ever. With a global community pivoting towards healthier lifestyles encapsulated by personalized diets, fitness regimes, and holistic well-being, the sector is experiencing huge growth. For health and wellness brands, this boom brings immense opportunities and stiff competition, so it’s important to know how to navigate the expanding marketing. Digital marketing is a key player in effectively reaching and engaging with target audiences. In this blog, we will explore several cutting-edge digital marketing strategies that promise to elevate your brand. From building trust with your consumers to personalizing their experiences and fostering a vibrant community, following these trends will help you optimize your digital footprint. Building Trust and Authority Emphasize the Unique Health Benefits of Your Offerings Consumers are increasingly scrutinizing the products they use and the brands they support. Transparency and authenticity can set your brand apart. Establish yourself as a trusted advisor by: Substantiating your health claims with robust data and scientific research and ensuring compliance and ethical marketing practices. High-quality, scientifically-backed claims not only increase product credibility but also elevate brand reputation. Highlighting bullet points of certifications or clinical studies that validate your product's efficacy. Create Educational Content for Your Audience In today's information-rich age, customers value brands that provide them with more than just products. By crafting educational content — whether through detailed blog posts, free webinars, or comprehensive e-books — you address common questions and pain points and establish your brand as an industry authority. This strategy not only feeds your audience's hunger for knowledge but enhances SEO efforts, driving more organic traffic to your site. Partner with Niche Influencer Powerhouses Influencer marketing remains a potent force in the digital age, especially in the wellness realm. Collaborate with trusted voices in specific wellness niches to tap into... --- > Master budget-friendly tactics to rank your CPG products higher on Google, boosting visibility for small brands efficiently. - Published: 2024-05-01 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/how-to-rank-your-cpg-products-on-the-first-page-of-google-even-with-a-tiny-budget/ - Categories: Digital Marketing You've probably noticed some brands clinging to the top of search results. It's not magic (though maybe a slight mystery). It's about strategic planning, patience, and understanding search engine optimization (SEO). Ranking high might seem like it requires a bottomless budget, but here's the good news: it's absolutely possible on a small budget. Successful SEO is not about how much you can spend but how smartly you can allocate your resources and creativity to enhance your online visibility. From leveraging Google's free tools to understanding the power of high-quality, engaging content and the right keywords, let’s walk through essentials and techniques like content marketing, brand authority building, and the specifics of local SEO, all tailored to help consumer packaged goods (CPG) brands rank higher and flourish online. Google's Ranking Arsenal The Cornerstone of SEO Success High-quality content is the backbone of SEO. Google craves informative, engaging content that solves user problems. Enrich product site pages and blogs with valuable content to appease Google and empower your audience. Fun? Factual? Helpful? That's the SEO sweet spot. Unleash the Power of Free Keyword Magic Keywords are the breadcrumbs leading users to your content. But some keywords are stale and unwanted (think day-old bread), while others are the irresistible buttery croissants everyone craves. Find your "croissant" keywords with free tools like Google Keyword Planner. Target long-tail keywords that are specific, less competitive, and have a higher chance of ranking glory. Boost Your Technical SEO for Free While Side Hustling Websites burdened by slow loading times and confusing navigation serve as roadblocks to effective SEO. Solution: Make your website a sleek race car, user-friendly like your favorite sweats. Google prioritizes mobile-friendliness and speed. A free website audit with Google Search Console can jumpstart your technical SEO journey. Creative and Budget-Friendly SEO Strategies Content Marketing:... --- > Struggling with how to generate leads for your IT service company? Discover 10 powerful tactics to attract qualified leads and fuel your business growth. - Published: 2024-04-23 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/10-tips-for-it-service-companies-how-to-generate-more-leads/ - Categories: Digital Marketing In today's digital age, attracting high-quality leads is the lifeline of any successful IT service company. But with so much competition, how do you make sure your company stands out? A recent HubSpot study found that 61% of B2B marketers report lead generation as their biggest marketing challenge. But what exactly is lead generation? It's the process of attracting potential customers interested in your services and nurturing them into paying clients. The challenge of lead generation can be particularly acute for IT service companies. Your services may be complex and intangible, making it difficult for potential customers to understand the value you offer. However, with a well-defined strategy, you can overcome these hurdles and attract a steady flow of high-quality leads. Benefits of a Strong Lead Generation Plan Implementing a strong lead generation plan offers a multitude of benefits for your IT service company. A consistent inflow of new leads translates to a fuller sales pipeline, allowing you to close more deals and grow your business. Effective lead generation also helps to boost brand awareness by establishing you as a thought leader in the industry. Ultimately, a successful lead generation strategy leads to increased customer acquisition and a thriving IT services business. 10 Tips to Generate More Leads Let's delve into 10 lead generation strategies to help your IT service company attract more qualified leads: Tip 1: Define Your Ideal Customer Profile (ICP) Before diving headfirst into lead generation tactics, it's crucial to understand who your ideal customer is. Developing a buyer persona, or ICP, helps you tailor your marketing efforts to resonate with the businesses that truly need your services. Identify your ICP's specific industry, size, budget, and, most importantly, their IT pain points. By understanding their challenges, you can craft messaging that speaks directly to their needs. Tip... --- > Manufacturers! Engage customers & tell your brand story with Facebook. Learn 6 powerful marketing strategies to maximize your reach & drive growth. - Published: 2024-04-12 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/6-powerful-facebook-marketing-ideas-for-manufacturers/ - Categories: Digital Marketing, Social Media Manufacturers seeking to create deeper customer connections in today's competitive digital landscape can leverage Facebook's immense potential. With over 2. 8 billion active users, the platform offers a unique opportunity to reach B2B and B2C audiences. This blog will explore strategic Facebook marketing techniques designed to elevate your brand presence and foster meaningful interactions with your target market. Optimizing Your Facebook Presence for Manufacturing Success Facebook has transformed from a social media platform to a powerful marketing tool. Advanced targeting capabilities and a vast user base empower manufacturers to connect with both end consumers and business partners. A strategic approach is crucial to navigate this landscape effectively. Here’s how to start using these opportunities to your advantage. Crafting a Compelling Brand Narrative Storytelling is essential for manufacturers seeking to forge emotional connections with their audience. A compelling brand narrative that showcases your history, processes, and team can significantly enhance brand loyalty and engagement on Facebook. Position your brand story as an immersive journey, inviting your audience behind the scenes to discover what makes your brand unique. Targeted Facebook Ads for Maximum Reach Facebook Ads provide a gateway to targeted customer acquisition and engagement. A diverse arsenal of ad formats, including carousel ads, dynamic videos, and lead generation formats, empowers you to reach your company’s ideal audience. The key lies in strategic targeting, pinpointing specific demographics, interests, and buyer personas to ensure optimal return on your advertising investment. Remember, the goal is not simply brand awareness; it's about cultivating meaningful connections that drive conversions and foster long-term brand loyalty. Leveraging Video and Live Content for Enhanced Engagement Video content reigns supreme on Facebook, captivating audiences far more effectively than static images or text. Manufacturers can leverage this by showcasing products, sharing customer testimonials, or offering a glimpse into the manufacturing process.... --- > A strong email list is an essential marketing asset. Here are some strategies to transform your social media game into an email list-building machine. - Published: 2024-04-08 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/a-guide-to-email-list-building-from-social-media/ - Categories: Digital Marketing, Social Media In the modern digital era, a strong email list is considered the ultimate asset for marketers. It fuels direct, personalized communication with your audience, forming the core of a powerful and robust digital marketing strategy. From hard-to-get sign-ups to keeping subscribers engaged, it’s no secret that building a loyal subscriber base is a challenging feat. However, social media's vibrant and engaging capabilities present a prime chance to engage with your audience and turn them into eager email subscribers. Let's explore proven strategies to transform your social media game into an email list-building machine. Social Media Strategies for Exponential Email Growth The Freebie Frenzy: Value Exchange Nothing sparks attention like "free. " Offer valuable, high-quality content your audience craves, also known as lead magnets. From ebooks to checklists and cheat sheets, watch them readily exchange their email addresses for these free resources. This transaction bolsters your email list and positions your brand as a generous provider of worthwhile content. Gamified Growth: Giveaways that Engage the Competitive Spirit Tap into human competitiveness! Social media contests and giveaways dramatically boost engagement and visibility. When designing these campaigns, include a simple step: require an email address for participation. It's a win-win incentive – participants get a shot at winning a prize, and you cultivate your email list. Interactive Polls & Quizzes: Spark Engagement, Generate Leads Interactive content like polls and quizzes keeps your audience glued and fosters personalized experiences. Even better, these tools can gently nudge participants towards signing up for your email list to see their results or access more content, generating valuable leads in the process. Bio Power: A Compelling Call to Action Use your social media bio to your advantage! A clear, compelling call to action (CTA) urging followers to subscribe to your newsletter can work wonders. Your bio is prime... --- > Learn about the trends and predictions shaping the future of SEO in 2024 and explore how your business can adapt and thrive in it. - Published: 2024-03-22 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/mapping-the-future-of-search-seo-predictions-for-2024/ - Categories: SEO 2024 is seeing a dramatic shift in search engine optimization (SEO) driven by technological advancements, changing user behaviors, and evolving search engine algorithms. These changes are reshaping the very foundations of digital marketing strategies, compelling businesses to adapt and innovate to stay ahead of the curve. As emerging technologies such as artificial intelligence (AI) and natural language processing (NLP) continue to mature, they are fundamentally altering the way search engines interpret and prioritize content. Ultimately, this means that if you’re seeking to maintain visibility and relevance, you must continuously fine-tune your SEO strategy. We know this may sound overwhelming, but there’s no need to panic. Instead, let’s dive into all those transformative trends and predictions shaping the future of SEO in 2024 and explore how your business can adapt and thrive in this dynamic sphere. AI for Productivity The integration of AI into content production signals a new era of productivity in digital marketing, yet it also presents some challenges and considerations. While Google appears to endorse AI content, provided it meets quality standards, the specifics of what constitutes "good content" remain ambiguous. As businesses increasingly turn to AI for content creation, questions arise regarding adherence to Google's guidelines and algorithms. The recent March Core Algorithm Updates and Helpful Content Updates serve as reminders of the limitations inherent in AI-generated content, highlighting the importance of balance and moderation in its use. How can businesses harness the power of AI while ensuring the production of high-quality, tailored content? Striking the right balance involves leveraging AI's efficiency and capabilities while retaining human oversight and creativity. As AI becomes more integrated into content creation workflows, businesses must implement robust quality control measures to ensure relevance, accuracy, and user engagement. Additionally, ongoing adaptation and refinement of AI algorithms are essential to align content output... --- > Discover strategies for CPG digital marketing to enhance loyalty and drive sales using social media and consumer insights. - Published: 2024-03-15 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/seo-vs-paid-ads-which-is-right-for-your-cpg-brand/ - Categories: SEO, Digital Marketing In a digital marketplace, Consumer Packaged Goods (CPG) brands constantly seek innovative ways to stand out and connect with consumers. Two powerful tools in the digital marketing arsenal are Search Engine Optimization (SEO) and paid advertisements (paid ads). While SEO focuses on enhancing organic search visibility and building long-term brand presence, paid ads offer immediate visibility and precision targeting. Both strategies come with unique advantages and challenges, making it crucial for CPG companies to understand which approach aligns best with their marketing goals. Understanding SEO for CPG Brands SEO is the art and science of optimizing your online content so that a search engine will show it as a top result for searches of a specific keyword. For CPG brands, SEO can be a game-changer, driving organic traffic to your website, increasing brand visibility, and establishing credibility without the immediate cost of advertising. SEO isn't a one-time setup; it's a long-term strategy that requires patience and adaptability, especially with search engines frequently updating their algorithms. The Power of Paid Ads for CPG Brands Conversely, paid ads are all about paying for direct placement in front of potential customers. Whether through Google Ads or social media platforms like Facebook and Instagram, paid ads allow CPG companies to target specific demographics with precision, yielding measurable results and instant visibility. The downside? Costs can add up quickly, and there's the risk of ad fatigue if campaigns need to be kept fresh and relevant. Factors to Consider When Choosing Between SEO and Paid Ads Deciding between SEO and paid ads isn't a one-size-fits-all solution. CPG marketers must consider several factors: Budget and resources available: SEO is cost-effective in the long run, while paid ads require an ongoing investment. Short-term vs. long-term goals: Paid ads are for immediate impact, while SEO is for sustainable growth.... --- > Google's March 2024 Core Update targets AI-generated and manipulative content, enhancing search quality by 40%. Learn how it impacts your strategy. - Published: 2024-03-11 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/googles-march-madness-a-40-slash-to-low-quality-web-content/ - Categories: Digital Marketing, Content Marketing In a substantial March 2024 Core Update, Google has unveiled a multi-pronged crackdown on unoriginal and manipulative web pages. This mega-update promises to reduce unhelpful content in search results by a staggering 40% and appears to be targeted right at AI-generated content via ChatGPT. In conjunction with this update, Google has also updated its spam policies, introducing strict measures against shady practices like scaled content abuse, site reputation abuse, and expired domain abuse. With these new guidelines, Google is sending a clear message: quality, authenticity, and user satisfaction reign supreme in the world of search. Concerned about the quality of content on your website? Enhance your online presence with a content strategy designed to engage both your audience and search engine algorithms. Volume Nine offers expertise in a range of content solutions, including blog articles, landing pages, comprehensive guides, and social media tactics to amplify your brand’s presence and ensure it cuts through the clutter in the post-update world of search. Want to dive deeper into the details of this massive update? Check out the whole article here. --- > Discover innovative strategies to grow Instagram followers this year. Elevate your presence with effective tips and stay ahead in 2024. - Published: 2024-03-08 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/creative-ideas-to-grow-instagram-followers-this-year/ - Categories: Social Media Instagram is a vibrant digital landscape where creativity can be used to connect with anyone. It can also be just as powerful and useful for your business as it is for creators to drive your brand awareness, build a loyal community, and open up new opportunities. So, how can you grow? While there is fierce competition and constantly evolving algorithms, let’s dive into some creative strategies that will help your follower count rise this year. Content is King (and Queen) High-Quality & Engaging Content One of the most important things to remember about Instagram is that it is a social media platform with a wide variety of images and videos. So, to stand out, your content must be visually captivating in equal parts as it is valuable and engaging to the viewer. Instagram offers different formats like photos, videos, stories, Reels, and Lives. Don’t shy away from experimenting with these formats, but also make sure each of your posts resonates with your brand and message. A strategically curated feed that captures the essence of your brand is essential to captivate and grow your audience. Engaging Captions & Storytelling While visuals are what may pique interest, it's the story that forms a connection with the viewer. Craft captions that are not just descriptive but tell an engaging story that will make your followers laugh or ponder. Invite them into a conversation with thought-provoking questions or relatable stories to share. Let your captions speak for your images by using strong and descriptive words. Trending Music & Challenges Picking trending music or participating in a challenge are ways to get more reach and on the homepage feed of more viewers. Add your unique flair to each trend to maintain your brand’s integrity. Instagram's Trend Report can be a great source for staying updated... --- > Experience the epic clash: Instagram Reels triumphs over TikTok in the engagement arena. Dive into the latest trends and dynamic content dynamics now! - Published: 2024-03-07 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/engagement-wars-tiktok-loses-ground-as-instagram-reels-gain-momentum/ - Categories: Social Media While TikTok has been the go-to platform for short-form video content, recent data from Emplifi's 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok's engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly three times more Reels compared to Q1 2022. For more detailed insights, refer to the full report here. This shift in engagement suggests that marketers may need to reevaluate their video content strategies. While TikTok should still be part of the mix, allocating more resources to Instagram Reels could be a wise move. Instagram has been actively promoting Reels, introducing new features and algorithms that prioritize this video format in users' feeds. As a result, Reels are driving higher engagement rates than traditional Instagram posts. For our clients at Volume Nine, we recommend diversifying your video efforts and experimenting with Instagram Reels. While maintaining a presence on TikTok, dedicate time and resources to creating compelling Reels content tailored to Instagram's audience. Leverage the platform's visual storytelling capabilities and interactive features and explore new creative approaches. Our team can guide you through this process as part of our comprehensive social media strategy tailored to drive engagement and results on the platforms most relevant to your brand. The social media landscape is constantly evolving, and staying ahead of trends is crucial for effective marketing. By monitoring these engagement shifts and adapting your strategy accordingly, you can ensure your brand remains relevant and engaging with your target audience on the platforms they frequent most. Interested in kickstarting your Instagram Reels strategy? Reach out to Volume Nine today to see how our team can help your brand capitalize on this emerging trend and craft a winning video content approach. --- > Webinars are essential to foster a sense of community with your audience. Here are some strategies to promote your next one on social media. - Published: 2024-03-01 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/how-to-promote-a-webinar-on-social-media/ - Categories: Social Media The rise of webinars in the business landscape signifies a transformative shift in how companies engage with their audience and showcase their expertise. Unlike traditional methods, webinars offer a dynamic and interactive platform where businesses can connect with their target audience in real-time, fostering a sense of community and facilitating direct communication. These sessions go beyond static presentations, allowing for live Q&A sessions, interactive polls, and the opportunity to address specific concerns, creating a more engaging and personalized experience. However, hosting a webinar is only half the battle – ensuring a robust turnout is equally crucial. In this guide, we'll explore how to promote a webinar through different strategies that leverage the power of social platforms like LinkedIn, Facebook, and more. Set Up LinkedIn and Facebook Events Leverage the event features on LinkedIn and Facebook to create a buzz around your webinar. These features allow you to create a centralized space to share comprehensive details, speaker information, and any updates related to the webinar. They also enable potential attendees to engage with the content, ask questions, and share excitement. Encouraging participants to RSVP serves a dual purpose – it helps you estimate the expected turnout and allows you to build a mailing list for personalized event updates and reminders. The RSVP feature also generates notifications to attendees' networks, amplifying the reach of your event organically. Additionally, these social platforms provide valuable insights, allowing you to gauge the level of interest and adjust your promotional strategy accordingly. Craft Engaging Social Media Posts Develop compelling social media posts that inform and captivate your audience. Use eye-catching images and optimize your posts for each platform's algorithms. Tailor your content to resonate with your target audience, addressing their pain points and highlighting your webinar’s value. To maximize impact, consider which platforms your target audience... --- > Learn how to create blog topics that captivate and grow your audience with ultimate guides. Start mastering content creation today! - Published: 2024-02-23 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/how-to-create-an-awesome-ultimate-guide-for-your-blog-topic/ - Categories: Digital Marketing Ultimate guides are everywhere online. You’ve probably read your fair share of them, too. But have you tried writing one? This type of blog post is a powerful tool that offers in-depth insights on a particular topic. They can help you build brand authority, rank for multiple keywords, and help with backlinks. If you're brainstorming content for your blog, an ultimate guide is a great way to put all of your ideas together. Let’s dive into how you can create a compelling, informative, and valuable guide for your next blog post. Planning Your Ultimate Guide Choosing the Perfect Topic The perfect blog post topic is whatever you are an expert on. And while they may seem like unnecessary information, you need to know your topic inside and out to write a really awesome guide about it. You can still use freelancers to help write your blog, but you should provide an outline detailing essential points and information to include. Whatever topic you pick, it’s important to do keyword research and make sure that it has high search traffic. Additionally, pick out several keywords your blog could potentially rank for. Research and Content Gathering Once you have your blog post idea and keywords, it’s time to gather information. Look for references, both from your industry and other industries and have fun playing detective. What is working? What is missing the mark? Could something be explained better or differently? Bring fresh ideas and stats into your post, and consider adding an expert chat to your page to intrigue readers. Structuring Your Guide The blueprint for these particular blog posts is crucial. Lay out sections that flow well and add subheadings that pop. Think of titles as the hooks that keep viewers reading, coupled with content that captivates from the get-go. Building an... --- > Here are some social media tips for manufacturers to amplify their brand online, build genuine connections with their audience, and drive tangible results. - Published: 2024-02-19 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/10-social-media-tips-for-manufacturers-in-2024/ - Categories: Social Media With the continuous growth of digital influence, manufacturers are finding that a strong social media presence is no longer optional–it's a must. While it comes with unique challenges, like conveying complex processes in a relatable way and standing out in a product-focused industry, having a creative and strategic approach to social media marketing can make manufacturers stand out. Let's dive into 10 social media tips and strategies you can leverage to amplify your brand, build genuine connections with your audience, and drive tangible results. 1. Showcase the Human Side of Manufacturing Use your most powerful tool. Showcase the passion and expertise fueling your brand. Your facility has stories waiting to be told. So, highlight the people behind the products with "Meet the Maker" features or live Q&A sessions. 2. Embrace Transparency and Sustainability Consumers appreciate authenticity and responsibility. Share your ethical practices and sustainable strides by allowing them to see and understand your production process. Collaborating with eco-conscious influencers is also a good way to broadcast your green initiatives. 3. Get Creative with Product Demo Videos Show, don't tell. Focus on captivating potential clients with catchy videos that illustrate what your product does and how it can make their lives easier. Additionally, don't underestimate the power of troubleshooting guides–they could be someone's saving grace. 4. Leverage User-Generated Content (UGC) Providing authentic endorsements is marketing gold. Spark creativity with user-centric contests and leverage that content across your social media platforms. Using customers' genuine experiences is a great way to showcase the high quality of your products and process, and it will also nurture a loyal community of customers around your company and brand. 5. Experiment with Different Content Formats Tailor content to the strengths of each platform. Post interactive elements like polls and quizzes to increase engagement and extend your reach... --- > Looking to attend digital marketing conferences in 2024? Here’s a guide to some of the best ones in the country and the benefits of participating in them. - Published: 2024-02-09 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/digital-marketing-conferences-to-attend-in-2024/ - Categories: Digital Marketing Business owners, marketing professionals, entrepreneurs, and aspiring digital enthusiasts can all benefit immensely from the wealth of information and networking opportunities digital marketing conferences offer. These events provide a platform for attendees to gain a comprehensive understanding of emerging technologies, data analytics, and innovative marketing tools. Additionally, networking with industry leaders, experts, and like-minded peers can foster collaboration, inspire creativity, and open doors to new partnerships and business ventures. In an era where staying ahead of the digital curve is critical, these conferences are catalysts for professional growth, equipping participants with the skills and knowledge needed to navigate the intricacies of the digital marketing landscape and drive success in their respective fields. If you want to attend digital marketing conferences but aren’t sure where to start, we've got you covered! We've compiled a list of worthwhile conferences in 2024 across the country – but first, let’s talk about the benefits of participating in these events. Why Attend Digital Marketing Conferences? Stay Updated on Trends Conferences provide firsthand insights into the latest trends and advancements in digital marketing, keeping you well-informed about the current landscape. Networking Opportunities These events offer a unique chance to connect with industry experts, potential collaborators, and like-minded professionals, fostering valuable relationships that can lead to partnerships and business opportunities. Skill Enhancement Conference workshops and sessions often focus on practical skills and hands-on experience, allowing you to enhance your proficiency in key areas of digital marketing, from analytics to emerging technologies. Innovative Strategies Conferences showcase innovative strategies and successful case studies, inspiring you to adapt and implement creative approaches in your own marketing efforts. Tool and Technology Insights Stay updated about the latest tools, technologies, and marketing platforms, helping attendees make informed decisions about incorporating new solutions into their digital strategies. Industry Knowledge Exchange Engage in discussions... --- > Explore the key changes in SEO algorithms during 2023, and discover what to expect in 2024. Stay ahead in the dynamic world of search engine optimization. - Published: 2024-02-02 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/seo-algorithms-2023-in-review-what-to-brace-for-in-2024/ - Categories: SEO This year, Google seemed to be constantly evolving. In fine-tuning its algorithms and rolling out multiple 2023 core updates, Google prioritized providing legit, high-quality content and staying on top of search engine optimization (SEO). Let's recap some of the most important updates and touch on what will most likely be coming in 2024. May 2023 Web Vitals Update Google highlighted three specific metrics as the most important Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). With these updates, they aimed to give visitors to any website a more pleasant and more secure page experience. At the end of the day, if your site wasn't quick, responsive, and visually stable, you wouldn't be seeing as much traffic. So, sites had to make a great impression and make it fast. August 2023 Passage Ranking Update The August 2023 core update aimed to look for SEO-optimized content that included pre-applied long-tail keywords and other tactics and allowed systems to identify individual sections or passages of a web page to understand better how relevant the page was to a Google search. It was a game-changer for long, juicy articles and shook up page rankings quite a bit, honing in to show only relevant search results. Structure and organizing content shot to the top of priorities, enabling search engines to find and flaunt the best passages. October 2023 Spam Update In a nutshell, this update targeted spammy tactics (in multiple languages) like keyword stuffing, cloaking, and sneaky redirects and aimed to reduce low-quality sites and reduce spam. This was a win for authentic, quality content creators and a reminder to those who teeter on the edge, just how vital it really is. December 2023 Helpful Content Update Just as we all thought the updates were done for... --- - Published: 2024-01-03 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/new-study-instagram-reels-outperform-tiktok-facebook-videos/ - Categories: Social Media In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok. Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories. Longer IG Reels (90 seconds +) generated more than double the video views compared to TikTok. Facebook Live saw a surge in brand usage during Q4 2023, with 1. 5 times more Facebook Live videos posted than in the previous quarters. Longer FB Reels (90 seconds plus) are gaining more reach than shorter video lengths. Instagram Reels: Worth The Effort The Study shows that Instagram Reels, especially those exceeding 90 seconds, are not just participating in the digital marketing race but leading it. These longer Reels garner more than double the views of similar content on TikTok. It's a clear indicator: users are increasingly drawn to engaging, extended content on Instagram. The Rise of Facebook Reels Facebook is just a little behind in this trend. With a surge in Facebook Live content, it's evident that audiences are seeking real-time, interactive experiences. Longer Facebook Reels are mirroring the success seen on Instagram, offering a fresh avenue for reach and engagement. A New Strategy for Marketers For us as digital marketers, these insights signal a need to recalibrate our approach. Engagement is critical, and longer video formats are emerging as the champions of audience interaction. While many brands remain focused on Stories, the rising impact of Reels presents an untapped opportunity for enhanced reach and engagement. Balancing Stories and Reels The key is not to choose between Stories and Reels but to harness the unique strengths of each. Stories offer quick, temporary engagement, while Reels provide a platform for more detailed storytelling and deeper audience connection.... --- > Discover ideas to help build more video content and enhance your digital marketing strategy. Learn why videos are crucial for higher engagement, better retention and greater reach in today's fast-paced digital world, where captivating and informative visual content is key. - Published: 2023-12-12 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/ideas-to-help-build-more-video-content/ - Categories: Content Marketing In a world where the average consumer's attention span is a hot commodity, video content stands out as a compelling tool. It captivates, informs and entertains—making it a cornerstone of any robust digital marketing strategy. Why Embrace Video? Higher Engagement: Videos consistently outperform other types of content on social media platforms. Better Retention: Audiences remember visual content, particularly videos, far longer than text. Greater Reach: Videos are more likely to be shared, amplifying your message across social media channels. Crafting a Video Marketing Strategy with Precision Target Audience: The Compass of Your Strategy Video marketing strategies start by zeroing in on your target audience. This focus ensures that your video content resonates and engages the intended viewers on their preferred social media platforms. Setting Ambitious Yet Achievable Video Marketing Goals Clear goals are the heartbeat of any marketing strategy. In video marketing, whether boosting brand awareness or driving sales, these objectives shape your content and measure success. The Marketing Funnel: A Roadmap for Video Content Aligning your video content with the stages of the marketing funnel can guide potential customers from discovery to purchase. Explainer videos, for instance, are perfect for the awareness stage, while product videos can help at the consideration phase. The Craft of Video Production: Types, Tips, and Tactics What Makes a Marketing Video Stand Out? The secret to a successful marketing video lies in its ability to engage. That means not just selling a product but telling a story that connects with your audience on a personal level. Tailoring Content for Different Social Media Channels The social media landscape is diverse: Facebook: Live videos and storytelling videos that encourage shares and comments. YouTube: In-depth product reviews, how-to guides and educational content. Instagram: Short, visually stunning videos and stories that leverage the platform's high engagement. Duration and... --- > As the holiday season approaches, selecting the perfect gift for your favorite marketer can be challenging. Here some creative and fun gift ideas for digital marketers. - Published: 2023-12-06 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/fun-gift-ideas-for-digital-marketers/ - Categories: Digital Marketing As the holiday season approaches, selecting the perfect gift for your favorite marketer can feel as challenging as ideating the year's most impactful marketing campaign. Whether it's a last-minute gift idea for a colleague or a thoughtfully chosen present for a friend deeply involved in digital marketing, the right choice could be both rewarding and beneficial for their profession. Let's explore a collection of fun gift ideas for marketers that balance professional utility with personal enjoyment, ensuring your gift stands out. The Digital Marketer's Essentials What Do Digital Marketers Need? Digital marketers often juggle content marketing strategies, sales figures and customer service improvements. Bearing this in mind, consider these gift ideas: Blue light glasses: to mitigate the strain on their eyes from intense screen time. Professional computer headset: essential for clear communication during remote meetings. Coffee warmer: A practical desktop ally to keep their caffeine fix hot through marathon brainstorming sessions. Enhancing Skills and Knowledge As the new year looms, help the marketers in your life upskill with gifts that empower their professional growth: E-Book subscription: access to a variety of marketing and business titles on platforms like Amazon Kindle can be a content goldmine. Must-read marketing books: gifting classics such as "Made to Stick" equips marketers with invaluable insights. Online course membership: a gift card to an online learning hub like LinkedIn Learning or HubSpot Academy offers a treasure trove of knowledge. Personalization and Fun in Gift-Giving Creative and Personalized Marketing Gifts Digital marketers appreciate a personalized touch. Consider these unique marketing gift ideas that add a bit of flair to their digital life: Customized tech gadgets: a personalized 3D printer or a monogrammed laptop vacuum, for instance, would be both fun and functional. Interactive puzzles: a social media-themed Rubik's Cube, engaging yet a nostalgic nod to the pre-digital... --- > Discover innovative strategies to amplify non-profits donations via social media this giving season. Volume Nine guides you through engaging campaigns & storytelling that converts likes into meaningful support & donations. - Published: 2023-12-05 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/non-profits-donations-via-social-media/ - Categories: Social Media When the season of giving comes around, it's not just the jingle of bells that should be getting louder—it's the buzz around your non-profit's social media and content marketing strategy that should be amplifying, too. In a world where a single hashtag can launch a movement, your mission deserves a spotlight on the social stage enhanced by strategic content. It's about leveraging the digital sphere to connect, inspire and drive the spirit of generosity to new heights through engaging storytelling and targeted messaging. At Volume Nine, we understand that it's not just about asking for donations; it's about building a community that believes in your cause and it starts on the social platforms where this community thrives. Statistics show that the holiday season is a particularly potent time for non-profit donations. According to data from Neon One, ¼ of the average non-profit’s annual revenue is collected during the year-end giving season, underscoring the importance of capitalizing on this period. With the right strategy, your non-profit can leverage the digital space to create tangible real-world impacts, transforming likes and shares on your video and picture social media posts into meaningful support and change. Here are some strategies to amplify non-profits donations via social media this giving season. Understanding the Non-Profit Social Media Landscape So, what is the foundation of an excellent social media marketing strategy for a non-profit? It's about striking the right chord with emotional messaging and high-end picture and video content while safeguarding your reputation with a thoughtful social media policy. As you build your non-profit's presence in the online world, a solid social media base is the foundation. Choosing the ideal social media channels and platforms is more art than science, combining an understanding of where your target audience spends their scroll time with the type of content... --- - Published: 2023-10-31 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/untangling-social-media-services-whats-the-best-choice/ - Categories: Social Media Finding a new social media agency can be, well, downright exhausting. One of the baffling things? The wide range of prices you might encounter for seemingly similar services. Take, for instance, managing a Facebook page. While one agency might pitch a $500 fee, another could come in at $5,000, yet another might even quote $10,000. The vast disparity in pricing can make the hunt for the right agency incredibly challenging. But here's the thing: understanding the nitty-gritty of the services listed can shed light on the value you're receiving and why these prices are set where they are. As you navigate vetting social media services, it’s essential to start with what you need to see out of your social media channels. For example, if social media isn’t strategically important to your organization, but instead a box you’re checking, lower-cost providers might make more sense. However, if social media is a key element of your communication strategy, you’ll want to understand “what’s missing” when comparing lower-cost to higher-cost providers. #1 - Content Creation: Diving Into the Calendar’s Nitty-Gritty When diving into the world of social media agencies, one might get tripped up by the term “calendar”. But a content calendar is more than just a planner filled with post dates. Many agencies might tempt you to compare their services based on how often they're hitting 'post'. They'll hint: "Check out our frequency – once, twice, daily, or maybe a few times a week. " But a word of caution: using frequency as a yardstick to measure an agency's worth? Probably not the best idea. Here's why: Would you rather have one memorable, engaging post a week, or a daily stream of posts that don't spark much interest? I've seen agencies churn out posts that, at best, can be described as "generic... --- > Will Threads replace Twitter? Learn about the pros and cons of the Threads app and what’s on the horizon for both platforms. - Published: 2023-10-26 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/threads-vs-twitter/ - Categories: Social Media For over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, and value in the past months. In March 2023, it had a 7. 3% year-over-year decline in worldwide traffic. In July 2023, Musk revealed Twitter’s ad revenue was down 50%. It was precisely in July, in the midst of chaos, that Meta’s Threads made its entrance. Threads is a text-based social media platform created by a team at Instagram where members can share comments and engage in conversation–a clear competitor of Twitter/X. Within 24 hours after its launch, Threads already had 30 million users, making it the fastest-growing platform in history. Musk even threatened legal action against Meta after Thread’s successful launch. With so much information out there, you must be wondering: Why did Threads grow so quickly? Will its success last? Will Threads replace Twitter? What’s on the horizon for the two platforms? Let’s dive a little deeper into the Threads vs. Twitter digital battle. Threads’ Early Success Meta officially launched Threads on July 5, 2023, but Instagram had previously launched the original version of the app in October 2019. However, this version was completely different from the Threads we know now. If you hadn’t heard of this previous version before, that’s probably because it stayed pretty much under the radar. It had a minimal user base that never managed to grow. In fact, they discontinued it entirely in October 2021. Everyone continued with their lives for another year until Elon Musk bought Twitter for $44 billion in October 2022, and that’s when chaos... --- - Published: 2023-08-18 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/the-magic-of-storytelling/ - Categories: Digital Marketing Ever felt like your marketing efforts are getting lost in the digital noise? Well, here's a secret weapon: storytelling. It's not just about facts and figures; it's about creating a genuine bond with your audience. In this guide, we'll explore how storytelling can elevate your marketing efforts, enabling you to create lasting impressions and build relationships beyond transactions. Why Storytelling Matters in Marketing Have you wondered why a well-told story gets stuck in your head like a catchy tune? It's because stories light up your brain in ways numbers can't. They're like emotional spark plugs – firing your audience's imagination and helping them remember your message. Just think of Coca-Cola's heartwarming holiday ads that evoke a sense of togetherness. Understanding the Elements of Effective Brand Stories Compelling brand stories are akin to well-crafted novels. They introduce relatable characters facing challenges, embarking on journeys, and ultimately finding resolutions. People want stories they can see themselves in, characters they can relate to, and a satisfying ending. By humanizing your brand through relatable experiences, you're not just selling a product but inviting customers on a shared journey. Connecting Emotionally with Your Audience Emotions are the heartbeats of stories. They're what make your content memorable, relatable, and impactful. By tapping into emotions, you're tapping into humanity. A heartwarming story of a family reuniting or a tale of triumph against adversity triggers empathy. It forges a bond between your brand and your audience. Share tales that tug at heartstrings, and watch how your brand becomes more than just a logo – it becomes a friend. Incorporating Storytelling Across Marketing Channels Storytelling isn't confined to a single channel – it's a universal language. Social media posts, blog articles, videos, and even email campaigns can be vehicles for your narratives. Each channel is a chance to share... --- - Published: 2023-07-20 - Modified: 2025-06-24 - URL: https://www.v9digital.com/insights/8-mind-blowing-statistics-that-prove-social-media-branding-is-a-game-changer/ - Categories: Social Media In today's hyper-connected digital landscape, the importance of social media branding cannot be overstated. It's not just about checking the box or having a presence on social media platforms but about leveraging them to engage with your audience, communicate your brand's values, and foster a sense of authenticity and trust. However, many times, brands struggle with the "why" behind investing in branding on social media, because last-channel attribution reports can only tell one part of a much larger story about customer behavior. These eight robust statistics highlight the critical role social media branding plays in driving consumer behavior and influencing purchasing decisions. #1 - The Emotional Brain Drives Purchase DecisionsContrary to the assumption that consumers make buying decisions based on logical reasoning, the emotional brain drives these decisions, according to marketing expert Tim Ash. Emotional decision-making underlines the importance of creating emotionally compelling content on social media that resonates with your audience and helps build an emotional connection with your brand. #2 - Brand Loyalty Through Social Media EngagementAccording to Sprout Social, 77% of consumers prefer shopping with brands they follow on social media. By having a robust social media presence, brands can foster a sense of familiarity and loyalty among their audience, which can significantly influence purchasing decisions. #3 - The Power of Consistent Brand PresentationA consistent brand presentation across all channels, including social media, can increase revenue by up to 33%, says Zippia. Consistency in your brand's visual elements, voice, and overall messaging can create a cohesive brand image that consumers can easily recognize and relate to. #4 - Authenticity as a Key FactorSTACKLA reports that 88% of consumers say authenticity is crucial when deciding what brands they like and support. Authenticity on social media isn't about pretending to be perfect; it's about being open, honest, and transparent... --- - Published: 2023-07-11 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/when-should-you-do-an-seo-audit/ - Categories: SEO We receive a lot of requests for SEO audits. It's probably one of the most popular services brands ask for when they first approach us. Yet, truthfully, we often find ourselves steering many of these brands away from immediate audits. Why? Not every brand needs a full SEO audit right from the start. It's a crucial step in the SEO process, but timing and circumstances play a significant role. So, how can you be sure when you genuinely need one? What is an SEO Audit? First, let's break down an SEO audit in a more detailed way since, in the industry, "SEO Audit" can mean different things to different people. An SEO audit is a thorough examination of your website to assess its ability to appear in search engine results pages (SERPs). It involves several key components: In-Depth Technical Review: This is the backbone of any SEO audit. It involves checking your website's technical aspects, such as site architecture, XML sitemaps, website loading speed, URL structure, and mobile responsiveness. It also looks at how well your website is optimized for crawling and indexing by search engines. Accessibility Checks: This assesses how easily users and search engines can access and navigate your site. It checks for things like broken links, 404 errors, and robot. txt files and checks whether your website is easy to navigate for users. Analytics and Tracking Examination: This involves assessing the tracking tools you have in place. It ensures you're properly tracking metrics and that Google Analytics and Google Search Console (or other relevant tools) are set up correctly. On-page SEO Analysis: This looks at individual webpage elements that can impact your SEO, like title tags, meta descriptions, header tags, and image alt text. It also includes an analysis of your content to ensure it is high... --- > Boost your video reach with our comprehensive YouTube Video Optimization Checklist! Unlock maximum engagement and views now!" - Published: 2023-07-05 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/youtube-video-optimization-checklist-2023/ - Categories: Content Marketing First of all - congratulations. Most companies are still really struggling with creating high-quality, original video content for their brands. So it’s great that you’ve already taken the step to invest in video content as well as to get it uploaded in YouTube. As you are probably aware, great video content has become a crucial part of marketing strategies. However, once you’ve made the investment in video content, you’ll want to maxmize the value you extract. This is where the value of YouTube video optimization comes in. As such, to make things a little easier on you, we put together a comprehensive YouTube video optimization checklist. Understanding YouTube's Ranking Algorithm and Ranking Videos in Google SERPs YouTube's ranking algorithm takes several factors into consideration to decide which videos should be presented first in search results and recommended sections. The primary factors include the video's relevance to the search query (based on title, description, and tags), the video's overall popularity (measured through views, likes, shares, and watch time), the level of user engagement (comments, likes/dislikes, shares), and the quality of the content (based on audience retention, click-through rate from the YouTube search results, etc. ). It's crucial to optimize all these aspects to improve your video's ranking on YouTube. Moreover, Google often displays YouTube videos in its search engine results pages (SERPs), and you can enhance your chances of getting ranked by following a few additional steps. Primarily, you need to optimize your video for relevant keywords that have video results in Google SERPs. This includes incorporating the keyword in the video's title, description, and tags. Additionally, the thumbnail of the video needs to be engaging as it competes with other SERP features for clicks. Transcribing your video content or adding subtitles and closed captions can also help, as it provides... --- > Get the inside scoop on crafting a killer SEO RFP! Say goodbye to stress and hello to success with our fun and friendly guide! - Published: 2023-06-30 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/awesome-seo-rfp/ - Categories: SEO I've been at one agency or another since 2007, so I've come across my fair share of RFPs. SEO (Search Engine Optimization) RFPs can be tricky, as they tend to blend strategic and tactical. If you've been tasked with putting together an RFP, hopefully, this will be a great starting point for you. FREE SEO RFP TEMPLATE DOWNLOAD Also, to simplify things, here's an SEO RFP Template you can download and start from for your organization! https://docs. google. com/document/d/1vPpTbcuKkT1uKHLxNdWZvaNRuJIWmqf00MJYprZ2jEY/edit# Start High-Level All right, before we dive into the nitty-gritty of SEO, let's start with you! A good RFP should kick off with a friendly introduction to your organization. I'm talking about your brand's personality, unique selling points, target audience, and the vibe customers get when they experience your brand. The more in-depth you go here, the better! Also, talk about your competition and any brands you secretly (or not so secretly) admire. Maybe their SEO game is so strong that it gives you all the feels? Go ahead and tell us - it can offer potential partners a great idea of your needs. Key details to remember to include: Company Name Website URLS in scope Key Company Information Your SEO Story So Far Next, let's chat about your past tryst with SEO. Have your rankings been on a roller coaster ride, or has your SEO team recently had a few new faces? Share the backstory! This helps your potential SEO pals understand where you're coming from and why you've sent an RFP SOS. Also, let us know who the marketing team will be on this project. Will your SEO agency have in-house support, or do you need to plan to fly solo? Do you have a marketing agency or AOR in the mix that we should know about? These details... --- - Published: 2023-06-27 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/digital-marketing-trends-to-watch-for-the-second-half-of-2023/ - Categories: Digital Marketing As we approach the midpoint of summer and switch to Q3, it can be a great time to review your Digital Marketing program & strategy. Here are a few ideas of what should be on your radar to maximize success in the second half of the year. #1 - Transition to Google Analytics 4... #seriously Unless you've been living under a rock, you probably know that beginning July 1, 2023, Google Analytics will stop collecting data through Universal Analytics. Thus, if you still need to switch to GA4, it's time to prioritize this task and familiarize yourself with the new analytics platform. #2 - Planning for Q4 While it may feel early to start planning for the fourth quarter, especially for e-commerce brands, staying ahead is crucial. The third quarter tends to fly by, and waiting until the last minute to strategize for the holiday season can lead to a hodgepodge of rushed efforts. Consider your Q4 strategy early on, considering potential market fluctuations and the limited holiday consumer dollars available. #3 - Test Artificial Intelligence (AI) Artificial intelligence has become a prominent feature across various technologies, and it's important to consider how it can enhance your digital marketing strategy. While relying solely on AI may not be feasible, it's worth exploring its potential applications. Experiment with AI-powered tools and solutions to automate tasks, personalize customer experiences, and gain a competitive edge in the market. #4 - Mid-Year Digital Marketing Strategy Evaluation The third quarter, particularly during the summer, provides an ideal opportunity to evaluate your digital marketing strategy. Instead of waiting until the end of the year, assess your progress at the halfway mark. Review your goals, analyze performance metrics, and make any necessary adjustments to stay on track and maximize your results. #5 - 1st Party Data Want... --- > PPC vs. SEO - a strategic comparison between PPC and SEO. Gain insightful knowledge to make an informed decision aligning with your brand's marketing goals. - Published: 2023-06-23 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/ppc-vs-seo/ - Categories: Digital Marketing One of the most common questions in digital marketing is whether to invest in SEO or pay-per-click (PPC). SEO and PPC are strategies to connect with audiences searching on platforms like Google, but they each have unique benefits and drawbacks. When budgets are limited, you may be forced to choose between the two. This blog post aims to explore both strategies in depth and provide a thoughtful decision tree to help you make the best choice for your business. Understanding PPC: Fast Results and Valuable Data Pay-per-click (PPC) advertising, as the name suggests, involves paying for each click your ad receives. This strategy can deliver quick results, making it ideal for businesses that need an immediate boost in leads or sales. However, remember that PPC is an expensive & ineffective bandaid for a poor website experience. If your website doesn't explain who you are, what you belive, and what goods or services you provide, you need to start there. Quick results are just one of the advantages of PPC. It can be a valuable tool for businesses investing in market research. Google Ads and other similar platforms provide extensive data when running PPC campaigns. You can test and analyze the efficacy of different keywords, ad texts, and landing pages. Despite its many benefits, PPC is more than just a one-size-fits-all solution. Some B2B brands may struggle with PPC. Strategies like account-based marketing or LinkedIn Ads might be a better choice for immediate lead generation. The Power of SEO: Building Expertise, Authority, and Trust Search engine optimization (SEO) is a long-term strategy focusing on improving your website's visibility in organic (non-paid) search engine results. While it doesn't provide the instant results that PPC can, it has significant long-term benefits. SEO is particularly beneficial if you are rebranding, anticipating a recession, or... --- > Understanding and implement UTM tracking in GA4 (Google Analytics 4). Learn about UTM parameters, avoid common mistakes, and enhance your campaign tracking. - Published: 2023-06-20 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/utm-tracking-in-ga4/ - Categories: Digital Marketing Tracking marketing efforts and understanding audience behavior are crucial in digital marketing. One tool in the marketer's arsenal for achieving this is Urchin Tracking Module (UTM) parameters. They help you track the effectiveness of your marketing campaigns. In this guide, we'll take a deep dive into UTMs, their evolution with Google Analytics 4 (GA4), and how to set them up and implement them for campaign tracking for each of your specific campaigns. What is a UTM? UTM (Urchin Tracking Module) codes are small snippets of text added to the end of a URL to track the performance of campaigns and content. These tags allow Google Analytics to tell you where the searchers came from and what campaign directed them to you. After generating a UTM, your URL parameters may look like this: https://www. yoursite. com/shop/product? utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Here, everything after the "? " is the UTM code. The corresponding data is stored in Google Analytics, where you can review it by campaign. Importance of UTM Tracking Codes UTM codes, or custom URLs, give marketers detailed information and attribution about a campaign's performance. They can help: Determine the effectiveness of a specific investment, such as social media, PPC, paid social, SEO / content, email campaigns, and more. Identify which channels drive more traffic (e. g. , Bing vs. Google). Evaluate which Google Ads keywords perform better. Provide detailed conversions & metrics for specific referrals. Two basic UTM parameters must be included in GA4 UTMs: utm_source: The platform where the traffic is coming from. utm_medium: The type of campaign. Additional UTM parameters that can be tracked in GA4: utm_id: The ad campaign id utm_term: Used in paid search campaigns to specify the target keyword. utm_campaign: The campaign name. utm_content: The specific content the user clicked. utm_source_platform: The platform responsible for driving traffic to... --- > Here's a list of our favorite Social Media tools for 2023. Happy Posting! - Published: 2023-06-15 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/our-favorite-social-media-tools-for-2023/ - Categories: Social Media Although tools alone won't make your social media program shine, having the right tools in your arsenal can be the difference in building an impactful online presence. Over the past two decades, we've tested a ton of social media tools, and here are our favorites :) HeyOrca - $79/month: Schedule with Ease HeyOrca is an incredibly user-friendly tool that revolutionizes social media scheduling. It offers features like collaborative planning and streamlined approval processes. More than just a scheduling tool, HeyOrca provides a visual content calendar, making it easier to organize, review, and manage posts across different platforms. It simplifies cross-platform management and ensures a consistent and coordinated online presence. Canva - $12. 99/month: Unleashing Your Creativity Canva is a design tool that caters to both beginners and professionals. It's a convenient solution for creating eye-catching social media graphics without needing an extensive background in graphic design. Canva offers a vast selection of templates and design elements, from fonts to icons and images, helping to transform ideas into visually stunning content in minutes. Adobe - $54. 99/month: Design Mastery The Adobe suite, known for its advanced design capabilities, is a must-have tool for those seeking to take their visual content to the next level. From Photoshop's image editing prowess to Illustrator's vector graphic capabilities and Premiere Pro's video editing excellence, Adobe provides a comprehensive suite that delivers professional-level results. The learning curve might be steep, but the results are worth the investment. FlexClip - $19. 99/month: Master of Social Videos FlexClip is a powerful tool for creating social media videos that resonate with viewers. A simple drag-and-drop interface allows you to combine photos, video clips, and music into engaging video content. FlexClip's library of customizable templates can cater to various scenarios, from product introductions to event promotions. The tool's versatility makes... --- - Published: 2023-06-09 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/ai-in-seo/ - Categories: SEO Artificial Intelligence (AI) has rapidly evolved, carving an indispensable place within digital marketing. In particular, the SEO landscape stands at the cusp of a revolution, thanks to AI's potential to elevate performance and drive results. Artificial Intelligence traces its roots back to the mid-20th century, though its influence on SEO and digital marketing has surged recently. With AI, digital marketers can anticipate enhanced SEO strategies, improved content creation, and incisive analysis of text data, ultimately leading to a game-changing impact on the digital marketing landscape. Watch the full hour-long webinar we hosted with SERanking for more than 1,200 SEOs around the world: Here are the Slides: How to Use AI (Like ChatGPT & Bard) in your SEO & Content - A Comprehensive SlideShare Presentation from Volume Nine Harnessing AI for SEO Strategies AI's potential to revamp SEO strategies lies in the following key areas: Comprehensive research, bolstered by fact-checking capabilities Generation of innovative content ideas Streamlined content creation Facilitated coding processes Advanced text data analysis Mastering the Art of AI-Powered SEO: ChatGPT & Bard Prompts As a step towards harnessing the full power of AI in SEO, mastering the art of crafting effective ChatGPT and Bard Prompts is crucial. One can download the SEO Prompt Guide from V9digital for a detailed guide. Here are some key elements to remember: Clear context and role definition Setting a clear topic Crafting effective questions Curating strategic follow-up Utilizing examples for better clarity Offering constructive feedback Empowering SEO Tactics with ChatGPT & Bard AI, particularly ChatGPT & Bard, can be used to enhance a plethora of SEO tactics. These include: SEO Strategy: Structuring efficient SEO strategies Adopting and innovating best practices Defining specific goals, KPIs, and personas Keywords: Conducting comprehensive keyword research Competitive keyword research Semantic keyword optimization Optimization: Optimization recommendations Keyword insertion Content... --- > Here's a helpful list of LinkedIn Best Practices for 2023 to help you expand your digital footprint this year. - Published: 2023-06-06 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/linkedin-best-practices-for-2023/ - Categories: Social Media LinkedIn is a powerhouse platform for networking, lead generation, and business-to-business (b2b) growth. However, like most social media platforms, staying updated with best practices can be a moving target. Here's a helpful list of LinkedIn Best Practices for 2023 if you aim to expand your digital footprint this year. Understanding LinkedIn's Algorithm Wondering why your profile or business isn't getting more visibility? Understanding LinkedIn's algorithm in 2023 is a critical piece of the puzzle. Here's a list of what the algorithm is looking for: Content quality matters Interactions and engagement Personalized, relevant content Here's a great breakdown of tactics/ideas on things to do to improve your standing with LinkedIn's algorithm: LinkedIn ranks content based on audience relevance. Initial post classifications: Spam, Low Quality, High Quality Avoid spam markers like lousy grammar, multiple links, excessive tagging, frequent posting, and specific hashtags. High-quality posts have relevant tags, specific hashtags, clear formatting, niche topics, engaging content, minimal outbound links, and strong keywords. The first hour after posting, the "golden hour," is crucial for engagement. Do's in the golden hour: Post when followers are online, ask engaging questions, interact with other posts, follow a consistent schedule, and respond to comments. Don'ts: Ignore the post after publishing, tag people who won't respond promptly, edit the post Engagement drives wider post distribution. Spam or ignored posts get penalized. Connections, interest relevance, and engagement probability are ranking signals. Avoid outbound links, as LinkedIn wants users to stay on the platform. Sharing others' posts reduces your engagement. New LinkedIn features get favored in the algorithm. Use images wisely; they should support your post. Keep videos brief and to the point. Text-based posts get more reads than videos. Start by posting once a week, diversify your content, and focus on what works for you. Understanding these algorithmic preferences helps... --- > Researching for analytics alternatives to GA4? Here's a few of the most popular in 2023. - Published: 2023-05-29 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/analytics-alternatives-to-ga4/ - Categories: Digital Marketing As more and more marketers lean into GA4, I've been getting the same question - are there any good analytics alternatives to GA4? The great answer is yes, there is, but you'll need to understand your tracking needs both now & in the future before contemplating a switch. Here are a few criteria that might help review alternatives more in-depth: Key features & metrics Cost of the platform Level of customer support Privacy and security features I would make sure you speak with stakeholders at your organization to ensure that any metrics you need to be tracked will be available in any alternative tracking tool you select. With all that as context, here are a few of the most popular GA4 alternatives we're seeing brands adopt in 2023: Matomo Matomo, a free, open-source analytics platform, provides several features: Event tracking Heatmaps User segmentation E-commerce tracking Visit Matomo. Although the basic version is free, premium plans start at €19/month. Piwik PRO Piwik PRO offers a robust set of features: A/B testing Multivariate testing Predictive analytics Audience segmentation Visit Piwik PRO. Contact their sales team for pricing information. Fathom Analytics Fathom Analytics, a privacy-focused platform free from cookies or third-party scripts, includes: Simple, user-friendly interface Real-time analytics Data aggregation Unlimited sites on one account Visit Fathom Analytics. Pricing starts at $14/month. Plausible Analytics Plausible Analytics, also privacy-focused, is simple, lightweight, and easy to use: Real-time analytics Visitor breakdown by country and device Referral sources tracking Visit Plausible Analytics. Pricing starts at $6/month. Woopra Woopra offers both CRM and analytics capabilities: Real-time analytics Customer journey tracking Trends analysis Retention reports Visit Woopra. Pricing plans start at $349/month. Mixpanel Mixpanel, an event-based analytics platform, includes: User interaction tracking Funnel analysis User segmentation Retention analysis Visit Mixpanel. They offer a free plan, while paid plans... --- > Check out the remarkable lineup of digital marketing events in Denver happening for the second half of 2023. - Published: 2023-05-25 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/digital-marketing-events-in-denver-2023/ - Categories: Digital Marketing Have an event you'd like added to this list? Email us at hello@v9digital. com Denver isn't just a stunning place to live - it's a buzzing hub for digital marketing. Our city has a thriving tech scene, bustling with innovation and opportunity, and boasts a remarkable lineup of digital marketing conferences and meetups. And guess what? You don't need to hop on a plane to be part of this. Some of the most impactful and inspiring digital marketing events are happening in the heart of Denver. CANNABIS MARKETING SUMMIT Event Website: https://thecannabismarketingassociation. com/summits/cannabis-marketing-summit-2023/ When: June 21 - 23, 2023 Pricing: $649 About the Summit: If you want to bring your A-game to the cannabis industry, then the Cannabis Marketing Summit is where you need to be. A truly unique event, it's curated in partnership with marketers. The summit promises the most innovative strategies and tools to keep you on top of the cannabis marketing landscape. Why Should You Attend? Perhaps you're dipping your toes in the networking waters or ready to dive headfirst into in-depth, peer-driven discussions. Either way, the Cannabis Marketing Summit has your back. Prepare yourself for outstanding networking opportunities and a whole lot of fun. There's an abundance of prizes waiting for you, alongside well-deserved, laid-back happy hours, not to mention the treasure trove of insights you'll gain. Join us; it's high time we changed the game! DIGITAL SUMMIT DENVER Event Website: https://digitalsummit. com/conferences/denver-2023 When: June 27-28, 2023 Pricing: $795 About: Organizers have designed every inch of the 2023 Digital Summit with forward-thinking marketers in mind. It's all about mastering the hottest tactics and tools that are shaking up the marketing world as we know it. Why Attend: Whether you're hunting for networking opportunities as light as a casual chat or as heavy as roundtable discussions, Digital... --- > Supercharge your website with 40+ actionable link earning ideas! Boost organic growth with proven strategies and take your online presence to new heights. - Published: 2023-05-19 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/40-creative-link-earning-ideas-for-2023/ - Categories: SEO In the SEO (Search Engine Optimization) world, links are crucial. They help boost your visibility, credibility, and search ranking on search engines and are critical to Google's mysterious algorithm. However, many SEOs (us included) will caution you to be wary of buying links - it's risky and can lead to crippling penalties. Instead, we'll tell you the value is in "link earning," which almost immediately begs the question - What the heck is link earning? How is that technically different than buying links, and how can I do it? All fair questions :) What the heck is link earning, and how is that different from buying links? Buying Links: This involves paying for backlinks to your site. While it might seem like a quick win, these types of links are against Google's guidelines and could result in penalties, including lowered ranking or removal from search results (remember the days of penguin? ) Earning Links: In contrast, this means creating and promoting high-quality content that garners natural links from other websites. This method is ethical, sustainable, and aligned with Google's emphasis on quality content and user experience. Alright, How do I Earn Links? Well, in SEO, that's a million-dollar question. However, I've compiled a list of ideas for earning quality links for your SEO strategy. Luckily, You don't need webmaster expertise or a marketing degree for these link-building strategies; you need a little creativity. Hopefully, some of these ideas will give you a springboard for your link-earning strategy! Link Earning Category #1: Valuable Content #1 Infographic: Translate complex data into visually appealing graphics. To make your infographics link-worthy, ensure they're packed with valuable, unique data and use engaging designs. Remember to include an embed code and social sharing buttons to make sharing easier for others. Here's a little more insight on... --- - Published: 2023-05-15 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/2023-b2b-lead-flow/ - Categories: Digital Marketing *whew* 2023 has started a little intense. The business landscape continues evolving, presenting unique challenges to B2B brands. Here are some of the most common concerns I've heard in 2023 so far: Keeping your sales teams "fed" with inbound leads Differentiating your positioning better online Diversifying lead flow Keeping the momentum on 2023 growth goals Expanding into new markets Honing in / niching into specific customer segments If any of those concerns/opportunities resonate, you aren't alone! I wanted to put together some of the more significant recommendations I'm giving to brands to help them maintain a critical edge going into what is stacking up to be a tumultuous year. #1 - Better Analyze Key Pages with GA4 As I write this, I realize that many of us are low-key, ignoring GA4. However, once you get past the 12 stages of grief for the analytics program that Google's forced us to learn and love for the last decade, there are some significant upsides to this platform for B2B brands. Because GA4 is "event-based," it allows us to get a much more granular picture of how users are interacting with your website and content. For example, most B2Bs have a small number of website pages considered your core pages (they might be your services pages, solutions, etc. ). With GA4 event tracking, you can get a granular picture of what's happening on each page, allowing you to make continual improvements over time. A few examples Scroll Depth (is your audience scrolling down to key content, or where do they seem to be stopping) Video Views (if you have a crucial video, are they watching it)? Specific downloads for whitepapers or resources Distinct clicks on the page (e. g. , if you have a FAQ expandable menu) #2 - Understand What's Changing With... --- - Published: 2023-04-19 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/the-hidden-value-of-social-media/ - Categories: Social Media Organic social media marketing can be a flashy/shiny object to companies. Brands start tossing time/money/resources into it, almost hoping that something positive will happen from all that effort. We call that the "post and pray" method. Or they barrel into organic social media, thinking it should be approached like any other direct response channel. We call that generally a bad idea. Examples of things I've heard company decision-makers say (any of these sound familiar? ) We've got to be on TikTok; it's exploding right now! Social media feels like a marketing tax we have to pay - it doesn't do anything for us, but it's required Our expectation is for Instagram posts to drive leads Why aren't we doing the XYZ tactic? ! ? ... our competitor is doing it! Let's try to make something go viral. Then, fast forward six months, that same decision maker looks at a channel report in Analytics and starts panicking, seeing that social media appears to be driving little traffic or sales/leads. At the risk of oversimplifying things, the issue is the lack of an appropriate "why are we doing this" underneath and, most of the time, the proper measurement, KPIs & vision of what success looks like. But, it's easy to see how we got here - as an industry, we've taught ourselves, and clients that evaluating digital comes down to simple to a channel report - did the channel drive website traffic, and did that traffic immediately create a conversion for us? But - social media is ALOT more than a last-click attribution Google Analytics report. Are you noticing that branded search is going up? Or are you observing your traffic clicking your social media icons to vet you when they come to your site? Is the traffic in the mysterious "Direct"... --- > Discover the differences between Chat GPT 3.5 and Chat GPT 4, the two most advanced AI chatbots in the market. Our blog features an informative infographic that highlights the key features and capabilities of each chatbot. - Published: 2023-03-15 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/chat-gpt-3-5-vs-gpt-4/ - Categories: Digital Marketing Wahoo! Chat-4 Is Here :) Yesterday Open AI announced GPT-4 is here for pro users & for via their API. Over the last few months, as millions of users have flocked to Chat-GPT-3. 5, they've started to assess the tool's power and its limitations quickly. It's important to know that CPT-4 is an excellent iteration of 3. 5, but it only fixes some of those limitations. As such, the difference between the two can be a bit nuanced, especially for a casual user, so here's a quick breakdown of some of the main differences. Overall things to be aware of: Both are still using a database until Sept 2021 (however, you can input a current URL and ask both to analyze it for you). Both still provide incorrect information & hallucinate a bit, so you need to fact-check before publishing. Some of the upgrades: You can provide image inputs in addition to text. Chat-GPT4 is more willing to answer disallowed questions, "e. g. , what to do if you want to cause yourself harm. " Introduces human improvements & a regular improvement process, so it can understand language prompts better + give better outputs Both can pass the bar exam, but Chat GPT-4 aces it, while GTP-3. 5 barely scraped by. Easier for developers to provide complicated prompts How to get to Chat-GPT-4 You need to be a pro subscriber (if you aren't, consider upgrading today, it's $20 per month). Then before providing your prompt, select GPT-4 vs. 3 or 3. 5. Do you need help getting your bearings on AI and Chat-GPT 3 / 3. 5 / 4? We can help! Here are a few helpful resources: Article - is AI content ok for SEO? Live Event (free) - Live in Colorado? We are hosting a meetup on March... --- > The truth is probably not. Even if it's working in the short term, you are running a huge risk. Learn more about the pros and cons of this strategy. - Published: 2023-02-08 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/is-ai-content-a-good-idea-for-seo/ - Categories: SEO TL: DR - Probably Not. Even if it's working in the short term, you are running a considerable risk. Executive Summary if you don't feel like reading all of this: Yes - things with AI & Chat in Search are moving really, really fast. Google has stated AI content is SPAM. Then they released updated Webmaster Guidelines saying AI content for SEO Rankings is SPAM. However, there are many other really cool uses for AI to support SEO, including supporting writing content without having AI actually do the writing. AI content tools like ChatGPT have some big limitations you should be aware of. ChatBots are about to pull a lot of potential click-throughs from PPC & SEO Efforts + we're about to see a content explosion, so this is the year you need to get your SEO program off auto-pilot. -------------------------------------------------- AI Content + SEO In the Past Year - A Quick Breakdown Alright, the whole industry is buzzing right regarding Ghat GPT. First, let me say that it feels weird to write an article about AI with AI, so I decided to go with what is now apparently the "old-fashioned" way of writing this article personally. I've been in the Digital Marketing industry for 15 years. I remember a few pivotal moments in my career that significantly changed the marketing trajectory. This absolutely feels like one of those times. AI has been a buzzword circulating for quite some time (RankBrain, Watson, etc. ), but until very recently, AI has been out of reach for the average person or brand. It's complicated, expensive, and takes a lot of work to keep running. But in the last few years, tools at lower price points have given users the ability to complete specific tasks with "pretty good" artificial intelligence (e. g. ,... --- > Ready to up your marketing game? Learn how brands can tap into the world of Twitch and reach a whole new audience of gamers and online communities. Get the inside scoop from V9 Digital's experts and start building your Twitch brand today! - Published: 2023-02-08 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/brands-twitch/ - Categories: Social Media Twitch's growth in popularity has skyrocketed over the past four years. While advertisements are dominated by big brands such as Mcdonald's, Samsung, Pizza Hut, Ragu, and other national companies, advertisers can still get into Twitch in more impactful ways. Below are some ways to reach your target audience without spending big dollars against brands with a national presence. When are Twitch ads shown? Streamers, or channels, can choose how often ads run during their streams. You can run ads on your profile if you are a Twitch Affiliate or Partner. Streamers will start as a "Streamer," and as their channel gains popularity, they become an affiliate. Once you're an Affiliate on Twitch, people can subscribe to your channel for $5 a month. Users who subscribe to a Twitch channel are exempt from seeing ads and can use emojis that the channel creator uploads. Streamers can choose when ads are shown to users who are not subscribed to their stream. A first ad is shown anywhere from the first 30 seconds to 10 mins when a user who isn't subscribed comes to the stream. Each channel has the following options to run ads: Ad Spacing - choose how often ads are shown Every 8-60 minutes Ad Length - how long ad breaks are - ads are 15 to 30 seconds 30 seconds to 3 minutes Start Delay - how soon a user gets ads after coming to a stream 1 minute to 30 minutes Why do channels have the ability to choose these options? If you're running the bare minimum on your channel, your ad revenue split is 30%. If a channel is running the maximum, your ad venue split is 55%. Are ads worth it? Yes and no, this is always subjective. You can drive meaningful brand awareness or promote... --- - Published: 2022-10-21 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/planning-your-social-media-strategy-for-instagram/ - Categories: Social Media As the 8th most visited website in the world (source), it’s fair to assume that you’ve at least considered Instagram for part of your marketing strategy in 2023. Many brands ask for our support in planning an Instagram strategy or campaign, and here are some of the main things we recommend we work through with them. Step #1 - Why Do We Need This? Before we start here, I think it’s good to note that it doesn’t make sense for every brand to have an Instagram strategy, so before we jump right into how to do this, it’s essential to ensure you’ve got the “why” sorted first. Great reasons for IG making sense as a part of your strategy: Your target audience is there. Here’s a list of demographics; for example, if your audience skews older than 34, Instagram might not be where you want to start. You have a naturally visual brand (e. g. , consumer product) You’ve got a budget to test things across social media. You’re selling a product on your site & that product is a bit more of an impulse buy. The person who is going to be running it is just really, really good at Instagram and is excited to try a bunch of new stuff on the platform for your brand. Wrong reasons for IG making a lot of sense for your strategy: We want to look cool, so we have to use IG. We’re already investing in social media content, so let’s copy and post that on Instagram. A board member heard from a friend while golfing that Instagram is hot right now, so we need to do this. Side note, if you are up against this, it reminds me a little of this gem from Adobe from years ago: https://www. youtube.... --- - Published: 2022-10-14 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/up-and-coming-social-media-platforms-for-your-business/ - Categories: Social Media As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram — but there are always new platforms emerging. And it can be hard to keep up. Here’s a short list of social media platforms that your business needs to be on in 2023:   TikTok   If you’re not familiar with TikTok, it’s basically a short-form video platform where users can share creative and funny videos set to music. It’s become insanely popular with Gen Z — so much so that Facebook is reportedly working on its own TikTok clone. What sets TikTok apart from other social media platforms is its focus on creative content.   While users can certainly scroll through the app without posting anything themselves, the app encourages users to be creative and have fun with their content. For businesses, this presents a unique opportunity to reach out to potential customers in a way that’s not possible on other platforms. Instead of simply posting ads or product photos, businesses can create fun, creative content that’ll appeal to TikTok's target demographic of 13-24 year olds.   Vero   Vero is a social media platform that launched in 2015 but is only now beginning to gain traction. The platform markets itself as being "true social," meaning that it’s designed to help people connect with each other on a more personal level than other platforms like Facebook or Instagram.   To achieve this goal, Vero does not use algorithms to determine which posts users see in their feed. Instead, it displays posts chronologically so users always see the latest updates from the people they follow. The platform also allows users unlimited storage for photos and videos, so users can... --- - Published: 2022-09-22 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/10-ways-to-incorporate-video/ - Categories: Digital Marketing When you’re scrolling through your social media feed, do you notice how video catches your attention much more than an image or text? Or, when you’re looking for information on a company’s website, do you search for an About Us or product video to quickly learn a lot about the brand? You’re not alone. According to Invideo, 96% of consumers increased their online video consumption in 2020, and nine out of 10 viewers said that they wanted to see more videos from brands and businesses. Fast forward to 2022 and online videos now make up more than 82% of all consumer internet traffic — that’s 15 times higher than it was in 2017 (Cisco)! So how can your company incorporate video into your digital marketing? Below are 10 ideas from our friends at 6162 Productions. Product Videos Have a new product or product line? Showcase it with a video. Sure, press releases and articles are informative but the possibilities are endless with video. Show the product being used, share the story behind why it was created, or talk about how it improves lives. If it’s a technical product or something that’s harder to grasp, consider creating an animated explainer video or how-to demo. Go beyond the features of the products and really show the benefits and why people need it in their lives. Brand Videos Whether your company has been around for decades or is just starting out, now’s a great time to create a brand video for your website and social media channels. A brand video gives you the chance to quickly show people who your company is, what it stands for, and what sets it apart. Tell the story of how and why you were founded and what problems you solve for your customers. Authentically show the personality... --- > We’re celebrating the annual Clutch Leaders Awards where Volume Nine was recognized as one of the top firms in Colorado’s social media marketing space this 2022 - Published: 2022-07-26 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/v9-best-social-media-marketer-22/ - Categories: Social Media Here at Volume Nine, we’re built differently. Founded in 2006, we are a Denver-based digital marketing agency that helps brands rise beyond the noise and connect with their audiences. For years, we’ve been pushing the limit and challenging our creativity to ensure our clients the best possible solutions for their different digital needs. Today, we’re celebrating a wonderful recognition that was made possible by our clients’ support and success. During the annual Clutch Leaders Awards for the United States, Volume Nine was officially recognized as one of the top firms in Colorado’s social media marketing space this 2022! "As a company, we are incredibly honored and humbled to win this award. We recognize Clutch as an invaluable resource for agencies and its users so this award means a lot to us. What we value most are the people who work here that put the time and energy into projects for our clients that entrust us to help make meaningful impacts in their lives and our communities. We love working with our clients and finding creative solutions in today's digital world. ” — Natalie Henley, CEO of Volume Nine For those of you who don’t know, Clutch is a market research website that’s committed to guiding browsers through the IT, marketing, and business services spaces. The site annually holds an awards cycle to celebrate the brilliance of the best-performing companies from different locations and categories. After their extensive research, the Clutch team listed Volume Nine as the number one in Colorado’s SMM industry! Factors such as client testimonials and case studies are taken into close consideration to qualify for the awards. Needless to say, the generous support and amazing reviews of our clients helped us rank highly. Thank you so much to everyone, especially those who took the time to give... --- - Published: 2022-02-06 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/organic-social-kpis/ - Categories: Social Media While paid social media KPIs are essential to include in your key performance indicators, don't forget to measure your organic social media efforts. Organic social media marketing is highly cost-effective and plays a crucial role in your relationship with your customers. It should complement your paid advertising and your overall digital marketing strategy. Focus on what matters in your social media performance instead of chasing a lot of vanity metrics. Your social media content can also create brand awareness while providing an authentic look into your organization. With ads coming at consumers left and right trying to increase the number of clicks, it's refreshing for your audience to see engaging content that doesn't feel like someone is constantly trying to sell something to them. There are numerous data points to collect with social media, but here are a few of our favorite organic social media analytics: 1) Social Referral Traffic Social referral traffic comes to your website, mobile site, app, online store, etc. , from social media platforms. This referral traffic often comes from links in your social posts, and these links are often shared from one social platform to another. Most brands use referral traffic reports available in Google Analytics, or other analytics tools, to measure this metric. This social referral is critical to monitor because it gets new users to your site and lets you see which social media platforms generate the most traffic and even conversions. Referral traffic can also boost your SEO as this income traffic can lead to an increase in brand mentions and exposure. To grow your social referral traffic, consistently post intelligent, relevant, and engaging content that will bring your target audience over to your website. 2) Social Conversion Rate Social conversion rate refers to the total number of conversions from social media... --- - Published: 2022-01-03 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/8-ways-effectiveness-linkedin/ - Categories: Social Media LinkedIn is a resource hub. It's a place where people post updates, share company news, professionals seek jobs, pitch potential customers, and members chat and connect. Learn how to improve the effectiveness of your company's LinkedIn page with these tips. 1. Improve the design of the company pageOn social media, visuals are everything. If you don't grab viewers' attention right away, they won't bother reading the content. Short and engaging videos are powerful, while strong and unique images can reinforce the message you are trying to communicate. Be sure to select photos on target with your business and brand. Also, pay attention to the recommended dimensions to ensure your visuals are formatted to be viewed correctly. 2. Include more page managers LinkedIn is all about networking and connections, so it makes sense to diversify your team and include a variety of page managers who can invite their contacts to subscribe to your company page. Managing your company's social accounts, especially if you have multiple, takes a lot of time and work. Creating a small team helps lessen the load and allows others to share new ideas on company news from their perspective. LinkedIn provides different admin roles and permissions to give your team members the access they need. 3. Create design templates for employees to use in their profile headersIf you want to get your company page noticed, create a template for your employees to use on their profile pages. Common themes include: I just got hired at... Work for ... We're growing our team at ... Employee spotlight These templates can generate new interest for potential job seekers. You can also create an employee spotlight template to showcase your current employees to share their firsthand stories about your company. LinkedIn also has a "My Company" Tab feature for employees... --- - Published: 2021-11-19 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/5-things-that-tank-seo-in-platform-migration/ - Categories: SEO If you’ve ever had to do a platform migration, you know the challenges that come along with it. An SEO migration involves transferring search engine ranking, authority, and indexing signals to reflect a change in your website or website URL structure. It can be a tedious process and if not done correctly, can negatively impact your SEO. To preserve your search engine rankings, here are the top things you want to avoid. Changing URLs without a redirect strategy A common mistake made is having no plan of action in redirecting URLs and sending them all to the homepage. This may save you time initially, but it directly affects your rankings and link authority. Each link on your current site already has a ranking in search engines, and redirecting a link to an irrelevant or unrelated page (such as the homepage) will impact the performance in search engine results. Where possible, you should try to retain existing URL structures to maintain search rankings. If you cannot keep current URLs, they should always be 301 redirected and linked to relevant content pages on your site. A 301 redirect tells users and search engines a new version of the content found elsewhere on your site. Deleting content It is recommended to back up files before starting the migration since there is a risk, however minimal, of data loss during the transition. You also need to assess your content before migrating, as some of it may need to be redirected, consolidated, or rewritten but not erased completely. You can evaluate content using a crawler and other SEO tools to see how it currently ranks. Although removing and deleting content can sometimes negatively affect SEO rankings, so can outdated content. Outdated content is viewed as low quality, and the more low-quality content your site has,... --- - Published: 2021-10-15 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/2021-2022-content-marketing-stats-trends/ - Categories: Content Marketing One thing that isn't slowing down is content marketing. No longer considered nice to have but essential to every business, the numbers don’t lie. Check out these content marketing stats and trends to help you plan for 2023 and beyond. Marketers Moving Budget to Content According to the Content Marketing Institute, 43% of marketers surveyed say their 2021 budgets were higher. Sixty-six percent of the group expect increases in their 2022 budget, and one in five say the increase will be greater than 9%. Marketers plan to spend their budget on paid advertising, content creation, and software. Digital Video Becoming Essential 86% of businesses use video as a marketing tool, and 93% of marketers who use video say that it’s an essential part of their marketing strategy. The most commonly created types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%). Trust & Inclusivity Matter According to Forbes, 96% of the top-performing B2B content marketers have said their audience views their brand as a credible and trusted source. While 38% of customers are more likely to trust brands that show diversity in their advertising, 71% of consumers say they would be willing to spend more money to support products and services from a brand they trust. Social Media Usage: Instagram and TikTok on the Rise According to PEW Research Center, roughly seven in ten Americans say they use a social media site. A majority of Americans say they use YouTube and Facebook, while Instagram, Snapchat, and TikTok are ubiquitous among adults under 30. YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively. The Social Media Examiner’s Industry Report reveals these notable changes since 2020: Instagram grew from 76% Twitter fell from 53% and moved... --- - Published: 2021-09-27 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/quality-over-quantity/ - Categories: Content Marketing Each day there seems to be a new update or feature on the endless social media apps available. As digital marketers, we are expected to keep up. We should be informed of the latest trends and the functionality of each of these platforms. When and how to utilize them best to meet our goals. However, we shouldn't go crazy posting on every platform posting multiple times a day. The old saying still rings true, especially in digital marketing: quality over quantity. People are inundated with online information from morning till night. Creating quality content helps to ensure your brand and business stand out from all the noise. Here are some tips to connect more with your audience through quality content. 1. Focus on engagement Gaining a large following has its place, especially when trying to increase brand awareness. However, if these followers aren't engaging with your content, they won't stick around, and if they aren't interacting with your content regularly, they won't see it consistently. Quality content always wins, especially when viewers crave and expect authenticity and transparency. 2. Be careful of oversharingThe average social media user sees between 6,000 and 10,000 ads daily, and of these, only about 150 catches the eye. Talk about information overload! Posting content repetitively isn't guaranteed to get through. It can sometimes do the opposite. Consumers may get turned off and view your brand as spammy. Although the number of interactions may initially increase traffic to your site, it won't necessarily result in a high conversion rate. 3. Know your target audience Who are your consumers? Where do they spend their time? Where do they get their information? Gathering this research beforehand will help determine where you want to spend your efforts and money online. If your target audience isn't on TikTok, don't waste... --- > As an SEO Agency, here's some of our favorite SEO tools that we use everyday! - Published: 2021-08-31 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/our-favorite-seo-tools-in-2021/ - Categories: SEO Our Favorite SEO Tools In 2021 Do you hate the giant paragraphs of text that articles make you read through before you get to the main point? Us too! Without 800 words of rambling text about why SEO tools are important, here’s a few of our favorites :) SEMRush: A fan favorite, SEO users love that you can easily compare your website against your competitors. A detailed report allows you to better understand your website's traffic, paid and organic keywords, SEO content, position tracking, and overall website analytics. A helpful tool is the writing assistant that quickly quantifies content optimization and offers suggestions for improvement. Cost: Pricing ranges between $119 to $449. Screaming Frog: Considered one of the best among SEO experts, Screaming Frog quickly extracts data to provide valuable insight for each page on your website. It's incredibly user-friendly and has one of the best copy/paste features, and includes any other URL data you may need as well. A beneficial feature is that it provides a complete list of 404 errors and a list of where to find and fix them. Cost: Screaming Frog is free, however you can purchase a license to crawl more URLs and have access to advanced features. Sitebulb: A website crawler or search engine bot, this tool provides enhanced visuals and a prioritized list with actionable recommendations for a comprehensive analysis. Many of its features go far beyond standard SEO audits for a deep dive to communicate complex ideas with your users better. Cost: $35 per month for single user license, then $3. 50 per month per extra user. Google Search Console: A free tool for everyone with a website, Google Search Console allows you to monitor your website in Google's SERP (Search Engine Results Page). It is different from Google Analytics in that... --- - Published: 2021-07-15 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/ideas-for-tiktok-videos-brands-can-make/ - Categories: Social Media The TikTok invasion isn't going away anytime soon. In fact, it continues to be one of the fastest-growing social media platforms around. Additionally, these types of videos have quickly made their way to Instagram via Instagram Reels. This is why brands are incorporating these videos into their marketing strategy to expand their reach and increase engagement. If you are looking to get started with TikTok videos or Instagram Reels for your business, here’s some ideas of where you can start! Get Involved in Trending Challenges TikTok has become synonymous with viral challenges. Challenges are a unique way to get your followers to create user-generated content that aligns with your brand standards and that you can share on your platforms. These can include dance and musical faceoffs to simple or off-the-wall activities - really anything that can be easily replicated and engaging enough for audiences to participate. Helpful Tips Posting simple timesaving tips and lifehacks of your product will have users coming back for more. The more practical and easier to incorporate, the more trust and rapport you build with your followers. Brands can entertain and educate if they are authentic and bring some personality to capture the attention and engagement of users. Go Behind-the-Scenes Everyone likes to get the inside scoop. Give a behind-the-scenes tour of your brand, the people who work there, or tell the story of how the business got started. This can be inspiring to many followers and brings a human touch and connection to your content. TikTok & Instagram have made video creation easy, so you no longer need a large video or production crew to get your content viewed and shared. Partner With an Influencer Whether you love them or hate them, influencers are thriving, especially on TikTok on Instagram. Look beyond influencers' follower numbers... --- > Wonder whether or not you should allocate media spend to boost organic social posts? Learn more about why marketers are reccomending this tactic and whether you should be considering it for your brand. - Published: 2021-06-22 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/why-social-media-boosting/ - Categories: Content Marketing Marketers get this question a lot from clients: Is it worth spending money boosting social media posts? And the quick answer is yes, it is. Boosting provides opportunities to increase engagement, expand audience reach, and most importantly, it works. Organic reach is on the decline, and with algorithms constantly changing, it becomes more challenging to get organic content in front of all the users you want to reach. Every post on your social media channels should contain high-quality and engaging content making it worth at least a few dollars to boost. Need more reasons why you should be boosting? #1 It’s Affordable You may think you need a large advertising budget to begin boosting, but a few dollars can go a long way. Compared to other traditional advertising like tv, radio, and print, social media boosting is very cost-effective. You can expect to pay around $6 per 1000 views for boosted posts on average. The cost will ultimately depend on your target audience, as well as the number of people you’re trying to reach. #2 Define Your Target Audience When you boost, you have control in determining who will see your posts and define what groups are your target audiences. Choose a location, age, gender, education, interests, relationship status, and more to determine the specific groups of consumers most likely to want your product or service. You can create multiple audiences depending on the content and even select behavior traits associated with similar brands or products. You also have the option to choose people who currently like your page or your followers plus their friends. #3 Capitalize on Popular Posts If one of your posts performs well organically, it makes sense to boost or promote it, knowing that the content will most likely do well with a larger audience. Or,... --- - Published: 2021-05-07 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/content-marketing-kpis/ - Categories: Content Marketing Importance of KPIs in Content Marketing You can put all the content you want out there, but if you aren’t analyzing how it performs, you don’t know where it’s landing or how effective it is. Key Performance Indicators (KPIs) evaluate how effectively marketing activities positively impact your business objectives and goals. Are potential customers able to easily find you, are current customers engaged and responding to your calls to action? Measuring your KPIs will tell you what’s working and what needs improvement. Tools to Use Google has a plethora of marketing tools at your disposal. However, knowing which ones provide the insight and data you need will be most effective in increasing the number of visitors to your site. The most popular, Google Analytics, is user-oriented and provides data related to how users interact with your website, such as visits, bounce rates, average page time, etc. Google Search Console is search-engine focused and gives insight on website visibility, search queries, click-through rates, HTML errors, and identifies opportunities to improve overall performance. KPIs You Should Be Measuring You could spend days analyzing different performance data, so how do you know what is most important. Understanding and tracking these 8 KPIs can provide a boost to your success online. 1. Organic Impressions The number of times your landing page appears in search results viewed by a user is a good KPI indicator of how your content performs. If your impressions are high, it means that your content is consistently displaying in users’ search results. This pre-click data is provided by Google Search Console and can help you determine what content is relevant. If you aren’t receiving the impressions, you hoped for, adjust your landing page. To increase visibility, make sure your content is concise, up to date, and contains keywords that users... --- > These mind-blowing 2021 Video Marketing Stats demonstrate why brands shouldn't ignore Video Marketing this year. - Published: 2021-01-18 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/2021-video-marketing-stats/ - Categories: Digital Marketing Blogs, social media, SEO, content, web design, user experience, email — there’s a lot that goes into a successful marketing strategy. But one area we continue to see a gap? Video marketing. On the surface, video marketing may seem like a huge undertaking; it takes more time and money to produce than other forms of marketing. But, ultimately, it’s a trend other marketers are hopping on — and seeing a lot of success. In fact, 85% of businesses today use video as a marketing tool, which is up from 61% in just 2016. And that’s not slowing down anytime soon, as 80% of all internet traffic in 2021 will be video traffic. In other words: It’s time to get on board with video marketing. With that, we’re sharing the top 2021 video marketing stats that prove you need it now. Video marketing works Simply put: video marketing works. When done right, it works really, really, well. Although it takes more time to generate video content, it’s an investment that pays off. Here’s what we mean: 88% of video marketers say they’ve generated a positive ROI 93% of marketers have landed new customers through social media videos Video marketing can generate up to 66% more qualified leads per year Those who use video marketing can boost their brand awareness by 54% Videos have increased sales for 80% of video marketers If that’s not enough to convince you yet, consider this: By 2022, it’s estimated that a whopping 82% of global internet traffic will come from video streaming and downloads — an 88% increase from just four years ago. The takeaway? There is virtually limitless potential in the future of video marketing. Videos drive more engagement While other marketing tactics are still crucial to a successful strategy, video sees a bigger boost... --- > The ski industry is a highly competitive, growing space. Learn what sort of content works well in this competitive analysis of the industry as a whole. - Published: 2020-10-22 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/ski-resort-content-marketing-strategies/ - Categories: Content Marketing This year, the word resilient is thrown into almost every conversation. However, after 10+ years of working with ski resorts, we believe that the ski industry defines ‘resilience’ -- every single season. Now, budgets are being slashed due to COVID, the climate continues to change rapidly and visitor’s travel plans will not look the same. The ski industry’s marketers may get the shortest end of the ski-pole. But, we know their resilience (and years of practice) will shine this year, more than ever. For those ski industry marketers out there, we recommend getting back to the basics. Goodbye for now, flashy marketing campaigns, and hello, user-centric, inexpensive, marketing tactics. 1: Bulk Up The Informative Content Given the relative similarities amongst the competitors for core content, it becomes very important to think outside of the box. If Google and users are seeing “basically the same” site time and time again within the competitive set, small improvements in content breadth and quality can go a long way towards improved organic positions. Tactically, this looks like reevaluating your ‘core content’ on the site, those most visited pages. Do they satisfy user-intent? Do they answer the most frequently asked questions? Do they include links for further reading? BEST EXAMPLE: You! After visiting more than a dozen site’s homepages they all began to blend together. They shout (buy a lift ticket! ) rather than invite and inform. COVID TIP: But first, before you revamp your core content, build a ‘bulletin board’ of up-to-date information on safety practices and protocols. This should be easy to find and present on every single page. 2: Redefine What Makes Your Resort Unique As noted, the resorts take one of the following approaches: they are either trying to sell all the stuff that comes along with a ski vacation (i.... --- > Resort marketing has been a major focus over the past 15 years at Volume Nine. Discover resort marketing tips and tricks we have learned over the years. - Published: 2020-08-31 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/resort-marketing-tips-post-covid-world/ - Categories: Digital Marketing “My bags are packed, I'm ready to go” If this John Denver classic pops into your head often, you’re one of us. You love marketing resorts as much as you love visiting them. But marketing a dream destination is far from easy. The competition is vast, budgets change rapidly and guests’ expectations continue to rise. Now, more than ever, you must move beyond the norm. You must listen to the guests and be willing to try something new. But don’t worry, we’re here for you. As a marketing agency based in Colorado, we live in a vacation destination. We have partnered with resorts all over the country for over 15 years. Our resort marketing efforts have weathered real storms (think: hurricanes) and economic downfalls. While COVID-19 continues to change how we market, we want to walk you through some easy-to-implement ideas and bigger A. C. (after COVID-19) strategies. What is Resort Marketing? Resort marketing is the magic of making your target audience feel like they are visiting your destination — before and after their visit. Resort marketing is the practice of speaking to your target market at every point in the funnel. It means keeping a close eye on trends, but even a closer eye on your own data. As a resort marketer, you should always be testing something new and unique because your competition isn’t just other resorts — it’s any possible way a guest can spend their free time and money. How Do you Market a Resort? Data shows us that a majority of guests’ resort research begins on a mobile device, months in advance, and conversions happen last-minute, now more than ever. Therefore, you must have a resort marketing strategy for each part of the marketing funnel. But never forget the power of a repeat visitor. It’s... --- > Social listening is a crucial aspect of any social media strategy. Learn how to leverage social listening to delight your followers and improve engagement. - Published: 2020-08-11 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/build-stronger-business-social-listening/ - Categories: Social Media If you’re overseeing your brand’s social media marketing strategy, chances are your to-do list is already looking pretty full. But that doesn’t mean that social listening shouldn’t be a priority for your team. When your customers and competitors are using social media like never before, it takes powerful insights to level up your social media strategy. So what exactly can social listening do for your business? Why Your Business Needs Social Listening Competitive Analysis Just as you have to compete for sales, you have to keep your business competitive on social media, too. Tracking your competitors online lets you identify missed opportunities and areas of improvement for your organization on social media. Customer Service and Sentiment Your brand is being discussed online — do you know what people are saying? Being able to instantly find both positive and negative feedback from your customers will help you identify both the strengths and weaknesses of your business or product. Along with valuable insights, this form of social listening provides you the opportunity to show appreciation for positive mentions of your brand and to address any unsatisfied customers and change their potentially negative experience into a positive one. Lead Generation It’s obvious that your business needs a plan to attract customers, but how does social media marketing fit into that? With social media listening, you’re able to find and join conversations from these potential customers, to let them know directly about your product or service. Not only is social listening helpful for contacting prospects, but it provides you with valuable information about their priorities and what they’re looking for from a business like yours. How to Build a Social Listening Plan Knowing about social listening is all well and good, but like most strategies, it’s only an idea until you figure out how... --- > There is a huge opportunity for Digital Marketing for Manufacturers in 2021. Get the guide for where to focus your Digital strategy in 2020 & 2021! - Published: 2020-07-27 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/2020-digital-marketing-guide-manufacturers/ - Categories: Digital Marketing As a digital marketing agency, we have the opportunity to speak with and work with a large number of companies in the manufacturing space. Each has a unique set of goals, competitors, and marketing resources. As such, there is quite a multitude of digital marketing tactics and strategies they leverage. Instead of giving you a manual of every tactic you *might* need, however, I opted to put together a minimal viable product guide to help you get your digital marketing in shape for the rest of 2020. As always, if this is something your organization is working through, please feel to reach out to Volume Nine. We’re always happy to bounce ideas or support you in getting your Digital Marketing strategy in place. Did you know Volume Nine offers more than just full-service digital marketing programs? We can conduct audits, develop strategies, train your team, and/or provide consulting in any area of Digital Marketing. TL;DR: Your Digital Marketing Summary Have a good, mobile-friendly website Include a form-fill option for leads to reach out Make sure it’s fast Have a CMS that allows you to expand the content Have a simple content strategy Write out your different target audiences What content do they need to feel ready to reach out? i. e. sales content What content will pull them into the site for the first time? I. e. resource content Pick one social media platform Generally, great choices for manufacturers are Linkedin or Facebook Paid ads are your friend Google search Social ads Retargeting Measurement and attribution Track goals in Google Analytics Attribute marketing in your CRM Create a “Good Enough” digital strategy What do you need marketing to accomplish in the next 90-120 days? Write out a simple plan to achieve that Tips for You Manufacturer’s Website Having a great... --- > Optimizing your Wordpress website for search engine success can be an overwhelming process. Discover 10 SEO tools that can make the process much easier. - Published: 2020-07-23 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/seo-tools-for-auditing-monitoring-your-wordpress-website/ - Categories: SEO Optimizing your website for search engines is a never-ending process that can, at times, feel overwhelming. It feels like every time you optimize your site, Google rolls out a new algorithm and you’re left with declining organic traffic and lost keyword positioning. So, what is a marketer to do? After all, Google doesn’t exactly hand over the playbook for how their almighty algorithm works. Luckily, there are search engine optimization (SEO) tools, some free and some paid, that can help you audit and monitor your website based on how search engines like Google see it. These tools will help you perform four critical steps to an optimized website. 4 Critical Steps to an Organically Optimized Website Audit: Performing an SEO audit allows you to understand the strengths and weaknesses of your website based on how search engines see it. Good SEO audit tools will crawl every page on your website and provide you with actionable recommendations for optimizations that should be made. Research: An audit will help you understand your website from a technical SEO perspective, but there is more to SEO success than fixing the technical issues. The research phase is equally important, as it will help you identify focus keywords through a proper understanding of the competitive organic landscape. Optimize: Armed with the actionable recommendations from an SEO audit, the next step is to implement these optimizations. Many marketers skip the audit step and begin trying to optimize a website without a clear plan. Regardless of the size of your website, this will be a very overwhelming approach to take. Monitor: After your optimizations have been implemented, you will want to make sure that you are consistently monitoring your website to identify any red flags. Through proper monitoring, you will be able to know when a fresh audit... --- > Learn what you need to know about creating your own kickass data-driven content marketing strategy based on more than a decade of Volume Nine wisdom. - Published: 2020-07-20 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/leverage-data-write-content-that-resonates/ - Categories: Content Marketing You spent hours writing a blog post that you’re sure is “the one” - the article that will bring new visitors flocking to your site, drive sales for your product, and maybe even snag that number one spot in Google search results. You post it and... nothing. Where did you go wrong? Virtually every business knows that they need some form of content marketing, but it’s hard to know where to start. While posting a blog and hoping for the best may have worked ten years ago, businesses today are operating in a significantly more competitive online space. Your content needs to be backed by a solid strategy if it’s going to make a splash. Here at Volume Nine, we live and die by data, especially when we’re making a content strategy for clients. Here’s what you need to know about creating your own kickass data-driven content marketing strategy. What is Data-Driven Content Marketing? Data-driven content marketing is creating content for your website, blog, or social media channels to reach your customers and help you achieve one of your marketing KPIs. It’s the opposite of the “post and pray” strategy many businesses use, where you’re creating and posting content for the sole purpose of adding content to the site or your feed without any plan behind it. Guess which type of content will help drive actionable results and move you closer to reaching your marketing goals? The data-driven one! (Bet you didn't see that coming) Why Should You Use Data to Create Your Content? Using data to plan, create, and measure your content will take much of the guesswork out of your content marketing strategy. There are numbers out there to help you in every step of the content creation process. Applying that data to your content will help you... --- - Published: 2020-06-25 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/inbound-social-media-engagement-vs-outbound-social-media-engagement/ - Categories: Social Media Social media engagement has become a hot topic in recent years. With social algorithms like EdgeRank giving higher visibility to brands with high engagement scores, it’s more critical than ever for brands to inspire reactions & comments with their social content. To help brands try to improve their engagement metrics, we developed a proprietary process & checklist they can follow. Click here for our full social media engagement guide. However, as a first step to improving social engagement, it’s important for brands to realize there are two major types of engagement on social media. To help our clients work through this, we coined a few terms: Inbound Social Media Engagement Outbound Social Media Engagement What is inbound social media engagement? Put simply, inbound social media engagement is responding to consumers who are communicating with the brand on your social channels. Good examples include responding to a DM or a comment left on your Facebook page. Why is inbound social media engagement important? This encourages your followers to continue engaging with the brand, and also can become an important channel for your customer service team. What is outbound social media engagement? Outbound social media engagement is any activity where you are going out and putting your brand into a conversation they might not have been in otherwise. A good example of this is participating in a trending hashtag conversation. Why is outbound social media engagement important? Outbound social media engagement is critical for brands who need to get the wheels on engagement turning and also build their follower levels. Need some support boosting engagement for your brand? Volume Nine is a Digital Marketing + Social Media Agency based in Denver, Colorado and we can help! --- - Published: 2020-05-28 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/2020-digital-marketing-predictions/ - Categories: Digital Marketing Published: May 28, 2020 We know the world, including digital marketing, is continuing to shift on us. Digital Marketing has a tendency to do that even in “normal” situations, but we are seeing its fast-paced evolution even more now. Many of us are now trying to look ahead and figure out next steps, with a future that is relatively uncertain. Although we can see the future (obviously, we’ve read our tea leaves, and we challenged ourselves to put together our best predictions for what remains of 2020. Thanks to Richard Lesher, Carly Webber, Ben Waymire, Barb Dittert & Miranda Ryder for helping me put this together! More of a skimmer? Here are the slides! 2020 Digital Marketing Predictions in a World Battling COVID-19 from Volume Nine ASSUMPTIONS BEHIND OUR 2020 DIGITAL MARKETING PREDICTIONS To take a stab at the future, we had to make a few assumptions: Assumption # 1 - No New Normal in 2020 With a potential second wave of the virus, brewing international conflict, another recession plus an election, we’re anticipating that we aren't going to hit a soft, smooth landing point this year. Assumption # 2- Recession of Some Kind Many economists agree that we have a high probability of a U. S. recession this year. In this model alone, Bloomberg Economics has predicted close to a 100% chance of a slowdown in the next 12 months. WHAT WE’VE LEARNED FROM THE CRISIS The high-anxiety times we’ve encountered this year, coupled with lowered consumer spending (GDP turned negative for the first time since 2014), means we all need to assess our marketing strategy. Thankfully, there are some essential takeaways we’ve gleaned from this year’s events, and we can apply them to your planning for the rest of 2020. The importance of stories - To explain complex... --- - Published: 2020-04-17 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/digital-marketing-home-builders/ - Categories: Digital Marketing For businesses that aren’t digital, it can be challenging to know how to navigate the digital sphere. Home builders and new home communities are no exception. Thankfully, though, digital marketing doesn’t have to be all algorithms and complex data. Here, we share simple yet incredibly effective marketing tactics you can employ to help strengthen your home builder brand, business, and bottom line. TL;DR Get insider knowledge First, sit down with your sales team to better understand what the big selling points are. What gets home buyers on the hook? What motivates them? What are their hesitations? Your sales team will have incredible insight as to how you can better appeal to consumers. Next, talk to your past homeowners about what they love most about their homes and their community. Send out surveys, get testimonials, or host some virtual focus groups to hear first-hand feedback. Their knowledge and advice can help shape future marketing decisions and the type of content you produce to resonate with prospective clients. Highlight local communities Another great marketing strategy to boost home sales or contracts is to feature local communities in your content. This helps paint a better picture of what future residents can look forward to in their new neighborhood. This also can provide promotional marketing support to local businesses who could really use it right now. Be sure to mention if they have any special offers they are running during the crisis or for your community. Highlight local talking points, like: Schools Restaurants Shops Parks Events and venues Museums Farmer’s markets This strategy also helps showcase your business as one that supports the local community, which can appeal to future homebuyers. If they see that you care about your neighborhoods, they may feel more inclined to build a home with a company that shares... --- > There's a lot of consider with your marketing plans right now but here are some tips and action items that you can use now to help during a time of crisis. Check out the guide from V9 Digital. - Published: 2020-03-19 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/digital-marketing-during-the-covid-19-crisis/ - Categories: Digital Marketing Many businesses agree that we are in uncharted waters, facing an unprecedented crisis that is constantly evolving. We certainly don’t have all the answers, but there are a few things we are recommending for our clients that we’d like to share. Some of the Biggest Opportunities Right Now: If you are a brand that has recently had to cancel bookings / shows, etc. you are more than likely going to want to be in crisis communication mode vs. direct response mode. (More on this below. ) If your brand is being leaned on to supply high in-demand goods and services (e. g. egg delivery or cleaning supplies), this may be a good time to lean into your direct response marketing efforts. The world is going to look different on the other side of this thing. This is the time to marshal your resources, work on your marketing plan, get your foundational marketing right, and get ready to hit the ground running once the virus starts to abate. What Brands Should Be Doing: Our Experts Weigh In During any crisis, it's essential to evaluate which digital marketing channels you should be leveraging and which you should be pulling back on. We don't have a one-size-fits-all strategy. However, there are some areas most brands can quickly evaluate to determine where you need to put time and energy. Here are a few channels that offer quick insights into how you should approach this crisis: Social Comments & DMS: What kind of feedback are you getting on social media? What are you seeing competitors get on their feeds? Social Listening: What is trending on social, especially around your brand or industry? Paid Search: Since the crisis started, how do your metrics look? Any areas or product lines doing a little better? Anything doing a... --- - Published: 2020-03-09 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/digital-marketing-for-cbd-in-2020/ - Categories: Digital Marketing The CBD industry is no doubt booming, and shows no signs of slowing down anytime soon. Once you’ve entered the industry and need to start marketing your CBD products, however, that momentum becomes an entirely different story — especially online. That’s because go-to paid advertising platforms like Google Ads and Facebook & Instagram Ads restrict what CBD brands and businesses are allowed to pay to promote, making it virtually impossible for them to market their products and break into the industry. With our digital insights and experimentation, though, we’ve found 5 marketing strategies CBD brands can capitalize on to gain recognition and build a strong customer base. Here, we’re sharing those 5 digital marketing opportunities CBD brands can implement to gain more visibility, traction, and (of course) sales. 1. Build CBD Brand Loyalty CBD brands are coming out of the woodwork, and virtually none have the advantage of brand loyalty yet. Here is where you need to capitalize. Prioritizing brand recognition over conversions can help you get ahead of the competition just enough to build a loyal customer base. Once you do that, customers will take it from there. Here’s the proof: 39. 5% of shoppers will spend more on products if they’re loyal to a brand 59% of brand loyal shoppers will refer their family and friends to that brand To get started building your CBD brand’s loyal fan base, try providing a unique offer like 20% off their first purchase or free shipping to help get customers through the door. From there, invest more effort into retaining those customers by providing special incentives or building a loyalty program. 2. Educate consumers about CBD Education is a crucial part of CBD marketing that you can’t overlook — especially when it comes to your audience. Most CBD marketers and dispensary... --- > Cause marketing can be a very devicive topic. Does supportting a cause have a place in your strategies? Read more about the pros & cons from the Volume Nine Insights Blog. - Published: 2020-01-29 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/cause-marketing-pros-cons/ - Categories: Content Marketing Cause marketing, or cause-related marketing, is a relationship between a business and a nonprofit organization designed to raise money for a specific cause. When cause marketing is part of a business’s corporate social responsibility (CSR) strategy, the business’s employees and their bottom line all benefit. Plus, the business is doing good by giving back to a worthy cause, so what’s not to like? Cause marketing is great for both company and nonprofit, but it’s not without its drawbacks. In some cases, cause marketing has unintended effects on the local community. Or, if the company doesn’t research the nonprofit or cause thoroughly, a partnership can backfire, drawing scrutiny and criticism from the public. While there are a bunch of benefits to taking on cause marketing, but it has to be done well. Read on to learn about the pros and cons of cause marketing (and if it’s right for your brand). Your company gives back to a cause The first benefit to cause marketing? Your company is giving back to a particular cause — presumably without expecting anything in return. You’re making a positive impact on the community by investing in something good, whether that’s committing to going green, ending hunger, advocating for health, supporting developing countries, or championing human rights. Warby Parker’s “Buy a Pair, Give a Pair” program is an excellent example of cause marketing that makes sense for the eyewear company. Over 2. 5 billion people around the world don’t have access to the glasses they need. Warby Parker distributes one pair to someone in need for every pair of Warby Parker’s purchased. It’s good for the bottom line Of course, there are business-wise benefits to cause marketing, too. Cause marketing can boost your brand reputation and visibility, creating positive word of mouth for your company as well... --- > Want to use Influencers and Partnerships on Social Media to help boost your brand's awareness or following? Here are some tips from the Social Media Team at Volume 9. - Published: 2020-01-22 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/intro-to-partnerships-influencers/ - Categories: Social Media Before the internet and social media largely affected advertising and marketing, celebrities were paid to endorse a product, service, or campaign. Now, influencers make this type of marketing much more accessible. An influencer — aka someone who has a large following on social media — can work with a company to promote a product or service to their audience. Think of influencers as the new-and-improved version of celebrity endorsements. When done well, influencer marketing can benefit most brands, especially when it comes to growing their brand awareness, tapping into new audiences, and driving traffic. That’s because influencers already have an established audience of followers who enjoy and engage with their content. By choosing an influencer who shares the same audience as your company, he or she can naturally market what you’re selling to people who may already be interested. Interested in working with an influencer, but not sure if it’s right for your brand? Read on. Influencers use social proof and word of mouth Why does influencer marketing work now compared to those celebrity endorsements of years past? Almost 90% of marketers find that the ROI on influencer marketing is comparable or better than other marketing channels. An influencer’s followers already trust that person’s opinion, or they’re inspired by that person’s brand. Influencer marketing uses word of mouth and social proof to build brand awareness — proven to be two of the most effective ways to market. Let’s say someone follows a fashion and lifestyle blogger on Instagram because she admires their home decor, style, and makeup. If this blogger posts about how much they love their new skin cream because it’s great for sensitive skin, our follower might find herself agreeing. Now she’s interested in that skin cream, partially because other followers are too. That influencer is relatable and... --- - Published: 2020-01-16 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/marketing-strategies-event-planners/ - Categories: Digital Marketing When you’re tasked with promoting travel and tourism for your physical location, trying to reach event planners in an online world can be frustrating. Should you connect with event planners in your area? Over the World Wide Web? And how can you demonstrate what sets your destination marketing organization, convention center, visitors bureau, or destination management company apart from the rest? Building relationships with event planners can definitely be challenging, but the payoff is worth it. To help you out, we’re sharing a few digital marketing tips you can use to connect with event planners for your DMO, location, or event venue. Research past events Before you begin reaching out to event planners, take some time to research the events your DMO or location has held in the past. Pull out information like: Where have you held the most events? Or where have events in your area been held? Hotels, convention centers, parks, event spaces, etc. What time of year are most events held and why? Is it the weather, or are events centered around holidays? How many people have attended, on average? What types of events were held? e. g. corporate retreats, conferences, festivals, weddings, fundraisers, etc. This research will help you understand why people are already flocking to your destination. From there, you’ll know which types of event planners to work with, and you can have numbers and info to share with any event planners who are interested in working with you. Use local SEO to get your name out there Local search engine optimization, or local SEO, can help market your DMO, event venue, or destination to customers based on — you guessed it — location. Even if the event planner you’re targeting is not in the area, local SEO can boost your brand visibility and reputation... --- > Here are some tips & tricks on how to run a Contest on Social media to gather User Generated Content. Read more from our social media team at Volume 9. - Published: 2019-12-23 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/contest-to-boost-ugc/ - Categories: Social Media User-generated content, or UGC, is exactly what it sounds like: content generated by customers about a brand. UGC is usually thought of as social media photos and/or videos, but product reviews, blogs, and content on other forms of media count, too. Why should you care about UGC? Think about it: it’s content already created about your products or services and then shared online. Your company doesn’t have to use your own resources to create that content in-house. UGC also boosts your brand’s visibility in an organic way; rather than pushing products or services through your own marketing tactics, customers influence other customers. Because one consumer has nothing to gain from sharing positive feedback about your brand (unless they’re an influencer), another consumer is probably more apt to trust what they have to say. It’s social proof at its finest. If other people are talking about your brand or engaging with it, that must be the “right” thing to do. Social proof affects buying decisions big-time. When you have UGC generating positive word-of-mouth for you, it benefits your brand. So, how can you take advantage of user-generated content... and how can you encourage your audience to create it? Consider running a social media contest for your brand. Plan your contest in advance Before you jump headfirst into running a social media contest, you have to plan ahead. Here are some things to consider before the contest begins: Goal What do you hope to achieve through this contest? Do you want more followers? More likes for your Facebook page? Better engagement? More visibility to potential new followers? Prize Decide what your contest winner will win. Maybe you can give away a free product or service from your company, a good discount, a gift card, or in-demand items like electronics or event tickets.... --- - Published: 2019-12-10 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/can-direct-to-consumer-brands-succeed-in-google-serps/ - Categories: SEO Everyone wants to have a #1 keyword ranking on Google and everyone also knows that 99% of organic clicks happen on the first Google search results page (SERP). But can a direct-to-consumer (D2C) brand compete in today’s world, where Google gives prominent rankings to Amazon, integrates its own products, and favors informational review sites even more after the BERT algorithm update? After doing a few consumer product searches on Google, I was surprised to see just how few brands were showing up in SERPs. Being both the curious and analytical sort, I thought it would be interesting to see exactly how the D2C brands were doing in the consumer packaged goods vertical. Let’s talk about what’s going on in SERPs First off, Google likes variety in the SERPs. They recently rolled out an algorithm update in June 2019 to limit how many times one domain can show up. So in theory, this would limit the number of times Amazon. com would show in the SERPs. But did it? Nope. Amazon URLs showed up in the Top 10 rankings a total of 122 times — and twice on 26 out of the 100 CPG keyword searches. Amazon also showed up 3 times for ‘electric turkey fryer,’ essentially holding all of the ‘above the fold’ space outside of ‘People Also Ask. ’ It’s interesting that Amazon has determined the Masterbuilt Fryer as their “Amazon Choice,” which leads to a lot of visibility for Masterbuilt in the Google results. This SERP is also a good example of how Amazon and Google collectively take up a lot of visibility in search results, as the next section below the fold is Google Shopping (followed by another Amazon result). After that, I can read a review that tells me the Masterbuilt Butterball MB23010618XL is the Top... --- > Wondering if your brand needs its own site or should you just sell on Amazon? Read more about the pros & cons of both on the Insights Blog from Volume Nine. - Published: 2019-12-02 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/can-ecomm-compete-with-amazon/ - Categories: Digital Marketing The retail industry is currently dominated by Amazon: by the middle of 2018, Amazon was already responsible for nearly half of all online retail sales in the United States. At that time, Amazon was expected to clear over $258 billion in U. S. retail sales. How can you compete with that as a small, independently owned eCommerce business? Running your own eCommerce business against Amazon is tough; there’s no doubt about it. However, it’s still entirely possible to do it successfully. Taking that approach rather than becoming an Amazon seller has its benefits. And on the flip side, using Amazon as a seller has unique benefits, too. Choosing which way to go depends on the needs of your business. An eCommerce site gives you creative control with your brand One of the biggest reasons to have your own eCommerce site? You’re in the driver’s seat. You make the decisions on which products to sell, how to sell them, how many you’ll offer, and so on. Plus, you’re able to maintain and capture your buyer data, so you can tweak product offerings and future marketing campaigns as needed. The ability to optimize product pages and content also amplifies your reach in search. If your brand wants to maintain control of creative decisions and customer experience, an eCommerce site is a good fit for you. You decide how your products are laid out on your website, what tone and voice you’ll use to appeal to your customers, and how your brand will look overall. You decide how your checkout process will run, what shipping options to offer, what your packaging will look like, and how you’ll communicate tracking and notifications with your customers. Similarly, you’ll have control of your marketing campaigns. If you want to host giveaways on Instagram to drum up... --- > Looking for more ways to sell season passes or tickets this year? Check out these tactics to help convert one-time visitors or turn last year's customers into passholders. - Published: 2019-11-10 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/digital-marketing-tactics-to-sell-more-season-passes-tickets/ - Categories: Digital Marketing Want to sell more season passes, tickets, or memberships for your local attraction? Word of mouth and customer loyalty can go a long way for ski resorts, zoos, amusement parks and more, but digital marketing is the key to year-round success and awareness for these brands. Here, we’ll be sharing a few digital marketing tactics you can use to keep your pass holders interested and to finally convert those elusive competitor pass holders and one-time visitors. Know Your Pass Holders & How to Target Them We’ve seen it happen a lot: seasonal or membership-based services lump their returning members into the same category as new or potential members, and they advertise to them as a single group. But if you want to convert the maximum number of pass holders, you’ll need to break them into different audiences and target them accordingly. In general, you’re looking at three audiences (although these may not apply to every membership- or pass-based brand): Pass holders from last year Potential new pass holders who’ve never purchased from you before One-time visitors to convert to pass-holders Targeting last year’s pass holders Last year’s pass holders already understand the brand and know what to expect in general. They’re also likely to re-up with you if you’ve delivered on your overall value. But to ensure they buy again, you can use incentives and urgency, i. e. “Get next year’s pass before prices go up! ” You can also treat them as brand insiders, letting them know that they get a discount on next year’s passes or first access to limited passes before they go on sale to the general public. This builds brand loyalty and makes them feel special (because they totally are). Not sure how to pull this off? Think of simple email campaigns to send to... --- > Making sure your site is ADA Compliant is more than just a best practice - it ensure that anyone can easily use your site. Here are some tips ADA Compliance for your site. - Published: 2019-11-08 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/tricks-for-ada-compliant-website/ - Categories: Digital Marketing **Please Note: The information provided in this post is not intended to provide legal advice. Readers should seek out paid legal counsel for help in addressing any specific legal issues. ** Accessibility for people with disabilities goes beyond physical locations; it’s also important online. Accessibility via the internet is becoming a growing issue — one that might impact your business and brand more than you realize. In fact, there were over 2,000 lawsuits regarding accessibility in 2018, and those numbers are only rising in 2019. So, what does ADA compliance look like for your brand’s website and what steps can you take to move toward compliance (and away from legal risks)? Here, we’ll talk a little bit about the current legal landscape as it relates to ADA-friendly websites, guidelines to consider, and the need for legal expertise. The case against non-compliant sites Thanks to today’s highly connected marketplace, accessibility for all people is becoming an issue that affects brands of all sizes. In 2018, the Department of Justice made it very clear that the Americans with Disabilities Act (ADA) extends to website accessibility under Title III. This section of the act requires that “goods, services, privileges, or activities provided by places of public accommodation be equally accessible to people with disabilities. ” Yes, that means your website, which is a public accommodation of your brand and its services or products. Although the DOJ has stated that websites should be accessible, they have chosen not to outline what website considerations are necessary. This means that, while you can still be sued for a non-accessible website, the rules and regulations surrounding ADA-friendly sites are still pretty murky. That’s why many lawyers and courts have looked to Web Content Accessibility Guidelines (WCAG) when assessing a site’s accessibility. WCAG offers some insights into compliance... --- - Published: 2019-11-05 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/v9-praised-for-excellent-customer-satisfaction/ - Categories: V9 News Volume Nine is proud to be recognized for our superior customer satisfaction record. As a small digital marketing firm with over 13 years of experience, Volume Nine specializes in social media marketing, content marketing, and SEO. With over 40% of the world’s population on social media, your business’ presence is a crucial investment. Contact Volume Nine today to improve your business strategy. We would like to thank Clutch for their recognition of our hard work and naming us as one of the best in Denver. We would also like to thank our clients for their honest reviews. Based on their feedback, we have received a perfect 5-star rating from Clutch. Clutch analysts determine this rating based on a firm’s ability to deliver and expertise in the field. In our most recent review, a senior digital art director of an apparel company left a glowing testimonial of our social media strategy. For this company, Volume Nine is in charge of all posts on the business’ Facebook, Instagram, and LinkedIn. When asked to speak about Volume Nine’s work, our client said: “Before engaging Volume Nine, we were getting almost zero conversions out of our social platforms. In July, they brought us up to 5,000 conversions; by September, our conversions for the month were 22,000. ” We’d like to thank this client for sharing their experience, and all our clients who leave reviews on Clutch. We take this feedback seriously and it helps us improve our services. Every review we receive helps us continue to be one of the best digital marketing firms in Denver! We have worked with a variety of clients from Land’s End, Bobos, Volkswagen, and Vitamin World. We are proud to be an agile agency with strong knowledge and resource bases that ensure you achieve the results you want.... --- - Published: 2019-09-10 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/how-to-build-an-audience-with-facebook-instagram-videos-2/ - Categories: Social Media Social media is arguably one of the biggest sources of stress for marketing teams. It can feel like you’re just posting into the void. New algorithms and platform settings make it hard for your content to get seen in feeds and, as a result, your team may be producing high volumes of social media content just to try and get views... but it doesn’t feel like it’s working. This lack of visibility can make it incredibly difficult to tap into new audiences, which is obviously the lifeblood of your business. So, you need to find a way to connect with new people and draw them in — and the key for many brands may lie in Facebook and Instagram videos. On Instagram, videos receive 38% more engagement than images and there are over 8 billion video views (yes, with a B! ) a day on Facebook. So, what kind of video should you be creating, and how can you plan for success on these platforms? Here, we’ll share a few tips to help you build on an audience with Facebook and Instagram video. 1. Personas take priority. Personas are your end consumer. They represent your target audience. Basically, you want to start to personify who your target audience is. What is their occupation? What things do they value? As we shared in a recent Social Media Funnel presentation at Booyah Summit, all marketing should start here. During that presentation, we discussed how our client, ToTable, had two audience personas they built out and targeted: a professional home chef and the high-end foodie. Beyond just the title and some short demographics of your ideal consumer(s), we recommend diving into the who, what, and why of your personas. Let’s take the example of the professional home chef from our client ToTable. Sure,... --- - Published: 2019-08-27 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/how-to-create-a-good-enough-digital-marketing-strategy/ - Categories: Digital Marketing Creating a comprehensive digital marketing strategy can be an intense endeavor. This type of effort can span several weeks and you might find yourself creating a document that reads like a short book. And, if you are like most companies, you might find yourself doing this effort about once a year. The big drawback is that giant plans of this nature rarely turn out the way you thought they would – the world of digital marketing just changes too often. I’d go so far as to say that, sometimes, marketers don’t actually need to develop those intense plans. Instead, they might just need to get a “good enough” strategy written down so that they have direction and purpose, but can remain a bit more flexible. Going the “good enough” route might be good when: You are 8+ months into a digital marketing strategy and need a course correction, but don’t have the time and resources to revamp the entire strategy. You’ve never done digital marketing and you just want to get started and try some tactics. You need to see movement on some specific metrics sooner rather than later. The process of creating a full digital marketing strategy is daunting for you. It feels like your digital marketing has been haphazard, and you’d like to give it more focus. You’re a data geek who wants to start trying things but lets the results and data steer the ship long-term. In that vein, I’d like to share one of my favorite ways to set/reset a simple strategy for digital marketing, in about a day or less. Create a “good enough” strategy in a day (or less) Step 1: Timing Pick a timeframe (e. g. between now and the end of the year). You get a gold star if your time frame... --- > Simplify your digital marketing planning with a practical roadmap. Focus on what works, avoid complexity, and create an effective strategy. - Published: 2019-08-27 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/how-to-create-a-good-enough-digital-marketing-strategy-2/ - Categories: Digital Marketing Ditch the Complexity: A 'Good Enough' Digital Marketing Roadmap Creating a digital marketing strategy can feel like writing a novel. It’s time-consuming, mentally exhausting, and let's be honest — the second you finish, the digital world has already changed. The solution? A streamlined, "good enough" strategy that’s flexible, practical, and doesn’t leave you buried under a mountain of planning docs. Let’s talk about why a simpler approach works and how to build a solid plan without losing your mind. Why "Good Enough" Planning Works Here’s the thing — most detailed strategies don’t survive first contact with reality. Platforms change, your audience changes, your business changes. A "good enough" plan gives you: Direction without rigidity — No need to rewrite the plan every time something shifts. Faster execution — Less planning, more doing. Flexibility to adapt — When you need to pivot, it’s no big deal. Think of it like an MVP (Minimum Viable Product) for your marketing. What’s the least you need to do to hit your goals? You can always expand later. When to Go with "Good Enough" This approach is your best friend if: You need a quick course correction, but a total overhaul isn’t realistic. You’re new to digital marketing and want to test ideas before committing. You’ve got metrics that need immediate improvement. Your current strategy is a hot mess, and you need clarity. You’d rather let results guide your next moves. Sound familiar? Then let’s break this down into a simple, one-day action plan. Step-by-Step: Your "Good Enough" Digital Marketing Strategy 1. Choose a Timeframe Pick a short window, like 3-6 months. Anything over two years? It might make sense to dial that back. 2. Set Clear Goals No fluff. Think specific, short-term goals — max of 5. Example: Good Goal: Increase email sign-ups by... --- - Published: 2019-07-23 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/the-story-behind-the-new-v9-website/ - Categories: V9 News As the CEO of Volume Nine, I decided to take some time to articulate what the heck it is we are doing and why we are genuinely excited about Volume Nine and the direction we are headed more than we ever have been. A Summary For those of you who aren’t going to read this whole thing: We created a new type of agency model. So far, the team has loved it, we’ve driven amazing results for clients, and it’s a totally different way to approach digital marketing services. This change has taken a lot of work and team effort. I detailed some of this below. We’ve relaunched our website to stake our claim and announce what the heck we are doing. #confetti Check out the 2-minute video at the end of the story if you have time. The Story For those of you that actually will read this whole thing: The Marketplace Being in this industry for a decade (wow, it feels weird for me to say that! ), I have noticed a few standard agency types that seem to emerge. Please note, I’m massively over-simplifying this to make a point. Type 1: Package Providers These are larger agencies that tend to focus on specific niches or specific channels. Pros: Easier to scale, bring costs down, allows you to deliver value in specific channels. Cons: Not truly custom, not ideal for clients who can’t implement your packages, harder to retain top talent to work on client accounts as running a set package isn’t particularly fulfilling for most digital marketers long term. Type 2: Freelancers Some guy or gal who is pretty good at this stuff who might even have a set team of freelancers they utilize to provide services. Pros: Generally less expensive, your strategist (the gal or guy... --- > It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect these lost sales. How? By reaching out to the consumers. One way e-commerce merchants can get in front of interested customers is by sending a message straight to their inbox. - Published: 2019-04-24 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/how-to-create-an-abandoned-shopping-cart-follow-up-email/ - Categories: Digital Marketing After focusing on relationship building, audience targeting and creative messaging, it can be confusing when a consumer abandons their online shopping cart. Were they simply window shopping? Or, did something go wrong? It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect these lost sales. How? By reaching out to the consumers. One way e-commerce merchants can get in front of interested customers is by sending a message straight to their inbox. Why are Shoppers Leaving Their Carts? Let's first understand why shoppers are clicking the "Add to Cart" button, but not following through with purchases. The folks at SaleCycle, a behavioral marketing company, conducted a survey of their customers and examined external data to better understand the phenomenon around cart abandonment in the retail sector. The single biggest reason shoppers abandon their carts is browsing. They are looking without plans to make a final buying decision. These users typically abandon before even starting the checkout flow. If we filter out that first segment, we see that more reasons are directly related to the checkout process on a website. Over a third of respondents say they leave items in their cart because they are asked to create an account before finalizing their purchase, which feels cumbersome. (Hint: having a “checkout as guest” option is worth it. ) Twenty-three percent mention the cost of shipping felt too high or there was a lack of shipping options. The smallest group said they simply wanted to compare prices. Shoppers are also browsing away from the checkout screen because they feel the cost of the item is too high, the check-out process is too complex or too long, they can't see the total cost easily, their preferred payment type isn't available, the... --- > Learn from Robert Lane of Buhv Design as he talks about changes in digital marketing and tips for in marketing a multi-location business online. - Published: 2019-04-15 - Modified: 2025-03-07 - URL: https://www.v9digital.com/insights/v9-interviews-robert-lane-of-buhv-designs/ - Categories: Digital Marketing   This V9 interview features Robert Lane of Buhv Designs, Founder and President of the Denver-based web design and digital marketing agency. We at V9 Digital would like to thank Robert of Buhv Designs for taking the time to chat with us about his vision for Buhv and his expertise in marketing a multi-location business online. 1. What do you have planned in 2019? Where do you see Buhv Designs headed in the next few years? At Buhv in 2019, we’re focused on building for the future of multi-location marketing. Our goal is to allow companies to focus on their day-to-day operations and utilize our team to help scale and manage their marketing programs and platforms. 2. Is there an ideal way to set up the online relationship between the corporate website and local marketing efforts? Do you recommend keeping everything on one domain or setting up separate local microsites? Great question — and one we hear a lot from potential clients. And to be honest there’s not a right answer, or at least not an obvious one. We feel it’s always best to keep it on a single domain whenever possible. With a franchise, or when companies merge, we don’t always have the opportunity to make that decision. Keeping it all in one place does usually make it much easier and efficient for a marketing and development team to manage the process. 3. If a brand decides to have off-domain websites, how do you recommend sharing corporate assets or setting up cross-linking? Basically, how much control do you recommend that corporate has over these off-domain sites and how much support should they provide? It’s so important to set a brand standard for how to use a logo, messaging, personas, and more. There’s also a huge opportunity for a brand... --- --- ## Success Stories - Published: 2025-02-24 - Modified: 2025-03-07 - URL: https://www.v9digital.com/success-stories/sitetuners/ Volume Nine helped SiteTuners strengthen its SEO strategy, driving a 25% month-over-month increase in website sessions, improved keyword rankings, and a boost in high-intent leads. --- > Learn how Access Medical Labs transformed its online presence with Volume Nine’s strategic SEO, content marketing, and social media efforts. - Published: 2025-02-24 - Modified: 2025-04-28 - URL: https://www.v9digital.com/success-stories/access-medical-labs/ - Channels: SEO Access Medical Labs transformed its online presence with Volume Nine’s strategic SEO, content marketing, and social media efforts—leading to a 2,073% surge in blog sessions, 118% increase in conversions, and 828% growth in traffic. --- - Published: 2025-02-24 - Modified: 2025-03-08 - URL: https://www.v9digital.com/success-stories/whitcomb-selinsky-pc/ Volume Nine optimized Whitcomb Selinsky PC's digital marketing strategy—aligning SEO, content, and social media—to drive a 262% increase in conversions, a 60% boost in new users, and a 418% surge in social impressions. --- - Published: 2025-02-24 - Modified: 2025-03-08 - URL: https://www.v9digital.com/success-stories/leanin-tree/ Volume Nine’s SEO and content strategy helped Leanin’ Tree drive a 131% increase in website sessions, a 90% boost in conversion rates, and 48% revenue growth, turning declining sales into digital success. --- - Published: 2025-02-24 - Modified: 2025-03-07 - URL: https://www.v9digital.com/success-stories/major-retailer/ After a website relaunch led to major traffic losses, Volume Nine helped a leading retail brand double organic sessions YoY and generate $18M+ in additional traffic value, driving long-term SEO success. --- - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://www.v9digital.com/success-stories/modular-robotics/ Volume Nine helped Modular Robotics transform its social media presence, increasing Facebook impressions by 2,288% and Instagram reach by 2,257%, leading to higher engagement and brand awareness. --- - Published: 2025-02-24 - Modified: 2025-03-07 - URL: https://www.v9digital.com/success-stories/new-school-american-cheese/ Volume Nine refined New School American Cheese’s social media strategy. Instagram impressions increased by 70% and engagement by 142%, creating a stronger, more engaged brand presence. --- - Published: 2025-02-24 - Modified: 2025-03-07 - URL: https://www.v9digital.com/success-stories/levenger/ Volume Nine’s SEO strategy helped Levenger secure first-page rankings for high-value keywords like “pens” and “stationery,” driving a 40% increase in organic search traffic and a 117% boost in collection page sessions. --- - Published: 2025-02-15 - Modified: 2025-03-08 - URL: https://www.v9digital.com/success-stories/tiresocks/ TireSocks transformed its LinkedIn presence, driving a 388% increase in engagement, an 81% growth in followers, and 174% more impressions through strategic social media content. --- > Brakes Plus saw a 234% traffic boost and #1 ranking for “brakes” in Denver with V9’s SEO strategy. See how we turned their search performance around! - Published: 2025-01-29 - Modified: 2025-02-24 - URL: https://www.v9digital.com/success-stories/brakes-plus/ Volume Nine’s strategic SEO overhaul helped Brakes Plus recover from a website launch setback, increasing non-branded organic traffic by 234% and securing the #1 Google ranking for ‘brakes’ in their primary market! --- > Discover how Volume Nine helped SyncHR achieve a 101% increase in organic sessions and a 50% boost in demo sign-ups with a strategic SEO and content overhaul. - Published: 2025-01-03 - Modified: 2025-02-21 - URL: https://www.v9digital.com/success-stories/synchr/ Volume Nine’s SEO and content strategy helped SyncHR increase organic sessions by 101% and demo sign-ups by 50%, strengthening its market presence. --- > Learn how Bed Head turned its social media presence into a lifestyle brand, growing Instagram engagement by 976% and reach by 1,958%. - Published: 2025-01-03 - Modified: 2025-02-24 - URL: https://www.v9digital.com/success-stories/bed-head/ Bed Head redefined its social media strategy with V9's help, driving a 1,958% increase in Instagram reach, a 976% boost in engagement, and a 1,286% rise in saves through authentic content and audience-focused storytelling. --- > Learn how West Line Village sold all 175 townhomes a year ahead of schedule with Volume Nine’s Google Ads and content marketing strategy. - Published: 2025-01-03 - Modified: 2025-02-21 - URL: https://www.v9digital.com/success-stories/west-line-village/ Volume Nine’s SEO and paid ads and content marketing strategy helped West Line Village expand visibility, drive qualified buyers, and sell all 175 townhomes ahead of schedule. --- > Learn how Vitamin World increased website traffic by 270% and social media engagement by 44% with Volume Nine’s targeted strategy. - Published: 2025-01-03 - Modified: 2025-02-21 - URL: https://www.v9digital.com/success-stories/vitamin-world/ Volume Nine revamped Vitamin World's social media strategy, leading to a 135% surge in conversions, a 401% increase in website traffic from Facebook, and massive brand engagement! --- > Learn how TUUCI leveraged sustainability messaging and SEO to achieve a 50% increase in organic traffic and 864 conversions with Volume Nine’s help. - Published: 2025-01-03 - Modified: 2025-02-21 - URL: https://www.v9digital.com/success-stories/tuuci/ Through SEO, social media, and content marketing, V9 helped TUUCI achieve 50% organic traffic growth, a 170% rise in conversions, and 250% more clicks to their residential locator. --- > Learn how Turing School achieved record enrollment with V9’s tailored ad strategies, including 93,000 video ad thru plays and a 245% increase in clicks. - Published: 2025-01-03 - Modified: 2025-02-21 - URL: https://www.v9digital.com/success-stories/turing-school/ Volume Nine optimized Turing School’s PPC and paid social strategy, leading to a 138% increase in conversions, a 245% boost in clickthrough rate, and 182% more site users. --- > Learn how a creative contest strategy helped Tire Kingdom increase social engagement by 134% and drive 9,146 page views for Sumitomo tires. - Published: 2025-01-03 - Modified: 2025-02-21 - URL: https://www.v9digital.com/success-stories/tire-kingdom/ Volume Nine’s interactive car costume contest drove a 134% increase in Tire Kingdom social engagements and 293% for NTB, plus over 10. 7K contest entries! --- > Explore how Volume Nine’s audience funnel strategy delivered a 32.96% engagement rate and a 1,500% surge in social media conversions for B4Adventure. - Published: 2025-01-03 - Modified: 2025-04-28 - URL: https://www.v9digital.com/success-stories/b4adventure/ - Channels: SEO B4Adventure partnered with Volume Nine to promote their American Ninja Warrior product line and holiday campaigns, boosting social media conversions by 1,500% and achieving a 33% engagement rate—far surpassing industry benchmarks! --- > Discover how a revamped website and blog boosted traffic by 186% for Bobo’s, driving increased conversions and stronger audience engagement. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/bobos-oat-bars/ Volume Nine supported Bobo’s Oat Bars in launching a successful new website, boosting traffic sessions, attracting higher search volume keywords, and driving significant conversions through the blogs and recipes section. --- > Explore how Volume Nine helped BPI amplify its social media impact, achieving a 187% follower increase on LinkedIn and boosting Facebook engagement by 51%. - Published: 2025-01-03 - Modified: 2025-02-24 - URL: https://www.v9digital.com/success-stories/biodegradable-products-institute/ Volume Nine helped BPI expand its social media presence, driving a 187% increase in LinkedIn followers and 51% growth on Facebook, strengthening engagement with eco-conscious businesses and consumers. --- > Learn how Volume Nine helped Charlie’s Soap clear overstock inventory, driving a 134% increase in transactions and doubling revenue in just one month. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/charlies-soap/ V9's targeted email strategy and revamped social media approach helped Charlie’s Soap boost revenue, clear out discontinued products, and build a stronger community online! --- > Learn how Credit.com achieved a 50% organic traffic boost with strategic SEO fixes, content optimization, and toxic link remediation. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/credit-com/ A comprehensive SEO overhaul and strategic content optimization led to a major boost in organic traffic while eliminating harmful backlinks to secure long-term growth. --- > Learn how Volume Nine helped the Denver Parade of Homes shift to digital, driving 4.3M impressions, boosting traffic, and increasing ROI. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/denver-parade-of-homes/ V9’s strategic shift to digital advertising helped the Denver Parade of Homes expand its reach, boost traffic, and maximize conversions—leading to record-breaking engagement. --- > Learn how V9 helped DISH transition its website and branding, boosting traffic by 18% while protecting search rankings with expert SEO strategy. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/dish/ Volume Nine ensured a seamless website migration for DISH, preserving search rankings, optimizing content, and boosting traffic by 18% within two months. --- > Learn how a tailored digital strategy helped General Kinematics align its online presence with its offline brand, driving higher engagement and lead generation. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/general-kinematics/ General Kinematics embraced a digital-first strategy with Volume Nine, driving a 127% YoY increase in organic traffic and generating 100 market-qualified leads per month. --- > Discover how a multi-channel campaign helped GloPro increase brand awareness, drive engagement, and position itself as the authority on mineral makeup. - Published: 2025-01-03 - Modified: 2025-02-21 - URL: https://www.v9digital.com/success-stories/gloprofessional/ Through strategic SEO, content marketing, and influencer outreach, Volume Nine helped Glo boost search rankings, increase social media conversions by 21%, and expand brand awareness in the mineral makeup industry. --- > Discover how V9 helped LEBO boost engagement, drive traffic, and double e-commerce revenue with a targeted social media strategy and retargeting. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/lands-end-business-outfitters/ Volume Nine partnered with LEBO leading to a 1,400% increase in social media engagement & doubling e-commerce revenue from social media! --- > Learn how V9's optimization strategy for Murad's product pages led to a 9.5% increase in conversions, 33% more traffic, and 68% growth in product revenue. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/murad/ Murad saw a 9. 5% lift in Ecommerce conversions, a 67% increase in product revenue, and 33% more organic traffic. --- > Learn how Myron boosted brand awareness and engagement with a new social media strategy, resulting in a 68% increase in website sessions and 107% more impressions. - Published: 2025-01-03 - Modified: 2025-03-08 - URL: https://www.v9digital.com/success-stories/myron-promotional-products/ Volume Nine redefined Myron’s social media strategy, increasing engagement by 103%, organic impressions by 78%, and website sessions from social media by 68%. --- > Learn how Outside the Breadbox transitioned to Ecommerce with a social media strategy that drove 285 purchases, $17K in sales, and a 5.6:1 ROAS. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/outside-the-breadbox/ Volume Nine helped Outside The Breadbox transition to e-commerce, achieving a 6:1 ROAS, 1. 6M+ impressions, and $17K in sales through strategic social media advertising. --- > Discover the impact of Volume Nine’s SEO and content strategy on Sanity Solutions, driving 50% more leads and 180% increased traffic. - Published: 2025-01-03 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/sanity-solutions/ Volume Nine helped Sanity Solutions increase organic lead submissions by 50% and boost traffic to key pages by 180% with a strategic SEO and content update. --- > Learn how we transformed AAE into one of our digital marketing success stories with targeted SEO and paid social strategies. - Published: 2024-12-29 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/american-adventures-expeditions/ Volume Nine helped AAE implement strategic SEO and content marketing, leading to a 40% year-over-year revenue increase and stronger market positioning. --- > Discover how strategic SEO and paid media boosted bookings and brand visibility for Asheville Adventure Company, driving a 429% ROAS increase. - Published: 2024-12-29 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/asheville-adventure-company/ By optimizing digital marketing strategies, Volume Nine helped Asheville Adventure Company achieve a 429% boost in ROAS, a 12. 44% CTR, and a conversion rate three times higher than the industry average. --- > Discover how American Garage Door became one of our top digital marketing success stories through powerful SEO and local strategies. - Published: 2024-12-29 - Modified: 2025-02-25 - URL: https://www.v9digital.com/success-stories/american-garage-door/ Volume Nine helped American Garage Door break into the residential market, increasing organic sessions by 4,347% and growing conversions by 2,969% through targeted SEO and content strategies. --- --- ## Guides - Published: 2025-02-20 - Modified: 2025-03-03 - URL: https://www.v9digital.com/guides/search-everywhere-optimization-the-ultimate-guide/ Summary: This guide will help you master Search Everywhere Optimization by breaking down strategies for the most impactful platforms in 2025 and beyond. 2024 Saw some of the most significant changes in the SEO industry in over a decade. For the last 10 years, dominating Google was the cleary, primary goal. However, now, users are searchers are looking for answers to their queries in a bigger diversity of platforms than ever. Whether it’s TikTok, Reddit, Yelp, or even AI-powered tools like ChatGPT, each platform represents a unique opportunity for your brand to connect with your clients. Thus, in 2025, the topic on everyone's minds is embracing Search Everywhere Optimization. What is Search Everywhere Optimization? Search Everywhere Optimization (SEO) means making sure your brand can be found anywhere users are searching online. That’s not just Google and Bing anymore—it’s social platforms like TikTok, Instagram, and LinkedIn; e-commerce giants like Amazon, Etsy, and Walmart; AI tools like ChatGPT and Alexa; and even community-driven spaces like Reddit and Quora. By tailoring your strategy to fit each platform’s audience and algorithms, you’re setting yourself up to stay visible, relevant, and competitive in a fast-moving digital world. The Evolution of Search BehaviorFrom Google to Platform-Specific SearchFor years, search behavior revolved almost entirely around Google. However, a significant shift has occurred: users now turn to platforms like Instagram, TikTok, and YouTube to find answers, products, and recommendations. This is especially true for younger generations. According to Forbes, 45% of Gen Z users prefer using TikTok over Google for search queries. What’s driving this change? Social platforms offer hyper-relevant content presented in engaging, visual formats that align with how users want to consume information. The Personalization TrendAlgorithms on most platforms now generate results that align closely with user interests, behaviors, and demographics. That means older SEO techniques... --- - Published: 2025-01-20 - Modified: 2025-02-19 - URL: https://www.v9digital.com/guides/full-funnel-social-media-strategy/ The Presentation Volume Nine shared insights for developing a content strategy that engages your target audience and moves them along their path to purchase. Use your brand's story and unique differentiators to build awareness and grow your online sales. Google Slides Video Screen Share Video Transcript Introduction Hello, my name is Chuck Aikens, and I'm the founder of Volume Nine. Volume Nine is a digital marketing agency in Denver, Colorado and we help brands connect with their target audience using content, whether it's content marketing or content on their website. We optimize for SEO, or perhaps you need more creative that goes on social media for Facebook, Instagram, YouTube, and Pinterest. We basically are trying to connect a brand and an audience together using the content. So, what are we going to talk about today? Well, what it really boils down to is finding the right person and getting them the right message at the right time. To build towards that, we're going to talk a little bit about why content marketing, starting with personas and audiences, should help you think about a content calendar and your contribution to the internet. Then, we’ll step back a little bit and think through the full funnel. We’ll show you how to actually do it across multiple channels before diving into a real-world example using a client that is going full-funnel on Facebook and Instagram. What are the Benefits of Content Marketing? Content is what brings people to your brand, through storytelling and differentiators, and connects those with your audience using a specific persona. What happens in between that is that your messaging and information about the audience shows up in more traffic and ultimately more sales. By thinking about content marketing and having a strategy, and then thinking across the funnel and... --- - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://www.v9digital.com/guides/seo-training-video-series-unit-1/ Overview of SEO Training - Unit 1 David Yarian and Brian Lich put together a series of video lessons that represent Volume Nine's overall approach to and philosophy about SEO. Starting with Unit 1, they look at some of the SEO basics that explain the why behind what they do and why it is important. As they progress through this first series of videos, they start to explore deeper strategies and tactics that are really effective today. Throughout this course, our real primary objective is empowerment and understanding. We really want to empower anyone viewing these videos to feel confident executing SEO, but we also want you to conceptually understand SEO so you can make the most of it. --- - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://www.v9digital.com/guides/seo-training-video-series-unit-2/ Overview of SEO Training - Unit 2 David Yarian and Brian Lich put together a series of video lessons that represent Volume Nine’s overall approach to and philosophy about SEO. In Unit 2, they’ll be walking you through their steps for performing an SEO review with full keyword exploration. For any site that we'll be performing SEO against, there are 5 steps we want to walk you through, which are the 5 lessons you’ll see below. Some of the key themes throughout this unit are also really addressing the old school vs. new school SEO approach. They conclude the unit addressing the old school approach of winning rankings. No longer is SEO all about just winning rankings. Instead, the new school — and V9 — approach is really establishing expertise and trust for your content and for your domain. --- - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://www.v9digital.com/guides/seo-training-video-series-unit-3/ Overview of SEO Training - Unit 3 Now that we've done a nice inventory of all the pages and keywords on the website, it's time to start looking at the content to see how we can optimize it. Some of the main themes that we want to breakdown throughout this unit are: having highly targeted content, focusing on content quality, and evaluating your content’s relevance. Let’s dive in! --- - Published: 2025-01-20 - Modified: 2025-02-19 - URL: https://www.v9digital.com/guides/social-media-engagement-guide/ Social Media Engagement Guide Whether you are a startup with a small team or a social media manager for a large brand, social media engagement can seem like an overwhelming process to maintain. However, a well-thought-out plan can help you commit to your social media on a regular basis, allowing you to connect with your audience, build brand loyalty, and reach potential new customers. Take a look at our checklist of social media activities below to start seeing more engagement (and results). Don’t have a lot of time to read all of this? No problem - here’s a downloadable PDF with the social media checklists! Download Engagement Checklist Also, worried your social strategy needs a revamp? Here's a full guide on how to conduct a social media audit. Giving credit: Compiling and condensing this information down was 100% a team effort. Special thanks to Rachel Newton, Carly Webber, Anastasia Briggs, Evan Kiesow & Miranda Ryder for pulling this together with me. - Natalie Table of Contents Why Social Media Engagement Matters Case study: CPG brand A look at the industry overall Guidelines For Social Media Communication Checklist Frequency (Daily, Bi-Weekly, Weekly) Official Social Media Engagement Checklist by Platform Checklist For Facebook Engagement Checklist for Instagram Engagement Checklist for Twitter Engagement Checklist for LinkedIn Engagement Bonus: Dos & Don’ts Policy For Your Team Let’s Talk about Content Setting Goals & KPIS for Social Media Engagement Boosting engagement and brand awareness with social media Why Social Media Engagement Matters Case study: CPG brand About 3 years ago, we started working with a Consumer Package Goods ( CPG) brand (vitamins and supplements) that had a large retail presence across the US & Canada, and a large e-commerce store. They came to us because their results on social had largely stagnated. Their communities weren’t... --- - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://www.v9digital.com/guides/lifestyle-digital-marketing-guide/ Guide to Lifestyle Marketing As our lives become increasingly digital, the way we interact with brands is changing drastically. A true lifestyle brand understands this and focuses on connecting with their audience and customers in ways that are emotional and/or aspirational. They are conversational (focused on relationships) rather than transactional (focused on sales). With lifestyle brands, there is also a strong focus on community, on feeling like a part of something when you buy. Table of Contents What is a Lifestyle Brand? Why Lifestyle Marketing is Important? How to Build a Lifestyle Brand Online Creative Asset Checklist for Lifestyle Marketing Social Media Strategies for Lifestyle Brands Establishing A Brand Ambassador Program Benefits of Lifestyle Brand Marketing What is a Lifestyle Brand? According to the American Marketing Association, a lifestyle brand is “a company that markets its products or services to embody the interests, attitudes, and opinions of a group or a culture. ” Essentially, a lifestyle brand inspires and motivates its audience and aims to blend its products or services into that audience’s way of life. But what is “lifestyle”? Before we dig too deep into how a lifestyle brand connects with its customers or markets itself in a digital world, we’d really like to get down to the nitty-gritty. When we say “lifestyle brand,” what do we really mean by “lifestyle”? Well, to put it simply, a lifestyle is the way in which a person or a group lives. Think of your own lifestyle: your home life, your work, your hobbies, and beliefs. But there’s another element of our lifestyles that isn’t easy to define: our aspirations. Many of us want to lose weight, have a cleaner house, have a more organized inbox, get less angry at other drivers on the road. As a lifestyle brand, tapping into these... --- - Published: 2025-01-20 - Modified: 2025-02-19 - URL: https://www.v9digital.com/guides/how-to-do-a-social-media-audit/ Step-By-Step Social Media Audit Guide Are you concerned that your social media marketing strategy is a little stale? Conducting a comprehensive audit of your social media accounts plus getting awareness of the social media channels your competitors utilize can help you optimize your social for your business goals. A great social media audit will allow you to: Set goals & focus on important social media metrics Align your social media efforts with your overall marketing plan Improve your brand's social presence Table of Contents What is a Social Media Audit? Step 1 - Get Clear on the Why & The Who Step 2 - Take Stock Step 3 - Audit Best Practices Bonus: Top Best Practice Audit Fails Step 4 - Analyze your Competitors Step 5 - Evaluate Top-Performing Content Step 6 - Develop a S. W. O. T. Step 7 - Go Forward Planning Volume Nine Can Help! What Is A Social Media Marketing Audit? “Audit” is probably an over-used term in our industry, so in a lot of ways, a social media audit can mean whatever it is you want it to mean. That being said, we’ve worked with hundreds of brands over the last decade, and here’s what businesses really need when it comes to a social media audit: Re-evaluate the business goals & strategy tied to social Take stock of what they're actually doing & spending money on Identify where they aren’t up to date on best practices Take a look at what competitors are doing Evaluate recent posts Decide on your path forward - both strategically & tactically Step #1 - Get Clear on the Why & The Who Whether you are performing the audit yourself or hiring an outside agency like Volume Nine to conduct your audit, it’s critical you spend a little time... --- --- ## Team - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://www.v9digital.com/team/bj/ BJ is a curious and strategic digital marketer who thrives on solving complex puzzles—especially when it comes to SEO. With four years of experience in the field, he has developed a deep passion for understanding how websites work and how to elevate them through organic search. His hands-on experience building sites in WordPress and GoHighLevel adds a layer of technical insight that makes his approach both practical and performance-driven. At Volume Nine, BJ brings his analytical mindset and commitment to value-driven marketing to every project. Whether he's optimizing SEO content, building out web strategies, or diving into data to uncover opportunities, he works with purpose and precision. BJ believes that today’s digital landscape requires brands to be visible across channels—not just on Google but also in social media, email, ads, and review platforms. His mission is to help clients deliver genuine, helpful content that resonates with their audience and leaves a lasting impression. His expertise lies in: SEO Strategy – Elevating site performance through data-driven keyword research, content optimization, and on-page improvements. Website Development – Building and enhancing sites in WordPress and GoHighLevel to support performance and user experience. Cross-Channel Marketing – Ensuring brand consistency and presence across multiple digital platforms. Driven by curiosity and a strong desire to learn, BJ found his way into digital marketing and quickly discovered a passion for the impact it can have on businesses. He values communication, strategy, and continuous growth—three pillars that guide his work each day. --- > As the founder of Volume Nine, his day-to-day at the agency involves developing and maintaining relationships with clients, industry partners, vendors, and contractors. Chuck works with the team developing new strategies and finding solutions for our client partners. - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/chuck-aikens/ As a Senior Advisor at Volume Nine, Chuck's day-to-day at the agency involves developing and maintaining relationships with clients, industry partners, vendors, and contractors. He works with the team to develop new strategies and find solutions for our client partners. The favorite part of working at Volume Nine is putting together a strategy that overcomes a client’s challenge and then watching how the team executes that strategy to create success. Early in his career, he discovered that helping businesses figure out the Internet was how he could bring value to the world. Initially, he was building websites and generating email leads for folks. Later, he focused on solving the SEO algorithms so that companies could be found in search. Today, companies' biggest challenge is being heard by their audience because there are so many distractions. Chuck likes to go outdoors for a run, hike, or even walk. He skis some, plays golf, is interested in almost all local sporting teams, and loves catching games. Also, he recently discovered a joy in cooking. No pets, though. He was born in Michigan, grew up in Kentucky and Florida, and has lived in Colorado for over 20 years. Check out his website at https://www. chuckisaacaikens. com --- > As CEO of Volume Nine, she is responsible for ensuring we continually deliver a high quality, innovative service that drives results for our clients. Natalie also ensures that the company continues to be an awesome place to work for our employees. - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/natalie-henley/ Natalie is a widely acclaimed speaker, trainer, and consultant & she has been doing Digital Marketing since 2009. As the driving force behind Volume Nine, Natalie is pretty hands-on, leading operations and crafting personalized strategies for our clients. As the CEO of Volume Nine, Natalie is responsible for ensuring we continually deliver a high-quality, innovative service that drives results for our clients. She also ensures that the company remains an awesome workplace for our employees. Back in the day, Natalie cut her teeth in marketing on the market research/communications side of the house at Edelman PR, where she worked on campaigns for Fortune 50 companies. Then, in 2009, Natalie got into this crazy field called “digital marketing,” and she’s never looked back. For more than a decade, Natalie has led us through a ton of growth. When she isn't doing CEO-type stuff here, she shares insights and ideas with the community. She was named one of CObiz’s Top Young Professionals in 2016, and she’s taken the stage at conferences like SES, Digital Growth Unleashed, Vistage International, ClickZ, and other top industry summits. Natalie’s Top Areas of Expertise: Digital Marketing Strategy AI & Digital Marketing Search Engine Optimization Technical SEO Content Strategy Paid Search Email Marketing Lead Generation Strategies Google Analytics / Google Tag Manager How to pick a decent Scotch Originally from Raleigh, North Carolina, Natalie is a die-hard Tarheel fan and has never quite gotten the hang of driving in the snow. Graduating during the recession taught her firsthand the value of hard work, resilience, and the importance of showing up and providing value daily. When she’s not running around trying to slap the V9 logo on everything, you might find Natalie boardgaming, hanging with her backyard BBQ crew, water skiing (which she’s not great at), and traveling anywhere... --- > As a Director at V9, Richard is responsible for helping clients create a unique web based experience for their customers. He really enjoys interacting with businesses and developing strategies with them, and is known for making meetings fun. - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/richard-lesher/ As a VP at Volume Nine, Richard is helping to spearhead growth for the company as we focus on delivering great client services. Since graduating from the University of Northern Colorado, Richard has seen it all. His experience includes working with huge brands like Coca-Cola, all the way down to building market share with a Denver-based radio broadcasting company. Richard brings all this experience to the table at Volume Nine, finding unique solutions for 21st century problems. He really enjoys interacting with businesses and developing strategies with them, and is known for making meetings fun. Like many people In the industry, Richard says he stumbled into it more than anything. He was working his dream job in radio, coordinating events and promotions, but just wasn’t making enough money to make ends meet. Given his background as an English major, a neighbor asked Richard if he wanted to manage content production for a small agency. The natural next step (in his brain) was to start researching how to get users to find and read the content he was producing, so he started researching SEO and content marketing. Richard took over all marketing for the agency’s clients shortly thereafter. He joined the V9 team in 2013 and we know we’re lucky to have him. Richard is apparently one of the last Colorado natives to still be living in the state (he’ll let you decide whether this is a good or bad attribute), and was born in Fort Carson to a military family. He is an avid movie fan, and movie musicals are a guilty pleasure of his. He also really enjoys going to sporting events as much as possible. As the different teams in Denver get better, it’s becoming a more expensive hobby, but he enjoys it nonetheless. In his spare time,... --- > As Office Hooligan, his duties include answering the phone with “Yellow,” making other bananas green with envy, and making all the V9 team’s hard work more a-peeling. Mr. Banana began his career at V9 after graduating with a B.A. in Tomfoolery with a minor in epic mustaches. When spotted by a team of lead V9 recruiters, we knew he had to be part of the team… we could “peel” it. - Published: 2025-01-20 - Modified: 2025-01-28 - URL: https://www.v9digital.com/team/mr-banana/ About Mr. Banana As Team Hooligan, Mr. Banana’s duties include making all the V9 team’s hard work more a-peeling and he’s also responsible for leading the team’s shenanigans. Mr. Banana began his career at Volume Nine after being recruited as a highly talented individual from Dave & Buster’s University. He graduated with a B. A. in Tomfoolery with a minor in epic mustaches. When spotted by a team of lead V9 recruiters, we knew he had to be part of the team... we could “peel” it. When offered a role on the team, he told us that his current job drove him “bananas” and he was ready to “split. ” However, since joining the team, Mr. Banana has found V9 to be a great place to “ripen” his skills and mature as a marketing professional. He also believes that everyone on the team has been exceptionally accommodating to his special needs: with no hands (or even a brain for that matter), typing and thinking aren’t his strongest skill sets, but we’re more than happy to help him out. When Mr. Banana is not at the office, he can be found in tropical climates. Most often, you can find him hanging out with the rest of his “bunch. ” His biggest fears are monkeys, refrigerators, Miss Chiquita’s hat, and dull knives. His proudest accomplishment is avoiding being turned into banana bread for 5 years and counting. He’s also figured out a way to control the amount of ethylene that he generates, which keeps him yellow and fresh for all of us. When he’s not on the scene at Volume Nine, he enjoys “hangin’ around,” playing https://bananagrams. com/. --- - Published: 2025-01-20 - Modified: 2025-05-29 - URL: https://www.v9digital.com/team/joy-smith/ Joy, as our Director of Production, organizes and tracks the day-to-day tasks to ensure a smooth operation of various digital tasks and campaigns. Her favorite part about working with V9 is... you guessed it... the people. She also loves the adaptability of the team and has held a first-row seat to V9’s growth and change, which she says inspires her daily. Joy's previous careers kept her on the road for weeks at a time, so when she became a stay-at-home mom, she realized she was missing something: people. When she started with Volume Nine in 2009, she wasn't sure what the future held, but she has loved being with a company that continues to move with the landscape of marketing. When Joy isn't working or watching her son on the soccer field, she loves to be outside with her family & rescue pup, Gabe. Camping & hiking are their new favorite pastimes, especially discovering hidden gems throughout their home state and checking off visits to National Parks with her sister. Joy also loves anything that allows her to be creative from making jewelry to refinishing furniture, and is even teaching herself to sew. --- - Published: 2025-01-20 - Modified: 2025-04-22 - URL: https://www.v9digital.com/team/liza-hammon/ Eliza (aka Liza) Hammon is a sharp, creative Digital Marketing Strategist here at Volume Nine, with a knack for combining data-driven decisions and compelling content to drive real results for our clients. She brings 8+ years of experience in digital marketing to the table—spanning everything from paid acquisition to organic strategy—and has led work on major client accounts like Access Medical Labs, Whitcomb, Selinsky PC, SportPort Active, and Elation Lighting. While her path into digital marketing wasn’t exactly planned, it turned out to be a perfect fit. Liza started her career as a sales assistant at a company struggling with its marketing. Curious and eager to help, she rolled up her sleeves and stepped in—before long, she was hooked. As she likes to say: “Marketing takes a day to learn and a lifetime to master. ” And she’s been mastering it ever since. Liza specializes in both organic media and paid acquisition strategies, with deep experience in Meta ads and Google PPC. She’s especially passionate about identifying growth opportunities across digital channels and collaborating with clients to build thoughtful, high-converting campaigns. Based in Salt Lake City, Liza is a pro at managing projects, building authentic relationships with clients, and keeping our campaigns moving forward. She’s also thrilled to be working with a team of smart, hilarious marketers who genuinely love what they do. Outside of work, Liza loves spending time outdoors—whether that means hiking, doing yard work, or simply lounging in the shade with a good cup of tea. A recent (and proud) convert to gardening, she’s finally broken the curse of her “black thumb. ” These days, most of her free time is spent adventuring with her husband and their lovable Great Pyrenees/Akbash mix, Gladstone. Eliza’s Top Areas of Expertise: Organic Social Strategy Paid Social (Meta, TikTok, Pinterest) Google... --- - Published: 2025-01-20 - Modified: 2025-04-22 - URL: https://www.v9digital.com/team/monica-siegman/ As Director of Client Services at Volume Nine, Monica leads with a clear focus: championing client success while empowering the team behind it. She manages our talented group of digital strategists, ensuring every client engagement is approached with thoughtfulness, creativity, and measurable impact. Monica brings a deep well of experience across industries—including e-commerce, B2C, and B2B—which informs her ability to tailor strategies to each client’s unique needs. Her background as a digital marketing strategist provides her with firsthand insight into the full spectrum of marketing execution, encompassing branding, design, copywriting, ad management, public relations, and more. That experience fuels her commitment to not just meeting expectations, but anticipating challenges and uncovering new opportunities. Her role extends beyond client strategy—Monica is also instrumental in refining internal processes to increase efficiency, scalability, and service quality. She plays a key role in providing guidance to the team that fosters both individual growth and cohesive collaboration. Whether it’s optimizing workflows or helping brands build lasting customer relationships, Monica’s approach is rooted in clarity, empathy, and a relentless pursuit of better. --- - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/scott-henley/ As Head of Technology, Scott helps us protect client security and keep us on the cutting edge of information technology. He has been in the IT field for more than a decade and holds a number of IT certifications. These include Certified Ethical Hacker (CEH), GIAC Certified Enterprise Defender (GCED), A+, CompTIA, CISSP, (ISC)², Network+, and Security+ certifications. And no, we don’t know what those mean either, but they’re important. Scott is responsible for developing IT plans that align with V9’s goals for our clients, and finding us the latest tech + tools that give our clients an advantage with their digital marketing. His insights also help us make sure we’re using the right software, tech, and systems to make sure we operate extremely well as a team. He’s also the go-to for team trainings on information security and ensures our customer data is protected. With a focus on Information Security, Scott loves working at Volume Nine for a few reasons... starting with the fact that no team member gets annoyed when he sets new security policies! After starting his career in the Geek Squad, Scott has worked with major brands, including Comcast & Western Union, to keep data safe. We’re incredibly lucky to have him here with us at V9. On his days off, Scott enjoys teaching his daughter, Madison, to fish, spending time with his wife, and cuddling their Golden Retriever, Dudley. --- - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/heather-young/ As Controller at Volume Nine, Heather is the behind-the-scenes powerhouse ensuring everything runs smoothly on the finance and HR side of the business. With over 20 years of accounting experience, she brings a meticulous eye for detail and a deep passion for numbers—because for Heather, accounting isn’t just a job, it’s what she loves. Her background includes serving as a Contracts & Grants Accounting Specialist with the University of Alabama College of Engineering, as well as previous finance experience with V9, making her an integral part of the team’s operational success. While she doesn’t interact directly with clients, Heather’s expertise in financial management, budgeting, and HR administration keeps the company on solid ground. Originally from a small town in the South, Heather has lived in multiple states before returning to her home state of Alabama. Family is at the heart of everything she does, and she’s incredibly proud of her daughter, who is now an aerospace engineer in Fort Worth, Texas. Outside of work, Heather enjoys reading, traveling, and spending time on the water. Of all the things she loves about Volume Nine, the culture and people make the biggest impact: “It’s rare to find a company that truly cares about its employees, and in all my career adventures, V9 is absolutely the best at that. ” And we couldn’t agree more! --- - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/valentina-chavez/ Valentina is our gifted Brand Designer at Volume Nine, known for her creative versatility and the ability to bring ideas to life through engaging graphics. She works on a wide variety of projects, from social media visuals and presentations to animations, videos, and blog graphics. Her designs not only attract but also connect deeply with audiences, making her a vital part of our team. Valentina brings a rich background and multifaceted skill set to her role at Volume Nine. With three years of experience in the field of graphic design, she has cultivated a deep understanding of visual communication strategies and an agile design approach. Fluent in two languages, she effortlessly bridges the gap between diverse cultures and markets, infusing her work with an international perspective that sets it apart. Outside of work, Valentina is a passionate adventurer and nature lover. She enjoys the thrill of motorcycle rides and the calm of horseback riding, finds inspiration in her travels, and loves painting watercolors. Family is crucial to Valentina, and she cherishes time spent with her large family, her boyfriend, and their adorable Maltipoo, Olivia. --- - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/noah-hester/ As a Digital Marketing Strategist, Noah focuses on making an impact and connection with each client he works with. He enjoys that digital marketing is a fun and unique landscape that is constantly evolving. His favorite part about working at Volume Nine is how much care and thought are put into each client, which aligns perfectly with his favorite marketing quote: "The best marketing strategy ever: Care. " - Gary Vaynerchuk. Noah is from a small town in the bootheel of Missouri, where he attended Missouri State University after high school. While there, he jumped from Healthcare to Communications and finally settled on Marketing once he discovered his passion for it. He graduated in just three and a half years while working 40 hours a week and with ZERO debt (vigorous applause). When Noah isn't working, you can find him outside kayaking, fishing, or talking for hours about disc golf. He also loves playing board games, watching movies, or cheering on the St Louis Cardinals. He and his wife, Emily, a fifth-grade teacher, have two dachshunds, Louie and Rigby, and a big fat cat, Debby. --- - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/daniela-perna/ Daniela Perna, our Social Media Specialist, was born in Cartagena, Colombia and brings the warmth of her Caribbean roots into everything she does. With a deep passion for creativity and strategy, Daniela specializes in crafting dynamic social media strategies that drive engagement and brand growth. Daniela received her degree in Business Administration from CESA, one of Colombia’s top business schools, where she developed a strong foundation in marketing and business strategy. At Volume Nine, Daniela leads our social media strategy efforts, monthly briefs, and graphic design initiatives. She has successfully contributed to the digital growth of brands like Charlie’s Soap, Access Medical Labs (AML), American Garage Door, Fluid 22, Insomniac Design, and HiCO—helping them refine their online presence and connect meaningfully with their audiences. Her previous experience includes working with Turing School of Software & Design and Whitcomb Selinsky PC Law Attorneys, where she developed and executed high-impact social strategies. Beyond her role at V9, Daniela is also the founder of Archipiélago The Label, a clothing brand she built from the ground up. She applies her marketing expertise daily to expand her brand’s presence, blending her entrepreneurial spirit with her love for social media strategy. Daniela’s Top Areas of Expertise: Social Media Strategy & Content Planning Brand Messaging & Engagement Strategies Graphic Design for Social Media Performance Analysis & Optimization Inspired by Jeff Bezos’ famous words—"Your brand is what people say about you when you're not in the room"—Daniela believes that social media is one of the most powerful tools for shaping brand identity. When she’s not crafting high-performing content strategies, you can find her painting, exploring new creative outlets, or enjoying time with her family and her beloved dog, Lulu. --- - Published: 2025-01-20 - Modified: 2025-04-04 - URL: https://www.v9digital.com/team/tess-taylor/ Tess is a versatile digital marketing strategist with 17 years of experience spanning SEO, content strategy, brand promotion, and project management. She joined Volume Nine as an SEO specialist, helping brands refine their digital presence and drive meaningful, measurable growth. Her passion for marketing began in 2007 when she took on a brand promotion role as a college student—a gig that sparked a lifelong fascination with the evolving digital landscape. Since then, her career has taken her through a wide range of roles, from business development and creative review to managing 100+ web development projects as a Senior Project Manager. At V9, Tess works with a diverse roster of clients, including: Nextzett USA (car detailing supplies) Advantage Transportation (long-haul wine & beverage shipping) Argaux (wine sales, memberships, and events) Insomniac Design (tech solutions & web design) Nev's Ink & Red Oak Label (healthcare labeling solutions) Utah Storage Center (multi-location storage facilities) Weatherables (vinyl & aluminum fencing) Her areas of expertise include: SEO Strategy & Execution – Optimizing content, technical SEO, and search performance. Content Editing & Management – Refining and structuring content for impact and visibility. Web Development & UX Coordination – Managing site migrations, functionality, and user experience. Project Leadership – Spearheading large-scale marketing and development initiatives. Originally from Tacoma, WA, Tess spent a decade in Central Pennsylvania, where she earned her graduate degree at Penn State before setting out on an international adventure. She spent years as a digital nomad, freelancing and working abroad across 30+ countries before putting down roots in Denver, CO—drawn in by the mountains, outdoor lifestyle, and an international airport that keeps her travel-ready. When she’s not optimizing websites or crafting marketing strategies, Tess is likely hiking, camping, skiing, or rafting in the Colorado wilderness. She’s also an artist at heart, passionate about languages,... --- ---