Natural product brands hear “user-generated content” (UGC) and often treat it like one big content bucket. A customer posts a lunchbox photo, a creator films a morning routine, someone tags the brand in a skincare video. It all feels useful, so it gets grouped together. The problem is that micro-creator UGC and organic customer content … Continue reading Micro-Creators vs. Organic Customers: Which UGC Strategy Is Right for Your Natural Brand?