While TikTok has long been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement rate is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be gaining traction, with brands posting … Continue reading Engagement Wars: TikTok Loses Ground as Instagram Reels Gain Momentum