Because search engines’ algorithms change frequently, content optimization is necessary to remain competitive in an increasingly search-based marketplace. Different than SEO optimization for a website, content optimization focuses on how both users and search engines interact with content. Leveraging our SEO and content expertise, we offer content optimization that reaches more people via search than ever before.
What is content optimization?
Content optimization is the process of modifying existing content to match forward-thinking SEO best practices, as well as developing new content that resonates with how your audience searches. This content can include pages on your website, blogs, resources like case studies or whitepapers, and more. Because search engines’ algorithms change frequently, content optimization is necessary to remain competitive in an increasingly search-based marketplace.
Different than SEO optimization for a website, content optimization focuses on how both users and search engines interact with content. Does your audience search for content in a specific way? What else does your audience search for? How does your audience prefer to consume this type of content? And most importantly: How can we optimize that content so Google can index it? Content optimization requires high level SEO expertise and content marketing knowledge to properly guide content updates, current and future marketing plans, and ongoing content creation.
What to expect from content optimization
At V9, our content optimization services aren’t just about auditing and editing. Instead, it begins by cataloging your existing content, business goals, target audience, and competitors. We also take messaging, tone, and brand voice into consideration, as we want you to stand out in search — not blend in. With the help of our SEO experts, your Google Analytics dashboard, and input from you, we then help you identify high priority pages and create a custom optimization plan. From there, our team then uses proven tools, data, and 10+ years of keyword experience to create your content’s keyword strategy.
Once you have a keyword strategy, the next step is to figure out where those target keywords will live on your website. Our team will pair your keywords with existing content, as well as create a prioritized content expansion plan for keywords that aren’t yet reflected on your site. Putting your plan into action involves updating metadata (page titles, meta descriptions, image alt text, etc.) prior to overhauling entire pages of content.
After metadata has been implemented, it’s time to optimize content page-by-page. Headers, alt text, audience-relevant context, imagery, internal links, external links, and content expansion are all part of this process. Because V9’s content optimization process is so thorough, your website will be optimized for search engine ranking without sacrificing user experience.
Of course, because search algorithms change all the time, the work of content optimization is never done. There are also always new keywords you can target to grow your business. Once you’ve established strong ranking for your core set of keyword phrases, V9 continues to support your online growth through additional keyword research, content development, and blog marketing.
Are content optimization services right for your business?
With V9’s content optimization services, you can transform your website from a static brochure into a sales tool that connects with users and pushes them to take action. Content optimization also allows you to measure content success and make adjustments, thereby guiding future content marketing initiatives to reduce wasted marketing spend and streamlining processes. These services also drive results and improve ROI by optimizing valuable pages or leveraging keyword phrases that connect to a larger pool of consumers. This intentionally drives conversions, which helps your brand thrive and your bottom line grow.