Email Marketing Audit
It’s fairly easy to launch an email marketing campaign with good intentions, but when it comes time to actually seeing how your campaign performs? That’s where it gets scary. Understanding the ROI (whether positive or negative) is a vital part of email marketing, however. That’s why we offer email marketing audits to gather, analyze, and judge the success of your email marketing efforts.
What is an email marketing audit?
Measurement of performance is an essential part of successful marketing. Without the data to back it up, you’re just creating content and hoping for the best. That’s why it’s important to analyze a common marketing channel like email marketing to ensure your brand (and bottom line) is benefiting from your efforts. To evaluate the performance of your email marketing campaigns, email marketing audits are necessary.
An email marketing audit will check the impact of your campaigns on sales and brand visibility. It will also analyze your messaging or format (HTML or rich text? Long or short emails?) to see how an audience reacts to and engages with your content. An audit looks at the effectiveness of your marketing tools and budget to see if they can be improved, as well. Your team can also get clearer insights on A/B testing after an email audit. Of course, if you want the data and expert insights into the story it tells, you’ll want to choose an email marketing team who knows what they’re doing.
What to expect from an email marketing audit
V9’s team of email data analysts can work with your marketing team to perform an email marketing audit for your brand’s previous or ongoing email campaigns. To get started, we’ll analyze several factors, including your business objectives and your audience. V9’s team wants to make sure your business goals are aligned with what your followers, subscribers, and overall audience wants to see, so we can better understand what’s working and what’s not.
From there, it’s all about the data. Our team will work with yours to collect open rates, click-through rates, conversion rates, and more. Less qualitative information will also be considered, such as email graphics, design, copy (including subject lines), and mobile adaptability. Your email content strategy is another important part of our email marketing audit: we’ll evaluate how you choose, create, and craft content for these emails to ensure you’re offering content people actually want in their inbox. Last but not least, we evaluate your reporting system to ensure you’re properly analyzing and interpreting measures for stakeholder and marketing use. We know data dashboards in most email tools can be overwhelming, so we’ll help you make sense of it.
In a nutshell, our email marketing audits help you sift through your data and define it, show how it’s relevant to your marketing strategy, how it impacts ROI, and what to do with it next. With each email marketing audit, V9 email experts strive to push brands to peak email marketing performance — and to make sure their emails don’t immediately get sent to trash.
Is an email marketing audit right for your business?
Nearly 60% of consumers admit that email marketing influences their decision to purchase and the majority of businesses agree that email marketing is a major source of sales and traffic. V9’s email audits empower you with the tools you need to analyze and optimize your email marketing campaigns. With V9’s expert email help, you’ll have the data you need to prove to leadership, executives, and colleagues just how successful your email efforts are.