Without data, today’s brands can’t thrive. Unfortunately, though, setting up Google Analytics systems can be overwhelming at best. And, if done incorrectly, a brand can kiss their data collection goodbye. We offer analytics troubleshooting that dives into your analytics dashboard, testing and tweaking to ensure your brand can track, retain, and report on the data that drives your marketing spend.
What is analytics troubleshooting?
Broken data can hinder your brand’s business and marketing decisions, which is why analytics troubleshooting can be so valuable. While Google Analytics is a free tool, it is so extensive and complex that only an expert trained in Google’s dashboard can navigate (and comprehend) it fully. If your marketing team is collecting unusual data or no data at all, you’ll need help to fix the problems for good.
Google Analytics troubleshooting experts can identify and resolve a brand’s tracking issues, or simply ensure that the platform is set up properly from the start. In general, analytics troubleshooting involves the evaluation of technical components, such as:
- UTM tagging
- Google Tag Manager setup
- Data discrepancy between tools (e.g. Google Analytics vs Omniture)
- Duplicate Google Analytics tracking codes
- Referral SPAM data skew
- Inexplicably high or low bounce rates
- Unexplained changes in traffic patterns
- E-commerce tracking
- Advanced e-commerce
- Goal setup (e.g. URLs and events)
- Site search
- Internal traffic filters
- Google Search Console and AdWords linking
- Cross-domain tracking
- Account structure and setup
- Custom Click Events
- Cross-device tracking
- Custom dimensions and metrics
- Attribution modeling
- Mobile traffic/behavior patterns
- Upgrading to Universal Analytics
- Content group tracking
- Reporting issues
- … and more
Analytics troubleshooting experts help brands identify incorrect or nonexistent data and then reverse-engineer the problem to locate it in the system’s setup. But without expert help, troubleshooting efforts can devolve into the blind leading the blind.
That’s why brands call V9 for analytics troubleshooting.
What to expect from analytics troubleshooting
At V9, we’ve built a team of Google Analytics experts who help us (and our clients) leverage this platform for maximum results. When you approach us for analytics troubleshooting, we immediately get to work to better understand the struggles you’re having. Whether it’s incorrect or unusual data or a lack of data collection altogether, our analytics aficionados will identify the incorrect output and trace its steps to its source in your dashboard’s setup.
Each of our analytics troubleshooting projects kicks off with a customized project plan, which outlines the troublesome data (or lack thereof) and our plan to identify and resolve it. As part of the project plan, we offer prioritized recommendations that make it easy for your team to fix the most problematic analytics zones — or to offboard repairs to our experts. You’ll also get a dedicated account manager and a senior Google Analytics team member who serve as your “Scooby Gang” so your Google Analytics mystery is solved in no time.
Is analytics troubleshooting right for your business?
If you’re struggling to collect the right data or you’re constantly troubleshooting your setup, you’re losing ground — with consumers and stakeholders. Statistics show that 74% of marketers can’t measure or report how their efforts impact their business. We don’t want you to be one of them.
If you want to resolve analytics issues and sport an expertly operating Google Analytics dashboard, call V9.