Roundtable Q&A: Digital Marketing Pain Points & Trends for Outdoor Brands

Roundtable Q&A: Digital Marketing Pain Points & Trends for Outdoor Brands

Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth beneath our feet and sharing how to enhance those experiences. Today we’re reflecting on what’s coming up in the year ahead for digital marketers who represent the outdoor brands that take our adventures to the next level. We’re discussing pain points and how to revolve them; digital content trends and staying relevant to our audiences and are opening up about…

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Is Empathy Part of Your Content Marketing Strategy?

Is Empathy Part of Your Content Marketing Strategy?

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A spot like “Hey, Doll!” from Kroger was the norm with language focused on low prices, not consumers’ needs and their feelings toward a product. Today though, in the crowded always-on digital landscape, it takes more to stand out. Defining audiences and building authentic relationships now serve as cornerstones of thriving content marketing strategies. We flock…

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