Our 2018 Social Media Predictions

Our 2018 Social Media Predictions

From Facebook’s role in the presidential elections to Twitter serving as Trump’s soapbox, social media dominated headlines in 2017. Social media has inarguably become a mainstay in the lives of billions of people across the globe, and the influence of the sites can’t be understated. We asked our social media team to look into their crystal ball and predict the changes that we’ll see in social media in 2018. Let’s check out what the future holds for Facebook, Twitter, LinkedIn,…

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The 2018 Guide to Social Media Image Sizes

The 2018 Guide to Social Media Image Sizes

Images are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users.  For your business to succeed on social media, your images need to be clear and on-brand.  Image size is also an important aspect, as the incorrect image size can make your brand look unprofessional. If you don’t pay…

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Outbound vs. Inbound Marketing: What’s the Difference?

Outbound vs. Inbound Marketing: What’s the Difference?

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers they serve, marketing changes too. Today, there are two different broad types of marketing, inbound and outbound. Below, we dive into the difference between inbound and outbound marketing and the benefits and limitations of each. Outbound Marketing Outbound marketing is commonly referred to as traditional advertising. WordStream defines outbound marketing as “any kind of marketing where a company initiates the…

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What is a Nofollow Link, and When Should I Use it?

What is a Nofollow Link, and When Should I Use it?

The world of SEO is constantly evolving, with new terminology and features coming and going as quickly as the next Google update. Most people with exposure to SEO will have heard about nofollow links, but to the uninitiated, it’s another one of those obscure terms you may have heard but never understood. We’re going to clear things up by defining nofollow links and explaining when they should be used. But first, a bit of context. Dofollow Links To really understand…

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The Essential SEO Website Launch Checklist

The Essential SEO Website Launch Checklist

Launching a new website is always a very tricky prospect from an SEO perspective. Without taking the proper steps and precautions, a launch has the potential to result in a dramatic loss of SEO rankings and traffic. It is essential to have a comprehensive SEO strategy and checklist for any website launch or re-design. What are the key elements of a website launch checklist to avoid SEO pitfalls? The items below are core pieces of a launch support to identify…

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How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

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What We Learned at Denver Startup Week 2017

What We Learned at Denver Startup Week 2017

At Volume Nine, we’re obsessed with learning. From #team Slack threads packed with can’t-miss articles (shoutout to Moz’s Whiteboard Fridays) to lunch and learns, we’re always looking for new ways of innovating to help boost our clients’ brands. Last week, V9ers powered down our laptops to attend talks lead by some of the best and brightest minds in the Mile High City. We don’t want to say we dominated Denver Startup Week, but, as one attendee noted to V9er Sara…

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How to Compete with Amazon this Holiday Season (and Win)

How to Compete with Amazon this Holiday Season (and Win)

So, you want to compete with Amazon, the Goliath of e-commerce and founder of two-day shipping? While admittedly this is no small feat, don’t lose hope. There are some tactical and important things you can do this holiday season to better compete with Amazon. To waste no time, let’s get right to it. Offer Free Shipping Free shipping is now the standard. For some businesses, this is a massive hurdle, but users have come to expect quick, free shipping from…

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The Beginner’s Guide to Developing a Content Marketing Strategy

The Beginner’s Guide to Developing a Content Marketing Strategy

More and more businesses are taking advantage of content marketing. In fact, it’s estimated that content marketing will be a 300 billion dollar industry by 2019. Good content marketing steadily drives leads while also enhancing a brand’s image. However, for many business owners and marketers, developing a content marketing strategy can seem like a daunting task. If you’re ready to dive into content marketing for your business but don’t know where to begin, we’ve put together a guide to help…

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The Technical SEO Checklist – What Really Matters?

The Technical SEO Checklist – What Really Matters?

Technical SEO issues can often get in the way of you leveraging the ranking and traffic potential of content campaigns. So it makes sense for you to make sure all of the technical problems are found and addressed before you start with creating and optimizing content and on-page elements. You can use this technical SEO checklist to make sure your technical SEO is solid before moving on to the “left brain” stuff. Google Search Console (GSC) Trying to do technical…

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