Is Empathy Part of Your Content Marketing Strategy?

Is Empathy Part of Your Content Marketing Strategy?

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A spot like “Hey, Doll!” from Kroger was the norm with language focused on low prices, not consumers’ needs and their feelings toward a product. Today though, in the crowded always-on digital landscape, it takes more to stand out. Defining audiences and building authentic relationships now serve as cornerstones of thriving content marketing strategies. We flock…

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