How to Create an Abandoned Shopping Cart Follow-up Email

How to Create an Abandoned Shopping Cart Follow-up Email

After focusing on relationship building, audience targeting and creative messaging, it can be confusing when a consumer abandons their online shopping cart. Were they simply window shopping? Or, did something go wrong?   It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect these lost sales. How? By reaching out to the consumers. One way e-commerce merchants can get in front of interested customers is by sending a…

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