How to Create an Abandoned Shopping Cart Follow-up Email

How to Create an Abandoned Shopping Cart Follow-up Email

After focusing on relationship building, audience targeting and creative messaging, it can be confusing when a consumer abandons their online shopping cart. Were they simply window shopping? Or, did something go wrong?   It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect these lost sales. How? By reaching out to the consumers. One way e-commerce merchants can get in front of interested customers is by sending a…

Continue Reading
How Email Marketing Fits into Your Blog Strategy

How Email Marketing Fits into Your Blog Strategy

Blog & Email Goes Together Like… Peas & Carrots The love story that is email and blog marketing is a long one, so let’s start from the beginning. What is an email subscription? An email subscription, in regards to a blog, is the ability for a person to opt-in and receive your brand’s posts in their email inbox. In other words, they’re giving you permission to send posts; they want to read more. It’s the ultimate compliment. Why have an email subscription…

Continue Reading