What is Content Amplification?

What is Content Amplification?

Your brand’s blog gets updated weekly. You’ve learned about SEO, crafted stories that speak to your target audience and follow a publishing schedule to keep the posts flowing. You feel on top of your digital marketing game, but something just isn’t playing out. If you’re wondering why your site isn’t seeing an upswing in traffic despite following a calculated blogging strategy, it may be because your plan doesn’t target users at each stage of the decision-making process and funnel them…

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What Does Diversity and Inclusion Look Like in Digital Marketing?

What Does Diversity and Inclusion Look Like in Digital Marketing?

Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you imagine sharing laughs with your group of friends in that trendy new hotel bar or how yoga pants might actually look when you perfect a downward-facing dog. Brands, more than ever, are becoming intentional about including scenarios and visuals that closely mirror their actual, not perceived, audience and fans. What is Inclusion and Diversity? The longstanding definition of diversity in…

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How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative digital marketing. Let’s be honest: Your audience is getting tired of being sold to. As you fine-tune your digital marketing strategy for 2019, focus on…

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Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these buying behaviors and finessing their…

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