What is Audience Targeting? Isn’t Everyone My Audience?

What is Audience Targeting? Isn’t Everyone My Audience?

Publishing content regularly nurtures customer relationships, fuels lead generation and boosts sales. But, if that content isn’t being seen by the right people, your projections and goals will fall flat. Why? Everyone who sees your content isn’t your target audience. Let me explain. You’ve likely generated a buyer persona, or a fictional representation of a member of your audience. Now it’s time to go one step further and embrace audience targeting by using data to define your actual, real-life audience,…

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How Storytelling Creates Brand Loyalists

How Storytelling Creates Brand Loyalists

Stories stick. When you share a moment from your past, you probably relay it in story form to give your listener additional context. This makes the information more relatable, have purpose and easy to remember. Brands have discovered this storytelling approach also works for influencing consumers online, establishing a brand identity, growing their audiences and, in turn, boosting e-commerce sales. Spinnaker Support,¬†which provides assistance navigating Oracle and SAP, recently published a post on their company blog that goes beyond the…

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