Content Marketing for Mobile: Tips and Tricks

Content Marketing for Mobile: Tips and Tricks

There’s no arguing that there has been a notable shift from desktop to mobile. We now carry around a phone that has the power to perform tasks and searches that we had to rely on our computers for in the past. Mobile use has surpassed desktop use, and the trend won’t slow down anytime soon. Google even recently announced that they have switched to a mobile-first algorithm, which prioritizes sites and content that are optimized for mobile users. In order…

Continue Reading
6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

Continue Reading
Why Content Marketing is the Most Important Thing You Can Do for SEO

Why Content Marketing is the Most Important Thing You Can Do for SEO

If you have a website, you’ve likely heard the SEO (or search engine optimization) being touted as an essential aspect of driving leads to your site. SEO is everywhere – it seems like you can’t read a marketing blog without someone bringing up the Google Search algorithm or talking about blog optimizations. Similarly, you’ve probably heard the phrase “content is king” being thrown around by every marketing expert in the industry. Post after post has explored online content and how…

Continue Reading
Outbound vs. Inbound Marketing: What’s the Difference?

Outbound vs. Inbound Marketing: What’s the Difference?

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers they serve, marketing changes too. Today, there are two different broad types of marketing, inbound and outbound. Below, we dive into the difference between inbound and outbound marketing and the benefits and limitations of each. Outbound Marketing Outbound marketing is commonly referred to as traditional advertising. WordStream defines outbound marketing as “any kind of marketing where a company initiates the…

Continue Reading
Easy Blog Promotion Strategies for the Holiday Season

Easy Blog Promotion Strategies for the Holiday Season

While sales and conversions are #1 for most businesses during the holidays, it’s important to keep your blog a well-oiled machine with its own promotion strategy. Promoting your blog before and during the holiday season allows you to grow brand awareness and capture data (and maybe an email address or two). Plus, it primes you for a more successful Q1. Here are a few easy blog promotion strategies for the season. Create Something Outrageous The definition of “outrageous” depends entirely on…

Continue Reading
How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

Continue Reading
What We Learned at Denver Startup Week 2017

What We Learned at Denver Startup Week 2017

At Volume Nine, we’re obsessed with learning. From #team Slack threads packed with can’t-miss articles (shoutout to Moz’s Whiteboard Fridays) to lunch and learns, we’re always looking for new ways of innovating to help boost our clients’ brands. Last week, V9ers powered down our laptops to attend talks lead by some of the best and brightest minds in the Mile High City. We don’t want to say we dominated Denver Startup Week, but, as one attendee noted to V9er Sara…

Continue Reading
What is “Good Content,” and How Do I Create It?

What is “Good Content,” and How Do I Create It?

What is good content? Is there a formula for creating good content on a consistent basis? You betcha. Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Is your content original? Whether you are composing a tweet with an image or using an image in a blog, an original image can be essential for your audience. Take the time to create a…

Continue Reading
How to Write a Perfect Meta Description

How to Write a Perfect Meta Description

Regretfully, meta descriptions are often a less-loved stepchild of the SEO world. And while that analogy may seem a little brash, we jump to these extremes because, with a relatively little effort, updates to missing or poorly-optimized meta descriptions can often lead to positive change for your website. Let’s discuss how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools: Meta Description Definition A meta description…

Continue Reading
The Beginner’s Guide to Developing a Content Marketing Strategy

The Beginner’s Guide to Developing a Content Marketing Strategy

More and more businesses are taking advantage of content marketing. In fact, it’s estimated that content marketing will be a 300 billion dollar industry by 2019. Good content marketing steadily drives leads while also enhancing a brand’s image. However, for many business owners and marketers, developing a content marketing strategy can seem like a daunting task. If you’re ready to dive into content marketing for your business but don’t know where to begin, we’ve put together a guide to help…

Continue Reading