6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

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Outbound vs. Inbound Marketing: What’s the Difference?

Outbound vs. Inbound Marketing: What’s the Difference?

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers they serve, marketing changes too. Today, there are two different broad types of marketing, inbound and outbound. Below, we dive into the difference between inbound and outbound marketing and the benefits and limitations of each. Outbound Marketing Outbound marketing is commonly referred to as traditional advertising. WordStream defines outbound marketing as “any kind of marketing where a company initiates the…

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How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

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What is “Good Content,” and How Do I Create It?

What is “Good Content,” and How Do I Create It?

What is good content? Is there a formula for creating good content on a consistent basis? You betcha. Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Is your content original? Whether you are composing a tweet with an image or using an image in a blog, an original image can be essential for your audience. Take the time to create a…

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How to Write a Perfect Meta Description

How to Write a Perfect Meta Description

Regretfully, meta descriptions are often a less-loved stepchild of the SEO world. And while that analogy may seem a little brash, we jump to these extremes because, with a relatively little effort, updates to missing or poorly-optimized meta descriptions can often lead to positive change for your website. Let’s discuss how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools: Meta Description Definition A meta description…

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What is Content Marketing?

What is Content Marketing?

You’ve likely seen the words “content marketing” on marketing blogs as something you should be doing to boost your business. While it’s true that content marketing can have powerful effects on your business, let’s start with the basics. What is content marketing exactly, and how can it help your company? What is content marketing? If you ask Google to define content marketing, it will tell you that, “content marketing involves the creation and sharing of online material that does not…

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How to Find Powerful Keywords for Your Blog

How to Find Powerful Keywords for Your Blog

Learning how to find keywords that will drive relevant traffic may seem intimidating at first blush. It’s a topic heavy with jargon and vague terms. What are SERPs, anyway? What exactly does “low,” “medium,” and “high” competition mean? And how are you supposed to work these keywords in without degrading the quality of your content? By the end of this post, you’ll know the basics of keyword research and you’ll gain precious insight into how to find powerful keywords for…

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5 Tips For Creating A Great Title For Your Blog Post

5 Tips For Creating A Great Title For Your Blog Post

Titles can make or break your blog’s success. Nowadays, internet users have a shorter attention span than a goldfish, so you have to get them hooked immediately with a great blog title that will catch their interest. Your title not only needs to captivate readers, but it also needs to be optimized for SEO and give readers an idea of the content. With all these factors, writing the perfect blog title may seem like a daunting task. To help you…

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6 Ways Blogging Is Good For SEO

6 Ways Blogging Is Good For SEO

There are a ton of buzz-worthy terms in digital marketing, but none are as important to your digital (and overall) marketing strategy as blogging. Blogging is a cornerstone of the foundation for content marketing, social media, earned media, and search optimization. If your company can pull off a great, keyword-rich blog, it’ll provide a long-term and sustainable ROAS. People are searching the Internet in new ways, and anyone can throw some money at targeted ad buys, but agencies with data…

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How to Increase Blog Traffic with Facebook and Instagram [Case Study]

How to Increase Blog Traffic with Facebook and Instagram [Case Study]

Here at Volume Nine, we try out best to live healthily (though we all enjoy the occasional pizza lunch). So when Vitamin World – a wellness and nutritional supplement company – approached us to boost their website traffic through social media content amplification, we jumped at the opportunity. The Goals The three goals that aligned with the customer journey were: Increase traffic and visits to their blog, measured by website sessions to the blog from social media blog amplification campaigns….

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