Why ‘Blog and Publish’ Isn’t a Marketing Strategy

Why ‘Blog and Publish’ Isn’t a Marketing Strategy

You attended a handful of lunch n’ learns and content marketing conferences this year. After dabbling with the company blog using tips gleaned from these learning sessions … crickets. What gives? ¬†As a growing brand manager, you recognize the need to overhaul your content plan for the new year, but just don’t know where to start. We get it. Your approach needs to be more intentional and structured. “Sixty-two percent of the most successful content marketers have a documented strategy…

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