Google’s Mobile First Index: Everything You Need to Know

Google’s Mobile First Index: Everything You Need to Know

On March 26, 2018, Google made the official announcement surrounding the rollout of the often-discussed, long-anticipated mobile-first index. Countless SEOs and many digital marketers have stayed laser-focused on this development since it was first announced in 2016. All things considered, this should come as no surprise, as mobile searches account for over half of online traffic. We know an excellent mobile UX is important. We know Google is prioritizing this experience for users. But what’s next? Here’s how to succeed…

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6 Tips For Making the Most of Google Tag Manager

6 Tips For Making the Most of Google Tag Manager

According to Google, the Google Tag Manager, “allows you to quickly and easily update tags and code snippets on your website.” The tags help you track user behavior, like clicks, to better understand web traffic and optimize your marketing. While Google’s extensive documentation has plenty of technical guidance, you’ll need some Google Tag Manager tips to get the most out of the system. 1. Get the setup right If you don’t know what Google Tag Manager is, you’ll need to…

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The 7 Essential WordPress Plugins for Digital Marketing

The 7 Essential WordPress Plugins for Digital Marketing

If your business is using WordPress as your content management system, you’ve likely begun to discover some of the 50,000 plugins available on the site. Whether you want basic analytics data or an improved comments system, there is a WordPress plugin that can do just that. WordPress plugins capabilities also reach into digital marketing. There are a number of powerful plugins to make digital marketing on your site a breeze. Below, we’ve compiled a list of seven essential WordPress plugins…

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What Role Does CTR Play in SEO?

What Role Does CTR Play in SEO?

One of the many debates within the SEO space is whether clickthrough rate, or CTR, affects search results. At first glance, the importance of CTR in SEO seems obvious. After all, CTR measures the number of people who click on a search result and search engines want to show people the most relevant results. Wouldn’t the most relevant search results be the ones people click on the most? However, the answer is not that simple, hence: the debate on the…

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Users vs. Sessions in Google Analytics in Layman’s Terms

Users vs. Sessions in Google Analytics in Layman’s Terms

Before 2014, when you logged into Google Analytics, you were given the category names “visits” & “unique visitors” to describe the website traffic you were receiving, which made sense. Then Google decided to quietly change that terminology to “sessions” and “users” which really makes a lot less sense unless you take the time to understand GA (sigh). The Gist of What Users Vs. Sessions in Google Analytics Means: Users = “Unique visitors”, or a person who has come to your…

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How to Create an Analytics Measurement Plan for B2B Businesses

How to Create an Analytics Measurement Plan for B2B Businesses

Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how to measure and track positive user behavior. B2B sites tend to have longer sales cycles than their e-commerce counterparts and the final sale may require many touches or micro conversions over a long-time period before you get a prospect to request a quote. An analytics measurement plan can help you identify and build in conversion tracking for these micro conversions…

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10 Content Marketing Metrics You Should Be Measuring

10 Content Marketing Metrics You Should Be Measuring

There are countless metrics to measure when determining content marketing success. Social shares, traffic, time on page, and conversion assistance all play a part in figuring out whether your content strategy is working. But there are a few not-so-obvious metrics that we like to measure as well. The following data gives us insight into what is working, how it’s working, and whether it’s contributing to our conversion goals. Mobile, Tablet & Desktop Breakdown This view helps you understand what types…

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How to Pass the Google Analytics Certification Test

How to Pass the Google Analytics Certification Test

UPDATED: April 6, 2018 Each year, a group of us set out to get certified in Google Analytics. Luckily there were tons of awesome resources to help hold our hand through the process. Then a few days before I first took the test (October 2014), Google had changed the entire format. (I know… shocker right). I really appreciated the additional resources and insights the community provided, and since all of that information is now a little out of date, I…

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Google Analytics Update: Visits Now Sessions, Unique Visitors Now Users

Google Analytics Update: Visits Now Sessions, Unique Visitors Now Users

Breaking news! Google has done it again, and pulled the ol’ switcheroo on us mere mortals. This change shouldn’t make any earthquakes, but we should be prepared for a few ripples. Spread the word that Google has made some basic terminology changes within Google Analytics, the most noticable of which; what was formerly known as “visits” in Analytics are now “sessions,” and “unique visitors” are now “users.” SEOs and Google users started noticing the change early this morning, and an…

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