Outbound vs. Inbound Marketing: What’s the Difference?

Outbound vs. Inbound Marketing: What’s the Difference?

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers they serve, marketing changes too. Today, there are two different broad types of marketing, inbound and outbound. Below, we dive into the difference between inbound and outbound marketing and the benefits and limitations of each. Outbound Marketing Outbound marketing is commonly referred to as traditional advertising. WordStream defines outbound marketing as “any kind of marketing where a company initiates the…

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The Top 5 Alternative Search Engines to Google

The Top 5 Alternative Search Engines to Google

With a market share of over 80% on a global scale, Google seems to be the undisputed and undefeated champion of search engines. It has at least 30 billion queries per month, and it’s powered by one of the most successful companies in history. Despite Google’s dominance of the search engine industry, it still has some competitors with unique benefits you may not find when you use Google. We’ve put together a list of some alternative search engines to check out,…

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What is a Nofollow Link, and When Should I Use it?

What is a Nofollow Link, and When Should I Use it?

The world of SEO is constantly evolving, with new terminology and features coming and going as quickly as the next Google update. Most people with exposure to SEO will have heard about nofollow links, but to the uninitiated, it’s another one of those obscure terms you may have heard but never understood. We’re going to clear things up by defining nofollow links and explaining when they should be used. But first, a bit of context. Dofollow Links To really understand…

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The Essential Guide to Social Media Geofilters

The Essential Guide to Social Media Geofilters

Are you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by 40-60% of daily Snapchatters. With 100 million daily active users, that is some serious brand exposure potential for your business. Below, we provide an overview of Geofilters, how to set them up, and other social media platforms that are introducing similar features. What are Social Media Geofilters? One of Snapchat’s popular features are Geofilters – location-based graphic overlays that can…

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How to Use Facebook Custom Audiences for Retargeting

How to Use Facebook Custom Audiences for Retargeting

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options for targeting your ads to…

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What is an Editorial Calendar?

What is an Editorial Calendar?

The standard for content marketing has skyrocketed in recent years. With more and more businesses seeing the value of a solid content marketing strategy, along with search algorithms rewarding websites with high-quality content, good execution is a must. And good execution relies on great strategy. Here at Volume Nine, we believe that a good content marketing strategy starts with a solidly researched and planned editorial calendar. What is an editorial calendar, exactly? An editorial calendar is a calendar dedicated to…

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The Essential SEO Website Launch Checklist

The Essential SEO Website Launch Checklist

Launching a new website is always a very tricky prospect from an SEO perspective. Without taking the proper steps and precautions, a launch has the potential to result in a dramatic loss of SEO rankings and traffic. It is essential to have a comprehensive SEO strategy and checklist for any website launch or re-design. What are the key elements of a website launch checklist to avoid SEO pitfalls? The items below are core pieces of a launch support to identify…

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How to Manage Local SEO for Your Business with Multiple Locations

How to Manage Local SEO for Your Business with Multiple Locations

Managing the online presence of a business with multiple locations will take effort to plan, execute, and maintain, but it will be time well spent. Drawing visitors to your local business as the best answer for products or services they seek online is the main goal and reward for implementing an effective Local SEO strategy. More rewards The rewards for performing Local SEO for multi-location businesses are highly valuable and multi-fold: Website traffic – highly relevant, geo-targeted traffic Accurate and…

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How to Disavow Links – A Guide to Disavow.txt

How to Disavow Links – A Guide to Disavow.txt

At this point, there’s a good chance you’re aware that Google’s Disavow Tool exists. The disavow feature has been around for several years, and there has been no shortage of documentation on the tool within the SEO community. A quick search of “How to Disavow Links” yields roughly 397,000 results. Whew. Within this post, our goal will be to speak plain English and empower anyone with a keyboard the ability to disavow links safely, correctly, and without triggering a migraine….

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How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

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