Google’s Mobile First Index: Everything You Need to Know

Google’s Mobile First Index: Everything You Need to Know

On March 26, 2018, Google made the official announcement surrounding the rollout of the often-discussed, long-anticipated mobile-first index. Countless SEOs and many digital marketers have stayed laser-focused on this development since it was first announced in 2016. All things considered, this should come as no surprise, as mobile searches account for over half of online traffic. We know an excellent mobile UX is important. We know Google is prioritizing this experience for users. But what’s next? Here’s how to succeed…

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Volume Nine April Employee Spotlight

Volume Nine April Employee Spotlight

Name: Carly Webber Title: Director of Social Media Years at Volume Nine: 6 Why were you chosen for our April employee spotlight? I honed in on the new social media marketing trend of Storytelling for brands and created a presentation to share on behalf of Volume Nine at a few events in the first quarter of 2018. Tell us more about your accomplishment: I created a presentation all about how to use storytelling on social media for 3 different conferences…

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How to Stream Live Video on Facebook

How to Stream Live Video on Facebook

Initially created for celebrities, Facebook Live became available to the general public in 2016. Now all users can broadcast live videos on Facebook through their computer or mobile devices, and the feature has quickly gained popularity among influencers and brands. When creating a Facebook Live video, you can answer questions in real time or broadcast events to people who can’t attend themselves. Once you create a live video, it will remain on your page after the broadcast ends so viewers…

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Volume Nine March Employee Spotlight

Volume Nine March Employee Spotlight

Name: Kelsey Anderson Title: Content Marketing Specialist Years at Volume Nine: 4 Why were you chosen for our March employee spotlight? “I have a pretty cool side hustle: dancing, teaching, and choreographing. This month, I’m heading to Dallas, TX to work with National Dance Alliance on their 2018 curriculum. I’ve been working with them for the past ten years, starting as a camp staffer before moving up to college staffer, judge, and choreographer. I also teach dance locally in Denver…

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Instagram for Business: 9 Best Practices

Instagram for Business: 9 Best Practices

With over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a social media platform that you can’t ignore if you want your business to evolve. As 80% of Instagram users follow at least one business, Instagram can be a significant part of your digital marketing strategy. Are you planning your company’s Instagram strategy? Here are the key best practices you should take into account: Things To Do Provide excellent customer service…

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What Social Media Metrics Should You Be Measuring?

What Social Media Metrics Should You Be Measuring?

Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content. But do you know how effective your efforts are? Using the best social media metrics ensures that your company gets the greatest possible return on investment from social media marketing. The proper metrics allow you to track how many people you are attracting and whether they are the right kind of people. Here…

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How to Make the Most of Google’s PageSpeed Insights Tool

How to Make the Most of Google’s PageSpeed Insights Tool

You know users and search engines both prefer fast sites, but you may be wondering how you know if your website is performing compared to site speed standards. You’re in luck — Google has a great free tool called PageSpeed Insights that allows you test pages on your site for speed. This tool reports on the performance of your pages for both mobile and desktop devices then provides you with recommendations on how to improve it. Even better is that…

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How to Choose the Right Photos for Facebook and Instagram

How to Choose the Right Photos for Facebook and Instagram

Internet users have shared over 30 billion photos, with over 80 million new snaps posted each day. With this volume of photos on your fan’s newsfeeds every day, your brand has to establish a solid image strategy on social media to stand out.    Fortunately, choosing great images for social media isn’t rocket science. By setting some guidelines for your images, you can make a splash on your user’s feeds and drive engagement with your brand. Here’s how to choose…

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Featured Snippets in Search: An Overview

Featured Snippets in Search: An Overview

By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s question. In addition to the…

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Volume Nine January Employee Spotlight

Volume Nine January Employee Spotlight

Name: Ben Waymire Title: Account Director Years at Volume Nine: 4   Why were you chosen for our January employee spotlight? “I was elected to the Executive Board of Food For Thought – Denver, a non-profit organization I have been involved with for about 4 years. Our mission is to fight weekend hunger for poverty-stricken children at Title One schools in the Denver Public Schools (DPS) system.” Tell us more about your role on the Executive Board of Food for…

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