What Social Media Metrics Should You Be Measuring?

What Social Media Metrics Should You Be Measuring?

Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content. But do you know how effective your efforts are? Using the best social media metrics ensures that your company gets the greatest possible return on investment from social media marketing. The proper metrics allow you to track how many people you are attracting and whether they are the right kind of people. Here…

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Optimizing for Google Voice Search: Tips and Tricks

Optimizing for Google Voice Search: Tips and Tricks

“Ok, Google. Can you please rank my content rank for voice search?” Sigh… Sadly, it’s not that easy, but fortunately, SEO professionals have begun to better understand the strategies and tactics surrounding voice search, and its continued entry into our daily lives. For further convincing that voice search is here to stay, consider the following reports: Mary Meeker’s 2017 Internet Trends Report showcases that 20% of all mobile queries were made by voice during 2016. Northstar Research completed a Google-commissioned…

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Volume Nine February Employee Spotlight

Volume Nine February Employee Spotlight

Name: Holly Borchardt Title: SEO Specialist Years at Volume Nine: 6.5 Why were you chosen for our February employee spotlight? “Crank It Up Award winner.” Tell us more about your accomplishment: “The Crank It Up Award is similar to an employee of the year award, except it is determined by your co-workers. I am totally honored by this because Volume Nine has some of the most amazing people / talent / experienced professionals in digital marketing. It is humbling (and…

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12 Delightfully Digital Valentines for 2018

12 Delightfully Digital Valentines for 2018

It’s becoming a Volume Nine tradition to let our inner nerd loose around Valentine’s Day and create some SEO, content, and social-themed valentines for our fellow digital nerds to share with their boos (check out 2016‘s and 2017‘s cards). Who needs boring Hallmark platitudes when you can win hearts with the best digital marketing valentines out there? Happy Valentine’s Day from everyone here at Volume Nine! Special thanks to the following #digitalnerds: Ashley Peterson Hannah Westfield Olivia Ward Mr. Banana (everyone’s favorite…

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How to Make the Most of Google’s PageSpeed Insights Tool

How to Make the Most of Google’s PageSpeed Insights Tool

You know users and search engines both prefer fast sites, but you may be wondering how you know if your website is performing compared to site speed standards. You’re in luck — Google has a great free tool called PageSpeed Insights that allows you test pages on your site for speed. This tool reports on the performance of your pages for both mobile and desktop devices then provides you with recommendations on how to improve it. Even better is that…

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6 Tips For Making the Most of Google Tag Manager

6 Tips For Making the Most of Google Tag Manager

According to Google, the Google Tag Manager, “allows you to quickly and easily update tags and code snippets on your website.” The tags help you track user behavior, like clicks, to better understand web traffic and optimize your marketing. While Google’s extensive documentation has plenty of technical guidance, you’ll need some Google Tag Manager tips to get the most out of the system. 1. Get the setup right If you don’t know what Google Tag Manager is, you’ll need to…

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How to Choose the Right Photos for Facebook and Instagram

How to Choose the Right Photos for Facebook and Instagram

Internet users have shared over 30 billion photos, with over 80 million new snaps posted each day. With this volume of photos on your fan’s newsfeeds every day, your brand has to establish a solid image strategy on social media to stand out.    Fortunately, choosing great images for social media isn’t rocket science. By setting some guidelines for your images, you can make a splash on your user’s feeds and drive engagement with your brand. Here’s how to choose…

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5 Content Marketing Buzzwords to Stop Using in 2018

5 Content Marketing Buzzwords to Stop Using in 2018

Everyone’s been guilty of letting an overplayed buzzword slip. The Wall Street Journal even created a buzzword generator tool. Digital marketers, though, can be particularly grievous offenders (trust us, we’re guilty of this every day!). However, out of the thousands of marketing buzzwords out there, there are some that we’re purging from our vocabulary in 2018. Here’s our list of the most overplayed marketing buzzwords. 1. Disruption If every press release announcing the latest tech “disruption” had the slightest bit…

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Featured Snippets in Search: An Overview

Featured Snippets in Search: An Overview

By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s question. In addition to the…

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Volume Nine January Employee Spotlight

Volume Nine January Employee Spotlight

Name: Ben Waymire Title: Account Director Years at Volume Nine: 4   Why were you chosen for our January employee spotlight? “I was elected to the Executive Board of Food For Thought – Denver, a non-profit organization I have been involved with for about 4 years. Our mission is to fight weekend hunger for poverty-stricken children at Title One schools in the Denver Public Schools (DPS) system.” Tell us more about your role on the Executive Board of Food for…

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