How to Optimize Your Google Local Listing for Maps and Search

How to Optimize Your Google Local Listing for Maps and Search

Google has been adding some pretty awesome features to Google My Business listings recently! You can include so much more than basic contact information now. If you haven’t reviewed your Google My Business dashboard lately, log in and see what’s available…. and what you might be missing. Is Managing your GMB listing important? Yes! Your Google My Business listing is your primary path to gaining visibility in Google Search and Google Maps in your local community. The best part? It’s…

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What GDPR Means For Your Google Analytics Data

What GDPR Means For Your Google Analytics Data

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. You may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Data Retention Controls Email from Google Analytics   If you haven’t already seen it, brace yourself for a forthcoming email notification from Google Analytics about data retention…

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6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

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Google’s Mobile First Index: Everything You Need to Know

Google’s Mobile First Index: Everything You Need to Know

On March 26, 2018, Google made the official announcement surrounding the rollout of the often-discussed, long-anticipated mobile-first index. Countless SEOs and many digital marketers have stayed laser-focused on this development since it was first announced in 2016. All things considered, this should come as no surprise, as mobile searches account for over half of online traffic. We know an excellent mobile UX is important. We know Google is prioritizing this experience for users. But what’s next? Here’s how to succeed…

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Instagram for Business: 9 Best Practices

Instagram for Business: 9 Best Practices

With over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a social media platform that you can’t ignore if you want your business to evolve. As 80% of Instagram users follow at least one business, Instagram can be a significant part of your digital marketing strategy. Are you planning your company’s Instagram strategy? Here are the key best practices you should take into account: Things To Do Provide excellent customer service…

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What Social Media Metrics Should You Be Measuring?

What Social Media Metrics Should You Be Measuring?

Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content. But do you know how effective your efforts are? Using the best social media metrics ensures that your company gets the greatest possible return on investment from social media marketing. The proper metrics allow you to track how many people you are attracting and whether they are the right kind of people. Here…

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How to Make the Most of Google’s PageSpeed Insights Tool

How to Make the Most of Google’s PageSpeed Insights Tool

You know users and search engines both prefer fast sites, but you may be wondering how you know if your website is performing compared to site speed standards. You’re in luck — Google has a great free tool called PageSpeed Insights that allows you test pages on your site for speed. This tool reports on the performance of your pages for both mobile and desktop devices then provides you with recommendations on how to improve it. Even better is that…

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Featured Snippets in Search: An Overview

Featured Snippets in Search: An Overview

By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s question. In addition to the…

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What Is Google Tag Manager, and How Do You Use It?

What Is Google Tag Manager, and How Do You Use It?

If you manage a website, you’re likely familiar with Google’s suite of tools that are designed to optimize your website, both for you and for your users. However, the number of tools and the breadth of their capabilities can overwhelm the best of us. Google Tag Manager is one of the newer tools to Google’s Analytics suite and can be extremely powerful when used properly. Below, we dive into what Google Tag Manager is, and when and how to use…

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The 2018 Guide to Social Media Image Sizes

The 2018 Guide to Social Media Image Sizes

Images are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users.  For your business to succeed on social media, your images need to be clear and on-brand.  Image size is also an important aspect, as the incorrect image size can make your brand look unprofessional. If you don’t pay…

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