Instagram for Business: 9 Best Practices

Instagram for Business: 9 Best Practices

With over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a social media platform that you can’t ignore if you want your business to evolve. As 80% of Instagram users follow at least one business, Instagram can be a significant part of your digital marketing strategy. Are you planning your company’s Instagram strategy? Here are the key best practices you should take into account: Things To Do Provide excellent customer service…

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What Social Media Metrics Should You Be Measuring?

What Social Media Metrics Should You Be Measuring?

Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content. But do you know how effective your efforts are? Using the best social media metrics ensures that your company gets the greatest possible return on investment from social media marketing. The proper metrics allow you to track how many people you are attracting and whether they are the right kind of people. Here…

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The 2018 Guide to Social Media Image Sizes

The 2018 Guide to Social Media Image Sizes

Images are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users.  For your business to succeed on social media, your images need to be clear and on-brand.  Image size is also an important aspect, as the incorrect image size can make your brand look unprofessional. If you don’t pay…

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The Essential Guide to Social Media Geofilters

The Essential Guide to Social Media Geofilters

Are you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by 40-60% of daily Snapchatters. With 100 million daily active users, that is some serious brand exposure potential for your business. Below, we provide an overview of Geofilters, how to set them up, and other social media platforms that are introducing similar features. What are Social Media Geofilters? One of Snapchat’s popular features are Geofilters – location-based graphic overlays that can…

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How to Use Facebook Custom Audiences for Retargeting

How to Use Facebook Custom Audiences for Retargeting

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options for targeting your ads to…

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What are Facebook Chat Bots, and How Do I Use Them?

What are Facebook Chat Bots, and How Do I Use Them?

In April of this year, Facebook introduced chatbots for their messenger service, opening up an entirely new avenue for businesses to reach consumers. Since Messenger is the second most popular app on iOS – over 900 million people actively use it each month – the announcement about the new feature generated quite a lot of buzz. Chatbots have powerful potential when it comes to online customer relationship management for your business. Here’s everything you need to know about Facebook chatbots…

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5 Tips For Content Sharing Across Social Platforms

5 Tips For Content Sharing Across Social Platforms

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the importance of content sharing on social media. Of 5,700 marketers surveyed, 92% responded that social media was important to their business. The refrain that social media marketing is some passing trend continues to fade into irrelevance with each passing year. Even in our digital age, not everyone knows how to leverage the power of Twitter, Facebook, LinkedIn, Instagram,…

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6 Benefits of Social Media Marketing

6 Benefits of Social Media Marketing

Maybe you’re a social media specialist in desperate need of reinforcement. You’ve answered, “What’s the value of social media for our company?” one too many times – this week. Or maybe you’re a CMO or the VP of Marketing struggling to understand the real value of social media marketing. You’ve fallen asleep trying to calculate the ROI from social media marketing efforts. Regardless of your position or your brand, everyone reading this has one big thing in common: Your customers…

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What is the Facebook Pixel, and Why Should You Use it?

What is the Facebook Pixel, and Why Should You Use it?

If you’re marketing on Facebook, you probably have an idea just how powerful social media has become for e-commerce. In fact, according to Forbes and Fortune, social media – particularly Facebook – is now vying with search engines for the largest share of referral traffic on the web.  Understanding and implementing the Facebook Pixel should rise to the top of your to-do list. What is the Facebook Pixel? The Facebook Pixel is an analytics tool that gives you better insight…

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How to Grow Organic Engagement on Facebook [Case Study]

How to Grow Organic Engagement on Facebook [Case Study]

The Need ShopAtHome, an online shopping solution that connects online shoppers with deals and cash back offers, wanted to improve their organic social media strategy. They wanted to focus on organically increasing brand awareness and audience engagement on Facebook, with the occasional boosted post. The Strategy Our strategy was simple Review Their Previous Facebook Content Strategy Understand the Target Audience and Industry Implement Best Practices and Our Research Findings Review Their Previous Facebook Content Strategy: Focusing on Areas of Improvement…

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