Facebook Stories for Business: What You Need to Know

Facebook Stories for Business: What You Need to Know

Storytelling has fascinated people for ages. When you combine it with modern digital marketing, a powerful mix is created. As a business, the storytelling tools that are available for your company can help increase brand exposure, create a community around your brand, and even boost your bottom line. One of the emerging storytelling features is Facebook Stories, which enables users to create pictures and short videos that will vanish 24 hours after posting. While Facebook Stories haven’t caught on as…

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How to Stream Live Video on Facebook

How to Stream Live Video on Facebook

Initially created for celebrities, Facebook Live became available to the general public in 2016. Now all users can broadcast live videos on Facebook through their computer or mobile devices, and the feature has quickly gained popularity among influencers and brands. When creating a Facebook Live video, you can answer questions in real time or broadcast events to people who can’t attend themselves. Once you create a live video, it will remain on your page after the broadcast ends so viewers…

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Instagram for Business: 9 Best Practices

Instagram for Business: 9 Best Practices

With over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a social media platform that you can’t ignore if you want your business to evolve. As 80% of Instagram users follow at least one business, Instagram can be a significant part of your digital marketing strategy. Are you planning your company’s Instagram strategy? Here are the key best practices you should take into account: Things To Do Provide excellent customer service…

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How to Use Storytelling to Build Your Brand on Social Media [Infographic]

How to Use Storytelling to Build Your Brand on Social Media [Infographic]

Marketing is no longer about the stuff that you provide, but about the stories you tell. Gone are the days of simply sharing your product’s or service’s key features and waiting for sales to come in. Creating a story around your brand is now necessary to capture your target customers’ attention and ensure brand loyalty. Contact us to start building your brand with social media storytelling! What is storytelling? At its core, brand storytelling is centered on building a narrative…

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What Social Media Metrics Should You Be Measuring?

What Social Media Metrics Should You Be Measuring?

Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content. But do you know how effective your efforts are? Using the best social media metrics ensures that your company gets the greatest possible return on investment from social media marketing. The proper metrics allow you to track how many people you are attracting and whether they are the right kind of people. Here…

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How to Choose the Right Photos for Facebook and Instagram

How to Choose the Right Photos for Facebook and Instagram

Internet users have shared over 30 billion photos, with over 80 million new snaps posted each day. With this volume of photos on your fan’s newsfeeds every day, your brand has to establish a solid image strategy on social media to stand out.    Fortunately, choosing great images for social media isn’t rocket science. By setting some guidelines for your images, you can make a splash on your user’s feeds and drive engagement with your brand. Here’s how to choose…

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Our 2018 Social Media Predictions

Our 2018 Social Media Predictions

From Facebook’s role in the presidential elections to Twitter serving as Trump’s soapbox, social media dominated headlines in 2017. Social media has inarguably become a mainstay in the lives of billions of people across the globe, and the influence of the sites can’t be understated. We asked our social media team to look into their crystal ball and predict the changes that we’ll see in social media in 2018. Let’s check out what the future holds for Facebook, Twitter, LinkedIn,…

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The 2018 Guide to Social Media Image Sizes

The 2018 Guide to Social Media Image Sizes

Images are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users.  For your business to succeed on social media, your images need to be clear and on-brand.  Image size is also an important aspect, as the incorrect image size can make your brand look unprofessional. If you don’t pay…

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The Essential Guide to Social Media Geofilters

The Essential Guide to Social Media Geofilters

Are you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by 40-60% of daily Snapchatters. With 100 million daily active users, that is some serious brand exposure potential for your business. Below, we provide an overview of Geofilters, how to set them up, and other social media platforms that are introducing similar features. What are Social Media Geofilters? One of Snapchat’s popular features are Geofilters – location-based graphic overlays that can…

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How to Use Facebook Custom Audiences for Retargeting

How to Use Facebook Custom Audiences for Retargeting

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options for targeting your ads to…

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