Our 2018 Social Media Predictions

Our 2018 Social Media Predictions

From Facebook’s role in the presidential elections to Twitter serving as Trump’s soapbox, social media dominated headlines in 2017. Social media has inarguably become a mainstay in the lives of billions of people across the globe, and the influence of the sites can’t be understated. We asked our social media team to look into their crystal ball and predict the changes that we’ll see in social media in 2018. Let’s check out what the future holds for Facebook, Twitter, LinkedIn,…

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The 2018 Guide to Social Media Image Sizes

The 2018 Guide to Social Media Image Sizes

Images are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users.  For your business to succeed on social media, your images need to be clear and on-brand.  Image size is also an important aspect, as the incorrect image size can make your brand look unprofessional. If you don’t pay…

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The Essential Guide to Social Media Geofilters

The Essential Guide to Social Media Geofilters

Are you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by 40-60% of daily Snapchatters. With 100 million daily active users, that is some serious brand exposure potential for your business. Below, we provide an overview of Geofilters, how to set them up, and other social media platforms that are introducing similar features. What are Social Media Geofilters? One of Snapchat’s popular features are Geofilters – location-based graphic overlays that can…

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How to Use Facebook Custom Audiences for Retargeting

How to Use Facebook Custom Audiences for Retargeting

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options for targeting your ads to…

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What are Facebook Chat Bots, and How Do I Use Them?

What are Facebook Chat Bots, and How Do I Use Them?

In April of this year, Facebook introduced chatbots for their messenger service, opening up an entirely new avenue for businesses to reach consumers. Since Messenger is the second most popular app on iOS – over 900 million people actively use it each month – the announcement about the new feature generated quite a lot of buzz. Chatbots have powerful potential when it comes to online customer relationship management for your business. Here’s everything you need to know about Facebook chatbots…

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Facebook Introduces New Influencer Marketing Feature

Facebook Introduces New Influencer Marketing Feature

About a year ago, Facebook rolled out a feature that gave businesses the ability to pay influencers to create posts mentioning the business’s product. The feature was in response to the growing popularity and ROI of influencer marketing. That process still exists, but Facebook recently added a new functionality which provides both influencers, and the companies that pay them, more control over their content. Before we get into the details of the new feature, it’ll help to get a little…

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5 Tips For Content Sharing Across Social Platforms

5 Tips For Content Sharing Across Social Platforms

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the importance of content sharing on social media. Of 5,700 marketers surveyed, 92% responded that social media was important to their business. The refrain that social media marketing is some passing trend continues to fade into irrelevance with each passing year. Even in our digital age, not everyone knows how to leverage the power of Twitter, Facebook, LinkedIn, Instagram,…

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How to Make An Engaging Facebook Video

How to Make An Engaging Facebook Video

A Facebook video should be like a good joke: entertaining, memorable, and short enough to keep your audience engaged. Whether your company has been dabbling in Facebook video for a while or is just testing it out, a few tips will help you make an awesome video to drive engagement. Here are our recommendations for how to make an engaging Facebook video: Technical Recommendations Don’t rely on sound 85% of videos on Facebook are viewed without sound, so your video…

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6 Benefits of Social Media Marketing

6 Benefits of Social Media Marketing

Maybe you’re a social media specialist in desperate need of reinforcement. You’ve answered, “What’s the value of social media for our company?” one too many times – this week. Or maybe you’re a CMO or the VP of Marketing struggling to understand the real value of social media marketing. You’ve fallen asleep trying to calculate the ROI from social media marketing efforts. Regardless of your position or your brand, everyone reading this has one big thing in common: Your customers…

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What is the Facebook Pixel, and Why Should You Use it?

What is the Facebook Pixel, and Why Should You Use it?

If you’re marketing on Facebook, you probably have an idea just how powerful social media has become for e-commerce. In fact, according to Forbes and Fortune, social media – particularly Facebook – is now vying with search engines for the largest share of referral traffic on the web.  Understanding and implementing the Facebook Pixel should rise to the top of your to-do list. What is the Facebook Pixel? The Facebook Pixel is an analytics tool that gives you better insight…

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