Local Search: Important Changes Every Business Should Understand

Local Search: Important Changes Every Business Should Understand

It’s true; one of the only consistent themes with Google is change and this year was no different. 2016 brought some fairly large changes to local SEO. Granted, nearly every facet of Google is important to a brand and business’s marketing ‘well-being’ – but local search has quite possibly become one of the top priorities for businesses lately (and to Google as well). Why? Earlier this year, Google released some new data; better than 50% of Google’s traffic is now…

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What are Accelerated Mobile Pages? (plus, when to use them)

What are Accelerated Mobile Pages? (plus, when to use them)

We’ve all been there– looking to show your friend the coolest news story about your hometown/favorite dog/celebrity crush–and your phone won’t load the post. Come on server, work with me! This frustration is common among users on mobile, so Google has introduced a creative solution to fix this. Let the celebrity gossip run rampant. What are Accelerated Mobile Pages? AMP, or accelerated mobile pages, are pages built with a new type of static HTML in a way that enables them to…

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Quick Update on How Google Treats Redirects

Quick Update on How Google Treats Redirects

Tl;dr: Google passes PageRank value for 30x redirects like they do for 301 redirects See: https://twitter.com/methode/status/757923179641839616 Google Is Treating Redirects Differently Getting the right kind of redirects can be tricky. Historically, we’ve recommended 301 permanent redirects for 99% of page moves. We did this because it was the right redirect for the situations, and the best way to quickly transfer over earned value from one URL to another. But now, we have a Google redirect update. Google is getting a…

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How to Delete a Page from Your Site – The SEO Way

How to Delete a Page from Your Site – The SEO Way

Updating your website involves cleaning house, and you may have the urge to simply delete pages you think have become too old or outdated. But before you click any web pages off into oblivion, it’s imperative to know their traffic value, link value, popularity, and history. Just because a page is old doesn’t mean its content isn’t still valuable with your visitors and Google alike. Organic Traffic Value You may want to hang on to a page that brings you…

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Get the Complete Picture in Google Search Console – Finally!

Get the Complete Picture in Google Search Console – Finally!

Some background: Google Search Console is one of our favorite tools, but it has its shortcomings. One of the most bothersome is that it counts all versions/protocols of your site as separate entities and therefore separate data sets. Punk move, Google. That means every single one of these profiles is considered a separate site with separate data. http://www.yoursite.com http://yoursite.com https://www.yoursite.com https://yoursite.com Plus the http & https version of every subdomain you might have What’s The Problem? If you’re moving protocols…

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What SEOs Needs to Know About AngularJS Sites

What SEOs Needs to Know About AngularJS Sites

I launched an AngularJS redesign on a large-scale ecommerce site in late 2015– just two short weeks after Google announced the death of the Ajax crawler.  As we launched there was no documentation on how a Googlebot would understand that site.  We knew we didn’t need escaped fragment URLs, but did we need to pre-cache #! versions of URLs?  Our team didn’t have the bandwidth and our system couldn’t handle the tech debt pre-caching would create. Basically, Google had just…

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Rich Snippet Markup Changed: Your Ecommerce Site Can Leverage It

Rich Snippet Markup Changed: Your Ecommerce Site Can Leverage It

Until recently marking up products on a category page were seen as abuse of structured data and you could lose all your rich snippets for doing it.  Now, Google actually wants you to use Rich Snippet Markup as part of the SEO for your Ecommerce website. We are going to look at what changes, what it means for shopping sites, and best practices for taking advantage of this new option for rich snippet markup.  Webmaster Support Guidelines stated: “When using product markup,…

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SEO Best Practices for Orphan Pages

SEO Best Practices for Orphan Pages

An orphan page is a webpage that is not linked to from other pages. It’s floating in webspace, can be hard to get to, and sometimes hard to navigate from. Yet, the fact of the matter is, sometimes orphan pages are needed. Landing or unindexed pages can create a valuable user experience when used correctly. But make sure you monitor and clean up orphan pages that no longer serve a purpose. Having useless orphan pages is a big no-no that…

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10 SEO Best Practices for a New Website Launch

10 SEO Best Practices for a New Website Launch

A new website launch is an ideal time to showcase a revamped strategy, user interface, and design – or a move that loses you more than 70 percent of your organic traffic. We’ve seen companies suffer such catastrophic losses when SEO is not properly built into their website launch plan. Yikes. Certain measures can help ensure that loss doesn’t happen to your new, shiny website after you’ve poured thousands of man hours to create your modern masterpiece. Here are ten SEO…

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SEO Best Practices for On-Domain Location Pages

SEO Best Practices for On-Domain Location Pages

Do you remember being out and about in town, or perhaps even while visiting a new city on vacation, when someone suggested calling ‘4-1-1’ to locate a nearby business … from a payphone? Just thinking about that – I mean, wow! These days, you can barely even find a payphone, let alone use one to dial ‘Information.’ Consider how far ‘local search’ has evolved in a relatively short amount of time. Back in the day, if you didn’t call 4-1-1…

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