What Is the Google Mobile-first Indexing Update? What You Need to Know.

What Is the Google Mobile-first Indexing Update? What You Need to Know.

Google is in the process of rolling out a mobile-first index. What does mobile-first mean? How will the mobile-first index impact rankings? How can you prepare your website for the change? Those questions and more are answered below. First, let’s review how Google currently determines search results. Understanding the Current Google Index Google uses a complex algorithm to determine search results from day to day. How does the algorithm work? User engagement metrics and machine learning enable search engines to…

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Penguin 4.0: Latest Algorithm Update Goes Real Time

Penguin 4.0: Latest Algorithm Update Goes Real Time

During the course of the past few months (ok, maybe a full year, but who’s counting?), nearly the entire SEO team at Volume Nine has been frantically predicting when Penguin 4.0 would roll out. In fact, you can see for yourself that we have been speculating the most recent Penguin update on our blog for some time. Seeing as we are midway through October and Pumpkin Spice Lattes have been flying off the shelves for weeks now, it is safe to…

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What Does a Good Ecommerce Category Page Look Like?

What Does a Good Ecommerce Category Page Look Like?

The Why of Categories Every good webpage has a purpose.  It lets the user *do* something.   Before we can make a great ecommerce category page, we need know why we make them.  They exist on all ecommerce sites, but for what purpose?   Their ultimate goal is to get a visitor to buy a product, but if gaining conversions were that simple, we could argue categories are unnecessary.   Only a few visitors will arrive at an ecommerce site knowing…

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Local Search: Important Changes Every Business Should Understand

Local Search: Important Changes Every Business Should Understand

It’s true; one of the only consistent themes with Google is change and this year was no different. 2016 brought some fairly large changes to local SEO. Granted, nearly every facet of Google is important to a brand and business’s marketing ‘well-being’ – but local search has quite possibly become one of the top priorities for businesses lately (and to Google as well). Why? Earlier this year, Google released some new data; better than 50% of Google’s traffic is now…

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The Keyword Planner is Dead, Long Live the Keyword Planner!

The Keyword Planner is Dead, Long Live the Keyword Planner!

If you work in SEO, then you probably spend a lot of time looking at keyword data, as it’s the building block of any effective organic strategy. There are a lot of options out there for pulling keyword data, but I have always favored the AdWords Keyword Planner because the source of the data is Google itself. If you have been using Keyword Planner for a long time like me, then you have seen it evolve quite a bit over…

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What are Accelerated Mobile Pages? (plus, when to use them)

What are Accelerated Mobile Pages? (plus, when to use them)

We’ve all been there– looking to show your friend the coolest news story about your hometown/favorite dog/celebrity crush–and your phone won’t load the post. Come on server, work with me! This frustration is common among users on mobile, so Google has introduced a creative solution to fix this. Let the celebrity gossip run rampant. What are Accelerated Mobile Pages? AMP, or accelerated mobile pages, are pages built with a new type of static HTML in a way that enables them to…

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The New Google My Business Description Fields

The New Google My Business Description Fields

Updated September 14, 2016 The process for updating your GMB Introduction has changed a bit since this blog post was written. Here are the new Google+ Introduction update instructions: 1) Sign in to your GMB account 2) Go to the “Home” tab in the Dashboard of the GMB page you would like to update 3) Scroll to the bottom and click on “Share an update” 4) Your GMB page will open. If you are not taken to the new Google+, click…

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Quick Update on How Google Treats Redirects

Quick Update on How Google Treats Redirects

Tl;dr: Google passes PageRank value for 30x redirects like they do for 301 redirects See: https://twitter.com/methode/status/757923179641839616 Google Is Treating Redirects Differently Getting the right kind of redirects can be tricky. Historically, we’ve recommended 301 permanent redirects for 99% of page moves. We did this because it was the right redirect for the situations, and the best way to quickly transfer over earned value from one URL to another. But now, we have a Google redirect update. Google is getting a…

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How to Delete a Page from Your Site – The SEO Way

How to Delete a Page from Your Site – The SEO Way

Updating your website involves cleaning house, and you may have the urge to simply delete pages you think have become too old or outdated. But before you click any web pages off into oblivion, it’s imperative to know their traffic value, link value, popularity, and history. Just because a page is old doesn’t mean its content isn’t still valuable with your visitors and Google alike. Organic Traffic Value You may want to hang on to a page that brings you…

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Get the Complete Picture in Google Search Console – Finally!

Get the Complete Picture in Google Search Console – Finally!

Some background: Google Search Console is one of our favorite tools, but it has its shortcomings. One of the most bothersome is that it counts all versions/protocols of your site as separate entities and therefore separate data sets. Punk move, Google. That means every single one of these profiles is considered a separate site with separate data. http://www.yoursite.com http://yoursite.com https://www.yoursite.com https://yoursite.com Plus the http & https version of every subdomain you might have What’s The Problem? If you’re moving protocols…

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