What Role Does CTR Play in SEO?

What Role Does CTR Play in SEO?

One of the many debates within the SEO space is whether clickthrough rate, or CTR, affects search results. At first glance, the importance of CTR in SEO seems obvious. After all, CTR measures the number of people who click on a search result and search engines want to show people the most relevant results. Wouldn’t the most relevant search results be the ones people click on the most? However, the answer is not that simple, hence: the debate on the…

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The Essential Guide to Image Optimization for SEO

The Essential Guide to Image Optimization for SEO

When you hear the term “search engine optimization”, you may think of content optimized with keywords or page indexes. However, there is one often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO image optimization that you should consider so that your images and related content show up on the first page of search results. Here is a breakdown of what high-level things you need to be aware of to start maximizing your image…

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5 Mistakes to Avoid When Designing Your Site For Mobile

5 Mistakes to Avoid When Designing Your Site For Mobile

A responsive site is mobile-friendly, but if you want to generate quality leads, your mobile design must consider the way users move around your site. As more and more brands invest in switching to a mobile-friendly experience, here are the most common mobile UX issues that we’ve seen this year. Avoiding these mistakes when designing for mobile will help to improve your visitor’s experience on the site. 1. Obtrusive marketing pop-ups on mobile Pop-up lead capture forms and email sign-ups…

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7 Ways To Speed Up Your Website

7 Ways To Speed Up Your Website

As technology has made access to websites faster and more reliable, users don’t have as much patience as they once did. When a page loads too slowly, they’re likely to move on. A fast website creates a positive experience and increases the chances that a user will stay on your site and return later. It can also boost your search engine rankings, as Google takes loading speed into account when determining page rankings. When building or modifying your website, you…

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Should You Put Your Blog in a Subdirectory or Subdomain?

Should You Put Your Blog in a Subdirectory or Subdomain?

Among Internet marketers, a hotly debated topic is whether you should use a subdirectory or a subdomain for your blog. Though search engines have not provided a definitive answer, Google has hinted that their algorithm shows no preference between the two methods. However, evidence has repeatedly shown that subdirectories work better for SEO purposes. Here’s why: What are subdomains and subdirectories? URL Structures: A blog hosted on a subdirectory would have a URL such as www.v9digital.com/blog. Conversely, a blog on…

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What Are YouTube Suggested Clips and What Do They Mean For Marketers?

What Are YouTube Suggested Clips and What Do They Mean For Marketers?

Toward the end of April, Google quietly rolled out some updates to YouTube’s user interface. On top of introducing hover-over previews on video thumbnails, another feature that is quickly gaining popularity is the ‘Featured Snippet’ functionality. What is Youtube’s Suggested Clip? Suggested clips are a new feature in search results pages that highlight specific parts of an embedded video that directly answer a user’s query. Think of it as a user-friendly way to bypass the boring parts of a “how…

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6 Ways Blogging Is Good For SEO

6 Ways Blogging Is Good For SEO

There are a ton of buzz-worthy terms in digital marketing, but none are as important to your digital (and overall) marketing strategy as blogging. Blogging is a cornerstone of the foundation for content marketing, social media, earned media, and search optimization. If your company can pull off a great, keyword-rich blog, it’ll provide a long-term and sustainable ROAS. People are searching the Internet in new ways, and anyone can throw some money at targeted ad buys, but agencies with data…

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How VPN’s Can Affect SEO

How VPN’s Can Affect SEO

For everyday users, the thought of internet security usually brings up images of guarded underground server farms, nefarious hackers in a basement pounding Funyuns and Code Red, or eccentric shut-ins in foil hats. But the reality of online security is far less theatrical. Recent legislative changes to the FCC’s Rules to Protect Broadband Consumer Privacy have dramatically increased search interest around VPNs for users concerned with their online security. This recent shift as a means of digital privacy has some…

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Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Surely a site that is search engine friendly is, in fact, search engine optimized. And vice versa. Right? Not so fast. We have reservations making this claim and encourage our clients and partners to avoid thinking of these concepts as interchangeable. Most often, we move through these conversations when performing Launch Support and/or our Technical Audits and Reviews. To explain further and address some of the common confusion, let’s begin with a few definitions. Search Engine Friendly A site that…

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How Does Baidu Compare to Google? Need to Knows for SEOs

How Does Baidu Compare to Google? Need to Knows for SEOs

In 2016, China held the title for the largest population of internet consumers, reporting a total of 721 million users. To put that number in perspective, almost one-quarter of the world’s internet users now live in China. While Google maintains its status as the most popular search engine in the US (and many other countries), Baidu is still the undisputed leader when it comes to Chinese search. Data from 2015 shows Baidu claiming a whopping 80% of market share by…

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