What Is Google Tag Manager, and How Do You Use It?

What Is Google Tag Manager, and How Do You Use It?

If you manage a website, you’re likely familiar with Google’s suite of tools that are designed to optimize your website, both for you and for your users. However, the number of tools and the breadth of their capabilities can overwhelm the best of us. Google Tag Manager is one of the newer tools to Google’s Analytics suite and can be extremely powerful when used properly. Below, we dive into what Google Tag Manager is, and when and how to use…

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The Top 5 Alternative Search Engines to Google

The Top 5 Alternative Search Engines to Google

With a market share of over 80% on a global scale, Google seems to be the undisputed and undefeated champion of search engines. It has at least 30 billion queries per month, and it’s powered by one of the most successful companies in history. Despite Google’s dominance of the search engine industry, it still has some competitors with unique benefits you may not find when you use Google. We’ve put together a list of some alternative search engines to check out,…

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What is a Nofollow Link, and When Should I Use it?

What is a Nofollow Link, and When Should I Use it?

The world of SEO is constantly evolving, with new terminology and features coming and going as quickly as the next Google update. Most people with exposure to SEO will have heard about nofollow links, but to the uninitiated, it’s another one of those obscure terms you may have heard but never understood. We’re going to clear things up by defining nofollow links and explaining when they should be used. But first, a bit of context. Dofollow Links To really understand…

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What is SEO, and How Does it Benefit My Business?

What is SEO, and How Does it Benefit My Business?

Search engine optimization, or SEO, has become a common buzzword for businesses. While many people may have a general idea of what it is, understanding it is a bit more tricky. Here at Volume Nine, we live and breathe SEO, but we get that it can be a daunting topic for many people. If your knowledge of SEO doesn’t extend beyond “I think it has something to do with Google”, you’re in the right place. Below, we’ve compiled a high-level…

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Looking Into the Crystal Ball: SEO Predictions for 2018

Looking Into the Crystal Ball: SEO Predictions for 2018

While flying cars and teleportation technology may be years away, the future of SEO is now. Like many in the digital marketing community, we’ve already begun to sense the direction our industry is heading and observed trends that we believe will continue to heat up in 2018. With 2018 quickly approaching, our account and production teams are strategizing the new year’s’ approach and attempting to capitalize upon some of the themes we’re seeing. Never short on opinions and perspective, our…

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The Essential SEO Website Launch Checklist

The Essential SEO Website Launch Checklist

Launching a new website is always a very tricky prospect from an SEO perspective. Without taking the proper steps and precautions, a launch has the potential to result in a dramatic loss of SEO rankings and traffic. It is essential to have a comprehensive SEO strategy and checklist for any website launch or re-design. What are the key elements of a website launch checklist to avoid SEO pitfalls? The items below are core pieces of a launch support to identify…

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How to Manage Local SEO for Your Business with Multiple Locations

How to Manage Local SEO for Your Business with Multiple Locations

Managing the online presence of a business with multiple locations will take effort to plan, execute, and maintain, but it will be time well spent. Drawing visitors to your local business as the best answer for products or services they seek online is the main goal and reward for implementing an effective Local SEO strategy. More rewards The rewards for performing Local SEO for multi-location businesses are highly valuable and multi-fold: Website traffic – highly relevant, geo-targeted traffic Accurate and…

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How to Disavow Links – A Guide to Disavow.txt

How to Disavow Links – A Guide to Disavow.txt

At this point, there’s a good chance you’re aware that Google’s Disavow Tool exists. The disavow feature has been around for several years, and there has been no shortage of documentation on the tool within the SEO community. A quick search of “How to Disavow Links” yields roughly 397,000 results. Whew. Within this post, our goal will be to speak plain English and empower anyone with a keyboard the ability to disavow links safely, correctly, and without triggering a migraine….

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How to Write a Perfect Meta Description

How to Write a Perfect Meta Description

Regretfully, meta descriptions are often a less-loved stepchild of the SEO world. And while that analogy may seem a little brash, we jump to these extremes because, with a relatively little effort, updates to missing or poorly-optimized meta descriptions can often lead to positive change for your website. Let’s discuss how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools: Meta Description Definition A meta description…

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The Technical SEO Checklist – What Really Matters?

The Technical SEO Checklist – What Really Matters?

Technical SEO issues can often get in the way of you leveraging the ranking and traffic potential of content campaigns. So it makes sense for you to make sure all of the technical problems are found and addressed before you start with creating and optimizing content and on-page elements. You can use this technical SEO checklist to make sure your technical SEO is solid before moving on to the “left brain” stuff. Google Search Console (GSC) Trying to do technical…

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