How to Get Your Product Pages to Show Higher in Google SERPs

How to Get Your Product Pages to Show Higher in Google SERPs

For many e-commerce brands that sell their own product, showing up within the first few listings on Google can be a challenge —even if your product is a Best Seller on Amazon. If you want to improve how consumers find your products and possibly increase Direct to Consumer sales on your own e-commerce site, you’ll need to understand the layout of Google’s search engine result pages (SERPs). You’ll also need to learn how to optimize your product pages so Google…

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Google’s Mobile First Index: Everything You Need to Know

Google’s Mobile First Index: Everything You Need to Know

On March 26, 2018, Google made the official announcement surrounding the rollout of the often-discussed, long-anticipated mobile-first index. Countless SEOs and many digital marketers have stayed laser-focused on this development since it was first announced in 2016. All things considered, this should come as no surprise, as mobile searches account for over half of online traffic. We know an excellent mobile UX is important. We know Google is prioritizing this experience for users. But what’s next? Here’s how to succeed…

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Optimizing for Google Voice Search: Tips and Tricks

Optimizing for Google Voice Search: Tips and Tricks

“Ok, Google. Can you please rank my content rank for voice search?” Sigh… Sadly, it’s not that easy, but fortunately, SEO professionals have begun to better understand the strategies and tactics surrounding voice search, and its continued entry into our daily lives. For further convincing that voice search is here to stay, consider the following reports: Mary Meeker’s 2017 Internet Trends Report showcases that 20% of all mobile queries were made by voice during 2016. Northstar Research completed a Google-commissioned…

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How to Make the Most of Google’s PageSpeed Insights Tool

How to Make the Most of Google’s PageSpeed Insights Tool

You know users and search engines both prefer fast sites, but you may be wondering how you know if your website is performing compared to site speed standards. You’re in luck — Google has a great free tool called PageSpeed Insights that allows you test pages on your site for speed. This tool reports on the performance of your pages for both mobile and desktop devices then provides you with recommendations on how to improve it. Even better is that…

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6 Tips For Making the Most of Google Tag Manager

6 Tips For Making the Most of Google Tag Manager

According to Google, the Google Tag Manager, “allows you to quickly and easily update tags and code snippets on your website.” The tags help you track user behavior, like clicks, to better understand web traffic and optimize your marketing. While Google’s extensive documentation has plenty of technical guidance, you’ll need some Google Tag Manager tips to get the most out of the system. 1. Get the setup right If you don’t know what Google Tag Manager is, you’ll need to…

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Featured Snippets in Search: An Overview

Featured Snippets in Search: An Overview

By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s question. In addition to the…

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What Is Google Tag Manager, and How Do You Use It?

What Is Google Tag Manager, and How Do You Use It?

If you manage a website, you’re likely familiar with Google’s suite of tools that are designed to optimize your website, both for you and for your users. However, the number of tools and the breadth of their capabilities can overwhelm the best of us. Google Tag Manager is one of the newer tools to Google’s Analytics suite and can be extremely powerful when used properly. Below, we dive into what Google Tag Manager is, and when and how to use…

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The Top 5 Alternative Search Engines to Google

The Top 5 Alternative Search Engines to Google

With a market share of over 80% on a global scale, Google seems to be the undisputed and undefeated champion of search engines. It has at least 30 billion queries per month, and it’s powered by one of the most successful companies in history. Despite Google’s dominance of the search engine industry, it still has some competitors with unique benefits you may not find when you use Google. We’ve put together a list of some alternative search engines to check out,…

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What is a Nofollow Link, and When Should I Use it?

What is a Nofollow Link, and When Should I Use it?

The world of SEO is constantly evolving, with new terminology and features coming and going as quickly as the next Google update. Most people with exposure to SEO will have heard about nofollow links, but to the uninitiated, it’s another one of those obscure terms you may have heard but never understood. We’re going to clear things up by defining nofollow links and explaining when they should be used. But first, a bit of context. Dofollow Links To really understand…

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What is SEO, and How Does it Benefit My Business?

What is SEO, and How Does it Benefit My Business?

Search engine optimization, or SEO, has become a common buzzword for businesses. While many people may have a general idea of what it is, understanding it is a bit more tricky. Here at Volume Nine, we live and breathe SEO, but we get that it can be a daunting topic for many people. If your knowledge of SEO doesn’t extend beyond “I think it has something to do with Google”, you’re in the right place. Below, we’ve compiled a high-level…

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