6 Tips for Conducting Persona Development Research

6 Tips for Conducting Persona Development Research

Whether you own a business or serve as the marketing guru of someone else’s, your is mission simple: get everyone to purchase your products and/or services. Well, maybe it’s not that simple. And maybe you shouldn’t really be marketing to EVERYONE. Before you start promoting your business willy-nilly to the whole world, it’s wise to narrow the focus to people who are actually interested in what you offer. So this begs the question, how are you supposed to know who…

Continue Reading
How Cause Marketing Can Do Good & Increase Website Traffic

How Cause Marketing Can Do Good & Increase Website Traffic

Do you want your business to make a difference in your community? Would you like to make a small donation to causes that your employees, partners, clients and prospects believe in? If so, here is a strategy that I recently discussed with Jason Rosado at givkwik.com that will let you do this while also promoting your website. First, here is a little more information about GivKwik whom I came across while reading this article at the Harvard Business Review hbr.org…

Continue Reading
Google Updates Terms of Service With Your Name and Face in Ads

Google Updates Terms of Service With Your Name and Face in Ads

Many of you probably noticed last time you got online through a large blue notification bar from Google that Google updated its terms of service. However, terms of service also tend be be long and intricate. Luckily for Volume Nine, there is an untrained law student on staff to pretend to understand what Google is saying. For the rest of us, Google published a short and understandable description of the changes. The first and most notable change is a clarification…

Continue Reading
How to Use Google Analytics to Skyrocket Your Digital Marketing Results

How to Use Google Analytics to Skyrocket Your Digital Marketing Results

Volume Nine was recently asked to participate in the Revenue North conference which provides training on sales, marketing and customer retention. Our own, Natalie Henley was going to give a stellar talk on “How to Use Google Analytics to Skyrocket Your Marketing”, but had a scheduling conflict, so I tagged in to present. The presentation focused on using the information from 5 key metrics inside Google Analytics to help anyone who wants their website to perform better. Traffic Sources – Where…

Continue Reading

50 Shades of Google – The Evolution of a Virtual Courtship

Google’s Love Affair…  With You Was Christian Grey fashioned after the most famous and, quite unarguably ( Yes,  I’m looking at you, Bing ) #1 preferred search engine for Internet users?   Are there really any non-users of the Internet left?  I would think not…or at least not in the U.S.  But, I digress. You might already be wondering where I’m going with this.  My attempts to correlate Google and the changes it has made involving everything search to a steamy…

Continue Reading
Internet Time Machine – How to Find An Old Website

Internet Time Machine – How to Find An Old Website

Here’s a scenario that we encounter all the time…. you got really ambitious a few months ago and made some big changes to improve your website content and maybe even tried to do some good old-fashioned SEO.  That’s cool, but the problem is that you don’t remember what changes you made to the content and you really want to grab a few sentences or an image from that old website design that existed way back in the past. OR maybe…

Continue Reading

Identity Crisis – Buyer Personas and Why They Matter for Online Marketing

“Marketers can’t put ME in a box and define my personality, I’m an individual!” While it’s true that you are an individual and marketers can’t (legally) put you in a box, they can and intentionally do try their best to define you and whatever persona you might fall under. It’s Marketing 101, and if you’re serious about growing and promoting your business, I’m here to encourage you to hop on the ‘persona train’ sooner rather than later. Before you sell…

Continue Reading

The Art of Googling Yourself

I have a confession to make: earlier today I googled myself. I googled myself on Bing, I googled myself on Yahoo, and – for old times’ sake – I googled myself on Google. It’s likely that you’ve done the same (googled yourself, that is – even I’m not narcissistic enough to think you’ve googled me before), as it is the guilt pleasure of our age. As much as 57% of American adults admit to Googling themselves regularly. It’s a phenomenon…

Continue Reading
Take A Look At A Few Tech Company Organizational Charts

Take A Look At A Few Tech Company Organizational Charts

An organizational chart is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The term is also used for similar diagrams, for example ones showing the different elements of a field of knowledge or a group of languages. Here are some Organizational Charts from AMZN, GOOG, MSFT , Facebook, AAPL, and ORCL.

Continue Reading
Google Pictures From Search Engine Roundtable

Google Pictures From Search Engine Roundtable

Google Sneakers Brass Monki, custom sneaker designers, have designed a version of Google sneakers out of Nike sneakers. As Barry Schwartz states “The sneaker looks pretty neat! I can’t seem to find them in the e-commerce store, so I am not sure if they were pulled due to legal reasons or never posted there – and only available for custom orders. That being said, it appears these sneakers would cost about $550 to buy.” 2016 Update  According to Brass Monki,…

Continue Reading