Freelance Writer’s Questions: Answered by an Agency

Freelance Writer’s Questions: Answered by an Agency

Way back in January, Angela Tague, one of Volume Nine’s top contributors, took some time to answer some of my burning questions about how to better communicate with freelance writers. And by “some” time – I mean enough time to create not one, not two, but three posts-worth of advice. So … three months later, here I am finally answering a few of hers. Thanks for your tips, Angela. I hope you find these helpful! AT: Sometimes I feel like…

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How to Create an Analytics Measurement Plan for B2B Businesses

How to Create an Analytics Measurement Plan for B2B Businesses

Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how to measure and track positive user behavior. B2B sites tend to have longer sales cycles than their e-commerce counterparts and the final sale may require many touches or micro conversions over a long-time period before you get a prospect to request a quote. An analytics measurement plan can help you identify and build in conversion tracking for these micro conversions…

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Denver Perks: Why Young Digital Marketers are Moving to The Mile High City

Denver Perks: Why Young Digital Marketers are Moving to The Mile High City

Denver has consistently held a top position on best places to move lists in recent years. Whether you’re a young digital marketer or have caught the stereotypical millennial wanderlust fever (or both in my case), Denver should be at the top of your go-to list. While you might hear disgruntled locals mutter about the constant flow of transplants, you shouldn’t let that stop you. The V9 team has a diverse background; three of our most recent hires come from Boston, Chicago,…

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3 Ways to Attract Customers With Product Experiences

3 Ways to Attract Customers With Product Experiences

Recently, consumer purchasing trends have been shifting towards purchasing experiences, not products.  A recent study revealed that purchasing products only brings happiness and satisfaction for a short time. There will always be something newer and better to want, and someone will always have it to flaunt in front of you. In contrast, spending money on experiences has been said to enlighten the consumer – an experience may bring new perspectives, personal growth, and lifelong memories. This shift towards purchasing experiences…

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How to Design Mobile Experience Around Millennials

How to Design Mobile Experience Around Millennials

To any website owner looking to sell, the words “mobile” and “millennial” are two terrifying words in the English language. Both are mysterious, ever-changing, and yet extremely important…but why? Like it or Not, You Care About Millennials Why? There are about 80 million U.S. Millennials (those aged 18-34 or born roughly 1980-2000), and the oldest of them are reaching peak purchasing power phases in their lives. How much power? About $200 billion worth annually. In 2017 that will be more than any…

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How Marketers Can Expand Their Minds in 2017

How Marketers Can Expand Their Minds in 2017

We are a learning obsessed team. We push ourselves and each other to learn more, every single day. I knew this when I walked in V9’s door. But, I never knew why, until recently. Through random conversations, I learned that about 20% of us are children of teachers. Lightbulb moment! As they say, the apple doesn’t fall far from the (teacher’s) tree – especially here at Volume Nine. In 2017, we want to learn even more–no resolutions needed. But I…

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Top B2B Digital Marketing Tools for 2017

Top B2B Digital Marketing Tools for 2017

I remember my first digital marketing conference: SES San Francisco. I was brand new to the search industry and quickly got into digital marketing overload. It seemed every session had insider tips, cool tools and frankly my eyes were quickly opened to the depth and breadth of inbound marketing. I remember one session in particular – this intense speaker did a crazy presentation of 100 tools in 60 minutes. If you are wondering how the heck he covered 100 tools…

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Most Impactful Changes we Saw in Digital Marketing in 2016

Most Impactful Changes we Saw in Digital Marketing in 2016

Like every year, 2016 was one for the books. Digital marketing changed in many ways, some of them convenient, some of them downright obnoxious. There were changes in SEO, email marketing trends, social media, content marketing, PPC, you-name-it. Digital marketing in 2016 was fast paced and forced our team to keep up. Here are some of the most impactful changes we saw. Video (Pre-recorded and Live) Online video consumption was the most explosive growth area in all marketing, and it’s not…

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How Can I Drive More Conversions from my Current Traffic?

How Can I Drive More Conversions from my Current Traffic?

The Online Marketing Status Quo For many years in the internet advertising world, traffic has been the carrot at the end of the stick. Companies often rely heavily on this metric to help generate goals. However, if you want users to do more than admire your pretty logo, you’ll need to consider other metrics and KPIs.  Below you’ll find 3 simple ways to help you drive more conversions from your current traffic sources.  Proper Execution What you do is valuable. That…

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Why Multi-channel Attribution is Crucial for Attributing ROI

Why Multi-channel Attribution is Crucial for Attributing ROI

Get Rid of Your Preconceived Notions About Channel Performance I have worked with a lot of companies that have preconceived notions about different marketing channels. From these companies, you tend to hear opinions that are founded more in conjecture and less in hard data. I have heard executives in such companies spout off broad generalizations about specific marketing channels like “Social media just doesn’t show ROI” or “organic search is a great traffic driver but it has a low conversion…

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