V9 Interviews: Megan Sullivan-Jenks of Choozle

V9 Interviews: Megan Sullivan-Jenks of Choozle

This week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about programmatic advertising and how businesses can make more of an impact with their marketing spend. Below are her answers to our questions, where she provides helpful insights into trends as well as general metrics that can help your business launch or improve its own programmatic advertising campaigns. 1. What is programmatic advertising? Simply put, programmatic advertising is the automated process…

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Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these buying behaviors and finessing their…

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Why ‘Blog and Publish’ Isn’t a Marketing Strategy

Why ‘Blog and Publish’ Isn’t a Marketing Strategy

You attended a handful of lunch n’ learns and content marketing conferences this year. After dabbling with the company blog using tips gleaned from these learning sessions … crickets. What gives?  As a growing brand manager, you recognize the need to overhaul your content plan for the new year, but just don’t know where to start. We get it. Your approach needs to be more intentional and structured. “Sixty-two percent of the most successful content marketers have a documented strategy…

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4 Ways to Improve Your E-Commerce Website Rankings in Google

4 Ways to Improve Your E-Commerce Website Rankings in Google

For many e-commerce brands, their website’s Google rank seems subjective and out of their control. And while Google’s algorithms are becoming increasingly more complex, the good news is that these updates actually work in our favor. Today, search algorithms aren’t just scanning for keywords or code; they’re able to take quality content and user-friendly websites into consideration and connect those with search queries. This means that brands–even small ones–with a commitment to consistent, valuable content creation and audience engagement are…

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Is Empathy Part of Your Content Marketing Strategy?

Is Empathy Part of Your Content Marketing Strategy?

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A spot like “Hey, Doll!” from Kroger was the norm with language focused on low prices, not consumers’ needs and their feelings toward a product. Today though, in the crowded always-on digital landscape, it takes more to stand out. Defining audiences and building authentic relationships now serve as cornerstones of thriving content marketing strategies. We flock…

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Google Updates: What You Need to Know about Google’s Latest Changes

Google Updates: What You Need to Know about Google’s Latest Changes

Wondering what the recent Google updates are? We’re here for ya. Find out which of these changes in Google Search to Google Search Console might help transform the way you plan your online strategy and grow your business! Google has so many products! Like, have you ever heard of Google Fonts? It’s a library of over 800 fonts with an interactive directory for browsing the library. APIs are provided to easily employ the fonts via CSS and Android. Let’s focus…

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Our Top Takeaways from This Year’s Denver Digital Summit

Our Top Takeaways from This Year’s Denver Digital Summit

I always equate going to a Conference to going to Summer Camp. You come back wanting to take on the world because you drank the juice and you were around ‘your people’. This year, coming back from Denver’s Digital Summit, I feel no different. I want to do all the things. But this year I promised myself actually to do, some of the things. Here are my biggest takeaways and things I promise to think about every day: People First…

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How to Optimize Your Google Local Listing for Maps and Search

How to Optimize Your Google Local Listing for Maps and Search

Google has been adding some pretty awesome features to Google My Business listings recently! You can include so much more than basic contact information now. If you haven’t reviewed your Google My Business dashboard lately, log in and see what’s available…. and what you might be missing. Is Managing your GMB listing important? Yes! Your Google My Business listing is your primary path to gaining visibility in Google Search and Google Maps in your local community. The best part? It’s…

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Can Inbound Marketing Support an Account-Based Marketing Strategy?

Can Inbound Marketing Support an Account-Based Marketing Strategy?

This is Part 2 of our series on account-based marketing. Read part 1 here.  What is Account-Based Marketing? Marketo defines account-based marketing as “an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.” In plain English, with an ABM strategy, you make a list of a bunch of accounts that are a good match for your company (on paper) and…

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What is Account-Based Marketing?

What is Account-Based Marketing?

This is Part 1 of our series all about account-based marketing. Read part 2 here.  What in the Hell is Account-Based Marketing? At the highest level, account-based marketing is designed to directly target companies and take a more active role in acquiring their business, where inbound marketing is more passive. With account-based marketing, you identify the target company and go even further in finding the main decision makers. Rather than producing a piece of content that you hope they find,…

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