V9 Interviews: Robert Lane of Buhv Designs

V9 Interviews: Robert Lane of Buhv Designs

This V9 interview features Robert Lane of Buhv Designs, Founder and President of the Denver-based web design and digital marketing agency. We at V9 Digital would like to thank Robert of Buhv Designs for taking the time to chat with us about his vision for Buhv and his expertise in marketing a multi-location business online. 1. What do you have planned in 2019? Where do you see Buhv Designs headed in the next few years? At Buhv in 2019, we’re…

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What is Content Amplification?

What is Content Amplification?

Your brand’s blog gets updated weekly. You’ve learned about SEO, crafted stories that speak to your target audience and follow a publishing schedule to keep the posts flowing. You feel on top of your digital marketing game, but something just isn’t playing out. If you’re wondering why your site isn’t seeing an upswing in traffic despite following a calculated blogging strategy, it may be because your plan doesn’t target users at each stage of the decision-making process and funnel them…

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First Touch vs. Last Touch Attribution With Google Analytics

First Touch vs. Last Touch Attribution With Google Analytics

When you log into Google Analytics and see conversion data, you might not realize you are looking at “last touch data.” You’re seeing the last channel that drove a person to your website, and that channel is likely the one that gets the “credit” for the conversion. In Google Analytics, last touch data is referred to as “last interaction data.” First interaction data (a.k.a. First touch data) determines the first time a user came to your website: how they got…

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What is Audience Targeting? Isn’t Everyone My Audience?

What is Audience Targeting? Isn’t Everyone My Audience?

Publishing content regularly nurtures customer relationships, fuels lead generation and boosts sales. But, if that content isn’t being seen by the right people, your projections and goals will fall flat. Why? Everyone who sees your content isn’t your target audience. Let me explain. You’ve likely generated a buyer persona, or a fictional representation of a member of your audience. Now it’s time to go one step further and embrace audience targeting by using data to define your actual, real-life audience,…

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What Does Diversity and Inclusion Look Like in Digital Marketing?

What Does Diversity and Inclusion Look Like in Digital Marketing?

Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you imagine sharing laughs with your group of friends in that trendy new hotel bar or how yoga pants might actually look when you perfect a downward-facing dog. Brands, more than ever, are becoming intentional about including scenarios and visuals that closely mirror their actual, not perceived, audience and fans. What is Inclusion and Diversity? The longstanding definition of diversity in…

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Roundtable Q&A: Digital Marketing Pain Points & Trends for Outdoor Brands

Roundtable Q&A: Digital Marketing Pain Points & Trends for Outdoor Brands

Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth beneath our feet and sharing how to enhance those experiences. Today we’re reflecting on what’s coming up in the year ahead for digital marketers who represent the outdoor brands that take our adventures to the next level. We’re discussing pain points and how to revolve them; digital content trends and staying relevant to our audiences and are opening up about…

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E-commerce Product Videos for SEO & Beyond

E-commerce Product Videos for SEO & Beyond

Product videos are one of the best ways to engage potential and current customers, as well as share the benefits of a given product. Customers are much more likely to purchase when they can see a product in action and get a more detailed description of its features. Becoming increasingly popular with consumers, leveraging video is a worthwhile investment for an e-commerce website, both in time and resources. To get the most traction from your e-commerce product videos, there are…

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How Storytelling Creates Brand Loyalists

How Storytelling Creates Brand Loyalists

Stories stick. When you share a moment from your past, you probably relay it in story form to give your listener additional context. This makes the information more relatable, have purpose and easy to remember. Brands have discovered this storytelling approach also works for influencing consumers online, establishing a brand identity, growing their audiences and, in turn, boosting e-commerce sales. Spinnaker Support, which provides assistance navigating Oracle and SAP, recently published a post on their company blog that goes beyond the…

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How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative digital marketing. Let’s be honest: Your audience is getting tired of being sold to. As you fine-tune your digital marketing strategy for 2019, focus on…

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19 Content Ideas for DMOs (Destination Marketing Organizations)

19 Content Ideas for DMOs (Destination Marketing Organizations)

When it comes to content ideation for Destination Marketing Organizations (DMO), the bar is set high. Many travel offices, visitors bureaus and tourism boards maintain a daily publishing schedule to compete with local news outlets and travel bloggers who report on similar events, attractions and offers. For example, Visit Big Sky entices outdoor enthusiasts to Montana’s scenic canyons, mountains and rivers. This DMO is currently focused on promoting winter recreation and adventure by sharing content related to a range of…

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