Google Updates: What You Need to Know about Google’s Latest Changes

Google Updates: What You Need to Know about Google’s Latest Changes

Wondering what the recent Google updates are? We’re here for ya. Find out which of these changes in Google Search to Google Search Console might help transform the way you plan your online strategy and grow your business! Google has so many products! Like, have you ever heard of Google Fonts? It’s a library of over 800 fonts with an interactive directory for browsing the library. APIs are provided to easily employ the fonts via CSS and Android. Let’s focus…

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Our Top Takeaways from This Year’s Denver Digital Summit

Our Top Takeaways from This Year’s Denver Digital Summit

I always equate going to a Conference to going to Summer Camp. You come back wanting to take on the world because you drank the juice and you were around ‘your people’. This year, coming back from Denver’s Digital Summit, I feel no different. I want to do all the things. But this year I promised myself actually to do, some of the things. Here are my biggest takeaways and things I promise to think about every day: People First…

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How to Optimize Your Google Local Listing for Maps and Search

How to Optimize Your Google Local Listing for Maps and Search

Google has been adding some pretty awesome features to Google My Business listings recently! You can include so much more than basic contact information now. If you haven’t reviewed your Google My Business dashboard lately, log in and see what’s available…. and what you might be missing. Is Managing your GMB listing important? Yes! Your Google My Business listing is your primary path to gaining visibility in Google Search and Google Maps in your local community. The best part? It’s…

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Can Inbound Marketing Support an Account-Based Marketing Strategy?

Can Inbound Marketing Support an Account-Based Marketing Strategy?

This is Part 2 of our series on account-based marketing. Read part 1 here.  What is Account-Based Marketing? Marketo defines account-based marketing as “an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.” In plain English, with an ABM strategy, you make a list of a bunch of accounts that are a good match for your company (on paper) and…

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What is Account-Based Marketing?

What is Account-Based Marketing?

This is Part 1 of our series all about account-based marketing. Read part 2 here.  What in the Hell is Account-Based Marketing? At the highest level, account-based marketing is designed to directly target companies and take a more active role in acquiring their business, where inbound marketing is more passive. With account-based marketing, you identify the target company and go even further in finding the main decision makers. Rather than producing a piece of content that you hope they find,…

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What GDPR Means For Your Google Analytics Data

What GDPR Means For Your Google Analytics Data

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. You may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Data Retention Controls Email from Google Analytics   If you haven’t already seen it, brace yourself for a forthcoming email notification from Google Analytics about data retention…

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12 Delightfully Digital Valentines for 2018

12 Delightfully Digital Valentines for 2018

It’s becoming a Volume Nine tradition to let our inner nerd loose around Valentine’s Day and create some SEO, content, and social-themed valentines for our fellow digital nerds to share with their boos (check out 2016‘s and 2017‘s cards). Who needs boring Hallmark platitudes when you can win hearts with the best digital marketing valentines out there? Happy Valentine’s Day from everyone here at Volume Nine! Special thanks to the following #digitalnerds: Ashley Peterson Hannah Westfield Olivia Ward Mr. Banana (everyone’s favorite…

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Volume Nine SEO Goes Digital

Volume Nine SEO Goes Digital

Today, we have a huge announcement! After months (maybe years?) of deliberation, we have finally changed have changed our domain name from V9SEO.com to V9Digital.com. Why the Switch to V9Digital? SEO has evolved far beyond the days of keyword research and title tag generation. In 2018, the best way businesses for businesses to increase web traffic is to create digitally accessible content that serves a purpose. Whether it’s a search engine, an email, or a social media platform – users…

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Outbound vs. Inbound Marketing: What’s the Difference?

Outbound vs. Inbound Marketing: What’s the Difference?

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers they serve, marketing changes too. Today, there are two different broad types of marketing, inbound and outbound. Below, we dive into the difference between inbound and outbound marketing and the benefits and limitations of each. Outbound Marketing Outbound marketing is commonly referred to as traditional advertising. WordStream defines outbound marketing as “any kind of marketing where a company initiates the…

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Net Neutrality and Digital Marketing Predictions [Q&A with Chuck Aikens]

Net Neutrality and Digital Marketing Predictions [Q&A with Chuck Aikens]

Wonder how a future without Net Neutrality might affect the world of digital marketing? We recently sat down with Volume Nine’s founder, Chuck Aikens, to ask him about the potential effects and what brands can do to prepare themselves. First Off, What is Net Neutrality? Chuck: “As it relates to business, Net Neutrality provides a level playing field for new companies and innovative services because ISPs have to allow access to the Internet without interference. Without Net Neutrality, ISPs could pick and…

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