Why Content Marketing is the Most Important Thing You Can Do for SEO

Why Content Marketing is the Most Important Thing You Can Do for SEO

If you have a website, you’ve likely heard the SEO (or search engine optimization) being touted as an essential aspect of driving leads to your site. SEO is everywhere – it seems like you can’t read a marketing blog without someone bringing up the Google Search algorithm or talking about blog optimizations. Similarly, you’ve probably heard the phrase “content is king” being thrown around by every marketing expert in the industry. Post after post has explored online content and how…

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How Content Marketing Boosted a New Product’s Brand Awareness [Case Study]

How Content Marketing Boosted a New Product’s Brand Awareness [Case Study]

We were excited when a local Colorado health and wellness company reached out to us for help spreading the word about their flagship product.  Not only is their new product incredibly innovative, but they are also dedicated to getting their supplement to underserved communities who need it the most.  We partnered with their team to drive brand awareness through content marketing – see the results below. The Goals Increase organic traffic and visits to the site, measured by website sessions to…

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5 Content Marketing Buzzwords to Stop Using in 2018

5 Content Marketing Buzzwords to Stop Using in 2018

Everyone’s been guilty of letting an overplayed buzzword slip. The Wall Street Journal even created a buzzword generator tool. Digital marketers, though, can be particularly grievous offenders (trust us, we’re guilty of this every day!). However, out of the thousands of marketing buzzwords out there, there are some that we’re purging from our vocabulary in 2018. Here’s our list of the most overplayed marketing buzzwords. 1. Disruption If every press release announcing the latest tech “disruption” had the slightest bit…

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Content Marketing Predictions 2018

Content Marketing Predictions 2018

Content marketing took new heights in 2017. Video became the most consumed type of content, and countless brands have monetized them. User-generated content (including reviews) plays a massive part in business’s bookings and leads. Instagram is responsible for so much tourism, it’s destroying natural wonders. As we wrap up 2017, the content marketing team at V9 is looking towards the new year to get ahead on trends, tools, and how content fits into the customer journey. Here are some of our…

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Easy Blog Promotion Strategies for the Holiday Season

Easy Blog Promotion Strategies for the Holiday Season

While sales and conversions are #1 for most businesses during the holidays, it’s important to keep your blog a well-oiled machine with its own promotion strategy. Promoting your blog before and during the holiday season allows you to grow brand awareness and capture data (and maybe an email address or two). Plus, it primes you for a more successful Q1. Here are a few easy blog promotion strategies for the season. Create Something Outrageous The definition of “outrageous” depends entirely on…

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How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

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What is “Good Content,” and How Do I Create It?

What is “Good Content,” and How Do I Create It?

What is good content? Is there a formula for creating good content on a consistent basis? You betcha. Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Is your content original? Whether you are composing a tweet with an image or using an image in a blog, an original image can be essential for your audience. Take the time to create a…

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The Beginner’s Guide to Developing a Content Marketing Strategy

The Beginner’s Guide to Developing a Content Marketing Strategy

More and more businesses are taking advantage of content marketing. In fact, it’s estimated that content marketing will be a 300 billion dollar industry by 2019. Good content marketing steadily drives leads while also enhancing a brand’s image. However, for many business owners and marketers, developing a content marketing strategy can seem like a daunting task. If you’re ready to dive into content marketing for your business but don’t know where to begin, we’ve put together a guide to help…

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How to Increase Conversions Around The Holidays

How to Increase Conversions Around The Holidays

Looking to increase conversions around the holidays? It may only be September, but you need to start now. Focusing on growing your audience is one of the best things you can do to boost your conversion rate around the holidays. The holidays are an ultra-competitive time for online retailers, so the sooner you start growing your audience, the larger your customer base is when the holidays roll around. It’s much easier to market your holiday sales to people who have…

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15 Best Practices for an Awesome Company Blog

15 Best Practices for an Awesome Company Blog

Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not, you may just be wasting…

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