Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these buying behaviors and finessing their…

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Why ‘Blog and Publish’ Isn’t a Marketing Strategy

Why ‘Blog and Publish’ Isn’t a Marketing Strategy

You attended a handful of lunch n’ learns and content marketing conferences this year. After dabbling with the company blog using tips gleaned from these learning sessions … crickets. What gives?  As a growing brand manager, you recognize the need to overhaul your content plan for the new year, but just don’t know where to start. We get it. Your approach needs to be more intentional and structured. “Sixty-two percent of the most successful content marketers have a documented strategy…

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5 Content Marketing Books You Should Read Now

5 Content Marketing Books You Should Read Now

You’ve likely heard by now that content marketing is an essential component of marketing for any successful business. In fact, 85% of businesses report that their increased business success can be primarily attributed to content creation. With content marketing’s ever-growing popularity, it’s easy to get overwhelmed by the amount of information out there. Fortunately, a few industry experts have released easy-to-understand guides to setting up your first content marketing strategy or taking your current one to the next level. Here…

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Content Marketing for Mobile: Tips and Tricks

Content Marketing for Mobile: Tips and Tricks

There’s no arguing that there has been a notable shift from desktop to mobile. We now carry around a phone that has the power to perform tasks and searches that we had to rely on our computers for in the past. Mobile use has surpassed desktop use, and the trend won’t slow down anytime soon. Google even recently announced that they have switched to a mobile-first algorithm, which prioritizes sites and content that are optimized for mobile users. In order…

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6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

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Why Content Marketing is the Most Important Thing You Can Do for SEO

Why Content Marketing is the Most Important Thing You Can Do for SEO

If you have a website, you’ve likely heard the SEO (or search engine optimization) being touted as an essential aspect of driving leads to your site. SEO is everywhere – it seems like you can’t read a marketing blog without someone bringing up the Google Search algorithm or talking about blog optimizations. Similarly, you’ve probably heard the phrase “content is king” being thrown around by every marketing expert in the industry. Post after post has explored online content and how…

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How Content Marketing Boosted a New Product’s Brand Awareness [Case Study]

How Content Marketing Boosted a New Product’s Brand Awareness [Case Study]

We were excited when a local Colorado health and wellness company reached out to us for help spreading the word about their flagship product.  Not only is their new product incredibly innovative, but they are also dedicated to getting their supplement to underserved communities who need it the most.  We partnered with their team to drive brand awareness through content marketing – see the results below. The Goals Increase organic traffic and visits to the site, measured by website sessions to…

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5 Content Marketing Buzzwords to Stop Using in 2018

5 Content Marketing Buzzwords to Stop Using in 2018

Everyone’s been guilty of letting an overplayed buzzword slip. The Wall Street Journal even created a buzzword generator tool. Digital marketers, though, can be particularly grievous offenders (trust us, we’re guilty of this every day!). However, out of the thousands of marketing buzzwords out there, there are some that we’re purging from our vocabulary in 2018. Here’s our list of the most overplayed marketing buzzwords. 1. Disruption If every press release announcing the latest tech “disruption” had the slightest bit…

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Content Marketing Predictions 2018

Content Marketing Predictions 2018

Content marketing took new heights in 2017. Video became the most consumed type of content, and countless brands have monetized them. User-generated content (including reviews) plays a massive part in business’s bookings and leads. Instagram is responsible for so much tourism, it’s destroying natural wonders. As we wrap up 2017, the content marketing team at V9 is looking towards the new year to get ahead on trends, tools, and how content fits into the customer journey. Here are some of our…

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Easy Blog Promotion Strategies for the Holiday Season

Easy Blog Promotion Strategies for the Holiday Season

While sales and conversions are #1 for most businesses during the holidays, it’s important to keep your blog a well-oiled machine with its own promotion strategy. Promoting your blog before and during the holiday season allows you to grow brand awareness and capture data (and maybe an email address or two). Plus, it primes you for a more successful Q1. Here are a few easy blog promotion strategies for the season. Create Something Outrageous The definition of “outrageous” depends entirely on…

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