5 Content Marketing Books You Should Read Now

5 Content Marketing Books You Should Read Now

You’ve likely heard by now that content marketing is an essential component of marketing for any successful business. In fact, 85% of businesses report that their increased business success can be primarily attributed to content creation. With content marketing’s ever-growing popularity, it’s easy to get overwhelmed by the amount of information out there. Fortunately, a few industry experts have released easy-to-understand guides to setting up your first content marketing strategy or taking your current one to the next level. Here…

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Content Marketing for Mobile: Tips and Tricks

Content Marketing for Mobile: Tips and Tricks

There’s no arguing that there has been a notable shift from desktop to mobile. We now carry around a phone that has the power to perform tasks and searches that we had to rely on our computers for in the past. Mobile use has surpassed desktop use, and the trend won’t slow down anytime soon. Google even recently announced that they have switched to a mobile-first algorithm, which prioritizes sites and content that are optimized for mobile users. In order…

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6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

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Why Content Marketing is the Most Important Thing You Can Do for SEO

Why Content Marketing is the Most Important Thing You Can Do for SEO

If you have a website, you’ve likely heard the SEO (or search engine optimization) being touted as an essential aspect of driving leads to your site. SEO is everywhere – it seems like you can’t read a marketing blog without someone bringing up the Google Search algorithm or talking about blog optimizations. Similarly, you’ve probably heard the phrase “content is king” being thrown around by every marketing expert in the industry. Post after post has explored online content and how…

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How Content Marketing Boosted a New Product’s Brand Awareness [Case Study]

How Content Marketing Boosted a New Product’s Brand Awareness [Case Study]

We were excited when a local Colorado health and wellness company reached out to us for help spreading the word about their flagship product.  Not only is their new product incredibly innovative, but they are also dedicated to getting their supplement to underserved communities who need it the most.  We partnered with their team to drive brand awareness through content marketing – see the results below. The Goals Increase organic traffic and visits to the site, measured by website sessions to…

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5 Content Marketing Buzzwords to Stop Using in 2018

5 Content Marketing Buzzwords to Stop Using in 2018

Everyone’s been guilty of letting an overplayed buzzword slip. The Wall Street Journal even created a buzzword generator tool. Digital marketers, though, can be particularly grievous offenders (trust us, we’re guilty of this every day!). However, out of the thousands of marketing buzzwords out there, there are some that we’re purging from our vocabulary in 2018. Here’s our list of the most overplayed marketing buzzwords. 1. Disruption If every press release announcing the latest tech “disruption” had the slightest bit…

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Content Marketing Predictions 2018

Content Marketing Predictions 2018

Content marketing took new heights in 2017. Video became the most consumed type of content, and countless brands have monetized them. User-generated content (including reviews) plays a massive part in business’s bookings and leads. Instagram is responsible for so much tourism, it’s destroying natural wonders. As we wrap up 2017, the content marketing team at V9 is looking towards the new year to get ahead on trends, tools, and how content fits into the customer journey. Here are some of our…

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Easy Blog Promotion Strategies for the Holiday Season

Easy Blog Promotion Strategies for the Holiday Season

While sales and conversions are #1 for most businesses during the holidays, it’s important to keep your blog a well-oiled machine with its own promotion strategy. Promoting your blog before and during the holiday season allows you to grow brand awareness and capture data (and maybe an email address or two). Plus, it primes you for a more successful Q1. Here are a few easy blog promotion strategies for the season. Create Something Outrageous The definition of “outrageous” depends entirely on…

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How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

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What is “Good Content,” and How Do I Create It?

What is “Good Content,” and How Do I Create It?

What is good content? Is there a formula for creating good content on a consistent basis? You betcha. Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Is your content original? Whether you are composing a tweet with an image or using an image in a blog, an original image can be essential for your audience. Take the time to create a…

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