What is Audience Targeting? Isn’t Everyone My Audience?

What is Audience Targeting? Isn’t Everyone My Audience?

Publishing content regularly nurtures customer relationships, fuels lead generation and boosts sales. But, if that content isn’t being seen by the right people, your projections and goals will fall flat. Why? Everyone who sees your content isn’t your target audience. Let me explain. You’ve likely generated a buyer persona, or a fictional representation of a member of your audience. Now it’s time to go one step further and embrace audience targeting by using data to define your actual, real-life audience,…

Continue Reading
What Does Diversity and Inclusion Look Like in Digital Marketing?

What Does Diversity and Inclusion Look Like in Digital Marketing?

Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you imagine sharing laughs with your group of friends in that trendy new hotel bar or how yoga pants might actually look when you perfect a downward-facing dog. Brands, more than ever, are becoming intentional about including scenarios and visuals that closely mirror their actual, not perceived, audience and fans. What is Inclusion and Diversity? The longstanding definition of diversity in…

Continue Reading
Tactics to Organically Promote Your Brand’s Content

Tactics to Organically Promote Your Brand’s Content

Promoting your content organically is one of the best ways to reach and engage your target audience. Though search and newsfeed algorithms are frequently changing, there are many tactics to amplify your content and make sure it’s found by the right audiences — often without paying for each click, like, or share. Optimizing Website Content for Organic Promotion Basic SEO To get traction for your content, you need to optimize the pages and content. We’re talking pretty basic search engine…

Continue Reading
How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative digital marketing. Let’s be honest: Your audience is getting tired of being sold to. As you fine-tune your digital marketing strategy for 2019, focus on…

Continue Reading
How to Leverage Recipe Content Across Multiple Channels

How to Leverage Recipe Content Across Multiple Channels

With a food-based brand, one of the easiest and most accessible types of content to create is recipes. Recipes can highlight your brand and make it easy for your audience to visualize using your products (which is the whole point of marketing in general). But many food brands neglect to promote recipes across multiple channels or even multiple mediums; it’s usually relegated to their blog and possibly a couple social media posts. And while recipes do serve as evergreen content,…

Continue Reading
Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these buying behaviors and finessing their…

Continue Reading
6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

Continue Reading
How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

Continue Reading
What is “Good Content,” and How Do I Create It?

What is “Good Content,” and How Do I Create It?

What is good content? Is there a formula for creating good content on a consistent basis? You betcha. Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Is your content original? Whether you are composing a tweet with an image or using an image in a blog, an original image can be essential for your audience. Take the time to create a…

Continue Reading
15 Best Practices for an Awesome Company Blog

15 Best Practices for an Awesome Company Blog

Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not, you may just be wasting…

Continue Reading