What is Audience Targeting? Isn’t Everyone My Audience?

What is Audience Targeting? Isn’t Everyone My Audience?

Publishing content regularly nurtures customer relationships, fuels lead generation and boosts sales. But, if that content isn’t being seen by the right people, your projections and goals will fall flat. Why? Everyone who sees your content isn’t your target audience. Let me explain. You’ve likely generated a buyer persona, or a fictional representation of a member of your audience. Now it’s time to go one step further and embrace audience targeting by using data to define your actual, real-life audience,…

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What Does Diversity and Inclusion Look Like in Digital Marketing?

What Does Diversity and Inclusion Look Like in Digital Marketing?

Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you imagine sharing laughs with your group of friends in that trendy new hotel bar or how yoga pants might actually look when you perfect a downward-facing dog. Brands, more than ever, are becoming intentional about including scenarios and visuals that closely mirror their actual, not perceived, audience and fans. What is Inclusion and Diversity? The longstanding definition of diversity in…

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How Storytelling Creates Brand Loyalists

How Storytelling Creates Brand Loyalists

Stories stick. When you share a moment from your past, you probably relay it in story form to give your listener additional context. This makes the information more relatable, have purpose and easy to remember. Brands have discovered this storytelling approach also works for influencing consumers online, establishing a brand identity, growing their audiences and, in turn, boosting e-commerce sales. Spinnaker Support, which provides assistance navigating Oracle and SAP, recently published a post on their company blog that goes beyond the…

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Tactics to Organically Promote Your Brand’s Content

Tactics to Organically Promote Your Brand’s Content

Promoting your content organically is one of the best ways to reach and engage your target audience. Though search and newsfeed algorithms are frequently changing, there are many tactics to amplify your content and make sure it’s found by the right audiences — often without paying for each click, like, or share. Optimizing Website Content for Organic Promotion Basic SEO To get traction for your content, you need to optimize the pages and content. We’re talking pretty basic search engine…

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How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative digital marketing. Let’s be honest: Your audience is getting tired of being sold to. As you fine-tune your digital marketing strategy for 2019, focus on…

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How to Leverage Recipe Content Across Multiple Channels

How to Leverage Recipe Content Across Multiple Channels

With a food-based brand, one of the easiest and most accessible types of content to create is recipes. Recipes can highlight your brand and make it easy for your audience to visualize using your products (which is the whole point of marketing in general). But many food brands neglect to promote recipes across multiple channels or even multiple mediums; it’s usually relegated to their blog and possibly a couple social media posts. And while recipes do serve as evergreen content,…

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Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these buying behaviors and finessing their…

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Content Marketing for Mobile: Tips and Tricks

Content Marketing for Mobile: Tips and Tricks

There’s no arguing that there has been a notable shift from desktop to mobile. We now carry around a phone that has the power to perform tasks and searches that we had to rely on our computers for in the past. Mobile use has surpassed desktop use, and the trend won’t slow down anytime soon. Google even recently announced that they have switched to a mobile-first algorithm, which prioritizes sites and content that are optimized for mobile users. In order…

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6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

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Easy Blog Promotion Strategies for the Holiday Season

Easy Blog Promotion Strategies for the Holiday Season

While sales and conversions are #1 for most businesses during the holidays, it’s important to keep your blog a well-oiled machine with its own promotion strategy. Promoting your blog before and during the holiday season allows you to grow brand awareness and capture data (and maybe an email address or two). Plus, it primes you for a more successful Q1. Here are a few easy blog promotion strategies for the season. Create Something Outrageous The definition of “outrageous” depends entirely on…

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