First Touch vs. Last Touch Attribution With Google Analytics

First Touch vs. Last Touch Attribution With Google Analytics

When you log into Google Analytics and see conversion data, you might not realize you are looking at “last touch data.” You’re seeing the last channel that drove a person to your website, and that channel is likely the one that gets the “credit” for the conversion. In Google Analytics, last touch data is referred to as “last interaction data.” First interaction data (a.k.a. First touch data) determines the first time a user came to your website: how they got…

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What GDPR Means For Your Google Analytics Data

What GDPR Means For Your Google Analytics Data

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. You may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Data Retention Controls Email from Google Analytics   If you haven’t already seen it, brace yourself for a forthcoming email notification from Google Analytics about data retention…

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Users vs. Sessions in Google Analytics in Layman’s Terms

Users vs. Sessions in Google Analytics in Layman’s Terms

Before 2014, when you logged into Google Analytics, you were given the category names “visits” & “unique visitors” to describe the website traffic you were receiving, which made sense. Then Google decided to quietly change that terminology to “sessions” and “users” which really makes a lot less sense unless you take the time to understand GA (sigh). The Gist of What Users Vs. Sessions in Google Analytics Means: Users = “Unique visitors”, or a person who has come to your…

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The 5 Most Common Google Analytics Setup Mistakes

The 5 Most Common Google Analytics Setup Mistakes

As Digital Marketers, we know that metrics and data are the heart of our strategies. I think about when I started my career in marketing – we were reliant on really fluffy metrics for data (article placements, direct mail distribution size, phone calls, surveys & website “hits”). Now we’ve got a ton of data at our fingertips for free through Google Analytics. However, Google Analytics has gotten a little more complicated over the years, and it’s hard to keep up…

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10 Mistakes that B2B Companies Make that Kill Your SEO Program

10 Mistakes that B2B Companies Make that Kill Your SEO Program

You’re a B2B business and you want to build your brand, thought leadership & ultimately drive some leads online. Then some kid out of college or over paid consultant told you the answer to all your problems is SEO. So you found some keywords, wrote some content and your traffic graph looks like this: Trust me, I get it. I’ve spent a lot of time working with companies on their B2B digital marketing strategy (I also run V9’s marketing, so…

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Volume Nine Wins Gold Pick Award

Volume Nine Wins Gold Pick Award

Volume Nine is thrilled to announce that last night we received a Gold Pick Award (aka first place) for our Influencer Outreach program. Huge shout out to Allison & Holly who made the campaign happen (Holly works remote, otherwise we would’ve sent her to the fancy award ceremony also).    

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Content Marketing Surveys 2015: Do You Measure Up?

Content Marketing Surveys 2015: Do You Measure Up?

Smart Insights has conducted a survey of 600 marketers to create its State of Content Marketing 2015 report. The results are a mix of opportunities, weaknesses, and key tools for marketing content properly as the year goes on. Let’s take a look at what brands can learn. The Big Winners Content Marketing The marketers polled showed extreme interest in continuing content marketing strategies in 2015. In fact, content marketing earned a higher interest level than other fields including big data,…

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How to Pass the Google Analytics Certification Test

How to Pass the Google Analytics Certification Test

UPDATED: April 6, 2018 Each year, a group of us set out to get certified in Google Analytics. Luckily there were tons of awesome resources to help hold our hand through the process. Then a few days before I first took the test (October 2014), Google had changed the entire format. (I know… shocker right). I really appreciated the additional resources and insights the community provided, and since all of that information is now a little out of date, I…

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Volume Nine Listed in Inc. 5000 Fastest Growing Companies in 2012

Last month, Volume Nine was recognized as a 2011 Fastest Growing Company in Denver by the Denver Business Journal. Today, we are thrilled to announce that not only are we one of the fastest growing companies in the Mile High City, but in the country, too. Released this morning, was the 2012, Inc. 5000 Fastest Growing Companies list. Volume Nine is proud to claim spot #1238, with a growth rate of 250% in the last three years. By city, Volume…

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