Tactics to Organically Promote Your Brand’s Content

Tactics to Organically Promote Your Brand’s Content

Promoting your content organically is one of the best ways to reach and engage your target audience. Though search and newsfeed algorithms are frequently changing, there are many tactics to amplify your content and make sure it’s found by the right audiences — often without paying for each click, like, or share. Optimizing Website Content for Organic Promotion Basic SEO To get traction for your content, you need to optimize the pages and content. We’re talking pretty basic search engine…

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6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

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Instagram for Business: 9 Best Practices

Instagram for Business: 9 Best Practices

With over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a social media platform that you can’t ignore if you want your business to evolve. As 80% of Instagram users follow at least one business, Instagram can be a significant part of your digital marketing strategy. Are you planning your company’s Instagram strategy? Here are the key best practices you should take into account: Things To Do Provide excellent customer service…

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Featured Snippets in Search: An Overview

Featured Snippets in Search: An Overview

By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s question. In addition to the…

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What Is Google Tag Manager, and How Do You Use It?

What Is Google Tag Manager, and How Do You Use It?

If you manage a website, you’re likely familiar with Google’s suite of tools that are designed to optimize your website, both for you and for your users. However, the number of tools and the breadth of their capabilities can overwhelm the best of us. Google Tag Manager is one of the newer tools to Google’s Analytics suite and can be extremely powerful when used properly. Below, we dive into what Google Tag Manager is, and when and how to use…

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Outbound vs. Inbound Marketing: What’s the Difference?

Outbound vs. Inbound Marketing: What’s the Difference?

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers they serve, marketing changes too. Today, there are two different broad types of marketing, inbound and outbound. Below, we dive into the difference between inbound and outbound marketing and the benefits and limitations of each. Outbound Marketing Outbound marketing is commonly referred to as traditional advertising. WordStream defines outbound marketing as “any kind of marketing where a company initiates the…

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The Top 5 Alternative Search Engines to Google

The Top 5 Alternative Search Engines to Google

With a market share of over 80% on a global scale, Google seems to be the undisputed and undefeated champion of search engines. It has at least 30 billion queries per month, and it’s powered by one of the most successful companies in history. Despite Google’s dominance of the search engine industry, it still has some competitors with unique benefits you may not find when you use Google. We’ve put together a list of some alternative search engines to check out,…

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What is a Nofollow Link, and When Should I Use it?

What is a Nofollow Link, and When Should I Use it?

The world of SEO is constantly evolving, with new terminology and features coming and going as quickly as the next Google update. Most people with exposure to SEO will have heard about nofollow links, but to the uninitiated, it’s another one of those obscure terms you may have heard but never understood. We’re going to clear things up by defining nofollow links and explaining when they should be used. But first, a bit of context. Dofollow Links To really understand…

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What is an Editorial Calendar?

What is an Editorial Calendar?

The standard for content marketing has skyrocketed in recent years. With more and more businesses seeing the value of a solid content marketing strategy, along with search algorithms rewarding websites with high-quality content, good execution is a must. And good execution relies on great strategy. Here at Volume Nine, we believe that a good content marketing strategy starts with a solidly researched and planned editorial calendar. What is an editorial calendar, exactly? An editorial calendar is a calendar dedicated to…

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How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

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