Tactics to Organically Promote Your Brand’s Content

Tactics to Organically Promote Your Brand’s Content

Promoting your content organically is one of the best ways to reach and engage your target audience. Though search and newsfeed algorithms are frequently changing, there are many tactics to amplify your content and make sure it’s found by the right audiences — often without paying for each click, like, or share. Optimizing Website Content for Organic Promotion Basic SEO To get traction for your content, you need to optimize the pages and content. We’re talking pretty basic search engine…

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Content Marketing for Mobile: Tips and Tricks

Content Marketing for Mobile: Tips and Tricks

There’s no arguing that there has been a notable shift from desktop to mobile. We now carry around a phone that has the power to perform tasks and searches that we had to rely on our computers for in the past. Mobile use has surpassed desktop use, and the trend won’t slow down anytime soon. Google even recently announced that they have switched to a mobile-first algorithm, which prioritizes sites and content that are optimized for mobile users. In order…

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6 Tools to Help You Find Long-Tail Keywords for Your Blog

6 Tools to Help You Find Long-Tail Keywords for Your Blog

If you’re creating content for your business, the days when you can sit down and write a blog post about any topic that strikes your fancy are long gone. Don’t get us wrong, you can, but you’re ensuring that no one will find your blog post organically. So, if you don’t want to waste your time, writing a blog that is optimized for a keyword that has some search volume around it is essential. With the billions upon billions of…

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Why Content Marketing is the Most Important Thing You Can Do for SEO

Why Content Marketing is the Most Important Thing You Can Do for SEO

If you have a website, you’ve likely heard the SEO (or search engine optimization) being touted as an essential aspect of driving leads to your site. SEO is everywhere – it seems like you can’t read a marketing blog without someone bringing up the Google Search algorithm or talking about blog optimizations. Similarly, you’ve probably heard the phrase “content is king” being thrown around by every marketing expert in the industry. Post after post has explored online content and how…

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How to Stream Live Video on Facebook

How to Stream Live Video on Facebook

Initially created for celebrities, Facebook Live became available to the general public in 2016. Now all users can broadcast live videos on Facebook through their computer or mobile devices, and the feature has quickly gained popularity among influencers and brands. When creating a Facebook Live video, you can answer questions in real time or broadcast events to people who can’t attend themselves. Once you create a live video, it will remain on your page after the broadcast ends so viewers…

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Instagram for Business: 9 Best Practices

Instagram for Business: 9 Best Practices

With over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a social media platform that you can’t ignore if you want your business to evolve. As 80% of Instagram users follow at least one business, Instagram can be a significant part of your digital marketing strategy. Are you planning your company’s Instagram strategy? Here are the key best practices you should take into account: Things To Do Provide excellent customer service…

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6 Tips For Making the Most of Google Tag Manager

6 Tips For Making the Most of Google Tag Manager

According to Google, the Google Tag Manager, “allows you to quickly and easily update tags and code snippets on your website.” The tags help you track user behavior, like clicks, to better understand web traffic and optimize your marketing. While Google’s extensive documentation has plenty of technical guidance, you’ll need some Google Tag Manager tips to get the most out of the system. 1. Get the setup right If you don’t know what Google Tag Manager is, you’ll need to…

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How to Choose the Right Photos for Facebook and Instagram

How to Choose the Right Photos for Facebook and Instagram

Internet users have shared over 30 billion photos, with over 80 million new snaps posted each day. With this volume of photos on your fan’s newsfeeds every day, your brand has to establish a solid image strategy on social media to stand out.    Fortunately, choosing great images for social media isn’t rocket science. By setting some guidelines for your images, you can make a splash on your user’s feeds and drive engagement with your brand. Here’s how to choose…

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Featured Snippets in Search: An Overview

Featured Snippets in Search: An Overview

By now you’ve likely encountered what’s called a “featured snippet” in Google. The featured snippet is when a portion of a page that appears in results is pulled out onto the search engine results page itself. It looks like this: A featured snippet is aimed at answering a searcher’s query, without having to click through to a different webpage. Google tries to make the user experience easier by pulling content to directly answer the searcher’s question. In addition to the…

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Our 2018 Social Media Predictions

Our 2018 Social Media Predictions

From Facebook’s role in the presidential elections to Twitter serving as Trump’s soapbox, social media dominated headlines in 2017. Social media has inarguably become a mainstay in the lives of billions of people across the globe, and the influence of the sites can’t be understated. We asked our social media team to look into their crystal ball and predict the changes that we’ll see in social media in 2018. Let’s check out what the future holds for Facebook, Twitter, LinkedIn,…

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