Building A T-Shaped Marketing Skill Set

Building A T-Shaped Marketing Skill Set

About a year ago, Rand from Moz wrote this article about the T-Shaped Marketer. Ever since I read it, I have spent time thinking about this both on an individual level for an SEO expert, as well as from an overall perspective for an organization that is focused on SEO. So, in this post I would like to talk about what the ‘T-Shaped Marketer’ concept means for Volume Nine.  First and foremost, we are a service organization. That means our consistent, #1 goal is…

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Use ZMOT to Synch Content and Customers for More Sales

Use ZMOT to Synch Content and Customers for More Sales

The term “ZMOT” has been bouncing around the online marketing world for a few years now. If you’ve run across this phrase you may be wondering what it means and if it can really make a difference to your online business. ZMOT, essentially, is a different way of looking at the buyer experience, and yes: Used appropriately, it can redefine your marketing and content forever. What’s a ZMOT and Why Should I Care? ZMOT stands for “Zero Moment of Truth,”…

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How to Generate More Conversions with Usability Testing

How to Generate More Conversions with Usability Testing

Usability refers to how friendly a website is to new visitors, and how effective it is at increasing the conversion rate. For my team at Volume Nine, SEO and usability frequently play off of each other: Strong usability is a sign of effective, high-quality SEO. When SEO hands a visitor off to the site, usability picks up the job and carries them to a purchase decision. This gives usability testing two advantages at once in that it can increase conversion…

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Do Consumer Reviews and Comments Help Ecommerce SEO?

Do Consumer Reviews and Comments Help Ecommerce SEO?

Reviews, comments, and other forms of UGC (user generated content) frequently become a focus of social media marketing and brand management – but did you know that they are also important for ecommerce SEO? Yes, reviewing or commenting on products and posts can indeed give you a better page ranking, provided you use the right tools and make commenting options easy to find and use. Read on to find out why you should be encouraging all your customers to go…

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#DSD14 Digital Summit Denver: Advanced SEO Case Study

#DSD14 Digital Summit Denver: Advanced SEO Case Study

Just finished speaking at the Digital Summit Denver on Advanced SEO Case Studies.   Having been a search marketer in Denver for over 15 years, it is great that we have a digital marketing conference here today in Denver. For anyone looking for a copy of the the PowerPoint deck, here you go!  I also created a pre-recording of the presentation for anyone who could not make the conference.  There is also a transcript of the video recording further down in this blog…

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How to Repurpose Blog Content To Reach More Audience

How to Repurpose Blog Content To Reach More Audience

Repurposing content means that you take what you have already produced as a blog post and then mashing it up into something new or different, whether that’s a different medium, a new angle, or a changed format. The key is however is that the new thing must be strong and unique enough to meet a different audience at their level. For example, if you have a blog post, then repurpose it into an infographic. From there, you can take the…

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V9 & Booyah Working Together To Support Local Families in Need

V9 & Booyah Working Together To Support Local Families in Need

I am proud that Volume Nine and our long-time partner Booyah Advertising will be working together to give back to our local community this upcoming Friday on May 23rd, 2014. Collectively, we will have around 50 team members volunteering their time and energy at the Brandon Center, a Volunteers of America property. The Brandon Center The Brandon Center serves as a safe house for homeless women and children during transitional periods of their lives. The Brandon Center also serves the…

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Volume Nine Launches New Website at V9SEO.com

Volume Nine Launches New Website at V9SEO.com

It was only 5 weeks ago that we rolled out our new Volume Nine logo, and today we are happy to announce the launch of our new website!  Our team did a great job in a very short amount of time and executed our move to a new framework and design in flawless form. Our new website address at v9digital.com continues to show our strategic focus on being a top SEO firm.   We love SEO and it is all we do!  The website…

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How Cause Marketing Can Do Good & Increase Website Traffic

How Cause Marketing Can Do Good & Increase Website Traffic

Do you want your business to make a difference in your community? Would you like to make a small donation to causes that your employees, partners, clients and prospects believe in? If so, here is a strategy that I recently discussed with Jason Rosado at givkwik.com that will let you do this while also promoting your website. First, here is a little more information about GivKwik whom I came across while reading this article at the Harvard Business Review hbr.org…

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What Does New Hummingbird Algorithm Mean For SEO?

What Does New Hummingbird Algorithm Mean For SEO?

I have been doing some type of professional SEO since 1996 and love to remind people that I was doing this before Google even came along. But in today’s world, Google calls the shots and they have really been shaking things up recently. First Came Encrpyted Search Google flipped a switch on August 23rd and made all Google searches secure, regardless of whether a searcher was logged into a Google account. This was a sudden move for Google and caused some panic among…

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