Showrooming: Turning Lost Sales into New Opportunity

Showrooming: Turning Lost Sales into New Opportunity

Showrooming – that consumer habit of checking out a product in your store but buying it online fromsomeone else – is here to stay. Your choice is to fear it or embrace.  Fortunately, with the right online website tactics and a willingness to adopt new promotions, you can turn showrooming into good news for your company. A Brief History of the Showrooming Trend What showrooming really means is lost sales. The trend has been fueled by the growth of e-commerce:…

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Growth Hacking: Code Your Business for Growth

Growth Hacking: Code Your Business for Growth

Ever heard of growth hacking? This method of fueling new user growth is only a few years old, but it has already influenced a vast amount of online marketing and web development. If you want to customize your strategy for high growth in short order, read on. The Start of Growth Hacking Let’s take a quick trip back to 2010, when advisor and disruptive business expert Sean Ellis created the phrase “growth hacking.” Ellis’ specialty was swiftly increasing the user…

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Building A T-Shaped Marketing Skill Set

Building A T-Shaped Marketing Skill Set

About a year ago, Rand from Moz wrote this article about the T-Shaped Marketer. Ever since I read it, I have spent time thinking about this both on an individual level for an SEO expert, as well as from an overall perspective for an organization that is focused on SEO. So, in this post I would like to talk about what the ‘T-Shaped Marketer’ concept means for Volume Nine.  First and foremost, we are a service organization. That means our consistent, #1 goal is…

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Use ZMOT to Synch Content and Customers for More Sales

Use ZMOT to Synch Content and Customers for More Sales

The term “ZMOT” has been bouncing around the online marketing world for a few years now. If you’ve run across this phrase you may be wondering what it means and if it can really make a difference to your online business. ZMOT, essentially, is a different way of looking at the buyer experience, and yes: Used appropriately, it can redefine your marketing and content forever. What’s a ZMOT and Why Should I Care? ZMOT stands for “Zero Moment of Truth,”…

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How to Generate More Conversions with Usability Testing

How to Generate More Conversions with Usability Testing

Usability refers to how friendly a website is to new visitors, and how effective it is at increasing the conversion rate. For my team at Volume Nine, SEO and usability frequently play off of each other: Strong usability is a sign of effective, high-quality SEO. When SEO hands a visitor off to the site, usability picks up the job and carries them to a purchase decision. This gives usability testing two advantages at once in that it can increase conversion…

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Do Consumer Reviews and Comments Help Ecommerce SEO?

Do Consumer Reviews and Comments Help Ecommerce SEO?

Reviews, comments, and other forms of UGC (user generated content) frequently become a focus of social media marketing and brand management – but did you know that they are also important for ecommerce SEO? Yes, reviewing or commenting on products and posts can indeed give you a better page ranking, provided you use the right tools and make commenting options easy to find and use. Read on to find out why you should be encouraging all your customers to go…

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#DSD14 Digital Summit Denver: Advanced SEO Case Study

#DSD14 Digital Summit Denver: Advanced SEO Case Study

Just finished speaking at the Digital Summit Denver on Advanced SEO Case Studies.   Having been a search marketer in Denver for over 15 years, it is great that we have a digital marketing conference here today in Denver. For anyone looking for a copy of the the PowerPoint deck, here you go!  I also created a pre-recording of the presentation for anyone who could not make the conference.  There is also a transcript of the video recording further down in this blog…

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How to Repurpose Blog Content To Reach More Audience

How to Repurpose Blog Content To Reach More Audience

Repurposing content means that you take what you have already produced as a blog post and then mashing it up into something new or different, whether that’s a different medium, a new angle, or a changed format. The key is however is that the new thing must be strong and unique enough to meet a different audience at their level. For example, if you have a blog post, then repurpose it into an infographic. From there, you can take the…

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Google Panda 4 Algorithm Update News

Google Panda 4 Algorithm Update News

NOTE: Updates on the Google Panda 4 Algorithm can be found at end of post (until both news and speculation dies)! The suspected Google Algorithm update has been confirmed by Matt Cutts at 5:11 PM today: Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.   Earlier this year, Google talked about a softer, gentler Panda update to help small businesses specifically mentioning that once specific algorithmic change would…

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V9 & Booyah Working Together To Support Local Families in Need

V9 & Booyah Working Together To Support Local Families in Need

I am proud that Volume Nine and our long-time partner Booyah Advertising will be working together to give back to our local community this upcoming Friday on May 23rd, 2014. Collectively, we will have around 50 team members volunteering their time and energy at the Brandon Center, a Volunteers of America property. The Brandon Center The Brandon Center serves as a safe house for homeless women and children during transitional periods of their lives. The Brandon Center also serves the…

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