5 Ways Google Tag Manager Can Make Your Life Easier… Not Harder

5 Ways Google Tag Manager Can Make Your Life Easier… Not Harder

In October 2012, Google announced the launch of Google Tag Manager.  While many turn to Google Analytics or Google Webmaster Tools (Now Google Search Console) for insights into search performance, a select group ventured into the world of Google Tag Manager.  Now, nearly 3 years later, the question of Google Tag Manager’s usefulness has come into question.  Marketers know Google’s properties to be somewhat complicated and often feel overwhelmed by the amount of data provided that needs to be analyzed. …

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Beyond Business and Marketing Applications, Periscope Raises Privacy Concerns

Beyond Business and Marketing Applications, Periscope Raises Privacy Concerns

In the marketing world, the value of an app like Periscope and the added value of Twitter acquiring the popular app for live video streaming is growing.  As marketers think of creative ways to engage with their Twitter audience beyond the 140 character limit, privacy concerns have been raised over the latest addition to apps that bridge the gap between brands and broad online audiences. At first glance, the tool seems harmless enough.  The app allows anyone to live stream…

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SearchCon 2015 – Content Marketing Presentation

SearchCon 2015 – Content Marketing Presentation

Volume Nine is proud to be a Black Diamond Sponsor of SearchCon 2015 which is taking place on April 9th and 10th right here in the lovely town of Breckenridge, Colorado.  The conference will cover a variety of topics including Search Engine Optimization, Internet Marketing, Social Media, and Content Marketing.   I was asked to participate in a panel discussion on Content Marketing on 4/10 from 6:15 PM – 7:45 PM which is well past FAC for those with enquiring…

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How to Use Social Media to Build Links & Brand Signals

How to Use Social Media to Build Links & Brand Signals

You’ve heard it before. How do you get great links? You create great content, and people will naturally want to share it with friends and colleagues. In the world of internet marketing, the Field of Dreams concept that “If you build it, they will come” is about as fictional as “Shoeless Joe” playing baseball in a corn field on your family farm. Building a great website with great content is a great start, but what’s anything without a little strategic marketing?…

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Why You Need a Link Removal Audit!

Why You Need a Link Removal Audit!

Now that we have looked at the history of link building and how we got where we are now, the next logical questions is, “What’s next?”  Putting the history behind us, you hear the same advice pretty frequently in the industry, you need to have a “good” backlink profile with high quality links, and you should avoid “bad” backlinks that can harm your website in the longterm.  But what does that really mean?  Better yet, how do you even go about…

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6 of the Biggest Website Fails from 100+ SEO Audits

6 of the Biggest Website Fails from 100+ SEO Audits

Want to discover something about your website that will absolutely shock you? All you have to do is conduct an SEO audit on your website. An “SEO audit,” in spite of its dry-and-boring-sounding name, is one of the most jaw-dropping, eye-popping, mind-blowing experiences that could happen in the life of your business. Why? Because an SEO audit uncovers dozens of unexpected, under-the-hood, hidden, or nefarious things that could be going on in your website. Without an SEO audit, you’ll never…

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2015 SEO Prediction – High Quality Relevant Content Wins!

2015 SEO Prediction – High Quality Relevant Content Wins!

If SEO is new to you, make reading Google’s Philosophy one of the first things you review.  If you think of yourself as well versed in SEO, read it anyway, and pay close attention to the first of the “10 things” written when Google was only a few years old.  #1 is  “Focus on the user and all else will follow”.   All of the Panda, Penguin, and Pigeon algorithm updates released in the past few years were all trying to deliver better SERPS…

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How to Fix Your SEO Flaws Fast

How to Fix Your SEO Flaws Fast

Trust me: the words “Technical SEO Audit” are your friend when it comes to leaping upward in page rankings and finding SEO flaws in short order. While a full SEO audit may bring to mind pages and pages of minutia and long hours of work, focusing on a technical SEO audit is a less daunting task.  By focusing on the mechanical and algorithmic relationship between the search engines and your website allows you to focus in and identify technical issues that…

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Showrooming: Turning Lost Sales into New Opportunity

Showrooming: Turning Lost Sales into New Opportunity

Showrooming – that consumer habit of checking out a product in your store but buying it online fromsomeone else – is here to stay. Your choice is to fear it or embrace.  Fortunately, with the right online website tactics and a willingness to adopt new promotions, you can turn showrooming into good news for your company. A Brief History of the Showrooming Trend What showrooming really means is lost sales. The trend has been fueled by the growth of e-commerce:…

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Growth Hacking: Code Your Business for Growth

Growth Hacking: Code Your Business for Growth

Ever heard of growth hacking? This method of fueling new user growth is only a few years old, but it has already influenced a vast amount of online marketing and web development. If you want to customize your strategy for high growth in short order, read on. The Start of Growth Hacking Let’s take a quick trip back to 2010, when advisor and disruptive business expert Sean Ellis created the phrase “growth hacking.” Ellis’ specialty was swiftly increasing the user…

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