V9 Interviews: Megan Sullivan-Jenks of Choozle

V9 Interviews: Megan Sullivan-Jenks of Choozle

This week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about programmatic advertising and how businesses can make more of an impact with their marketing spend. Below are her answers to our questions, where she provides helpful insights into trends as well as general metrics that can help your business launch or improve its own programmatic advertising campaigns. 1. What is programmatic advertising? Simply put, programmatic advertising is the automated process…

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4 Ways to Improve Your E-Commerce Website Rankings in Google

4 Ways to Improve Your E-Commerce Website Rankings in Google

For many e-commerce brands, their website’s Google rank seems subjective and out of their control. And while Google’s algorithms are becoming increasingly more complex, the good news is that these updates actually work in our favor. Today, search algorithms aren’t just scanning for keywords or code; they’re able to take quality content and user-friendly websites into consideration and connect those with search queries. This means that brands–even small ones–with a commitment to consistent, valuable content creation and audience engagement are…

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How to Rank Your Product Pages Higher in Google SERPs

How to Rank Your Product Pages Higher in Google SERPs

For many e-commerce brands that sell their own product, showing up within the first few listings on Google can be a challenge — even if your product is a Best Seller on Amazon. If you want to improve how consumers find your products and possibly increase Direct to Consumer sales on your own e-commerce site, you’ll need to understand the layout of Google’s search engine result pages (SERPs). You’ll also need to learn how to optimize your product pages so…

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Making a Change at Volume Nine: Natalie Henley, the New CEO

Making a Change at Volume Nine: Natalie Henley, the New CEO

It’s been over 10 years since I started my second company that provides consulting to businesses looking to generate more website traffic. A decade ago, we didn’t have all of today’s cool acronyms like SEO, PPC, CRO, CMS, and RT, and making sense of the search engines didn’t require a Ph.D. in Algorithms, Combinators & Optimizations. Being the leader of an organization, whether it was 4, 12 or 40 people, has been a truly enjoyable experience. I have had the…

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6 Essential Social Media Strategies for Fast-Casual Restaurants

6 Essential Social Media Strategies for Fast-Casual Restaurants

It’s no secret that fast-casual dining is one of the hottest trends in the food industry right now. Indeed, it’s been this way for the past decade. In 2015 fast casual grew by 10.4% (compared to 5.3% for the industry as a whole) and added $3.4 billion dollars to its overall revenue. Impressive growth stats like these come a dime a dozen. No matter how you look at it, this industry has seen phenomenal growth that doesn’t appear to be…

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5 Advanced Ecommerce Strategies for Outdoor Retailers

5 Advanced Ecommerce Strategies for Outdoor Retailers

Getting outside is a big, growing business. The combination of improved technology, convenient ways to share information among outdoor retailers, and the ever-present lure of getting to show off on social media has filled our trails and peaks with enthusiastic new hikers, skiers, and climbers. All of these folks need to be outfitted for the journey. Unsurprisingly, few ecommerce industries have seen more rapid (and impressive growth) than outdoor brand retailers. In fact, according to this 2015 Outdoor Shopping Focus…

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Captora Q&A: SEO in 2016

Captora Q&A: SEO in 2016

I was asked a few questions recently as part of an influencer blog series by Captora.  You can read the final version of the blog post, but I figured I would post the expanded answers here on my blog as well. Captora: What will a successful SEO program look like in 2016? For me, a successful SEO Program starts with focusing on getting the Technical SEO basics right and then producing great content about your business and more importantly for…

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RankBrain – Google’s Newest Ranking Factor is 3rd Strongest Signal

RankBrain – Google’s Newest Ranking Factor is 3rd Strongest Signal

Greg Corrado, a senior research scientist at Google, revealed that RankBrain is the third most important signal in the Google Search Algorithm when determining what content to show in search results during a Bloomberg Business interview today. So what it is exactly? RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for – Source It’s apparently the first Google ranking signal that…

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How to Win #1 Keyword Rankings for Your Business

How to Win #1 Keyword Rankings for Your Business

Your company has a website. The blog is updated regularly. But, it’s just not getting the traffic and sales leads you hoped for. All you want to do is win keyword rankings and get to the top of Google’s search results. You’re thinking, Why is this so difficult?  It’s all about optimizing your business website with highly targeted keywords. Your ultimate goal is to create a website with relevant, informative and intriguing information. It’s no longer good enough to write…

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5 Ways Google Tag Manager Can Make Your Life Easier… Not Harder

5 Ways Google Tag Manager Can Make Your Life Easier… Not Harder

In October 2012, Google announced the launch of Google Tag Manager.  While many turn to Google Analytics or Google Webmaster Tools (Now Google Search Console) for insights into search performance, a select group ventured into the world of Google Tag Manager.  Now, nearly 3 years later, the question of Google Tag Manager’s usefulness has come into question.  Marketers know Google’s properties to be somewhat complicated and often feel overwhelmed by the amount of data provided that needs to be analyzed. …

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