Making a Change at Volume Nine: Natalie Henley, the New CEO

Making a Change at Volume Nine: Natalie Henley, the New CEO

It’s been over 10 years since I started my second company that provides consulting to businesses looking to generate more website traffic. A decade ago, we didn’t have all of today’s cool acronyms like SEO, PPC, CRO, CMS, and RT, and making sense of the search engines didn’t require a Ph.D. in Algorithms, Combinators & Optimizations. Being the leader of an organization, whether it was 4, 12 or 40 people, has been a truly enjoyable experience. I have had the…

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6 Essential Social Media Strategies for Fast-Casual Restaurants

6 Essential Social Media Strategies for Fast-Casual Restaurants

It’s no secret that fast-casual dining is one of the hottest trends in the food industry right now. Indeed, it’s been this way for the past decade. In 2015 fast casual grew by 10.4% (compared to 5.3% for the industry as a whole) and added $3.4 billion dollars to its overall revenue. Impressive growth stats like these come a dime a dozen. No matter how you look at it, this industry has seen phenomenal growth that doesn’t appear to be…

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5 Advanced Ecommerce Strategies for Outdoor Retailers

5 Advanced Ecommerce Strategies for Outdoor Retailers

Getting outside is a big, growing business. The combination of improved technology, convenient ways to share information among outdoor retailers, and the ever-present lure of getting to show off on social media has filled our trails and peaks with enthusiastic new hikers, skiers, and climbers. All of these folks need to be outfitted for the journey. Unsurprisingly, few ecommerce industries have seen more rapid (and impressive growth) than outdoor brand retailers. In fact, according to this 2015 Outdoor Shopping Focus…

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Captora Q&A: SEO in 2016

Captora Q&A: SEO in 2016

I was asked a few questions recently as part of an influencer blog series by Captora.  You can read the final version of the blog post, but I figured I would post the expanded answers here on my blog as well. Captora: What will a successful SEO program look like in 2016? For me, a successful SEO Program starts with focusing on getting the Technical SEO basics right and then producing great content about your business and more importantly for…

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RankBrain – Google’s Newest Ranking Factor is 3rd Strongest Signal

RankBrain – Google’s Newest Ranking Factor is 3rd Strongest Signal

Greg Corrado, a senior research scientist at Google, revealed that RankBrain is the third most important signal in the Google Search Algorithm when determining what content to show in search results during a Bloomberg Business interview today. So what it is exactly? RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for – Source It’s apparently the first Google ranking signal that…

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How to Win #1 Keyword Rankings for Your Business

How to Win #1 Keyword Rankings for Your Business

Your company has a website. The blog is updated regularly. But, it’s just not getting the traffic and sales leads you hoped for. All you want to do is win keyword rankings and get to the top of Google’s search results. You’re thinking, Why is this so difficult?  It’s all about optimizing your business website with highly targeted keywords. Your ultimate goal is to create a website with relevant, informative and intriguing information. It’s no longer good enough to write…

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5 Ways Google Tag Manager Can Make Your Life Easier… Not Harder

5 Ways Google Tag Manager Can Make Your Life Easier… Not Harder

In October 2012, Google announced the launch of Google Tag Manager.  While many turn to Google Analytics or Google Webmaster Tools (Now Google Search Console) for insights into search performance, a select group ventured into the world of Google Tag Manager.  Now, nearly 3 years later, the question of Google Tag Manager’s usefulness has come into question.  Marketers know Google’s properties to be somewhat complicated and often feel overwhelmed by the amount of data provided that needs to be analyzed. …

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Beyond Business and Marketing Applications, Periscope Raises Privacy Concerns

Beyond Business and Marketing Applications, Periscope Raises Privacy Concerns

In the marketing world, the value of an app like Periscope and the added value of Twitter acquiring the popular app for live video streaming is growing.  As marketers think of creative ways to engage with their Twitter audience beyond the 140 character limit, privacy concerns have been raised over the latest addition to apps that bridge the gap between brands and broad online audiences. At first glance, the tool seems harmless enough.  The app allows anyone to live stream…

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How to Monitor Company Mentions to Make Sure They Are Linked

How to Monitor Company Mentions to Make Sure They Are Linked

For businesses and brands that have established a name for themselves online, you may have noticed other websites mention you, but are they linking to you?  While not every time your brand is mentioned online is worth a link, there are publications that may find your brand online and talk about you without actually sending visitors back to your site. Remember, a link has two purposes in an internet marketing strategy in 2015.  Not only does Google see the value…

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SearchCon 2015 – Content Marketing Presentation

SearchCon 2015 – Content Marketing Presentation

Volume Nine is proud to be a Black Diamond Sponsor of SearchCon 2015 which is taking place on April 9th and 10th right here in the lovely town of Breckenridge, Colorado.  The conference will cover a variety of topics including Search Engine Optimization, Internet Marketing, Social Media, and Content Marketing.   I was asked to participate in a panel discussion on Content Marketing on 4/10 from 6:15 PM – 7:45 PM which is well past FAC for those with enquiring…

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