Roundtable Q&A: Digital Marketing Pain Points & Trends for Outdoor Brands

Roundtable Q&A: Digital Marketing Pain Points & Trends for Outdoor Brands

Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth beneath our feet and sharing how to enhance those experiences. Today we’re reflecting on what’s coming up in the year ahead for digital marketers who represent the outdoor brands that take our adventures to the next level. We’re discussing pain points and how to revolve them; digital content trends and staying relevant to our audiences and are opening up about…

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How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

How to Boost E-commerce Sales in 2019 (Without a Sales Pitch)

As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative digital marketing. Let’s be honest: Your audience is getting tired of being sold to. As you fine-tune your digital marketing strategy for 2019, focus on…

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How to Leverage Recipe Content Across Multiple Channels

How to Leverage Recipe Content Across Multiple Channels

With a food-based brand, one of the easiest and most accessible types of content to create is recipes. Recipes can highlight your brand and make it easy for your audience to visualize using your products (which is the whole point of marketing in general). But many food brands neglect to promote recipes across multiple channels or even multiple mediums; it’s usually relegated to their blog and possibly a couple social media posts. And while recipes do serve as evergreen content,…

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V9 Interviews: Megan Sullivan-Jenks of Choozle

V9 Interviews: Megan Sullivan-Jenks of Choozle

This week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about programmatic advertising and how businesses can make more of an impact with their marketing spend. Below are her answers to our questions, where she provides helpful insights into trends as well as general metrics that can help your business launch or improve its own programmatic advertising campaigns. 1. What is programmatic advertising? Simply put, programmatic advertising is the automated process…

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4 Ways to Improve Your E-Commerce Website Rankings in Google

4 Ways to Improve Your E-Commerce Website Rankings in Google

For many e-commerce brands, their website’s Google rank seems subjective and out of their control. And while Google’s algorithms are becoming increasingly more complex, the good news is that these updates actually work in our favor. Today, search algorithms aren’t just scanning for keywords or code; they’re able to take quality content and user-friendly websites into consideration and connect those with search queries. This means that brands–even small ones–with a commitment to consistent, valuable content creation and audience engagement are…

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How to Rank Your Product Pages Higher in Google SERPs

How to Rank Your Product Pages Higher in Google SERPs

For many e-commerce brands that sell their own product, showing up within the first few listings on Google can be a challenge — even if your product is a Best Seller on Amazon. If you want to improve how consumers find your products and possibly increase Direct to Consumer sales on your own e-commerce site, you’ll need to understand the layout of Google’s search engine result pages (SERPs). You’ll also need to learn how to optimize your product pages so…

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Making a Change at Volume Nine: Natalie Henley, the New CEO

Making a Change at Volume Nine: Natalie Henley, the New CEO

It’s been over 10 years since I started my second company that provides consulting to businesses looking to generate more website traffic. A decade ago, we didn’t have all of today’s cool acronyms like SEO, PPC, CRO, CMS, and RT, and making sense of the search engines didn’t require a Ph.D. in Algorithms, Combinators & Optimizations. Being the leader of an organization, whether it was 4, 12 or 40 people, has been a truly enjoyable experience. I have had the…

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6 Essential Social Media Strategies for Fast-Casual Restaurants

6 Essential Social Media Strategies for Fast-Casual Restaurants

It’s no secret that fast-casual dining is one of the hottest trends in the food industry right now. Indeed, it’s been this way for the past decade. In 2015 fast casual grew by 10.4% (compared to 5.3% for the industry as a whole) and added $3.4 billion dollars to its overall revenue. Impressive growth stats like these come a dime a dozen. No matter how you look at it, this industry has seen phenomenal growth that doesn’t appear to be…

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5 Advanced Ecommerce Strategies for Outdoor Retailers

5 Advanced Ecommerce Strategies for Outdoor Retailers

Getting outside is a big, growing business. The combination of improved technology, convenient ways to share information among outdoor retailers, and the ever-present lure of getting to show off on social media has filled our trails and peaks with enthusiastic new hikers, skiers, and climbers. All of these folks need to be outfitted for the journey. Unsurprisingly, few ecommerce industries have seen more rapid (and impressive growth) than outdoor brand retailers. In fact, according to this 2015 Outdoor Shopping Focus…

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Captora Q&A: SEO in 2016

Captora Q&A: SEO in 2016

I was asked a few questions recently as part of an influencer blog series by Captora.  You can read the final version of the blog post, but I figured I would post the expanded answers here on my blog as well. Captora: What will a successful SEO program look like in 2016? For me, a successful SEO Program starts with focusing on getting the Technical SEO basics right and then producing great content about your business and more importantly for…

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