How to Create a Brand Awareness Campaign Online

How to Create a Brand Awareness Campaign Online

Branding, whether your company is B2C or B2B, is critical if you want to stand out from the crowd. Especially online, where every target audience is exposed to upwards of 4,000 direct and indirect ads a day, strong branding is what cuts through the noise. In order to effectively capture the attention of users, a brand needs to utilize creative tactics to present their story, products, and services on the channels where their target audience is active. This requires a…

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How to Use Facebook Custom Audiences for Retargeting

How to Use Facebook Custom Audiences for Retargeting

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options for targeting your ads to…

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How to Increase Blog Traffic with Facebook and Instagram [Case Study]

How to Increase Blog Traffic with Facebook and Instagram [Case Study]

Here at Volume Nine, we try out best to live healthily (though we all enjoy the occasional pizza lunch). So when Vitamin World – a wellness and nutritional supplement company – approached us to boost their website traffic through social media content amplification, we jumped at the opportunity. The Goals The three goals that aligned with the customer journey were: Increase traffic and visits to their blog, measured by website sessions to the blog from social media blog amplification campaigns….

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The Facebook Funnel: Create a Social Media Strategy that Converts

The Facebook Funnel: Create a Social Media Strategy that Converts

“I don’t get any results from Facebook.” “The ROI from Facebook Marketing doesn’t exist.” “I’m posting on Facebook and not getting results.” I hear iterations of these frustrations from people on a daily basis. If you’ve had similar thoughts about the marketing you’re doing on Facebook, you might be going about it the wrong way. DON’T GIVE UP! THERE’S HOPE! Any good social media strategy starts with laying out realistic business goals. These goals will usually be as follows: Brand Awareness &…

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New: Track In-Store Visits from Facebook Local Awareness Ad Campaigns

New: Track In-Store Visits from Facebook Local Awareness Ad Campaigns

We run a lot of Facebook Local Awareness Advertising Campaigns for our clients. We also have a lot of conversations with these clients about the best way to track the ROI of these campaigns. Up until today, the best way to do this was tracking how many users clicked on the ads, the number of impressions on the ads and how many offers were claimed and shown in stores. There’s always been a bit of a disconnect of being able…

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The Facebook Pixel – Why You Have to Use It

The Facebook Pixel – Why You Have to Use It

It’s no secret that Facebook advertising is starting to become one of the best ways to reach, engage and grow your audience online. So maybe you’ve jumped on the train – boosting a post every once in awhile and maybe you even launched a follower campaign. Now is the time to start driving that train and get a little more advanced. The Facebook Pixel is a piece of JavaScript code that Facebook Ads Manager generates to work as a tracker on your website….

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Millennial’s Dictionary: 19 Terms You Need to Know

Millennial’s Dictionary: 19 Terms You Need to Know

Millennials. Ugh. The worst, amirite*? (Scroll down to learn more about this term). Okay, maybe we’re not the worst – but we do have some high expectations when it comes to communication. If you’re going to market to us, it has to be on our level. Brand messaging has to be real and authentic – if you sound like us, we’re more likely to become brand advocates. So, if your business’ target audience contains Millennials (usually defined as people born…

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3 Signs that Google Plus Might Be Seeing an Early Grave

3 Signs that Google Plus Might Be Seeing an Early Grave

It’s no secret that Google Plus as we know it is dismantling itself. Though a bit cryptic in their messaging, Google has announced that they will be breaking the platform into two service lines – leaving the Google+ brand behind. The two stand alone Google products appear to be: Streams: The newsfeed function where people post status updates, articles, links, etc. Photos & Communication: The photo storage, sharing and editing service as well as Google Hangouts (chats & video calls)…

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Instagram vs. Pinterest: What’s Best for Your Brand?

Instagram vs. Pinterest: What’s Best for Your Brand?

In the personal social media world, Instagram is where you add filters to your pictures so you don’t look so pale. Pinterest is where you pin all the outfits you’ll never be able to put together, and the food you will inevitably fail at cooking. (Or is that just me?) In the business world, using Instagram and Pinterest for marketing purposes is a whole different animal. Each serves a specific online marketing purpose and has its own benefits. Before you…

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Top 10 Social Media Best Practices

Top 10 Social Media Best Practices

Wikipedia labels well over 200 social media sites as “notable and well-known,” excluding the enormous amount of dating websites out there! Pinterest, Yelp!, Google+, Yammer, MySpace (Yessir! JT’s putting it back on the map!), the list of social media sites just goes on, and on, and on, and … on. When you utilize social media for business use, remember there’s a site for just about everyone, and competition is fierce. So whether you’re a sharing photos on Instagram, checking in…

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