How to Create a Brand Awareness Campaign Online

How to Create a Brand Awareness Campaign Online

Branding, whether your company is B2C or B2B, is critical if you want to stand out from the crowd. Especially online, where every target audience is exposed to upwards of 4,000 direct and indirect ads a day, strong branding is what cuts through the noise. In order to effectively capture the attention of users, a brand needs to utilize creative tactics to present their story, products, and services on the channels where their target audience is active. This requires a…

Continue Reading
How to Use Facebook Custom Audiences for Retargeting

How to Use Facebook Custom Audiences for Retargeting

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options for targeting your ads to…

Continue Reading
How to Increase Blog Traffic with Facebook and Instagram [Case Study]

How to Increase Blog Traffic with Facebook and Instagram [Case Study]

Here at Volume Nine, we try out best to live healthily (though we all enjoy the occasional pizza lunch). So when Vitamin World – a wellness and nutritional supplement company – approached us to boost their website traffic through social media content amplification, we jumped at the opportunity. The Goals The three goals that aligned with the customer journey were: Increase traffic and visits to their blog, measured by website sessions to the blog from social media blog amplification campaigns….

Continue Reading
The Facebook Funnel: Create a Social Media Strategy that Converts

The Facebook Funnel: Create a Social Media Strategy that Converts

“I don’t get any results from Facebook.” “The ROI from Facebook Marketing doesn’t exist.” “I’m posting on Facebook and not getting results.” I hear iterations of these frustrations from people on a daily basis. If you’ve had similar thoughts about the marketing you’re doing on Facebook, you might be going about it the wrong way. DON’T GIVE UP! THERE’S HOPE! Any good social media strategy starts with laying out realistic business goals. These goals will usually be as follows: Brand Awareness &…

Continue Reading
Facebook Advertising Here to Stay, or Just a Phase?

Facebook Advertising Here to Stay, or Just a Phase?

During the second quarter of 2016, Facebook had 1.71 billion monthly active users. On top of that brain-melting statistic, 1.03 billion users checked their Facebook account via a mobile device on a daily basis during the same time period. Research from Facebook shows that as of 2013, 4.5 billion likes were generated daily. In any given minute of any given day, hundreds of thousands of likes, posts, and profiles are generated on the social networking site. You probably guessed it, but…

Continue Reading
New: Track In-Store Visits from Facebook Local Awareness Ad Campaigns

New: Track In-Store Visits from Facebook Local Awareness Ad Campaigns

We run a lot of Facebook Local Awareness Advertising Campaigns for our clients. We also have a lot of conversations with these clients about the best way to track the ROI of these campaigns. Up until today, the best way to do this was tracking how many users clicked on the ads, the number of impressions on the ads and how many offers were claimed and shown in stores. There’s always been a bit of a disconnect of being able…

Continue Reading
Can A Social Media Strategy Increase FB Followers by 70K?

Can A Social Media Strategy Increase FB Followers by 70K?

One of our favorite clients, Vitamin World – a nationwide provider of the best quality supplements, vitamins and other health and wellness products – came to us 6 months ago wanting to ramp up their efforts on social media. Vitamin World is a company that exudes themselves as health and wellness enthusiasts that are passionate about nutrition and helping others discover their best selves. Knowing this, we built a social media strategy that focused more on expanding awareness of the brand…

Continue Reading
Facebook F8 Conference Announces Instant Articles for All Brands

Facebook F8 Conference Announces Instant Articles for All Brands

The Facebook F8 Conference kicked off in San Fran today and there is no shortage of new things marketers need to know. Zuck and his fellow Facebookers have dropped huge amounts of knowledge, announcements and updates for people using Facebook for business. Updated messaging features, new developer API capabilities and my favorite – the rollout of Instant Articles to all publishers. Until today, this instant articles feature had only been available to a select few big players and partners. What are…

Continue Reading
The Facebook Pixel – Why You Have to Use It

The Facebook Pixel – Why You Have to Use It

It’s no secret that Facebook advertising is starting to become one of the best ways to reach, engage and grow your audience online. So maybe you’ve jumped on the train – boosting a post every once in awhile and maybe you even launched a follower campaign. Now is the time to start driving that train and get a little more advanced. The Facebook Pixel is a piece of JavaScript code that Facebook Ads Manager generates to work as a tracker on your website….

Continue Reading
Lead Gen Ads on Facebook – Everything You Need to Know

Lead Gen Ads on Facebook – Everything You Need to Know

Facebook Advertising – so hot right now. It’s no secret that if you want to increase your brand exposure, get people to your website, promote an event or amplify your content – Facebook advertising is the way to do it. FB Advertising offers low CPC’s and high CTR’s, highly advanced targeting and retargeting and unlimited creative options. Basically what I’m saying is that if you haven’t already allocated a portion of  your ad spend budget to Facebook ads, you’re doing it…

Continue Reading