E-commerce Product Videos for SEO & Beyond

E-commerce Product Videos for SEO & Beyond

Product videos are one of the best ways to engage potential and current customers, as well as share the benefits of a given product. Customers are much more likely to purchase when they can see a product in action and get a more detailed description of its features. Becoming increasingly popular with consumers, leveraging video is a worthwhile investment for an e-commerce website, both in time and resources. To get the most traction from your e-commerce product videos, there are…

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Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these buying behaviors and finessing their…

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Google’s Mobile First Index: Everything You Need to Know

Google’s Mobile First Index: Everything You Need to Know

On March 26, 2018, Google made the official announcement surrounding the rollout of the often-discussed, long-anticipated mobile-first index. Countless SEOs and many digital marketers have stayed laser-focused on this development since it was first announced in 2016. All things considered, this should come as no surprise, as mobile searches account for over half of online traffic. We know an excellent mobile UX is important. We know Google is prioritizing this experience for users. But what’s next? Here’s how to succeed…

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How to Disavow Links – A Guide to Disavow.txt

How to Disavow Links – A Guide to Disavow.txt

At this point, there’s a good chance you’re aware that Google’s Disavow Tool exists. The disavow feature has been around for several years, and there has been no shortage of documentation on the tool within the SEO community. A quick search of “How to Disavow Links” yields roughly 397,000 results. Whew. Within this post, our goal will be to speak plain English and empower anyone with a keyboard the ability to disavow links safely, correctly, and without triggering a migraine….

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How to Write a Perfect Meta Description

How to Write a Perfect Meta Description

Regretfully, meta descriptions are often a less-loved stepchild of the SEO world. And while that analogy may seem a little brash, we jump to these extremes because, with a relatively little effort, updates to missing or poorly-optimized meta descriptions can often lead to positive change for your website. Let’s discuss how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools: Meta Description Definition A meta description…

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SEO Best Practices for Orphan Pages

SEO Best Practices for Orphan Pages

An orphan page is a webpage that is not linked to from other pages. It’s floating in webspace, can be hard to get to, and sometimes hard to navigate from. Yet, the fact of the matter is, sometimes orphan pages are needed. Landing or unindexed pages can create a valuable user experience when used correctly. But make sure you monitor and clean up orphan pages that no longer serve a purpose. Having useless orphan pages is a big no-no that…

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3 Reasons a B2B SEO Strategy is Critical to Your Marketing Strategy

3 Reasons a B2B SEO Strategy is Critical to Your Marketing Strategy

Many companies in the B2B domain underestimate the power of B2B SEO, and they shouldn’t. Perhaps your business has always relied on referrals or outreach marketing, and you don’t see the need for an SEO strategy. Or maybe you’re already doing B2C SEO for your retail customers and you think that covers your B2B bases too. To an extent, you may be right, but come on! If you really want your business to last into the future, your B2B digital…

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Is Licensing Content Good or Bad for SEO?

Is Licensing Content Good or Bad for SEO?

Licensed Content for SEO – Worth My Time? Licensed content can have far-reaching benefits for brand awareness and reputation, but is it worth your time in regard to SEO? To an extent, the subject remains controversial and there are indeed some organic search issues to be aware of when licensing content, but generally speaking, this technique is absolutely worth exploring if you’d like to increase you presence in organic search. Licensing content is when you create and publish content onto…

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Don’t Panic! The Only 3 Things You Need to Know About the Google Mobile Update

Don’t Panic! The Only 3 Things You Need to Know About the Google Mobile Update

We are just a few short weeks away from a significant mobile-friendly algorithm update set to debut by Google. Although the announcement is not altogether a surprise, alarm has still been raised among many Webmasters. What Is the Google Mobile Update?  On April 21, 2015, Google will begin rolling out the mobile update, which assesses pages in real-time on an individual, page-by-page basis.  Google also states they will “use information from indexed apps as a factor in ranking for signed-in…

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