Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these buying behaviors and finessing their…

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Google’s Mobile First Index: Everything You Need to Know

Google’s Mobile First Index: Everything You Need to Know

On March 26, 2018, Google made the official announcement surrounding the rollout of the often-discussed, long-anticipated mobile-first index. Countless SEOs and many digital marketers have stayed laser-focused on this development since it was first announced in 2016. All things considered, this should come as no surprise, as mobile searches account for over half of online traffic. We know an excellent mobile UX is important. We know Google is prioritizing this experience for users. But what’s next? Here’s how to succeed…

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Optimizing for Google Voice Search: Tips and Tricks

Optimizing for Google Voice Search: Tips and Tricks

“Ok, Google. Can you please rank my content rank for voice search?” Sigh… Sadly, it’s not that easy, but fortunately, SEO professionals have begun to better understand the strategies and tactics surrounding voice search, and its continued entry into our daily lives. For further convincing that voice search is here to stay, consider the following reports: Mary Meeker’s 2017 Internet Trends Report showcases that 20% of all mobile queries were made by voice during 2016. Northstar Research completed a Google-commissioned…

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Looking Into the Crystal Ball: SEO Predictions for 2018

Looking Into the Crystal Ball: SEO Predictions for 2018

While flying cars and teleportation technology may be years away, the future of SEO is now. Like many in the digital marketing community, we’ve already begun to sense the direction our industry is heading and observed trends that we believe will continue to heat up in 2018. With 2018 quickly approaching, our account and production teams are strategizing the new year’s’ approach and attempting to capitalize upon some of the themes we’re seeing. Never short on opinions and perspective, our…

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How to Disavow Links – A Guide to Disavow.txt

How to Disavow Links – A Guide to Disavow.txt

At this point, there’s a good chance you’re aware that Google’s Disavow Tool exists. The disavow feature has been around for several years, and there has been no shortage of documentation on the tool within the SEO community. A quick search of “How to Disavow Links” yields roughly 397,000 results. Whew. Within this post, our goal will be to speak plain English and empower anyone with a keyboard the ability to disavow links safely, correctly, and without triggering a migraine….

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How to Write a Perfect Meta Description

How to Write a Perfect Meta Description

Regretfully, meta descriptions are often a less-loved stepchild of the SEO world. And while that analogy may seem a little brash, we jump to these extremes because, with a relatively little effort, updates to missing or poorly-optimized meta descriptions can often lead to positive change for your website. Let’s discuss how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools: Meta Description Definition A meta description…

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Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Surely a site that is search engine friendly is, in fact, search engine optimized. And vice versa. Right? Not so fast. We have reservations making this claim and encourage our clients and partners to avoid thinking of these concepts as interchangeable. Most often, we move through these conversations when performing Launch Support and/or our Technical Audits and Reviews. To explain further and address some of the common confusion, let’s begin with a few definitions. Search Engine Friendly A site that…

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Penguin 4.0: Latest Algorithm Update Goes Real Time

Penguin 4.0: Latest Algorithm Update Goes Real Time

During the course of the past few months (ok, maybe a full year, but who’s counting?), nearly the entire SEO team at Volume Nine has been frantically predicting when Penguin 4.0 would roll out. In fact, you can see for yourself that we have been speculating the most recent Penguin update on our blog for some time. Seeing as we are midway through October and Pumpkin Spice Lattes have been flying off the shelves for weeks now, it is safe to…

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SEO Best Practices for Orphan Pages

SEO Best Practices for Orphan Pages

An orphan page is a webpage that is not linked to from other pages. It’s floating in webspace, can be hard to get to, and sometimes hard to navigate from. Yet, the fact of the matter is, sometimes orphan pages are needed. Landing or unindexed pages can create a valuable user experience when used correctly. But make sure you monitor and clean up orphan pages that no longer serve a purpose. Having useless orphan pages is a big no-no that…

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3 Reasons a B2B SEO Strategy is Critical to Your Marketing Strategy

3 Reasons a B2B SEO Strategy is Critical to Your Marketing Strategy

Many companies in the B2B domain underestimate the power of B2B SEO, and they shouldn’t. Perhaps your business has always relied on referrals or outreach marketing, and you don’t see the need for an SEO strategy. Or maybe you’re already doing B2C SEO for your retail customers and you think that covers your B2B bases too. To an extent, you may be right, but come on! If you really want your business to last into the future, your B2B digital…

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