What is Content Amplification?

What is Content Amplification?

Your brand’s blog gets updated weekly. You’ve learned about SEO, crafted stories that speak to your target audience and follow a publishing schedule to keep the posts flowing. You feel on top of your digital marketing game, but something just isn’t playing out. If you’re wondering why your site isn’t seeing an upswing in traffic despite following a calculated blogging strategy, it may be because your plan doesn’t target users at each stage of the decision-making process and funnel them…

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What is Audience Targeting? Isn’t Everyone My Audience?

What is Audience Targeting? Isn’t Everyone My Audience?

Publishing content regularly nurtures customer relationships, fuels lead generation and boosts sales. But, if that content isn’t being seen by the right people, your projections and goals will fall flat. Why? Everyone who sees your content isn’t your target audience. Let me explain. You’ve likely generated a buyer persona, or a fictional representation of a member of your audience. Now it’s time to go one step further and embrace audience targeting by using data to define your actual, real-life audience,…

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19 Content Ideas for DMOs (Destination Marketing Organizations)

19 Content Ideas for DMOs (Destination Marketing Organizations)

When it comes to content ideation for Destination Marketing Organizations (DMO), the bar is set high. Many travel offices, visitors bureaus and tourism boards maintain a daily publishing schedule to compete with local news outlets and travel bloggers who report on similar events, attractions and offers. For example, Visit Big Sky entices outdoor enthusiasts to Montana’s scenic canyons, mountains and rivers. This DMO is currently focused on promoting winter recreation and adventure by sharing content related to a range of…

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5 Last Minute Small Business Saturday Ideas

5 Last Minute Small Business Saturday Ideas

Small Business Saturday is almost here – are you ready? After the shopping madness that is Black Friday, it’s time for small businesses to get some well-deserved love. Small Business Saturday, happening this year on November 28, is a day when consumers go out and support their favorite local businesses. The event was started by American Express in 2010, in support of local independent businesses, and participation has only grown each year. In 2014, for instance, 88 million consumers spent…

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Top Keywords Searched on Cyber Monday

Top Keywords Searched on Cyber Monday

Cyber Monday has become as big a deal (often bigger) than Black Friday. While brick-and-mortar retailers require employees and customers to cut Thanksgiving festivities short in order to fight crowds for Black Friday deals, online retailers use automated tools to attract holiday shoppers while enjoying their time off. Retailers are reporting Cyber Monday savings as being much better than the deals offered on Black Friday for toys, travel, entertainment, and clothing. And with Monday being a workday, Internet search traffic…

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Long Form vs Short Form Content: Which to Use When & Why

Long Form vs Short Form Content: Which to Use When & Why

People around the world are more connected than ever before, with Pew Research Center reporting earlier this year that 64 percent of American adults use smartphones. Include the number of tablet, laptop, and desktop users, and you end up with a lot of people reading a massive amount of content. For businesses, this offers a variety of opportunities to engage loyal customers and reach new leads. However, when generating content for your business, is long form content better than short…

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Conversion Copywriting: 10 Words and Phrases that Scream “Click Me!”

Conversion Copywriting: 10 Words and Phrases that Scream “Click Me!”

Whether a business is attempting to make a sale, encouraging email sign-ups, or requesting contact information, marketers face a challenge to write copy that screams “Click me!” However, in the 26 years since the World Wide Web launched, users have seen the phrase “click me” more times than it’s possible to count. Successful conversion copywriting requires marketers to think outside of the box. The copywriting conventions many marketers rely on must be interrupted and reinterpreted for a new generation of…

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Happy Social Media Day 2015! [Quiz]

Happy Social Media Day 2015! [Quiz]

Happy Social Media Day 2015! And in honor of this 6th anniversary of celebrating all things social, we created this quiz to get help you get to know your inner social self. What is your social media personality? Find out from the folks at Volume Nine. P.S. Don’t forget to share this quiz through social media! #SMDay

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How to Optimize a Blog Post for SEO

How to Optimize a Blog Post for SEO

These days, it seems like everyone wants to be a blogger, because they assume it’s easy. Any full-time blogger will tell you earning an income from blogging is anything but simple. While anyone can write a 600-word Op-Ed about cooking, parenting, and the like, drawing traffic to that blog in a sea of similar information takes knowledge in search engine optimization, a set of generally accepted best practices meant to maximize site visibility in search rankings. If you want to be…

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How to Find Duplicate Content on Your Website

How to Find Duplicate Content on Your Website

What is Duplicate Content? In terms of SEO, duplicate content refers to a piece of text on a web page that is exactly the same as, or very similar to text on another web page. Search engines don’t like duplicate content, plain and simple; and when Google flags a web page as “duplicate”, that specific page will likely suffer in the SERPs. In fact, if it’s difficult for a search engine to tell which page between two or more is the original…

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