How to Create an Abandoned Shopping Cart Follow-up Email

How to Create an Abandoned Shopping Cart Follow-up Email

After focusing on relationship building, audience targeting and creative messaging, it can be confusing when a consumer abandons their online shopping cart. Were they simply window shopping? Or, did something go wrong?   It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect these lost sales. How? By reaching out to the consumers. One way e-commerce merchants can get in front of interested customers is by sending a…

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Shopify SEO: SEO Tips & Strategies for Brands Using Shopify

Shopify SEO: SEO Tips & Strategies for Brands Using Shopify

The platform you use for your e-commerce brand matters. Not only can using the right platform make your work easier, but it can also help you boost your presence online and in search results. Shopify is becoming one of the most popular e-commerce platforms, and for good reason. It offers easy management, integration, and customization (many features do not require coding!), while also making it easy to optimize your site for better search results, maximum traffic, and higher sales. Shopify…

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How to Make the Most of Google’s PageSpeed Insights Tool

How to Make the Most of Google’s PageSpeed Insights Tool

You know users and search engines both prefer fast sites, but you may be wondering how you know if your website is performing compared to site speed standards. You’re in luck — Google has a great free tool called PageSpeed Insights that allows you test pages on your site for speed. This tool reports on the performance of your pages for both mobile and desktop devices then provides you with recommendations on how to improve it. Even better is that…

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The Essential SEO Website Launch Checklist

The Essential SEO Website Launch Checklist

Launching a new website is always a very tricky prospect from an SEO perspective. Without taking the proper steps and precautions, a launch has the potential to result in a dramatic loss of SEO rankings and traffic. It is essential to have a comprehensive SEO strategy and checklist for any website launch or re-design. What are the key elements of a website launch checklist to avoid SEO pitfalls? The items below are core pieces of a launch support to identify…

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Visualize This: Google Data Studio + Google Analytics

Visualize This: Google Data Studio + Google Analytics

Did you catch wind of one of the latest Google product releases? In May, Google announced Data Studio – their free, data visualization product (free version of Data Studio 360). And we are in love! What is Google Data Studio and what can I use it for? Simply stated, Google Data Studio is Google’s latest product release of their reporting and data visualization tool. No, it’s not part of the Google Analytics evolution. Instead, it’s a separate product that makes…

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What is Structured Data & How it’s Key to SEO [Infographic]

What is Structured Data & How it’s Key to SEO [Infographic]

Have you ever wondered what makes searches look the way they do on your desktop or mobile device? Whether searching Google from a phone, tablet, third-party service, or desktop, Google has its eye on your searches. Structured data is the key to making a website visible to searches across all these connected devices, search engines, and lifestyles as we move into a more integrated Internet of Things. What Is Structured Data? Per Google’s definition of structured data, it is ……

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How to Use Press Releases for SEO

How to Use Press Releases for SEO

The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing. That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them principally to gain backlinks, rather than for sharing…

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