Is Empathy Part of Your Content Marketing Strategy?

Is Empathy Part of Your Content Marketing Strategy?

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A spot like “Hey, Doll!” from Kroger was the norm with language focused on low prices, not consumers’ needs and their feelings toward a product. Today though, in the crowded always-on digital landscape, it takes more to stand out. Defining audiences and building authentic relationships now serve as cornerstones of thriving content marketing strategies. We flock…

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Blogging Vs. Social Media: Where Should Your Content Go?

Blogging Vs. Social Media: Where Should Your Content Go?

Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that content should go, you’re not alone. Does it go on the…

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Content Amplification Techniques that Work

Content Amplification Techniques that Work

Volume Nine welcomes Angela Tague as a guest contributor to our blog. Learn more about Angela’s writing expertise following this post.  Writing well isn’t always enough to gain readers. Spreading the word about your latest blog post or online article generally takes a little leg work both before and after you publish the content. Not sure where to begin? Here are a few content amplification techniques I use to engage my readers, boosts page views and gets people chatting on…

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