Why ‘Blog and Publish’ Isn’t a Marketing Strategy

Why ‘Blog and Publish’ Isn’t a Marketing Strategy

You attended a handful of lunch n’ learns and content marketing conferences this year. After dabbling with the company blog using tips gleaned from these learning sessions … crickets. What gives?  As a growing brand manager, you recognize the need to overhaul your content plan for the new year, but just don’t know where to start. We get it. Your approach needs to be more intentional and structured. “Sixty-two percent of the most successful content marketers have a documented strategy…

Continue Reading
Is Empathy Part of Your Content Marketing Strategy?

Is Empathy Part of Your Content Marketing Strategy?

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A spot like “Hey, Doll!” from Kroger was the norm with language focused on low prices, not consumers’ needs and their feelings toward a product. Today though, in the crowded always-on digital landscape, it takes more to stand out. Defining audiences and building authentic relationships now serve as cornerstones of thriving content marketing strategies. We flock…

Continue Reading
Blogging Vs. Social Media: Where Should Your Content Go?

Blogging Vs. Social Media: Where Should Your Content Go?

Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that content should go, you’re not alone. Does it go on the…

Continue Reading
How to Make Your Blog’s Call to Action Work for You

How to Make Your Blog’s Call to Action Work for You

You strive to educate and empower your readers. Heck, at times, your goal might even be to make them laugh. But as the blog post comes to a close, have you enticed your readers to take action? We all know there’s more to blogging than putting out an informative read. One key component of moving your reader beyond a passive visitor, and into a loyal follower or customer, is to sprinkle your blog posts with calls-to-action, or CTAs. These little…

Continue Reading
How to Use Writer’s Point of View To Your Advantage

How to Use Writer’s Point of View To Your Advantage

You can take any approach to your business blog that you desire. Often, variety is best. When it comes to voice, write with a first-person voice for a personalized feel. Or, opt for speaking to the audience as “you” in second-person voice. This more authoritative direction has a professional tone. Both options will convey your message and engage readers, a win-win! Here are some guidelines to ponder while you’re debating which to utilize. Use First-Person Voice to Tell a Story…

Continue Reading
Content Amplification Techniques that Work

Content Amplification Techniques that Work

Volume Nine welcomes Angela Tague as a guest contributor to our blog. Learn more about Angela’s writing expertise following this post.  Writing well isn’t always enough to gain readers. Spreading the word about your latest blog post or online article generally takes a little leg work both before and after you publish the content. Not sure where to begin? Here are a few content amplification techniques I use to engage my readers, boosts page views and gets people chatting on…

Continue Reading
Stolen Content: What to Do When You’re the Victim

Stolen Content: What to Do When You’re the Victim

Mimicry is flattering. But when a thief outright steals content word-for-word from your business website and posts it as his own — without your permission — it’s time to fight back. Copyright violations litter the Internet and when someone starts scraping or stealing text from your website, it can hurt your business. Why Does Stolen Content Even Matter? When someone copies your content and posts it to their site, or worse, sells it to an unsuspecting third party, it could…

Continue Reading