You’ve likely heard by now that content marketing is an essential component of marketing for any successful business. In fact, 85% of businesses report that their increased business success can be primarily attributed to content creation.
With content marketing’s ever-growing popularity, it’s easy to get overwhelmed by the amount of information out there. Fortunately, a few industry experts have released easy-to-understand guides to setting up your first content marketing strategy or taking your current one to the next level. Here are our picks for the five must-read content marketing books out there:
Content Inc. by Joe Pulizzi
Joe Pulizzi is a well-known name in the content marketing – as the founder of the Content Marketing Institute, he is one of the key influencers in the field.
It’s not a surprise that 350-page Content Inc. is an indispensable step-by-step guide to creating an awesome content marketing strategy. This book is the go-to for anyone wanting to learn more about content marketing, but is particularly useful for business owners who want to give some structure to their content-related tasks or for people that haven’t tried content marketing before.
Content – The Atomic Particle of Marketing by Rebecca Lieb
Marketing, at its core, is about getting the right content in front of the right audience. Content – The Atomic Particle of Marketing by Rebecca Lieb is a well-researched book that focuses on enabling readers to make wise decisions at any level of the content marketing process.
By demonstrating the role of content in all marketing initiatives, the book encourages readers to think creatively when it comes to their content marketing initiatives. It offers practical information to people new to content marketing, as well as thought-provoking methods for marketers who want to explore new horizons and diversify their approach.
Content That Converts by Laura Hanly
The ideal result of content marketing is ultimately to convert and bring a stream of sales. In her book Content That Converts, Laura Hanly shows how a business can generate leads and conversions by using content marketing properly.
If you want to learn more about your audience’s needs, how to distribute your content or get your message across, you’ll find the advice very practical. The writing style is concise, making this a quick, easy read that can potentially have a big impact on your business.
The Content Strategy Toolkit by Meghan Casey
Creating a content strategy is often a daunting task. The Content Strategy Toolkit provides useful guidance to handle your content project and keep control over it.
The toolkit assists even if your task involves tougher activities like making sense of a certain business environment or explaining to clients why their previous content strategy didn’t work. The approach is straightforward and specific, so you won’t get burdened with unnecessary details.
The Adweek Copywriting Handbook by Joseph Sugarmann
Joseph Sugarmann is one of the most famous copywriters in the US. In The Adweek Copywriting Handbook, he’s gathered all of his best techniques. He reveals interesting details about the process of selling through content, but also fascinating information about the advertising business itself.
The book helps readers understand how to write to entice and sell any product. Any marketer who is tasked with creating content in some form would benefit from Sugarmann’s copywriting wisdom.
There is no shortage of content marketing information out there, but these five books are a great place to start your content marketing journey. As always, if any questions come up as you learn more about the world of content marketing, don’t hesitate to reach out to the team at Volume Nine. We’re here to help!