There’s no arguing that there has been a notable shift from desktop to mobile. We now carry around a phone that has the power to perform tasks and searches that we had to rely on our computers for in the past. Mobile use has surpassed desktop use, and the trend won’t slow down anytime soon.
Google even recently announced that they have switched to a mobile-first algorithm, which prioritizes sites and content that are optimized for mobile users. In order for your business to stay competitive in this mobile world, your content strategy must shift to accommodate mobile users and their needs. Here are our tips and tricks for creating a content marketing strategy for mobile users.
Content Marketing for Mobile: Site Formatting
Verify if your blog is optimized for mobile using Google’s Mobile-Friendly Test. If it’s not, it’s time to make your theme responsive. If you use WordPress or Blogger, most themes offered will make your site mobile-friendly.
If you worked with a designer to create a custom theme, it’s time to take a look at your design again and make it responsive depending on the screen your visitor is viewing the site on. While the cost upfront may be large, it will pay off tenfold when visitors can easily view your site from their mobile.
Outside of your site’s design, writing and formatting your content for a user on a smartphone is necessary in this age of mobile. Below, we’ve summarized the best ways to gear your blog’s content towards mobile users.
Content Marketing for Mobile: Creating Content
Target mobile keywords
Simply put, the keywords people search for on their phone are different from keywords searched on a desktop. Think about it – you’re likely to either use shorter keyword phrases on your phone (since you’re typing on a small screen, not a full keyboard), or longer phrases that you ask through voice search.
Before writing content for mobile, it’s imperative to find keywords that your mobile users are searching for. Neil Patel has a great article on how to find those mobile keywords and optimize your content for mobile users.
Organize the information
Most people lose their interest quickly if content isn’t straightforward from the start. Think of descriptive headlines that grab attention, then place the key points of the post in the first paragraphs. Once you got them hooked, you can transition and provide more details in the following paragraphs. Some sites have even started providing a bulleted summary of the main points at the top of articles.
Format for mobile
Most mobile users are reading your content on the go – more likely than not, they’re just scanning your blog for useful tidbits of content. Thanks to smartphones, the average human attention span dropped in the last two decades, and now your users have a shorter attention span than a goldfish.
When writing your content, make it easy for your readers to find the information they need. Use headers, bullet points, and brief paragraphs to get your point across quickly and concisely.
Create localized content
If you run a local business, focus your content marketing for mobile on the area where you sell your products or services. There is far less competition for local keywords, and it can help establish your brand as a thought leader in your city or state.
Up to 50% of mobile searches have local intent, so targeting your content towards a local user will help you attract mobile users to your site. You can use Google Analytics to find out information about the location of your site’s visitors, and tools like SEMRush to see what keywords mobile users in your area are searching for.
There’s no denying that mobile is here to stay, and it’s time to start creating content specifically for your mobile users. These content marketing for mobile tips should help! If you’re feeling overwhelmed with your mobile content strategy, give the team here at Volume Nine a shout. We’ll help take your mobile content to the next level!