The 7 Essential WordPress Plugins for Digital Marketing

The 7 Essential WordPress Plugins for Digital Marketing

If your business is using WordPress as your content management system, you’ve likely begun to discover some of the 50,000 plugins available on the site. Whether you want basic analytics data or an improved comments system, there is a WordPress plugin that can do just that.

WordPress plugins capabilities also reach into digital marketing. There are a number of powerful plugins to make digital marketing on your site a breeze. Below, we’ve compiled a list of seven essential WordPress plugins for digital marketing:


This multifunctional all-in-one security plugin prevents hacking, blocks malware, and enables two-factor authentication. Jetpack also offers automatic sharing on social media platforms, contact form customization, site backups, and site stats. No matter your business or industry, Jetpack offers a host of features that will improve your user experience and marketing efforts.

Yoast SEO

This WordPress plugin makes optimizing your pages and posts for search engines a breeze. Thanks to its snippet preview that renders how the page will look in the search results, you can ensure that your meta description and title tag fit within word count and entice readers to click through to your article.

Yoast also offers the option to enter a focus keyword – once you do, it will give you tips on how to best optimize your content for that keyword. Other features like social and RSS optimization make Yoast SEO a must-have for any website.

Popup Maker

This pop-up generator helps you create any type of pop-up you want and customize it. Popup Maker stands out due to its versatility and ease of use – it makes designing an eye-catching pop-up for your site a breeze. Popup Maker is particularly useful for announcing offers, discounts, and deals, or getting people to sign up for your mailing list. The advanced features of the plugin mean you have control over what pages your popup appears on and when it shows.

HubSpot Marketing Free

HubSpot is a key name in digital marketing. Their HubSpot Marketing Free plugin (previously called Leadin) is a marketing automation tool that tracks users’ behavior, creates email lists, and manages leads. The built-in analytics indicates which pages bring most conversions and points out users’ activity on the website.


Disqus’ comment monitoring system keeps spam out of the comments on your site thanks to a built-in filter. However, this plugin does far more than simply block spam – it also allows you to easily moderate content from your users, convert them to regular contributors, monetize engagement, and analyze your comment analytics.


A single 404 error can make a prospect close your website and cost you the lead. Redirection handles 404 errors, 301 redirections, and takes care of any other errors that the webpage might have. Having a redirect manager plugin in place is essential to ensure a seamless user experience on your site and get those conversions.

Better Click to Tweet

When people share your content through Twitter, you just get free marketing. Better Click to Tweet allows the users to highlight and tweet a certain part of the text, or the entire article. Website visitors can distribute inspiring quotes and useful statistics with a single click., driving more traffic and engagement.

Your website is your virtual business card – don’t overlook these WordPress plugins for digital marketing to boost your online presence, improve user experience, and improve the quality and quantity of your leads. If you have any questions about your company’s online presence, reach out to the team at Volume Nine – we’re here to help!