How to Repurpose Blog Content To Reach More Audience

How to Repurpose Blog Content To Reach More Audience

Repurposing content means that you take what you have already produced as a blog post and then mashing it up into something new or different, whether that’s a different medium, a new angle, or a changed format. The key is however is that the new thing must be strong and unique enough to meet a different audience at their level.

For example, if you have a blog post, then repurpose it into an infographic. From there, you can take the infographic and cut it into slides for a SlideShare presentation. Then take that SlideShare presentation and turn it into a video forYoutube with a unique transcript.  That’s a lot of content pieces just from one blog post!

Here is a mind map that I found that helps illustrate this by showing 47 different ways to repurpose the content.

mind-map

 

Using a blog post as our starting place, I see a number of opportunities to repurpose high quality content.

  1. 5-7 slide PPT deck that can be shared on Slideshare.
  2. 3-5 minute video for YouTube and syndicated across other platforms
  3. Create visual outline image (e.g. infographic, process flow, mindmap) for sharing on image sites like Pinterest and Instagram.
  4. Post unique references to social networks including Google+, Digg, Reddit, LinkedIn and Facebook
  5. Series of Tweets about all the individual pieces of content

One of the keys to a successful content marketing strategy is to reach as many potential readers of the content as possible.   If you are repurposing your content, try using a small budget for content promotion on these different platforms.

Another content repurposing strategy to increase readership is to execute a guest blogging strategy using different perspectives on your original content perhaps featuring a specific tip in the strategy or curating the different pieces of repurposed content into one guest blog post.