Repurposing content means that you take what you have already produced as a blog post and then mashing it up into something new or different, whether that’s a different medium, a new angle, or a changed format. The key is however is that the new thing must be strong and unique enough to meet a different audience at their level.
For example, if you have a blog post, then repurpose it into an infographic. From there, you can take the infographic and cut it into slides for a SlideShare presentation. Then take that SlideShare presentation and turn it into a video forYoutube with a unique transcript. That’s a lot of content pieces just from one blog post!
Here is a mind map that I found that helps illustrate this by showing 47 different ways to repurpose the content.
Using a blog post as our starting place, I see a number of opportunities to repurpose high quality content.
- 5-7 slide PPT deck that can be shared on Slideshare.
- 3-5 minute video for YouTube and syndicated across other platforms
- Create visual outline image (e.g. infographic, process flow, mindmap) for sharing on image sites like Pinterest and Instagram.
- Post unique references to social networks including Google+, Digg, Reddit, LinkedIn and Facebook
- Series of Tweets about all the individual pieces of content
One of the keys to a successful content marketing strategy is to reach as many potential readers of the content as possible. If you are repurposing your content, try using a small budget for content promotion on these different platforms.
Another content repurposing strategy to increase readership is to execute a guest blogging strategy using different perspectives on your original content perhaps featuring a specific tip in the strategy or curating the different pieces of repurposed content into one guest blog post.