The field of search engine optimization (SEO) contains companies with varying skill levels and capabilities. SEO consulting practices differ from one SEO company to another. Hiring an SEO company who uses optimal SEO practices can make the difference between high search engine rankings and not being found in the search results. If you are marketing a website or are responsible for reviewing SEO companies for your business, you cannot afford to overlook this information. Read this article and you will find the top 5 SEO questions to consider before hiring an SEO company for your business.
- What websites have you worked on before?
- Can I call your references?
- What do you think of my website?
- What techniques will you use to increase traffic volume?
- What can you guarantee?
What websites have you worked on before?
A good SEO company should have worked on a few dozen websites at bare minimum. Every website has its own degree, and a solid SEO company will have come across unique challenges with each website.
Can I call your references?
It is not uncommon for SEO customers to demand non-disclosure agreements. However, there are generally a few people who are willing to be called as a reference, especially if the consultant delivered substantially good work.
What do you think of my website?
Some SEO companies will not look at your website without getting paid first. If someone is proposing an SEO job without at least looking through your website structure, you can put them at the bottom of the list of potential SEO companies. Almost any good SEO company would point out obvious SEO impediments before submitting a proposal. You shouldn’t expect to get in-depth optimization advice for free, but if your consultant did not mention a major obstacle, it is always possible that he or she did not notice it, which is a red flag in itself.
What techniques will you use to increase traffic volume?
Will they make changes to your existing website coding or will they just be adding or revising meta tags? Will they be performing SEO copywriting and editing to add relevant keywords to your visible page text? Will they be adding new pages, or possibly redesigning your navigation to make it more search engine friendly? Make them define their successful SEO practices and methods.
What can you guarantee?
If an SEO company is offering high-ranking guarantees – how is that possible when no one can control or influence the search websites? Even Google’s own published guidelines states: “No one can guarantee a #1 ranking on Google. Beware of SEO companies that claim to guarantee rankings, or that claim a “special relationship” with Google, or that claim to have a “priority submit” to Google. There is no priority submit for Google.”