Volume Nine October Employee Spotlight

Volume Nine October Employee Spotlight

Name: Richard Lesher Title: Account Director Years at Volume Nine: 5   Why were you chosen for our October employee spotlight? Beyond being an employee, and most everyone else already doing one, I can only assume the request comes as a result of my general greatness.  I mean, on top of being the absolute best employee at Volume Nine, I’m quite certain my commitment to humility makes me the top choice for October. Tell us more about your accomplishment: To…

Continue Reading
Google Updates: What You Need to Know about Google’s Latest Changes

Google Updates: What You Need to Know about Google’s Latest Changes

Wondering what the recent Google updates are? We’re here for ya. Find out which of these changes in Google Search to Google Search Console might help transform the way you plan your online strategy and grow your business! Google has so many products! Like, have you ever heard of Google Fonts? It’s a library of over 800 fonts with an interactive directory for browsing the library. APIs are provided to easily employ the fonts via CSS and Android. Let’s focus…

Continue Reading
Volume Nine August Employee Spotlight

Volume Nine August Employee Spotlight

Name: Brian Lich Title: Senior SEO Specialist Years at Volume Nine: Soon-to-be 4 years Why were you chosen for our August employee spotlight? I think it might have something to do with many of my far more interesting coworkers having already completed their Spotlight…? Haha. I also think Volume Nine wanted to give me a shout out for completing the Boulder Ironman 70.3 during August, so hey, I’ll take it. Tell us more about your accomplishment: I really enjoy endurance…

Continue Reading
Our Top Takeaways from This Year’s Denver Digital Summit

Our Top Takeaways from This Year’s Denver Digital Summit

I always equate going to a Conference to going to Summer Camp. You come back wanting to take on the world because you drank the juice and you were around ‘your people’. This year, coming back from Denver’s Digital Summit, I feel no different. I want to do all the things. But this year I promised myself actually to do, some of the things. Here are my biggest takeaways and things I promise to think about every day: People First…

Continue Reading
Volume Nine July Employee Spotlight

Volume Nine July Employee Spotlight

Name: Megan Duffy Title: Content Marketing Specialist Years at Volume Nine: 1.58   Why were you chosen for our July employee spotlight? Because apparently we’re running out of people to spotlight… But actually, I’m working to test out some pretty exciting things internally to help Volume Nine continue to grow and innovate for our clients. What is the best part of working for V9? I’m pretty sure every other V9er who has been spotlighted has said this, but the people…

Continue Reading
5 Content Marketing Books You Should Read Now

5 Content Marketing Books You Should Read Now

You’ve likely heard by now that content marketing is an essential component of marketing for any successful business. In fact, 85% of businesses report that their increased business success can be primarily attributed to content creation. With content marketing’s ever-growing popularity, it’s easy to get overwhelmed by the amount of information out there. Fortunately, a few industry experts have released easy-to-understand guides to setting up your first content marketing strategy or taking your current one to the next level. Here…

Continue Reading
Volume Nine June Employee Spotlight

Volume Nine June Employee Spotlight

Name: Ashley Peterson Title: Head of Digital Analytics Years at Volume Nine: 4   Why were you chosen for our June employee spotlight? I have been busy speaking at events and leading Google Analytics (GA) trainings across Denver & the mountains. Additionally, it’s my 4 year anniversary with V9. Tell us more about your accomplishment: I recently had the honor of speaking at SearchCon up in Breckenridge, CO. This conference is all about digital marketing and learning from leaders in…

Continue Reading
How to Optimize Your Google Local Listing for Maps and Search

How to Optimize Your Google Local Listing for Maps and Search

Google has been adding some pretty awesome features to Google My Business listings recently! You can include so much more than basic contact information now. If you haven’t reviewed your Google My Business dashboard lately, log in and see what’s available…. and what you might be missing. Is Managing your GMB listing important? Yes! Your Google My Business listing is your primary path to gaining visibility in Google Search and Google Maps in your local community. The best part? It’s…

Continue Reading
Can Inbound Marketing Support an Account-Based Marketing Strategy?

Can Inbound Marketing Support an Account-Based Marketing Strategy?

This is Part 2 of our series on account-based marketing. Read part 1 here.  What is Account-Based Marketing? Marketo defines account-based marketing as “an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.” In plain English, with an ABM strategy, you make a list of a bunch of accounts that are a good match for your company (on paper) and…

Continue Reading
What is Account-Based Marketing?

What is Account-Based Marketing?

This is Part 1 of our series all about account-based marketing. Read part 2 here.  What in the Hell is Account-Based Marketing? At the highest level, account-based marketing is designed to directly target companies and take a more active role in acquiring their business, where inbound marketing is more passive. With account-based marketing, you identify the target company and go even further in finding the main decision makers. Rather than producing a piece of content that you hope they find,…

Continue Reading