V9 Interviews: Megan Sullivan-Jenks of Choozle

V9 Interviews: Megan Sullivan-Jenks of Choozle

This week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about programmatic advertising and how businesses can make more of an impact with their marketing spend. Below are her answers to our questions, where she provides helpful insights into trends as well as general metrics that can help your business launch or improve its own programmatic advertising campaigns. 1. What is programmatic advertising? Simply put, programmatic advertising is the automated process…

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Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Outdoor Industry: Digital Marketing Concepts for Outdoor Brands

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these buying behaviors and finessing their…

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Why ‘Blog and Publish’ Isn’t a Marketing Strategy

Why ‘Blog and Publish’ Isn’t a Marketing Strategy

You attended a handful of lunch n’ learns and content marketing conferences this year. After dabbling with the company blog using tips gleaned from these learning sessions … crickets. What gives?  As a growing brand manager, you recognize the need to overhaul your content plan for the new year, but just don’t know where to start. We get it. Your approach needs to be more intentional and structured. “Sixty-two percent of the most successful content marketers have a documented strategy…

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Shopify SEO: SEO Tips & Strategies for Brands Using Shopify

Shopify SEO: SEO Tips & Strategies for Brands Using Shopify

The platform you use for your e-commerce brand matters. Not only can using the right platform make your work easier, but it can also help you boost your presence online and in search results. Shopify is becoming one of the most popular e-commerce platforms, and for good reason. It offers easy management, integration, and customization (many features do not require coding!), while also making it easy to optimize your site for better search results, maximum traffic, and higher sales. Shopify…

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Volume Nine November Employee Spotlight

Volume Nine November Employee Spotlight

Name: Rachel Newton Title: Social Media Specialist Years at Volume Nine: 3 months Why were you chosen for our November employee spotlight? Well, I’m the newest employee on the team, so I have a #fresh and #new perspective. I’m also the #coolest. What is the best part of working for V9? Being part of such a fun and motivated team makes coming to work really enjoyable! Plus, a lot of my coworkers have very cute dogs who visit the office….

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4 Ways to Improve Your E-Commerce Website Rankings in Google

4 Ways to Improve Your E-Commerce Website Rankings in Google

For many e-commerce brands, their website’s Google rank seems subjective and out of their control. And while Google’s algorithms are becoming increasingly more complex, the good news is that these updates actually work in our favor. Today, search algorithms aren’t just scanning for keywords or code; they’re able to take quality content and user-friendly websites into consideration and connect those with search queries. This means that brands–even small ones–with a commitment to consistent, valuable content creation and audience engagement are…

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Is Empathy Part of Your Content Marketing Strategy?

Is Empathy Part of Your Content Marketing Strategy?

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A spot like “Hey, Doll!” from Kroger was the norm with language focused on low prices, not consumers’ needs and their feelings toward a product. Today though, in the crowded always-on digital landscape, it takes more to stand out. Defining audiences and building authentic relationships now serve as cornerstones of thriving content marketing strategies. We flock…

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How to Rank Your Product Pages Higher in Google SERPs

How to Rank Your Product Pages Higher in Google SERPs

For many e-commerce brands that sell their own product, showing up within the first few listings on Google can be a challenge — even if your product is a Best Seller on Amazon. If you want to improve how consumers find your products and possibly increase Direct to Consumer sales on your own e-commerce site, you’ll need to understand the layout of Google’s search engine result pages (SERPs). You’ll also need to learn how to optimize your product pages so…

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Volume Nine October Employee Spotlight

Volume Nine October Employee Spotlight

Name: Richard Lesher Title: Account Director Years at Volume Nine: 5   Why were you chosen for our October employee spotlight? Beyond being an employee, and most everyone else already doing one, I can only assume the request comes as a result of my general greatness.  I mean, on top of being the absolute best employee at Volume Nine, I’m quite certain my commitment to humility makes me the top choice for October. Tell us more about your accomplishment: To…

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Google Updates: What You Need to Know about Google’s Latest Changes

Google Updates: What You Need to Know about Google’s Latest Changes

Wondering what the recent Google updates are? We’re here for ya. Find out which of these changes in Google Search to Google Search Console might help transform the way you plan your online strategy and grow your business! Google has so many products! Like, have you ever heard of Google Fonts? It’s a library of over 800 fonts with an interactive directory for browsing the library. APIs are provided to easily employ the fonts via CSS and Android. Let’s focus…

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