Our Top Takeaways from This Year’s Denver Digital Summit

Our Top Takeaways from This Year’s Denver Digital Summit

I always equate going to a Conference to going to Summer Camp. You come back wanting to take on the world because you drank the juice and you were around ‘your people’. This year, coming back from Denver’s Digital Summit, I feel no different. I want to do all the things. But this year I promised myself actually to do, some of the things. Here are my biggest takeaways and things I promise to think about every day: People First…

Continue Reading
Volume Nine July Employee Spotlight

Volume Nine July Employee Spotlight

Name: Megan Duffy Title: Content Marketing Specialist Years at Volume Nine: 1.58   Why were you chosen for our July employee spotlight? Because apparently we’re running out of people to spotlight… But actually, I’m working to test out some pretty exciting things internally to help Volume Nine continue to grow and innovate for our clients. What is the best part of working for V9? I’m pretty sure every other V9er who has been spotlighted has said this, but the people…

Continue Reading
5 Content Marketing Books You Should Read Now

5 Content Marketing Books You Should Read Now

You’ve likely heard by now that content marketing is an essential component of marketing for any successful business. In fact, 85% of businesses report that their increased business success can be primarily attributed to content creation. With content marketing’s ever-growing popularity, it’s easy to get overwhelmed by the amount of information out there. Fortunately, a few industry experts have released easy-to-understand guides to setting up your first content marketing strategy or taking your current one to the next level. Here…

Continue Reading
Volume Nine June Employee Spotlight

Volume Nine June Employee Spotlight

Name: Ashley Peterson Title: Head of Digital Analytics Years at Volume Nine: 4   Why were you chosen for our June employee spotlight? I have been busy speaking at events and leading Google Analytics (GA) trainings across Denver & the mountains. Additionally, it’s my 4 year anniversary with V9. Tell us more about your accomplishment: I recently had the honor of speaking at SearchCon up in Breckenridge, CO. This conference is all about digital marketing and learning from leaders in…

Continue Reading
How to Optimize Your Google Local Listing for Maps and Search

How to Optimize Your Google Local Listing for Maps and Search

Google has been adding some pretty awesome features to Google My Business listings recently! You can include so much more than basic contact information now. If you haven’t reviewed your Google My Business dashboard lately, log in and see what’s available…. and what you might be missing. Is Managing your GMB listing important? Yes! Your Google My Business listing is your primary path to gaining visibility in Google Search and Google Maps in your local community. The best part? It’s…

Continue Reading
Volume Nine May Employee Spotlight

Volume Nine May Employee Spotlight

Name: Olivia Title: Senior Social Media Specialist Years at Volume Nine: 2+   Why were you chosen for our May employee spotlight? Two equally exciting reasons: 1) This month I had the amazing opportunity to speak at the 2018 Panama City Beach Women’s Symposium, 2) May is my favorite month! Spring has arrived, summer is just around the corner, and I was born! Many moons ago… Tell us more about your accomplishment/big news/plans: At this year’s Panama City Beach Women’s…

Continue Reading
Can Inbound Marketing Support an Account-Based Marketing Strategy?

Can Inbound Marketing Support an Account-Based Marketing Strategy?

This is Part 2 of our series on account-based marketing. Read part 1 here.  What is Account-Based Marketing? Marketo defines account-based marketing as “an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.” In plain English, with an ABM strategy, you make a list of a bunch of accounts that are a good match for your company (on paper) and…

Continue Reading
What is Account-Based Marketing?

What is Account-Based Marketing?

This is Part 1 of our series all about account-based marketing. Read part 2 here.  What in the Hell is Account-Based Marketing? At the highest level, account-based marketing is designed to directly target companies and take a more active role in acquiring their business, where inbound marketing is more passive. With account-based marketing, you identify the target company and go even further in finding the main decision makers. Rather than producing a piece of content that you hope they find,…

Continue Reading
What GDPR Means For Your Google Analytics Data

What GDPR Means For Your Google Analytics Data

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. You may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Data Retention Controls Email from Google Analytics   If you haven’t already seen it, brace yourself for a forthcoming email notification from Google Analytics about data retention…

Continue Reading
Content Marketing for Mobile: Tips and Tricks

Content Marketing for Mobile: Tips and Tricks

There’s no arguing that there has been a notable shift from desktop to mobile. We now carry around a phone that has the power to perform tasks and searches that we had to rely on our computers for in the past. Mobile use has surpassed desktop use, and the trend won’t slow down anytime soon. Google even recently announced that they have switched to a mobile-first algorithm, which prioritizes sites and content that are optimized for mobile users. In order…

Continue Reading